You have to try and find some commonality with any leads that come through because otherwise you're just another voice on the phone. -Devon Fox

If your real estate business is based on leads, you're on a mission to get people who don't know you want to work with you. Until you prove otherwise, you're just another voice on the phone.

Influence is the one thing that will separate us from the rest of the pack. Having visibility in the market is just the first step. If we have authority, likability, social proof and other facets of influence, people are more likely to hire us.

In our business, influence is so important that all our agents are required to read the book. Influence by Robert Cialdini is one of the best books salespeople can read.

How can we apply its lessons to our businesses? In this episode, my wife and business partner, Devon Fox returns to talk about the impact this book has had on our business.

Three Things You'll Learn In This Episode

What makes people want to hire you What are the 6 laws of influence and how can we leverage them in our businesses?

"Know, like and trust" are 3 separate things Being likable is one of the best ways to become more influential in our market and have stickier relationships. What steps can we take to be more likable?

The ultimate cost is not selling Many agents won't want to put a lot of marketing time, money and effort on a single listing. How does going all out for a property come back to us in spades?

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

Guest Bio

Devon Fox is the Co-Owner of Devon and Dustin Fox Homes with Pearson Smith Realty. Their story begins not with a company or a brand, but with two high school sweethearts who had an ambitious dream to create something meaningful and lasting, together. They decided to go all-in with passion and purpose leading the way, establishing Fox Homes to provide an unmatched real estate experience that delivers big results with small-town heart. They love nothing more than seeing the joy on first-time homeowners' faces or the ear-to-ear grins of those who just closed on a brilliant deal.

Follow @devonfox on Instagram and connect with her on LinkedIn.

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin's innovative marketing that generates leads for their team of agents. If he's not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Check out this episode on Apple Podcasts or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

The Art of Persuasion in Real Estate: Lessons from Influence w/ Devon Fox