Have you ever been suspicious of a corporation showcasing their commitment to the environment, to marginalized groups of people, or to those suffering through a deadly disease? Dr. Mara Einstein is the author of Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help. For this episode, ahe explains the history and modern state of cause marketing to show how corporations use tricks like greenwashing and pinkwashing to improve their public profiles and their profits while shifting the responsibility of true change to their loyal customers.

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The Corporate Takeover of Caring with Dr. Mara Einstein