Have you ever been suspicious of a corporation showcasing their commitment to the environment, to marginalized groups of people, or to those suffering through a deadly disease? Dr. Mara Einstein is the author of Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help. For this episode, ahe explains the history and modern state of cause marketing to show how corporations use tricks like greenwashing and pinkwashing to improve their public profiles and their profits while shifting the responsibility of true change to their loyal customers.

Get a copy of Compassion, Inc

Become a Patron⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to support our show and get early ad-free episodes and bonus content

Or subscribe to American Hysteria on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get some of our new merch at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠americanhysteria.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, all profits go to The Sameer Project, a Palestinian-led mutual aid group who are on the ground in Gaza delivering food and supplies to displaced families.

Leave us a message on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Urban Legends Hotline⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank You To Our Sponsor: Go to ⁠⁠https://surfshark.com/chelsey⁠⁠ or use code CHELSEY at checkout to get 4 extra months of Surfshark VPN!

Producer and Editor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Miranda Zickler⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Associate Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Riley Swedelius-Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Additional editing by ⁠⁠⁠⁠⁠⁠Kaylee Jasperson⁠⁠⁠⁠⁠⁠

Hosted by Chelsey Weber-Smith

Learn more about your ad choices. Visit megaphone.fm/adchoices