Tue May 27 2025

In this episode of Americana Podcast: The 51st State, we step beyond the soundwaves and into the world of style to explore how fashion shapes—and is shaped by—Americana culture. Host Robert Earl Keen sits down with Roger and Jackie Chieffalo, the founders of Chieffalo Americana, a Fort Worth-based western outfitter that’s rewriting the rules of heritage fashion. Their brand fuses vintage western roots with a modern, urban sensibility, creating garments that speak with the same soul and intention as a well-crafted song. As Roger and Jackie share their journey, listeners will discover how Chieffalo Americana came to life—not overnight, but through a slow-build of shared passion, deliberate craftsmanship, and a deep respect for tradition. This conversation weaves together stories of design, identity, and cultural influence, proving that in Americana, every movement has its merchandise—and every great outfit tells a story.