Discover Innovative and Cost-Effective Marketing Strategies for Small Businesses

In this episode of 'Amplify with Purpose', host Odette de Beer engages with Dr. Janine Do Cabo to delve into innovative and cost-effective marketing strategies for small businesses. They discuss various aspects of business growth, from leveraging social media platforms to email marketing and the importance of local and traditional marketing.

Tune in to gain actionable insights that can help elevate your business.

00:00 Introduction

00:18 Meet Dr. Janine Do Cabo

01:14 Discussion on Cost-Effective Marketing Strategies

01:43 Using Social Media Effectively

02:25 Engaging with Followers

03:37 Building Communities through Engagement

04:28 Getting Started with Social Media

04:54 The Role of SEO

05:24 Utilising Canva for Social Media Marketing

07:20 Creating Content for TikTok

09:40 Innovative Content Ideas

11:44 The Power of Live Streaming

12:53 Email Marketing Strategies

17:19 Community Building with Substack

19:47 Local Marketing Approaches

20:04 Traditional Marketing Methods

23:48 Final Words on Consistency and Adaptability

24:48 Upcoming Summit

Watch the YouTube video here.

Watch the highlight reel here

Follow Odette on Social Media:

Instagram, Facebook, Linkedin, Substack, website

Connect with Dr Janine Do Cabo

Facebook Business: https://web.facebook.com/janinedocabo.co.za
Instagram: https://www.instagram.com/janinedocabo.co.za/
LinkedIn: www.linkedin.com/in/janinedocabo
Website: https://janinedocabo.co.za
Substack: https://substack.com/profile/112148060-janine-do-cabo?utm_source=substack_profile