Andrew returns with his latest blueprint for a gothic mystery, and the coaching quickly zeroes in on what will make it work: a clear, compelling villain and twists that truly land. With help from thriller coach and Thrillerfest executive director Samantha Skal, the discussion unpacks the hidden layer of the story—what the villain is actually doing—and how that contrasts with the protagonist’s assumptions.

As they dig in, it becomes clear that strengthening the mystery means making the murders more personal, introducing a convincing false suspect, and mapping both the visible story and the truth underneath it. By the end, Andrew has a sharper path forward: deepen the villain’s motive, raise the stakes earlier, and build each twist so it feels both surprising and inevitable.

#AmWriting is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

About Book Coach Sam Skal

A fan of the scary, mysterious, and suspenseful, Samantha Skal is the Executive Director of ThrillerFest, the co-founder of Shadows & Secrets writing retreats, and an Author Accelerator-certified book coach who specializes in coaching mystery, thriller, horror, and suspense authors. Sam writes stories that keep her up at night, is a breast cancer survivor, and lives in the beautiful Pacific Northwest. Learn more at www.samanthaskal.com and www.shadowsandsecrets.com.

Catch Up on Andrew’s Hot Seat Coaching Journey

Transcript

Hi, I’m Jennie Nash, and you’re listening to the #amwriting podcast, the place where we help writers of all kinds play big in your writing life, love the process, and stick with it long enough to finish what matters most.

This is a hot seat coaching episode where we work through a real challenge in real time.

And today we’re back talking with Andrew Perella, the hashtag am writing podcast producer who has stepped out from behind the mic to work on a novel. And where we left Andrew last time was you’d worked through the whole blueprint and you were tasked with completing. Inside outline. So before we get into our guest and, um, what we’re gonna do today, how was that, what was it like for you?

Um, I mean, it was, it was, uh, really hard. Uh, but it was, it was, uh, it was really gratifying and it was, it was a lot of fun to do as well. Um. Because I think, um, part of, part of the assignment, you, you, you left for me, [00:01:00] Jenny, was to also beef out certain elements of certain, certain, the presence of certain characters, um, and certain and certain elements of the book.

And so I was trying to do that as well as. As, as crafting the outline. Um, and so yeah, it was, it was a long, it was a struggle. It was a struggle, especially to get it to three, to keep it to three, to get it down to three pages. I know, and I’m very strict about that for reasons you are. Um, and. Did you feel a sense of accomplishment when you did it though?

Like, oh, this is a book and I’m writing it, or how did that land? Yeah, I mean, like at first I just started writing. I started writing the scene bullets and the, and the points, and just started like, okay, what are all the, what are all the elements that that. I have in my head that I need to get down onto paper and it was like 6, 7, 8 pages.

And I was like, okay, now I gotta get this down to three pages. Um, and, and, and I was like, okay, I can combine these two scenes or maybe I don’t need this. So I just ended up cutting a lot and cutting a lot [00:02:00] and getting it down. So like, yes, there was a sense of like. Completion. Um, that was certainly gratifying, uh, to get that.

And, uh, I had a couple of late nights, um, getting that, getting that squared away, but yeah, it also feels, feels more real now. Um, and it’s like, yeah, there’s, there’s, there’s a, there’s a there here, which I’m pretty excited about. I’m excited about too, and I’m also excited because we’re doing something really cool today.

Um, and we have with us Samantha Skull, who I will introduce in a hot second. But hi Samantha. Hi. Thanks so much for having me. I’m so excited to be here. Well, I’m excited too because, um. Sam, as I call her, um, I’ve known for quite some time. She’s one of the OG author, accelerator certified coaches. And Sam, you actually don’t know this, but I use you.

Probably every day.

Oh my God, I’m so flattered as an example of [00:03:00] what a great book coach should do, which is to focus and choose who you’re gonna serve and how you’re gonna serve them, and to really go deep into what you love and what you wanna do all day. Right? The read books all day and get paid for it thing like do what you love and you.

Do that. You’ve done that just so powerfully and it’s so visible on your website, which we’ll link to in the show notes so folks can go see, but. Sam loves all the dark and suspenseful and scary mystery, twisty things, which always just cracked me up because I don’t, and that’s what’s so beautiful about book coaching and writing for that matters.

Everybody has their own thing and, and that’s part of the work of writing Big is. What is your thing? You know? So the reason that I wanted Sam to come is she’s built a whole business on this type of work and with, um, another author, [00:04:00] accelerator coach, she runs a really cool, uh, writing retreat that is, um, it’s always in Salem.

Right. It is in a haunted hotel, which, um, Carrie Savage, who is my co-founder in shadows and secrets, uh, loves being haunted. I do not choose to be haunted, so I choose the non haunted floor. So they have that retreat and they, um, have just started taking it virtual and just all kinds of tools and resources and things for people writing this kind of work.

And in addition to that, I. I just am always impressed by your trajectory of having gone from. A volunteer at the Thriller Fest. Well, for a participant at the Thriller Fest conference to being a volunteer, to running the Pitch Fest piece of the thing. And now you’re, well then you were co-director, now you’re running the whole thing.

You’re, you’re, yes, I am. You’re running the entire [00:05:00] Thriller Fest conference, which is how many writers every year. Oh, we have around a thousand and I have a team behind me. Just to be clear. This would not happen without a village, but uh, yes, we have around a thousand thriller authors who come to New York and we, uh, we talk about the dark stuff all week.

It’s absolutely the, the best time. And it’s in two weeks. I can’t, I mean, when this comes out, it may have already passed, but yeah, can’t wait. No, this is coming out right before, so if anybody wants a quick getaway to New York, they should go. But also just the programming, watch the programming coming out of it and we’re so excited.

Yeah, it’s really good. So, um, I just, I love the career you’ve built for yourself. It’s always just really inspiring to me. And, um, also a recent breast cancer survivor, so we’re, uh, always wanna shout out to that. Yes. Get your scans. That’s my PSA. Always love it. Same. Love it. Love it. So I wanted Sam to come look at Andrew’s inside [00:06:00] outline because I knew that the thing he has to work on is this, what I call in my not totally expertise in this area.

I call the twisties of it. That there’s a, you know, it’s a mystery. It’s a murder, it’s a gothic, it’s horror. It’s all the things. And it, those twists have to land. And this is so much Sam’s expertise that the whole time I was talking to Andrew about it and guiding him and coaching him, I just kept thinking, we need Sam in here.

So, so we got Sam in here. And so, um, Andrew completed his inside outline and Sam very graciously, um, agreed to look through it and to look through his whole blueprint. So before we get into what you saw and what you found, Sam. I just love to hear, I mean, this is so self-serving. I just like nothing more than reading a blueprint.

I think it’s so fun. Um, just to like, [00:07:00] kind of peel back the, the cover and see what’s in there. Did, did you have fun with that? Oh my gosh. So much fun. Andrew. This story is, is so cool. And I love the historical elements and the rethinking of, you know, vampires are running around London and everyone’s just like, that’s fine.

You know, and then how does, how does this all go down? And we have this very agency filled, moxie filled main character who’s just a delight and yeah, I loved it. I have, I have so many fun questions to ask you. So Andrew, how does that feel? I mean, it feels great and I, I was reading through, uh, through both of your notes, um, in the, in the, in the outline and like you’re asking all of these questions.

Um. Some of them that I have not thought of before and like, so I’m, so I’m really excited to kind of dig into these and talk through them. But I’m, I’m, it’s really gratifying to hear that this, that this idea is, is, is, is an interesting one. Yeah. I loved it. I a hundred [00:08:00] percent read this book. I’d, I’d see it and be like, yes, I want, I want to be in that world.

Cool. Well that’s why you’re here. Because I would be like, no, too scary. Too scary for me. So, um, I’m gonna let. Sam sort of take it away and, uh, we could talk for days, I’m sure about this, but one of the, the things I love about book coaches who are well trained is they’ll hone in on the most important, the most important things.

So. What do you think, Sam? What’s the most important thing Andrew should be thinking about in his next iteration of this outline? Yeah, so my favorite thing to talk about outta the gate with Mr. Thriller and suspense and gothic horro...