Jennie Nash hosts a Write Big session of the #amwriting podcast introducing an “arena” metaphor for writers, inspired by Brené Brown’s Daring Greatly (and Teddy Roosevelt’s “man in the arena” quote), Priya Parker’s The Art of Gathering, and Taylor Swift’s Eras Tour.

Jennie argues that writers, like performers, intentionally gather an audience and should be clear about who they want in the “seats,” what experience they want readers to have, and what energy and feedback they want in return. Using Swift’s deliberate creation of emotionally meaningful, immersive moments and audience delight, Nash urges writers to stop playing safe, claim full creative power, and step into the spotlight with purpose.

She emphasizes that internal satisfaction comes from making what matters first, and that external rewards follow from writing big, not the other way around.

Books

* Daring Greatly by Brené Brown

* The Art of Gathering by Priya Parker

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Transcript

Hi, I’m Jennie Nash, and you’re listening to the #amwriting podcast, the place where we help writers of all kinds play big in your writing life, love the process, and stick with it long enough to finish what matters most. This is a Write Big session, where I’m bringing you short episodes about the mindset shifts that help you stop playing small and write like it matters.

Today I’m talking about a concept that I haven’t spoken much about before, and it’s a big one for me, and it might take a bit of explaining. The concept is a metaphor, and it has to do with an arena, with being a writer in an arena. And if the image that just came to your mind involves gladiators and bloody battles, that’s not what I’m talking about.

What I’m talking about is Taylor Swift. So think of someone who gathers the people to them, who owns the spotlight and captivates the heart and soul of their fans with [00:01:00] intentional content that they make, and who’s so fearless about their work that they’re not gonna let anyone or anything stop them from doing it.

Writing doesn’t happen on big stages or in big stadiums obviously, but we’re gonna borrow this image because it’s the vibe I want writers to cultivate, and it’s the heart of writing big. My arena metaphor has a lot of origins. The most obvious one is the quote at the beginning of Brené Brown’s book Daring Greatly, where she’s referencing the Teddy Roosevelt quote about the man in the arena.

That Roosevelt quote had to do with politics and not standing on the side and criticizing others, but stepping into the fray and being part of the mix. And what Brené Brown said was this: “If you are not in the arena getting your ass kicked on occasion, I am not interested in or open to your feedback.

There are a million cheap seats in the world today filled with people who will never be brave with their own lives, [00:02:00] but will spend every ounce of energy they have hurling advice and judgment at those of us trying to dare greatly. Their only contributions are criticism, cynicism, and fear-mongering. If you’re criticizing from a place where you’re not also putting yourself on the line, I’m not interested in your feedback.”

These are obviously powerful words, especially coming from a woman, because I think it’s true that women who dare greatly get more criticism than men who do. So that’s one of the influences for this metaphor. But another is the book The Art of Gathering by Priya Parker. If you haven’t read this book, I highly recommend it.

It’s about this whole idea of gathering people, and she’s talking about physically gathering them in meeting rooms and at weddings and at Thanksgiving and things like that. And her main point is that you have to be intentional about the purpose of your gathering. If you don’t know why you’re bringing people together and what experience you want them to have- They’re [00:03:00] not gonna have an experience that’s memorable or transformative.

And when I read that book, I thought, “This is true for writers, too.” This is what my blueprint books are all about, being intentional about what you’re doing with your writing, no matter what you’re writing. You have to know why you want people to gather around your words and ideas. You have to know what you’re bringing them together for.

And as I began to think about Brené Brown’s Daring Greatly and Priya Parker’s idea of gathering, I began to think about this idea that writers are gathering people, too, and I began to think about an arena. What if you could picture your readers in an arena? And these thoughts were all going down in my mind around the time of Taylor Swift’s Eras Tour.

We were seeing these images of 50,000, 60,000 people in these stadiums just packed in with no seat empty, and the lights are low, and they’re holding up their phones. And it [00:04:00] was obviously so moving for all the people in that audience who showed up there and experienced that and took the time and effort and energy to be there in that room or in that space.

So Taylor Swift became the other thread of this idea that writers, too, are gathering people, and so you have to think about who you want to be in those seats of your arena. Who do you want to play to? Who do you want to speak to? Who do you want to create this experience for, and what do you want for them?

But also, what do you want from them? I didn’t go to one of the Eras Tour concerts, but I watched the six-part documentary about it and the last concert that she filmed as part of that whole endeavor, and there was such a through line about intention to what she was doing on that tour. She talks all the time about creating emotionally meaningful and immersive experiences for her audience, so she’s not just [00:05:00] entertaining them.

She wants them to feel something, and she’s so deliberate about that. Her whole thing about secrets and surprises feeds into that, and I loved these parts of the documentary where, where she shows the behind-the-scenes work with the different guests that she would bring onto the show and how they tried to craft some sort of surprise for the audience and tried to keep it a secret, and there was just so much delight in the way that they were approaching this.

Taylor Swift would always say things like, “People are gonna lose their minds.” That seems to be a catchphrase of hers, and it’s what she wants. She’s like, “They’re gonna lose their minds, and it’s gonna be so great.” And this joy in creating the experience for those people who have come and this dedication that...

I think she did 149 shows on the Eras Tour, that every single one of them was going to be impactful to the people who came. Not just like, we’re [00:06:00] gonna get out there and do a good show and give it our all and put our energy out there, but I wanna blow their minds. I want to make these moments of delight, and that intention is clearly what feeds Taylor Swift.

She talks about that very specifically, that she loves the energy and feedback that she gets from that audience. So in the arena, you’re performing or creating for the people you’ve gathered there, but you’re also getting something back from them. You’re getting this communication or this energy that reflects back to you or comes back to you, and that’s obviously why performers do what they do.

You would not get up on a stage 149 times in front of 60,000 people and put yourself out in that way if you didn’t love that. And I think writers need to think about this, too. What are we putting out there for our fans or our readers? What do we want to get from them, and what do we want them to get from us, [00:07:00] and what is that energy exchange like?

So I want you to think about the arena of your writing life. It’s a place where you’re gonna show up with your whole self with intention, and you’re gonna do the best work that you’re capable of. It’s where you’re gonna stop playing it safe and claim your full creative power. When someone writes with that kind of authority, they feel the satisfaction deep in their bones, the sweet reward in and of itself.

It has actually nothing to do with the external rewards of the marketplace. It has to do with what you wanted to make and the fact that you went out there and made it and you called people, you gathered the people around to be part of it with you. And the paradox of this whole thing is that when you decide to step into the arena and play big, it comes across in the writing, and that leads to the exact external rewards that most writers crave.

It doesn’t work the [00:08:00] other way around. You can’t go after those external things and feel the internal satisfaction. You have to do the work that’s gonna feed that internal desire that you have and that thing that you want to make and that you want to create for yourself in order to get the things that you want from your writing.

So this metaphor of creating the arena for your writing life and stepping into it in your fullest power and learning how to be the person in the spotlight is something that I want you to really think about. All of the 14 questions in my blueprint for a book process are really about this. Why are you writing a book is really why do you want to gather people to you?

Why do you want to be heard and seen? And who are you writing for is who do you want to invite into that arena and put in those seats and play for? Your arena is going to be diff...