25 Year Old Creates $50,000,000 Business — Here’s How | Andy Elliott

Summary

Podcast Summary

Podcast: Andy Elliott's Elite Mindset Motivation and Sales Training

Episode: 25 Year Old Creates $50,000,000 Business — Here’s How
Date: August 29, 2025
Host: Andy Elliott
Guest: Eddie (Founder of Rockstar Hibachi)

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Overview

This high-energy episode spotlights Eddie, a 25-year-old immigrant entrepreneur who has built “Rockstar Hibachi” into a $50 million nationwide food business in under three years. Host Andy Elliott invites Eddie to share his journey, business mechanics, and advice for aspiring entrepreneurs—especially those hesitant or feeling “too young” to start. The episode focuses on actionable steps, the simplicity and profitability of the food truck model, and the mindset behind bold business moves.

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Key Discussion Points & Insights

1. Eddie’s Story and Business Model (02:09)

• Background: Eddie immigrated from Kyrgyzstan 10 years ago.
• Rockstar Hibachi: Launched 2-3 years ago; operates 33 franchises in 15 states.
• Business Offerings: Both mobile Hibachi catering (chef-on-site) and food trucks.
• Scalability: “You can open 10 food trucks in one city, and it’s still going to be not enough.” (Eddie, 02:33)
• Turnkey System: Flat $150,000 franchise fee; 95% profits to franchisee, 5% royalty to Rockstar Hibachi.

2. Why the Food Truck Model? (02:33-04:07)

• No Brick & Mortar Overhead: All operations are mobile—no need for restaurant leasing.
• Profit Margins: Food trucks average $100,000–$150,000/month, with 30–35% kept as profit.
  • “No restaurant does that.” (Eddie, 02:38)
• Unique Selling Point: More than food—it’s about delivering a memorable experience.

3. Franchise Opportunity (03:13-05:48)

• Cost & Setup: $150,000 buys a ready-to-go business—including the truck, training, support, and established playbook.
• Operational Simplicity: No culinary background required; “If you don’t cook, you can hire someone.” (Andy, 07:52)
• Rapid Start-up: Most new franchisees are fully operational within 2–3 months.

4. Mindset and Age—Why Start Young? (06:05-07:00)

• Risk Tolerance: Youth is the best time for risk; failure is recoverable.
  • “When you’re young, you can take all the risk in the world and still be young and still have the time to recover.” (Eddie, 06:25)
  • Quote from Gary Vee: Work hard, take risks while you’re young—“if that risk works out, you’re set for life.”
• Trajectory: In just two years, Rockstar Hibachi scaled to $20 million; projecting $40–50 million this year.

5. Lifestyle and Fulfillment (07:00-08:46)

• Freedom & Fun: Eddie emphasizes how the business provides financial freedom, flexibility, and the joy of being part of people’s happiest occasions.
  • “You’re always around happy people, because around Hibachi, everybody’s happy. Right? It’s fun.” (Andy, 07:08)

6. Numbers Game: Scaling & Earning Potential (08:02-10:12)

• Example Calculation: 10 trucks at $150k/month each, with 35% margins = $50k profit/truck = $500k/month.
• Quick ROI: “If you do it right, you can get your money back in return within 90 to 120 days.” (Andy, 08:02)
• “It’s a numbers game after that.” (Eddie, 10:10)

7. Encouragement — Take Action, Work Smart (09:27-11:10)

• Smart Work Over Hard Work: Many grind, but don’t work smart; this model is “bulletproof, inexpensive to run.”
  • “If you don’t risk, if you don’t take chances, nothing’s ever going to change.” (Andy, 09:27)
• Low Barriers: Loans can help most people start, even while working another job.

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Notable Quotes & Memorable Moments

• On the Opportunity:
  “You want to work for yourself. You don’t want to work for someone else. …A food business, which I love this because 100% of the world has to eat.” — Andy Elliott (00:35)

• On the Franchise Model:
  “We will actually show that. We’ll set everything up so it’s a turnkey business. All you have to do is go through the training and start working honestly.” — Eddie (03:32)

• On Youth & Risk:
  “When you’re young, you can take all the risk in the world and still have the time to recover.” — Eddie (06:25)

• On Profit Margins:
  “One food truck generates about $100,000–$150,000 in sales each month. …with it being a food truck, we get to keep about 30–35% of the revenue. So no restaurant does that.” — Eddie (02:38)

• On Entrepreneurship Mindset:
  “A lot of people work hard, but they don’t work smart.” — Andy Elliott (09:44)

• On Speed of Success:
  “A lot of people don’t understand that two, three years can change your whole life.” — Andy Elliott (10:57) “Six months can do your life.” — Eddie (11:04)

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Timestamps for Key Segments

• Intro to Eddie & Franchise Details: 00:08–03:40
• Deep Dive on Business Model & Profitability: 03:40–05:59
• Mindset, Risk, and Starting Young: 06:05–07:52
• Scale & Financials (10+ Trucks, ROI): 08:02–08:46
• Encouragement: Take Action & Next Steps: 09:44–11:10
• How to Connect with Eddie: 08:46–11:57

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How to Connect with Eddie

• Text: 602-877-2717 (Interested in franchise opportunities)
• Instagram: @EddyTheRockstar
  “Most of the time I’m out there helping people out if they want any help, because there’s a lot of people want to get started in this business.” — Eddie (11:33)

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Final Takeaways

• Rockstar Hibachi’s food truck franchise is a high-profit, low-overhead, scalable business targeting aspiring entrepreneurs at any age.
• Eddie’s journey is proof that age is not a barrier and fast, massive growth is possible with the right mindset and strategy.
• Andy Elliott’s core encouragement: “Two or three years can change your whole life. Take action now.”

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Transcript

[A]

Hey, guys, what's going on? It's Andy Elliott. I've been dropping a lot of value videos lately on my channel. You guys have seen it. I've been talking about sales training, how to build a business, the best things you can do to stay ahead of your competition. How to create something the world's never seen. And I've been getting tons of comments, messages, dms, text messages that say, Andy, what is a good business for me to start? What's a good business for me to own? So I have a high level brotherhood. It's guys that just crush it, kill it. 7, 8, 9, 10 figure earners. Eddie's 25 years old. He's amazing. I think you have 33 franchises. Is that right? 33. And he's growing like crazy. And he has created a business that is insane. And now you've actually other people can start their business with you. Is that right?

[B]

That is correct.

[A]

And you're saying something about they keep 95% of the money and you guys keep a 5% royalty. Yes. Because it's already proven. You've already got the play and it's, it's done. And I want to turn it over to Eddie. And like I said, this isn't about me sharing Eddie's life with you, but sharing an idea that could change every one of your lives. I mean, you guys want to work for yourself. You don't want to work for someone else. You want to obviously be a business owner. You want to do what you want to do wherever you want to do it, wherever you want to do it, with it, whenever you want to do it. It's like that's the whole goal. And you want to make good money and you want to build something that you can scale. And by the way, a food business, which I love this because 100% of the world has to eat. So he has a product that 100% of the world has to have. Okay. That's about the best answer I've ever heard. So, Eddie, rock out. You're. You live in Scottsdale, Arizona.

[B]

I live in Scottdale, Arizona.

[A]

He's with us all the time. This guy's always studying, he's always training, he's always learning. But I asked him to come here and share. Okay, Eddie, let it rip. And for all of our viewers, they're all in entrepreneurship, they're all in sales. Most of them want to have a better life. And, you know, they're not afraid of pressure. You know what I mean? They're all hard workers. Tell them about what you Do. And then at the end, if somebody's, like, you know, crazy interested, maybe you can tell them how they could text you and, you know, they could be a part of what you do.

[B]

Yeah. That's amazing. What's up, everybody? My name is Eddie. I'm from Kyrgyzstan. I moved here about 10 years ago. I started a business about two, three years ago called Rockstar Hibachi. We do catering services and food truck services nationwide. So far, we are in 33 cities and 15 states in America and growing day by day.

[A]

And the hibachi is cool, too, right?

[B]

Yeah.

[A]

Like, I love that you started that because it's. It's. It's also an experience. Yeah, right.

[B]

We do that as an experience. So, like, a chef comes to your house, sets up the grill, sets up the tables and chairs and everything so you don't have to do anything. You. We even bring the dishes. We even bring the sewer wear, do all the events and everything. But on top of that, we also have food truck services that are you. You can open 10 food trucks in one city, and it's still going to be not enough. Like, that's right. A one food Truck generates about 100, $150,000 in sales each month. And with it being a food truck, we get to keep about 30, 35% of the revenue. So no restaurant does that. Yeah.

[A]

And there's no brick and mortar building.

[B]

There's no brick and mortar building.

[A]

That. That's a cool thing about this. What is the cost to. To. To get in with you on a franchise?

[B]

The cost to get on a franchise would be $150,000. This is just a flat fee.

[A]

And so it's 150 grand flat fee. You get in, you guys basically show them every single thing that you're doing. All the. All the other 33 that are running, how they're running how the profit. How to get to that 35% profit margin.

[B]

Exactly. So we will actually show that. We'll set everything up so it's a turnkey business. All you have to do is go through the training and start working honestly.

[A]

Do you have any brick and mortar? Are they all food trucks?

[B]

No, we don't have any brick and mortar.

[A]

I want. This is. And I wanted to say, because this is important, the fact that it's mobile, I mean, it saves on employees, it saves on insurance, is massive profits. Right. It's a cool experience. You get to meet a lot of cool people.

[B]

You get to.

[A]

Tips are great, right?

[B]

Tips are great.

[A]

Yeah. I was gonna say, like, we always tip Hard. And by the way, you can charge more for the food because it's an experience.

[B]

It's not just about the food. It's about the experience. It's about the vibe that people are getting. Especially like when we did events at your house, all the people, we did like 200 people. Everybody loved it. Everybody love it.

[A]

Yeah. It's unforgettable. I mean, by the way, everybody knows what, you know, Hibachi is right for sure.

[B]

It's a staple in America now.

[A]

Yeah, it's huge. And you do these really by going to people's houses. And you show how to do the marketing. Right. How to find the clients and then how the setup's done.

[B]

Exactly.

[A]

And then. So let's talk about that. You're 25, right?

[B]

I'm 25.

[A]

What does someone need to get started? They can get a loan. They get the money. You guys personally train them. How long does it take to get this business up and running?

[B]

About two, three months at most.

[A]

Wow.

[B]

But it's totally up to you. If you already have a background in culinary space, then it's going to be take less than a month. But honestly, it's, it's a very fast paced business. So success loves speed and you have to be always quick with everything. You have to have enough chefs to train, but it honestly, it just takes the grid. It just, all you have to do is just get started. And we actually do everything for you in terms of training, in terms of getting ready to hit the market. So it's, it's, it's very easy.

[A]

So I want you to think about what he said. He said each truck can average, you know, 130, 150 pretty consistently. So if that's 150, you know that that's what you're paying to start your business. You keep 35% of that. I mean, really, three months, you're paying off what it costs you to start your business. And the rest of your life is profit other than a 5% royalty.

[B]

Exactly. That's the point. That's. It's that simple. It's. There's no other fees.

[A]

And lifetime support. Support.

[B]

Lifetime support. And the truck is actually going to be in your name. So you get to keep the truck. And that's it. We help you with everything. We set you up. So it's just a very simple process.

[A]

Wow, that's amazing. Because you're 25, right?

[B]

Yeah.

[A]

A lot of people, they wait to do things like this when they're older in life because they might feel too young or maybe they don't want to take the risk. You know what I mean?

[B]

Yeah.

[A]

You could be any age. What would you tell someone about, like, owning your own life? Yeah. You know, having your own business.

[B]

I think waiting until you're older is a big mistake, because when you're young, you can take all the risk in the world and still be young and still have the time to recover. One of my bigger mentors, Gary V. Has always said that if you, you know, work your ass off right now and then take the risk, you're going to be 30 years old after that, and then. Then what? Still, you have all the time in the world, so the time to recover. But if that risk works out, you're set for life. That only started two years ago. We scaled the company to 20 million sales. We expect to double this year.

[A]

Yeah. And we have. I want you to hear what he said. If their projection hits right this year, they'll do 40 to 50 million. I just. I just want you to think maybe the thing that you've been chasing isn't the thing you should chase. Maybe it's time to attract a different kind of life. You know what I mean? And what you do. I see the freedom you have. You know, I know you work hard, but I see the freedom you have. I see how you love what you do. You're always around happy people, because around Hibachi, everybody's happy. Right. It's fun. You get to meet, you know, cool people. You get to go to cool places. You know, you're always involved in, like, the cool stuff going on. You know what I'm saying? You know, it's trendy, it's catchy. Everybody loves it. And I think anyone can do this. I really do.

[B]

Yeah.

[A]

You know what I mean? You don't have to be a good cook. You can find someone who can cook. That's. That's not the deal.

[B]

Who? Train you old. Yeah. You can hire somebody. That's true.

[A]

Yeah. And. And so that's the biggest thing, is that this is so scalable. Imagine this if you had 10. 10 trucks, and they each said 150, and you're making, you know, 30 to 35%. I mean, you're literally running $50,000 a truck. Yeah, that's 10 trucks. You're running a half a million dollars a month. And so if the barrier of entry is low and it's already a proven method, and if you do it right, you can get your money back in return within 90 to 120 days. It's like, this is A no brainer. If somebody wants to reach out to you, like if they're like, dude, I'm interested in setting that up or, or doing that or I want more information. Can they text you? What's the best way for them to reach out?

[B]

You guys can text me at 602-877-2717. Just drop a text saying that you're interested in a franchise and either me or one of my team members will reach out to you guys and provide more information.

[A]

That's amazing, man. Guys, if you're watching this right now, number one, you just got to learn about Eddie, Eddie's life, Eddie's testimony, Eddie's story. You know, I love cheering people on who are winners and who are doing things that are cool. Eddie, you're 25 years old, bro. Freaking stunning.

[B]

Thank you, brother.

[A]

I always say this, man. I have a high level brotherhood. Most of the guys are 30, 40, 50 years old. They're older. And Eddie's the, the 25 year old in the group.

[B]

One of the youngest ones.

[A]

Yeah, seriously, one of the youngest ones. And he's so mature. He's got an old soul. You're young, you're innovative, but it's like you understand, you know what I mean? You understand that if you don't risk, if you don't take chances, you're never, nothing's ever going to change. And a lot of people work hard, but they don't work smart.

[B]

No.

[A]

And, and this is a way to work smart. And the cool thing is, is that you can literally take a loan to start your own business. You don't have to have a lot of money. If you have active income coming in right now, you can take a loan and then literally learn this. In 90 days, you're up and rolling and then you're making more. You're making under your normal job, you quit your normal job, now you're an entrepreneur and then you're just like, how many trucks can I get? Yeah, that I just gave you the.

[B]

Play just the numbers game after that.

[A]

That's right. Yep. And it's a, it's a savings game. You're just stacking the cash and having fun and figuring out what your next investment after this one. And this doesn't have to be one of the only businesses you own because I'm pretty sure at the end of your life you'll probably end up owning some more businesses along the way, you know, but this is one that's, it's bulletproof, it's inexpensive to run. You know, there's not too many hard expenses in it. You know what I'm saying? You got the food, a couple people, and the rest is all profit.

[B]

Yeah.

[A]

Yeah. So, guys, right now you can shoot Eddie a text message, okay? That's super important if you're interested in what he's talking about. But if not, you know, think about what's. What's going to be your way out, how you going to change your life? And so I was asked this question so many times. I wanted to pick one of my guys, especially somebody younger, that has done something really cool, done it really fast. He said, just two or three years and I'll finish this with this. A lot of people don't understand that two, three years can change your whole life.

[B]

Six months can do your life.

[A]

That's the truth. But, you know, a lot of people are like, you know, 10 years from now, hey, I love that. You know, I don't want you to have instant gratification and think you got to have everything now. But some businesses scale and grow faster than others. You know what I mean? And this is one that can take off and he knows the play. And anybody that does the franchises, they teach them how to do it. And reach out to Eddie, shoot up a text, but just want to say, brother, I appreciate it, man. Are you on social media?

[B]

Yes, I'm on social media.

[A]

How do they find you on social media?

[B]

Eddy the Rockstar. Eddy the Rockstar on Instagram, I'm out there. If you have any questions, you can even shoot me a dm. Yeah, most of the time I'm out there helping people out if they want any help, because there's a lot of people want to get started in this business.

[A]

That's right.

[B]

And there's nobody ask a question. But I'm out here, so.

[A]

Well, you guys can text him and then you guys go follow him on Instagram and then also check out what he's doing on Instagram because you post all your stuff.

[B]

Yeah, I post all my stuff.

[A]

Yeah. And you'll see, I mean, they're with us. Everything that we do, they cater all of it. So they're amazing. So you hit them up to Caterpillar. But also, I think it'd be know this is a good business venue, so. All right, man. Love you guys. Appreciate it. I answered some of your questions. I thought I'd make this video so that Eddie could share what he's done. And some of you guys are going to be future rock star Hibachi owners. Yeah. Love you guys. See you in the next video.