39 Minutes On How To Triple Your Sales OVERNIGHT // Andy Elliott

Summary

Podcast Summary: Andy Elliott's Elite Mindset Motivation and Sales Training

Title: 39 Minutes On How To Triple Your Sales OVERNIGHT
Host/Author: Andy Elliott
Release Date: January 30, 2025

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1. Introduction

In this compelling episode of Andy Elliott's Elite Mindset Motivation and Sales Training, host Andy Elliott delves deep into revolutionary strategies to significantly boost sales within the automotive industry. With over two decades of experience, Andy introduces listeners to Social Grenade, a groundbreaking tool designed to transform how salespeople engage with customers through social media.

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2. The Critical Role of Social Media in Automotive Sales

Andy emphasizes the omnipresence of social media in modern life, likening it to an "addictive drug" that salespeople must harness to succeed. He states:

"Everybody goes to sleep on a screen, wakes up on a screen. They're driving, they're on a screen. They're on a screen while they're at work." (00:09)

This constant engagement presents both a challenge and an immense opportunity for automotive sales professionals to connect with potential buyers organically.

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3. Introduction to Social Grenade

Social Grenade emerges as Andy's top recommendation for sales teams aiming to maximize their social media presence without the complexities of traditional content creation. Andy introduces Beverly and Robin Wilson, the women behind the company, highlighting their expertise and dedication to the automotive sector.

"This is the most legendary podcast I've ever released in my life... They created something that could double or triple your sales." (00:09)

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4. How Social Grenade Works

Beverly explains that Social Grenade is an intuitive app-based platform tailored for the automotive industry. The app provides pre-made, compliant content that salespeople can effortlessly post with just two clicks, ensuring consistency and engagement without requiring creative effort.

"They pre-made all of this content so your sales team doesn't even have to think about what to do. They click, click, and done." (04:22)

Key Features:

• First-Party Leads: Generates leads directly from social media connections, bypassing third-party lead sources.
• Engagement-Driven Content: Focuses on creating posts that encourage comments, shares, and interactions, enhancing visibility through social media algorithms.
• Performance Management: Dedicated managers ensure sales teams remain engaged and proficient in using the tool.

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5. Benefits and Proven Results

Andy and Beverly share numerous success stories showcasing how Social Grenade has transformed sales operations:

• Increased Engagement: By utilizing engagement-centric posts, dealerships have seen a surge in interactions, leading to higher lead conversion rates.

  "The minute your stuff starts getting comments and people are engaging with it, Facebook starts spider webbing it out to more and more people." (06:12)

• Organic Growth Over Paid Media: Social Grenade allows dealerships to achieve significant organic reach, potentially saving substantial marketing budgets.

  "You could kill a hundred thousand dollar marketing budget for a few bucks by using Social Grenade." (03:30)

• Streamlined Content Posting: Salespeople no longer need to brainstorm daily content ideas, ensuring consistent online presence.

  "Any corporation size doesn't matter. It's all compliant, all structured. Two clicks and your whole company can do it." (07:19)

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6. Implementing Social Grenade in Dealerships

The podcast outlines a clear roadmap for dealerships to integrate Social Grenade into their sales strategy:

• Easy Setup: Simply texting a provided number connects dealerships with Social Grenade representatives to get started swiftly.

  "Send a text to the number below... this will change your bottom line." (20:56)

• Ongoing Support: Social Grenade offers performance managers who monitor and assist sales teams, ensuring optimal use and addressing any challenges promptly.

  "We're going to manage it for you with a dedicated performance manager telling you." (33:22)

• Consistent Content Delivery: Regular updates and pre-made posts maintain fresh and engaging content streams, keeping the dealership's social media active and appealing.

  "This tool's been created two clicks. Every single person in your company can post on this." (32:47)

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7. Real-World Applications and Success Stories

Andy and Beverly share anecdotes illustrating the effectiveness of Social Grenade:

• Tattoo-Themed Engagement: A strategic post about tattoos garnered significant interaction within minutes, leading to increased visibility and sales.

  "Within 30 minutes, I had 40 comments. Within two hours, he had 80." (30:04)

• Adaptive Content Strategies: When initial posts about the NFL draft underperformed, shifting to universally appealing content like puppies resulted in skyrocketing engagement.

  "By the end of the night, 300 comments on this post. It literally sold that car that night." (30:36)

These stories underscore the tool's flexibility and its ability to adapt to audience preferences, ensuring sustained engagement and lead generation.

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8. Conclusion and Call to Action

Andy passionately urges listeners to adopt Social Grenade to stay ahead in the competitive automotive sales landscape. He reiterates the tool's ease of use, affordability, and transformative potential.

"This is your secret. So text the number below." (38:08)

Additionally, Andy offers personal coaching opportunities for those seeking to elevate their sales game, emphasizing the importance of accountability and strategic guidance in achieving success.

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Key Takeaways

• Harness Social Media Effectively: Utilize platforms where potential buyers are most active to generate leads organically.
• Leverage Pre-Made Content: Streamline the content creation process to maintain a consistent and engaging online presence.
• Invest in Performance Management: Ensure continuous support and training for sales teams to maximize tool utilization and sales outcomes.
• Adapt and Engage: Tailor content strategies based on real-time audience interactions to sustain high engagement levels.

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Notable Quotes

• Andy Elliott: "This could double or triple your sales. Like, no bs it could double or triple your sales." (00:09)
• Andy Elliott: "It's going to be the biggest thing that ever hit. Just watch." (04:22)
• Beverly: "There’s no limit. And the cool thing about it is that engagement post..." (06:12)
• Andy Elliott: "This is your secret." (25:00)

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Final Thought:
For automotive dealerships and sales professionals striving to elevate their sales performance, Social Grenade offers a game-changing solution. By simplifying social media engagement and fostering organic lead generation, this tool stands poised to revolutionize the automotive sales industry.

Transcript

[A]

Hey, guys, what's going on? It's Andy Elliott. Welcome to the One Percenter podcast. This is probably the most legendary podcast I've ever released in my life. And it's because we're going to talk about a company called Social Grenade that not only just released, but my top companies that I use. You guys know I train more automotive companies in the world than any other training company in the world. I. I deal with the people that care the most, that want to win, the top performers, and they're using a company called Social Grenade and they're killing it. So I wanted to be the first to make sure, number one, you meet them. They're amazing. It's a woman owned company. You guys are very smart. Both have been in the automotive space for a very long time. Very educated. But I want to tell you something, what they created. Now listen, if you're a salesperson and you're watching this, you better watch this whole thing because you want this in your company. It is not for sale for salespeople. It's for sale for dealers. You need to understand this. You're a salesperson watching this. This could double or triple your sales. Like, no bs it could double or triple your sales. So you want to send this video when you're done, to your manager, to your dealer so they can get everybody set up. If you're a dealer watching this, I'm telling you, this is Andy Elliott approved. It's amazing. I wish I had this when I sold. I wish I had this with my team. First of all, before I hand this over, Beverly, I want you guys to tell everybody what Social Grenade is. I want to say this. Everybody Internet the. The phone. This right here, this thing that everyone is on. Everybody goes to sleep on a screen, wakes up on a screen. They're driving, they're on a screen. They're on a screen while they're at work. They're on a screen when they're out on a date. This thing is harder to kick than crack cocaine. This is the number one addictive drug in the world and everyone's on it. How would you like your entire company to be able to create more leads than you're even getting from your paid leads daily? First party leads on social media. Yeah. First party leads. None of these sold to 19 million different place leads. First party leads. Bringing people into the buying funnel to buy a car and catching people who are already in the buying funnel. Listen, before I get into the salespeople, we know that there's three things that salespeople should Always do. Dealers, listen up. Number one, they should be selling something. Number two, they should be looking for something to sell. Number three, they should be training to get better. And we know that a lot of companies have training or they don't. Which leads me to the other two. They should be selling something. I got Beverly in front of me. I'm selling her something or I'm looking for something to sell. Where is every one of your customers? On social media. So they created a company called Social Grenade. By the way, I'm gonna have, I'm gonna have them explain together two things. Number one, why you built this. And I know the pain and I know the problem you fixed. And I know that every, every dealership in the world knows that they need to be all over social media. By the way, you don't have to pay for this. It's not paid media. This is organic growth from using your team. Please understand this. You could kill a hundred thousand dollar marketing budget for a few bucks by using Social Grenade. Okay? By the way, there's a number that you're going to be able to text and they'll give you all the information. You know, Social Grenade and your whole team will have access to it. First of all, I want to hand it over to you guys. Tell everybody, what does Social Grenade do? Not why you made it. We'll get there. Second, I want to know what does it do?

[B]

So Social Grenade is an app. It's going to be an app form for everybody, right? So that's fantastic. But what it takes away from, from them having to do is for years, you know, we know why we created it, but it's going to allow them to create those first party leads, right? So all of those people that you're connected to on Social, right? Everyone has, let's say, let's say that you're really not even good at social. You have 300 followers. You have 300 friends on there.

[A]

Yeah, my name's Andy. I've got 500 friends on Facebook. So what happens?

[B]

But your 500 friends have friends too, right? And so if you can get that Facebook tool to work for you, not just your 500 friends, but their friends as well, are going to start seeing your content. Those people that you go to church with, you play softball with, that you interact with, that may not know what you do. You need to be telling them what you do, how you do it, who you are and why they need to be doing business with you.

[A]

So you pre made all of this content, am I right? Listen, I want you to understand this guys, this is why it's called a grenade. A social grenade. They pre made all the content to where you're. So where your. Your sales team doesn't even have to think about what to do. They click two buttons. Click, click. And guess what? Now everybody in the world knows on their channel that they're at your company, they're in the automotive space. They put stuff on there that's amazing. That is known to stop. I say draw eyes. Yeah, stop. People start commenting and it makes people comment, by the way, that you guys did it. So it engages with the algorithm. It's your whole company doing it. It's click, click, done. Hey guys, sorry for interrupting the podcast as you're watching this about social grenade. Dude, this is a game changer. Listen, if you're a salesperson, you've been following me for a long time. I don't care what it takes. Get this to your leader. I want you to make more money, okay? This is a life changer number two. If you're a leader and you've been following me, you know I don't promote people, okay? These women created an awesome tool. Look, I built a nine figure business on organic social media, okay? So I'm a big believer in this. But there's never been a tool created specific for the automotive industry, especially something that wasn't complicated for salespeople. But two clicks and they don't have to think and your whole company can do it. This is a no brainer. This is gonna be the biggest thing that ever hit. Just watch. So with that being said, I'd love for you to send them a text right now. She'll personally take the message, Send her a text, get on a call. I promise you this will change your bottom line. And let's kill it. Okay? So shoot a text, the number below. I love you guys. I appreciate you guys. Anytime. I find that there's an edge to the market, especially in the automotive space I spent 21 years in and I love and I'm obsessed with you guys. This is your secret. So text the number below. Let's get back to the video. Click, click. Done. They can do it as many times a day as they want, right?

[B]

Absolutely. There's no limit. And the cool thing about it is that engagement post, so people understand how engagement posts work, so. But Facebook wants you to be on there as long as possible, right? And so the minute that your stuff starts getting comments and people are engaging with it, Facebook starts spider webbing it out to more and more and more people that you aren't even connected to. And so you want them to engage with your content. So if your salespeople are just posting inventory and sold customers, there's nothing engaging. Nobody's clicking on it and doing anything. So we have built the process out and the system out to put those engaging posts right in the palm of their hand. They don't have to think about it. They don't have to go to an app and create a post. It's already there for them. They click and post it to Facebook and then they just start answering all the people.

[A]

Yeah, and the key word is engage.

[B]

Yeah, engage.

[A]

Right, Engage.

[B]

Like comment, share. That's an engagement on Facebook. And I always relate it to like sense. Right. So if a like is worth 25 cents, a comment is worth 50 cents and a share is worth a dollar. Right. Because that gets to more and more people in Facebook world. Like that's, that's where the weight is right there. So I'm always looking for content that's shareable and commentable. I don't want them to just like it.

[A]

That's right.

[B]

I want them to comment and share.

[A]

Okay, why, by the way, why they made it okay is because whoever's on social media the most wins. That's the game. But you don't want your people on social media all day long playing around. And we know when we leave the creativity up to them to try to make something. I mean, sometimes I'm like, dude, why did you post that? They've already done all the thinking. They've taken it out and they've made it compliant, professional, right? So any corporation size doesn't matter. Who you are, whether you're a startup and you're an independent company or you're all the way to, you know, Lithia Motors or Berkshire Hathaway, doesn't matter. It physically doesn't matter. I don't care how big you are. It's all compliant, all structured. Can you give them yalls background and then tell them why you made this? And obviously, guys, look, all my big companies are using this. So I just want you to understand why they made it. And when I heard this, I was like, dude, this is genius. Because I sold 70 to 80 cars a month. When I sold, most of them were on social media. I smoked everybody. I look, I didn't even go outside to shake anybody's hands. I didn't need to. I wasn't going to live and die by the gate. Everybody was on the phone, okay? I was going to be on that screen. And that's How I dominate them. And by the way, that's how the customers would. That's how they. That's how their. Their first connection anyways. So that's.

[B]

I said the same thing, too. I said, if I were in sales now, when all of these tools are available, like, y'all wouldn't have a chance. You would not have a chance 100% to. To even roll me. And it's funny because I've been following Gary Vee for a long time, right? And so his newest book, Day Trading. Attention, Right. That's all you're vying for, is for attention, Right? Everybody's stuck in it, just like you said. They're at dinner, they're on their phone, they're driving down the road, they're on their phone. We don't want them to be, but they are. So they're always there.

[A]

So they can't help it.

[B]

How do I get their attention? Right? You know, how do I get their attention? And so is the content that you're posting, if you're just posting a picture of that sentence, tantra, is that enough to stop?

[A]

No.

[C]

It doesn't mean anything to anybody.

[B]

No.

[C]

You have to provide something.

[A]

That's right.

[C]

That brings entertainment.

[B]

Years going and training in dealerships, one on one.

[A]

Yeah, go into that a little bit. Because I want everybody to know, like, that you guys didn't just make up something. You were. You were, you know, I wish in a different industry. And you swapped over. Like, you guys. You guys have been in the car business your whole life. So. So explain that.

[B]

So I used to go in. So organic social is our gig. It's where we started. It's what we love. We've always loved organic social and lead gen as well. Paid paid social is great as well, but organic is my. Is my love language. And so I used to go to the dealerships that were our clients, and I would train their salespeople on how to get those people engaged with their social media. Right? And while I was there, they would do it. They would kill it. They'd be doing videos, they'd be making posts, they'd be doing whatever. And then the minute I would leave, it would go away. They would forget about how to do it or what to do. And Robin, I don't remember what app you told me to use. Oh, my God.

[A]

Does anybody. Can anybody. Is anybody familiar with what she's talking about?

[C]

Well, when we started, it wasn't even paid search. I mean, you couldn't even pay Facebook ads. Like, it was just all organic.

[B]

Absolutely. Like if we had a thousand followers on a business page and I made a post, a thousand people saw it. That's before ads rolled out.

[A]

That's right.

[B]

I'm just telling you, like we were there whenever, like it wasn't even a thing. And so we would train and we would train and we train. Then I was like, these people just keep forgetting. So Beverly and I were like, dump $10,000, we go to Utah, we sit in a studio, we film all of the, all of the training videos for them and give it to all of our dealers for free. If you're my client, you get, your salespeople get all this for free. Would they log in? No. Would they train themselves? No. And so I was like, gosh darn, like, what do we gotta do? We know that organic social is how they'll make money. Cause I would have this salesperson killing it, literally. You would be upping his customers because he wouldn't take an up. They were all coming up. They'd go, oh, we're here to see Josh. Is Josh.

[A]

Hey, guys, sorry for interrupting the podcast. As you're watching this about social grenade. Dude, this is a game changer. Listen, if you're a salesperson, you've been following me for a long time. I don't care what it takes. Get this to your leader. I want you to make more money, okay? This is a life changer. Number two. If you're a leader and you've been following me, you know I don't promote people, okay? These women created an awesome tool. Look, I built a nine figure business on organic social media, okay? So I'm a big believer in this. But there's never been a tool created specific for the automotive industry, especially something that wasn't complicated for salespeople. But two clicks and they don't have to think and your whole company can do it. This is a no brainer. This is gonna be the biggest thing that ever hit. Just watch. So with that being said, I'd love for you to send him a text right now. She'll personally take the message. Send her a text, get on a call. I promise you this will change your bottom line and kill it. Okay, so shoot a text the number below. I love you guys. I appreciate you guys. Anytime I find that there's an edge to the market, especially in the automotive space I spent 21 years in and I love and I'm obsessed with you guys. This is your secret. So text the number below. Let's get back to the video Josh and I were talking on and Everybody knows that guy.

[B]

Yeah, yeah.

[A]

Like, everybody knows that person right now that dominates social media, that makes all those sales. And you're like, why can't my people be good at that? Guys, listen. That's what this is. Everybody understand this. This a tool, okay? That everyone in your. In your sales force will have access to that already has the post created that create attention that get leads that get. That get likes that get comments that get shares that literally they don't have to think. And I want to tell you this, like, these top guys that are still existing in the industry, they're killing it by either repeat and referral or by dominating on social media and living and dying by the gate and waiting. Those are the people that we're turning over in our companies left and right. So you'll never turn over a person again. Imagine if everyone in your company right now, imagine a salesperson watching this every day, generating five leads like every day, like clockwork. Okay, cool. Got company leads, cool. Somebody pulls in the gate, cool. I know I've got five leads coming from this tool every single day, sometimes more. Somebody walking in, they already know who you are. They've already seen your Facebook or Instagram, They've already seen your digital handshake. They already know who you are. They walk in, it's the easiest sell. You've already known each other.

[B]

Think about this. That. So none of us really know each other anymore, right? We all know each other on social, right?

[A]

Right.

[B]

But like the last time before I was in the industry that I went to buy a vehicle and I pulled onto the dealership, right? And I didn't know whether the guy was. That was greeting me, had been there five minutes or five years. I didn't know him. I didn't know whether he cared if who I was, he was going to take care of me. I didn't know. Even when I left with the payment that I wanted and the down payment I wanted, the vehicle I wanted, I didn't know if I got screwed. Like, I didn't know because I didn't have that know, like and trust with them. Right. And now with social, and you guys have all experienced this, right? You've been at a conference or you've been somewhere where you run into this guy and you think you've already met him because you've known him on social for so long that you're like, I didn't know that you were that tall because I didn't know I hadn't met you in person before. Right. And so social is for that it's so that they can know like and trust you before they pull on that lot. And now they're ready to do business with you because it's warm. And once we've learned that that happens, like, how do you get there then? And so now Social Grenade is that tool that gets you that warm audience right off the bat.

[A]

How much money is everybody pissing away on paid media?

[B]

Jesus.

[A]

Listen, let's be honest. How much money is everybody just pissing away on on paid media? Listen, guys, I generate 1500 leads a day on social media organically. I'm telling you what these ladies have created on Social Grenade. You know, I was talking to her and I said, hey, all the people that get in with you early, right? Like all the people that sign up with you early, she's like, dude, we're going to take care of these people. These are the people that started with this on the ground. And I was like, well dude, you guys are amazing. I'm telling everybody, look, dude, if I believe in it, you guys see, I, I don't stamp. Especially in the automotive space. I've talked about some different industries before vendors. These, these women have created a tool that will literally double the sales in any dealership. It'll allow us, with the winter coming up and because it is coming around when these offices, these cubicles are being set in by sales people who aren't bad people, they just don't know what the hell to do. And you know, I'm going to be honest with you. You know, it's exciting getting someone to reach out to you on social media and say they need your help versus going through and calling an orphan. Owner list.

[B]

Oh my gosh.

[A]

You know, I mean, listen, I'm a brain drink, but I'm a, I'm a thick skinned person. I'm like, okay, give me the phone book, let's go. Give me the open owner list. Okay, cool, let's go. But that's my point, guys. We're with top 10%. So like what's the other 90% doing, right? They need someone to create engagement with them so that they can feel that like they're not, I would say this, we're bugging, but like, I'm not bugging somebody. And that's the cool thing. They put this out there, it's awesome. It builds their social media, which they love. They get leads from it. The dealership sells more cars. We're bringing people to your, your company, to the market, to the salesperson directly. Each salesperson is basically running an ad on their own. And by the way, it doesn't cost anything. Once you sign up, there's no additional money, right? It's just a sign up and everybody gets access. There's two clicks, the post happens. They can do it five times a day, they can do it two times a day.

[B]

You know what's funny is salespeople, it's not your fault. Like it's a million percent not your fault. Right. Like you're dealing with numbers all day long. Numbers, right. And that's on your analytical side of your brain. And now you're, you got your GM or your guru that they brought in, you know, to tell you what to do, telling you post on social, right? And you're like, hang on, I can't make that quantum leap to the creative side of my brain. Like, I don't know what to do when I get over there. Okay, I'll take a picture of this intro again. Right. And so you can't stay in your logical brain all day long and then think that you're going to be able to pop over there and be creative all of a sudden. So we've taken the creativity, went here. Just pick. All your creative is done. Just pick what you like. Which one do you think that you like? Push that button. Post Facebook. Done.

[A]

Yeah. Plus, I want to say something about posting cars. Seems like dealers have gotten really compliant about, like, hey, I don't want you posting this inventory everywhere because I don't want them to see a price, I don't want them to see a payment. I don't want them to see. It's like they're almost scared of it. You know what I mean? Does that make sense?

[B]

Yeah, for sure.

[A]

I mean.

[C]

Well, it does. I mean, the cars act is coming around. It's in the air right now that we have to deal with. And that's on their mind. Yeah, it's on their mind for sure. Because how are we going to overcome that? How are we going to get someone in the dealership when there's a set price? But then there's almost so many things on the back end that they have to deal with.

[A]

Right. You know? Well, and that's what I was going to say is that this is never posting a vehicle. It's never posting a vehicle. So like it's, it's, it's ultra, ultra compliant and it brings customers into the market, you know, first, first party lead. We haven't heard that in a really long time.

[B]

Right. Generate your own leads.

[A]

Yeah. Like, think about that. Like, when's the Lens, Think about this. What is the, what is the most, the common herd thing ever? Third party leads. Okay, so let's reintroduce what used to happen. First party leads, that's when the first person, the, the person enters the market for the first time. No other dealership knows about it and it goes straight to you, right? Dude, is that, is that the Glenn Glengarry leads? Yeah, that's a Glengarry league. Those are the good ones.

[B]

Coffee, buddy.

[A]

Yeah. So like, so like, I, I mean this. Guys, listen, I'm trying to tell every single one of you right now, number one, this video needs to go straight to your general manager. You need to say, Andy Elliott made a video about how the sales team can literally use social media and dominate it. Sell more cars, get more leads, and listen to me. Listen, listen, listen. See, I hate distractions. I hate it when somebody isn't selling something. Their goal is to create the next appointment as fast as possible. Create something to sell. You guys think about what are the managers doing right now? Guy goes to work eight, ten hours a day. He spends two to three real hours a day selling a car, maybe sometimes 50% of their day if he's really good. What are they doing with the other five hours? They can be using this tool to generate all of their business for sure. Everybody gets access to it. Now if you go to your paid media and you just look at the conversion rate, what it's costing you to acquire a customer. This is insane.

[B]

Yeah.

[A]

Hey guys, sorry for interrupting the podcast as you're watching this about social Grenade. Dude, this is a game changer. Listen, if you're a salesperson, you've been following me for a long time. I don't care what it takes. Get this to your leader. I want you to make more money, okay? This is a life changer. Number two, if you're a leader and you've been following me, you know I don't promote people, okay? These women created an awesome tool. Look, I built a nine figure business on organic social media, okay? So I'm a big believer in this, but there's never been a tool created specific for the automotive industry. Especially something that wouldn't complicate it for salespeople. But two clicks and they don't have to think and your whole company can do it. This is a no brainer. This is going to be the biggest thing that ever hit. Just watch. So with that being said, I'd love for you to send him a text right now. She'll personally take the message. Send her a Text, get on a call. I promise you this will change your bottom line. And let's kill it. Okay, so shoot. Shoot a text the number below. I love you guys. I appreciate you guys. Anytime I find that there's an edge to the market, especially in the automotive space I spent 21 years in and I love and I'm obsessed with you guys. This is your secret. So text the number below. Let's get back to the video.

[B]

Well, and think about like one of the. Everybody can look around every dealership, right. And find that one guy that's the entrepreneur, right. He's using this whole system to build his life.

[A]

Yeah.

[B]

And he's like, they're going to pay the rent, they're going to pay all the utilities, they're going to do all this thing and I'm going to build my business inside of this business. That's an entrepreneur. That's when you've built a business inside of some other guy's risk level. He has all the risk, you have all the reward. And so what you're doing every day should not be waiting for the UP bus, should not be waiting for the BDC to drive some traffic that you don't even know. You don't even know their story. Whenever you walk up, if you can take control of your social media and your leads, your first party leads are coming in to you in your phone. Nobody else has them and you've already had the conversation with them. That lady says, you know what? Three years ago I had to file bankruptcy. I had xyz, blah, blah, blah. I've got a trade in coming in right now, but I think I may be a little upside down on it. You have all of the tools in your toolbox right now to be able to help her when she gets there. Because you and her have had a real life conversation via social. And I'm telling you, when people aren't face to face with you, when they're behind the keyboard, they'll be braver. They'll tell you more about themselves. And, and you get to build that trust with them via social. If you're not doing that, you're waiting until they get right in front of you. And now all of a sudden this lady has to tell you, I had a divorce, it cost me a bankruptcy, my vehicle that I had to get on 25% interest. Now I think I'm flipped in it right now, but I don't even know if you can help me. And she's having to look you in the face and, and decide whether or not you're going to be kind to her or not. Whereas if you're on social, you can build that relationship. And now your relationship selling. Because you sell you. Yeah, for sure. 100%. And then like you're going to get 10 other referrals from them anyways.

[A]

Yeah. Guys, super important number one. It is 2024. We're on our way into 2025. I would tell you this. I would hate to not have this tool and have my competitor have it. I would hate that. I'm always looking to get an edge. Okay. And in 2025, you guys are probably thinking, all right, what's going to be our edge? Well, here's what I'll tell you. Having our salespeople actually work, if they don't have a customer, they're going to be looking for something to sell. Okay, we'll have them call the leads. That's fine. Remember the old days whenever we used to generate our own leads? Remember how, how important you were to a company when you could bring a deal or two to the table? That was self gin. Like you self generated it. This is a tool that will allow every single salesperson on your floor, new veteran, it doesn't matter. To create self gin leads all day, every day with two clicks of a button on social media and own it organically. Your company will be everywhere. You will dominate your backyard. You will catch everybody in the market. Remember, marketing is the right message to the right person at the right time. And if everybody on your team was working on sharing the dealership every day and knowing how to post, which is the way that this works, you guys would own the market. 100 no one's doing it. So when social grenade just hit. Here's what I would tell you. Okay. Andy Elliott, approved. I would tell you this. 100 sure. I would. I would text them. There's going to be a number below. I would text them immediately. I mean, you guys, I mean, it's actually your personal cell phone number. Yeah, yeah. But she's. But she's pretty crazy because I asked her, I said, hey, do you want him to just click on a link? She's like, no, just have him text me. She goes, listen. She goes, I've been, I've been in the car business my whole life. She's like, I love them. She goes, I want to ruin the value of money for them. If they have any questions, they can ask me. I got it. I've been following them for a long time. They've been doing some really good work in the automotive Space. I've loved it. I've seen some jokers in our space. I know I'm super direct. You know, some people either like me or they don't. But you got to recognize what era we live in. And I recognized when they're working on this organic posting, and I saw it, like, in the early stages, I'm like, dude, if this deal launches, they're gonna kill it. If this still launches. Like, every salesperson just got a pay raise. I mean, you know, three years ago, we all made three times the money. The market was three times better.

[B]

We all did. But the dealers did well.

[A]

The dealers did for sure. Yeah, the dealers. The dealers made three times the money, and. And the market, you know, was three times better, but the sales people didn't get three times better. What we can do now is that we can go back to making money like that. All we got to do is have an edge, okay? And all we got to do is everybody, like she said, she said, everybody needs to know who you are, what you do, how great you are at what you do and where you're at. This tool's been created two clicks. Every single person in your company can post on this. So I just want to tell you guys right here, social grenade. It's super, super important. Important. Send a text to Beverly, Okay?

[C]

Don't give it to me. I won't answer.

[B]

She has 175 missed messages.

[A]

Yeah, but Robin and Beverly, they own the business together. They're awesome. They're super cool. You know, I always say this, like, I can tell with my language whether you're one of us. You know what I'm saying? And they're super easy to deal with, by the way. This is the way of the future, okay? If you want to bankrupt your competition, which is kind of my Andy Elliott language, right? I want to board up their windows, you know, with plywood. I want to take them out. I want to be the best. I want the best sales people. I want to the best processes. I want to have the best banks. I want to have the best inventory. I want to the best everything. Everybody knows. What error in. What is it? It's 2024 going on 2025, okay? We've decided that everybody right now is on their screen. Everyone in the world's on their phone. Walk into any place, no one's even paying attention. Everybody's staring at their phone everywhere in the world, okay? So right now, everybody needs to know who you are, what you do, how great you are, what. What you do, and where you're at, how can they get a whole of you? This tool, two clicks, every single one of your salespeople up to four to five times a day can be posting content to generate customers. This has never been done before. That's why it's called Social Grenade, because it's literally going to wipe out the industry. And it's organic. The cool thing is it's not paid media. So once you buy right, and you buy the product, everyone in your team, unlimited usernames and they have the access to use it. They can use as much as they want. And the cool thing about it is you guys have been in the car business forever. You've watched dealers pay for paid media and get taken advantage of forever. And honestly, there hadn't been another way until now. So keep running your paid media, but watch how this dominates what paid media will do. It does it organically. It'll pull customers into the market and then anyone that's already in the market, you'll capture them. So I'd like for you guys to do me a favor. See the number on the screen, Just shoot them a text message. They'll set you up, go over all the details, how it works, you're set up, and how long does it take to get up and running.

[B]

Oh gosh, you're that same day, same.

[A]

Day you're up and running. It doesn't matter how big or small your team is. It doesn't matter if you're independent or franchise. That doesn't matter. Okay, it's Andy Elliott approved. And I'm going to tell you, going to see a lot of them. I'm one of these people. Imagine if you'd have bought stock with Apple or Google early. Imagine if you were to buy stock with Lithium motor or Berkshire Hathaway early. You know when something's going to go big, this is it. And so I'm giving you her personal cell phone number so you guys can reach out, talk to the owners himself. They're, they're just that cool that way. Whatever questions you have, they can answer it. Your salesperson, take this to your general manager, take this to the owner, take this to your manager. This is a no brainer. I know they want to make more money. I know they want you to sell more cars. Okay, if you run a, if you run the company, this is a no brainer. Shoot, shoot them a text message right now. They'll reach out to you in the next couple hours, at least within the next 24 hours.

[B]

And I would even say, say this like if you've ever been somewhere and your friend bought a vehicle, you saw him show up somewhere, and they had a new vehicle, and they didn't buy it from you. And you know what they say? I didn't even know you were still selling cars, dude. Why? Church. And there's new cars in the parking lot, and they didn't buy it from you. And you're the only.

[A]

I was just about to say that. I'm willing to bet that unless someone's been at a car dealership for a couple years, the salespeople, the people of the friends of the salespeople don't even know that they're at that place. And it's such an awkward introduction on how to do this. So now when I blanket say, hey, guys, there's this new tool. This is how we're doing it. Two clicks, boom, you're done. Now you got your whole floor every day. Blast, blast, blast, blast. They can post their family, they can post about other stuff. They can post things, but this will allow them to grow their book of business, which is what we're all supposed to do inside of the dealership 100%.

[B]

Like, I want to know, like, you have tattoos, right? Like, I'm going to tell you, this is a true story. We had a. I was testing it whenever we were before we had the app done, and we were testing it rolling out. And so I made this beautiful post of this tattoo, right? And I put this beautiful graphic on the top of it, says, show me your ink. And I. And so I pushed it out to, like, three different salespeople. And I said, post this. And I said, here's what you're going to say in the text portion of it. You're going to say, I love tattoos. Show me your favorite tattoo that you have. Tag your local tattoo artist in it down below, because I want to see who has the best tattoos. Guys, whatever. And I mean, within, like, 30 minutes, I had 40 comments on that post. The salesperson I push it out to, right? And then within two hours, he had 80. And I said, respond back to everybody. Respond back to each one of them. Oh, my God. That art is beautiful. Oh, my God. I love your tattoo, guy. I said, respond back to everybody.

[A]

You're making best friends with everybody.

[B]

Yeah, for sure. Right now. And now we're tagging all of these businesses, and it's just growing and growing and growing. I said, and we got to the end of that day, and I said, okay, now I need you to go out on the dealership on the lot right now. And take a picture of your hottest, freshest trade. And this is what you're going to put in the comments right there. You're going to go, how much of a monthly payment could you afford for this vehicle right now? Drop me your number down below. And his engagement blew up because.

[A]

Because he had fed the algorithm, he.

[B]

Had baited them first, he had gotten them to play with him, and now all of these people saw this and literally sold that car that night. Yeah, literally.

[C]

The percent in engagement, the percentages just went through the roof.

[B]

Stupid. Just knowing what they're gonna like.

[A]

Yeah, it's a game that you guys have mastered.

[B]

Oh my God. People will go gun to your head. What can you talk about for 30 minutes? I'm like organic social all day, every day. I can tell you guys every, what the recipe is to do this and that. And I'll tell you, I had. There's times when I have a post that just flops, right? Like the day of the NFL draft. I have a friend of mine who has a high end rental car company and he's like, my page is dead. I'm not his social media team, so. And, but I made it for him, so I had access to it. And he says, my page is dead, Robin. I don't know, like nobody's responding to anything. I'm like, give me a second, let me play on here for a minute. And I went and I made. It was that day one of the NFL draft and I made this post and I was like, okay, comment below. Who's your guy? What team do you want and when? What round do you think he's going in, right? Comment me that. Crickets. Nothing. His page was so dead. Nothing. And he had a real male dominated audience because his sports cars, right? And I'm like, crap. What the crap was with this? Why is it like going nowhere? So I'm like, so I pulled my old faithful trick out, which is always puppies or babies. So I went, drop me a picture of your dog, right? No questions asked. 911, cutest picture of your dog right now. And it was like this blew up, right? Everybody's dog is the cutest dog in the whole wide world. And we're commenting back to them. And I'm by the end of the night, like 300 comments on this post. I couldn't get anybody to play with NFL draft, but so there's, there's times when some of your content won't hit, right? Don't, don't be discouraged. Just go grab something else and try.

[A]

Something it's all about consistency. Yeah, yeah. Like everybody understand this tool is all about consistency. The reason why salespeople have never been able to do this for a long period of time and why they did it for a week and they stopped is because every day they have to continue to think, what am I going to post today? And then they go back to that damn Nissan Sentra again. Or they, or they, and then, and then they're just like, I'm done, I'm tired of it. Like, I don't like that this. And then they complain and then they quit. And then management knows that everybody's on social media.

[B]

How come I don't lead, sir?

[A]

Yeah. And then they manage them like, dude, just fine, don't do it.

[B]

Yeah.

[A]

And so that's why you guys, we.

[C]

Have the secret weapon.

[A]

Yeah, I was going to say you guys created all of this pre made content that EAS is easy to upload. Easy to upload. You guys are continuing to keep uploading it in there and they just use the tool.

[C]

The best part is, yeah, we have the, we have the performance manager. It keeps them on track.

[A]

I love it. Okay, so each person, each store also has a performance manager to make sure that everything's on fire so those GMs.

[B]

Don'T have to worry about anything. Right? Like, okay, we've got this new tool now who's going to manage it for me? Right? We are going to manage it for you own dedicated performance manager telling you. So, andy, you have 10 salespeople, right? And I just want you to know that these three right here are killing it. They're doing the dang thing. These four are doing at it. I'm your performance manager. I'm going to get with them. I'm going to get some more coaching with them and tell them how to, how to increase their engagement, whatever. But these three haven't even logged on.

[A]

I love it.

[B]

So Friday we're doing a zoom. I'm going to walk them through logging on again and I'm going to get those guys engaged. And every two weeks you're going to get that update from us telling, telling you how they're doing, who's doing what, and then you're going to go, don't even worry. That guy doesn't even work here anymore. The minute he didn't log on, I fired him. But we have these three new guys. We're like, great, we'll get them rolling. So you'll always have someone training your new people and managing the people that you have existing.

[A]

That's huge. I mean, that right there just slays every dragon. Anything that I could be thinking of, I'm just like, okay, so we dominate the market with social media. It's organic. You have a performance manager. It's going to help me make sure my team understands what to do. There's two clicks. They don't have to create the content on their own. We do it every day. Okay, let's go. Hey, guys, sorry for interrupting the podcast. As you're watching this about Social Grenade. Dude, this is a game changer. Listen, if you're a salesperson, you've been following me for a long time. I don't care what it takes. Get this to your leader. I want you to make more money, okay? This is a life changer number two. If you're a leader and you've been following me, you know I don't promote people. Okay? These women created an awesome tool. Look, I built a nine figure business on organic social media. Okay? So I'm a big believer in this. But there's never been a tool created specific for the automotive industry, especially something that wasn't complicated for salespeople. But two clicks and they don't have to think and your whole company can do it. This is a no brainer. This is going to be the biggest thing that ever hit. Just watch. So with that being said, I'd love for you to send them a text right now. She'll personally take the message. Send her a text, get on a call. I promise you this will change your bottom line. And let's kill it. Okay, so shoot a text, the number below. I love you guys. I appreciate you guys. Anytime I find that there's an edge to the market, especially in the automotive space I spent 21 years in and I love and I'm obsessed with you guys. This is your secret. So text the number below. Let's get back to the video. Guys. Super important. These, these women are, are amazing. They've spent a lot of time, a lot of money, and a lot of years creating the Social Grenade product. Again, I'll say it. My top dealers use them. If you guys want to destroy it, you want to have an edge for 20, 25, you want to kill it? Make sure you guys shoot them a text message right now. Remember, salespeople, take this to your leadership, okay? If you're watching this as a leader, text them now. You can speak to them directly. Okay? I love you guys. Anything else you want to add? No, I mean, it's pretty simple.

[B]

Yeah. Just that we, we were so talented we made it through TSA with those grenades.

[C]

That's right.

[A]

Look at that. Yeah. And you know what I love? And I want to say this by complimenting. I love their attitude. I love that they're a partner with car dealers. I love that they understand what we go through and dealerships. And there's no B.S. i love that, man. Like, look, dude, either it works or it doesn't. Nobody needs to buy another piece of software. Nobody needs to buy something else to sign up. But, you know, we need. We need to sell more cars for sure. Okay? We need to make more relationships. We need our sales people to get paid more so they can stay in the industry with us longer. You know, we. We need to run our business better. We need more. We need to be more profitable, and we need to understand what damn era we live in. And that's it. And they. And they built this. And like, every single one of you, especially the best, you know, the ones that really want to win, the ones that, you know, they. They. They hate to lose and they want to grow every month, month after month after month. Well, this is a. This is a tool now. And it's not just for the company to make more money. It's for your salespeople to make more money for sure. That's. It generates more leads. And the cool thing is you don't have to pay per deal. You have to do any of that stuff. It's just. It's just a. You get access. Your whole team uses it. It's dirt cheap. Kill it. Okay? So I love you guys, ladies. I'm excited you guys are going to see a lot of them, okay? Because I know they're going to go far. And, like, I don't take bets. I. I know I can't win. And so, like, when I see them, like, doing this, I'm like, oh, hey, you guys need to come over here because I'm going to share this with. With all of my. All my friends, all my people. I know a lot of you guys. Every day, you know, you're looking to recruit a better salesperson. You're looking to do this. Look, let's give everybody in your store an opportunity to do really well and just watch the numbers rise, man. You know, a lot of times we hire somebody because we believe in them. They just don't have the right tools. Look, not everybody's a really good salesperson, but everybody can do this. And they can build these relationships before they come in, and they can follow this system and they can do really good. And I Think everybody will make it. And I think everybody will love this tool. And this right here, you'll watch this blow up. This will be one of the top vendor tools around. And you'll remember I watched Andy, like, create a video when it was first going to the market. And I didn't just start. I mean, it's been out. There's a lot of big companies already using it. But now's the time where I'm like, dude, I've seen it. I've seen how they deliver. And I'm like, dude, you guys all need to know about it, so get on it. Let's make some more money. I love you guys. Text the number below right now, okay? Text that number.

[B]

Text me.

[A]

You guys get set up, and she'll reach out directly to you. Yep, she's busy, but text her, and she's super cool, and she'll explain anything, answer any questions, and if you love it and it's right for you, next thing you know, your team will be kicking butt and selling more cars. Guys, have a blessed day. We love you guys. If you they want to follow you on social media.

[B]

How do they do it on Instagram, I'm at Meet the Robs or Robin Wilson on Facebook. And social Grenade has all the channels.

[A]

Let's go. I love it. All right, guys. Ladies, you're amazing. Awesome.

[C]

Thank you.

[A]

All right, let's kill it, guys. Make sure you text them. See you soon. Hey, guys. Looks like you made it to the end of the video. You're the true.0001 percenters. Look, I know 1 percenters that can make it halfway through the video, but making it all the way through, you guys are the best. Now here's what I'd like to do. Number one, I want to get closer to you. The fact that you made it all the way through the video, you're like, man, dude, I want to roll with this guy. Okay? So I need to connect with you down below. There's a description box on this YouTube video. There's a link. It says, coach with me one on one. Okay? If you'll go and you'll enter your information, I'll reach out to you in the next 24 hours. You can tell me what you need help with, what your goals are, and we will crush it together. I would love to help you guys go to the next level in life. You can tell I'm changing my life really fast, and I know that you guys want the same thing. I'd love to go with you on that journey. So right now, if you'd like to partner with me, team with me. If you want me to help coach you and push you. Everybody needs a coach, a higher level of accountability to go to the next level. Go to the description box below. Click on the link, fill out your information. I'll talk to you in the next 24 hours. Let's kill it.