Episode Summary: ANDY BATTLE TEST Top Salesman with Objections (LIVE) … Will He BREAK!?

Podcast: Andy Elliott's Elite Mindset Motivation and Sales Training
Host: Andy Elliott
Guest: Greg (Top Salesman at The Elliott Group)
Date: September 12, 2025

Overview: Main Theme & Purpose

This high-energy episode centers on live “battle-testing” a top salesperson from Andy Elliott’s team using objection-handling sales scripts from Andy’s newly released book—billed as the “most dangerous” sales training manual in the industry. The goal is to publicly demonstrate real-world effectiveness and coaching standards at The Elliott Group and to lay out how any salesperson, regardless of experience, can become elite through script mastery, energetic delivery, and relentless training.

Andy emphasizes that results-based sales scripts, confidence, and consistent repetition can transform the average into a top performer. He guides listeners through objections, showcases scripts, and then puts Greg under “pressure” to deliver closes and handle objections in real time.

Key Discussion Points & Insights

1. Why Scripts Matter: Consistency and Elimination of Guesswork

• Scripts create consistency and eliminate guesswork:
  Andy notes most salespeople are “professional wingers” who rely on the “gift of gab” – but guesswork kills deals.

• Word accuracy and delivery:
  Delivery, charisma, and connecting with the customer are equally important as the words themselves.

  “The difference between all humans is the way they deliver information. Word accuracy is everything.” (A, 00:32)

• Testing proves the process:
  Andy shares a pest control client’s results—using his scripts, their close rates jumped from 15% to 80%.

  “I gave out five of these to a pest control company. They called back a week later, said, Andy, our guys are closing at 80% when they were closing at 15%.” (A, 03:19)

2. Script Mastery: Top Performers and Scalability

• Unlocking the 70%:
  Andy asserts that the bottom 70% of a salesforce can become top performers through script mastery—breaking with the classic 80/20 rule (20% of salespeople make 80% of the money).
• The “dangerous” book:
  Andy’s newest book holds 50 deadly closes—specifically highlighting page 62 as containing the “most dangerous sales script.”

  “Page 62 in this book reveals the most dangerous sales script that works in any scenario that will close any client.” (A, 00:02 & 05:08)

3. Common Script Mistakes and The Missing Micro-skills

• Scripts alone aren’t enough:
  Andy warns against becoming an “order taker or a robot.” Memorizing words is useless without micro-skills—voice, tonality, gestures, and genuine energy.

  “If you connect with the customer, [but] you don't say the right words, you're going to get smoked, too.” (A, 06:42)

• Adaptability:
  Scripts should be tweaked for different industries/clients.

4. Certainty Wins: Confidence > Words

• Confidence in delivery is more important than the precise words.
• “Rate of speech is everything. How fast you talk—if you can slow down...” (A, 06:59)
• Standard at The Elliott Group: everyone must memorize all 50 closes, tested under pressure—“pressure creates diamonds or burst pipes.”

Live Sales Script “Battle”: Greg in the Hot Seat

Andy puts Greg through a gauntlet of sales closes and objection handling, both on camera and as a real training demonstration.

Battle Highlights: (with Sample Timestamps & Quotes)

• [08:13] The “Money Close”

  • Greg: “Money doesn’t change people, it just reveals more of who they already are…”
    (Shows empathy, reframes money as a tool for good.)

• [08:39] Try It On Your Own Close

  • Greg: “[You] can go out on your own, bang your head against the wall...or you can take the shortcut and invest in this. Remember, money replenishes, but time does not.”

• [09:20] Results or Excuses Close

  • Greg: “You can have money or excuses, but you can't have both. Which do you want?”
    (Direct challenge and dichotomy.)

• [10:18] Two Choice Close

  • Offers two outcomes: invest or stay the same.
  • Greg: “You pay $5,000 for the coaching program…or you don't make the choice and you pay the price of staying the same…”

• [10:54] Us Versus Them Close

  • Greg: “The first type attends workshops, gets excited...But when it comes time to take action, they let excuses stand in their way...Then there’s the second type, the action taker…”

Bonus Closes & Advanced Objection Handling

• [12:50] Portal Close

  • “What you're about to get is a portal. On one side, the life goals, dreams you've always wished for. Right now you're on the other side...Stuck in the pain and frustration of where you are today. But when you get started today, it's not just buying a product. It's stepping into the life you've always wanted.”

• [13:19] Parts Pattern Close

  • Deeply psychological script invoking inner “parts” of the client—leveraging skepticism alongside hope.

• [14:26] Two Choice Close for Objection Handling (Demonstration)

  • Andy role-plays a hesitant buyer. Greg responds (slowing down per coaching):
    – “Andy, right now there’s two choices...You pay $500...Or you don’t make the choice and you pay the price of staying the same...both choices have a price.”

• [16:34] Us Versus Them Close for Objections

  • Andy role-plays a friendly intro, escalates to a “which type of person are you?” challenge.

Key Memorable Moments & Quotes

• Word accuracy & delivery standard:

  “If we miss one word, they hit this red button, it goes zap, and you’re out. And that’s the competition. We’ve been running it for the last 30 days.” — Greg, [19:45]

• Sales explained as leadership and service:

  “If you have a great product and you know that it can help people, it’s disrespectful not to sell it to them.” — Andy, [17:09]

• Sales as universal skill:

  “Everything in the world is sales…the art of communication is sales. Did you guys know that us talking right now is sales? I am selling you to believe in yourself, that you’re capable of being greater and you’re worth more.” — Andy, [18:15]

• On training culture:

  “If you want to build your family a great life…want to change your life, want to break your bloodline, this is how to do it. And like your shirt says, never retreat. Okay? We never retreat. We never surrender. We train every day and that’s how we crush the competition.” — Andy, [20:37]

Notable Quotes with Timestamps

• “Page 62 in this book reveals the most dangerous sales script that works in any scenario that will close any client.” — Andy, [00:02]
• “The difference between all humans is the way they deliver information. Word accuracy is everything.” — Andy, [00:32]
• “You can have money or excuses, but you can’t have both.” — Greg, [09:20]
• “Pressure creates diamonds or burst pipes…that’s why I like to do it live, with real pressure.” — Andy, [07:01]
• “If we miss one word, they hit this red button, it goes zap, and you're out…that's the competition.” — Greg, [19:45]

Timestamps for Key Segments

• 00:00 – 04:00: Andy introduces the core ideas, the book, and the need for deadly scripts
• 04:00 – 07:00: How the book was tested and proven in real companies; top performer formula
• 07:29 – 08:10: Greg’s intro and set-up for live script testing
• 08:13 – 13:19: Rapid-fire closes performed live by Greg, covering money, excuses, responsibility, choices, and more
• 13:42 – 14:48: Objection handling: Andy role-plays; Greg delivers scripts under pressure
• 16:34 – 17:09: Us vs. Them and the power of dichotomous closes
• 17:39 – 19:50: Debrief on why scripts work, expectations at The Elliott Group, and culture of high accountability

Takeaways for Sales Professionals

• Master word-for-word closes, but pair them with voice, energy, and physical presence.
• Repeated, high-pressure practice ensures scripts stick and can work under stress.
• Sales is not manipulation, it’s helping—if the product genuinely solves a customer’s problem.
• Every objection is an opportunity to reframe and guide the client using a proven script.

Listener Challenge

Andy urges listeners to:

• Watch the video, take notes, and try these scripts in real scenarios.
• Report back on results—public accountability is part of The Elliott Group’s culture.
• Get the book (via link in description) and integrate these closes into daily practice.

If you want to see elite sales pressure-tested, with word accuracy at the forefront, this episode models exactly that. The competitive, high-energy culture of The Elliott Group comes through, giving actionable insights for anyone looking to up their closing and objection-handling game.