Become a Leader of Leaders // Andy Elliott - Andy Elliott's Elite Mindset Motivation and Sales Training

Summary

Podcast Summary: Become a Leader of Leaders // Andy Elliott

Podcast Information:

Title: Andy Elliott's Elite Mindset Motivation and Sales Training
Host/Author: Andy Elliott
Episode: Become a Leader of Leaders
Release Date: February 6, 2025

Overview: In the episode "Become a Leader of Leaders," Andy Elliott delves deep into the principles of leadership, accountability, and personal growth within the sales industry. Drawing from his extensive experience as CEO of The Elliott Group, Elliott provides actionable insights aimed at transforming sales professionals into influential leaders. This summary encapsulates the key discussions, insights, and conclusions from the episode, enriched with notable quotes and timestamps for reference.

1. The Power of Accountability

Andy Elliott emphasizes that higher levels of accountability are crucial for achieving greatness. He asserts that having individuals who hold you accountable is a significant advantage in personal and professional growth.

Andy Elliott [00:00]: "The only way you can become great is to have higher levels of accountability."

2. Changing Your Environment for Success

Elliott underscores the importance of stepping out of one's current environment to gain new perspectives and validation. He argues that surrounding oneself with supportive and high-achieving individuals can significantly impact one's business and personal life.

Andy Elliott [00:20]: "The number one reason why this event is the most important event that you'll ever attend in your life is because you got to get out of your environment."

3. Breaking the Bloodline: Building a Legacy

A recurring theme in the episode is the concept of "bloodline," which Elliott defines as one's family, life, and legacy. He challenges listeners to decide whether they will conform to their inherited patterns or break free to build a substantial legacy.

Andy Elliott [05:30]: "Are you going to be the one that's going to break your bloodline?"

4. The Importance of Belief in Sales

Elliott shares his foundational principle from his early sales days: belief. He states that believing more than anyone else in your mission and product is the key to winning in sales.

Andy Elliott [07:45]: "The number one rule in sales is believe more than anyone else. The one who believes the most wins."

5. Addressing Industry Challenges

Focusing on the painting industry, Elliott identifies common complaints such as high costs and unreliable contractors. He advocates for superior quality and reliability as differentiators that justify higher pricing.

Andy Elliott [10:15]: "If you do a really good job and people don't have to do it twice, they don't mind paying a little more."

6. Communicating Effectively with Clients

Effective communication is highlighted as a critical skill. Elliott advises salespeople to proactively inform clients about delays or changes, fostering trust and appreciation.

Andy Elliott [12:50]: "Our team doesn't know how to explain delays properly. We need to communicate more effectively to build trust."

7. Marriage and Mutual Accountability

Elliott discusses the dynamics of marriage, drawing parallels between personal relationships and professional accountability. He emphasizes that couples should hold each other accountable to prevent negative behaviors and support each other's growth.

Andy Elliott [15:30]: "You're going to hold each other accountable. And it's going to be uncomfortable. You're going to hate each other for it at times. But that's a good marriage."

8. Conforming vs. Transforming Environments

Reiterating the need to escape limiting environments, Elliott stresses that staying within one's comfort zone leads to stagnation, while transformative environments foster growth and success.

Andy Elliott [18:20]: "People conform to their environments. That's why you guys are here. Get out of your environment to change everything."

9. Training and Personal Development

Elliott advocates for continuous training and personal development. He dismisses the notion that capabilities are fixed, asserting that with the right training, anyone can enhance their skills and earnings.

Andy Elliott [20:50]: "If you're not built that way, train or complain. It's your choice."

10. Overcoming Distractions and Focusing on Goals

Addressing the myriad distractions of modern life, Elliott encourages listeners to prioritize their personal growth and business goals over superficial engagements.

Andy Elliott [23:35]: "Phones are chiming, emails are coming in, social media. There's bullshit everywhere. Focus on what matters."

11. Embracing Pain for Growth

Drawing an analogy to physical training, Elliott explains that true growth happens when one pushes beyond comfort zones and embraces the pain associated with effort.

Andy Elliott [26:10]: "Muscles don't change. They don't get stretched. Nothing happens. So you went 12... you did 13."

12. Leadership and Team Success

Elliott highlights that true leaders not only succeed personally but also ensure their teams thrive. He advocates for a leadership style that prioritizes the financial and personal growth of team members.

Andy Elliott [30:25]: "Making a lot of money for yourself and not getting your team rich should not make you happy."

13. The Role of a Coach

Differentiating between a boss and a coach, Elliott explains that a coach provides direct feedback and holds individuals accountable, driving them to surpass their limits.

Andy Elliott [34:00]: "A coach is direct. You're starting over because you didn't. If you're lucky enough to have a coach, you're the luckiest person in this room."

14. The Importance of Decision Making

Elliott encourages decisive action, urging listeners to make choices that align with their desired legacy and success, rather than succumbing to indecision or negativity.

Andy Elliott [37:15]: "You got to make some decisions. Some of you may need to know who you don't want to be."

15. Final Call to Action

Concluding the episode, Elliott invites listeners to engage further by coaching with him. He emphasizes the necessity of higher accountability and structured guidance to achieve unparalleled success.

Andy Elliott [40:50]: "Go to the description box below, click on the link, fill out your information. Let's kill it."

Conclusion: In "Become a Leader of Leaders," Andy Elliott delivers a compelling message about the necessity of accountability, effective communication, and continuous personal development in achieving leadership and business success. By challenging listeners to break free from limiting environments and embrace disciplined training, Elliott provides a roadmap for transforming from a sales professional into a formidable leader. His insights serve as a powerful motivator for anyone looking to elevate their career and personal life.

Transcript

A (0:00)

You know what? I'll tell you. If you guys are lucky enough, anyone in here, to have a person like that in your life, you're the luckiest person in this room. The only way you can become great is to have higher levels of accountability. That's why you guys are here. The number one reason why this event is the most important event that you'll ever attend in your life is because you got to get out of your environment. You got to get away from the people you're currently around. Because those people, your best game, what you're doing now, they're giving you validation that what you're doing is fine and okay. The way that I teach, sometimes people are like, I don't. I'm not that way. Okay, cool. You're not that way yet, which is why you're not earning the money that you want to earn yet. Do me a favor, change your perspective. You'll change your income, you'll change your life. You change everything. All right, everybody do me a favor. Everybody say bloodline. Bloodline, okay? Bloodline is, you know, your family, your life, your kids, your wife, you know what I'm saying? Your husband. If you're a female in here, right? It's like everything in your life that you've been taught up to this point where literally you decide, is that what it is? Or are you going to break it? And in order for any of you to build a big business, in order for any of you to stand out, make relationships, others can do anything really big in your life, you're going to have to make a decision. Are you going to be the one that's going to break your bloodline? And it's not about energy, guys. One of the things that you'll understand is, dude, I'm super motivational. And it's because, like, I believe in people, right? I'm a sales guy. So at 18 years old, I learned to sell. The number one rule in sales is believe more than anyone else. The one who believes the most wins. Does that make sense? Okay, what industry is everybody in here? Is it all painting or is anybody else in the other industry? Everybody's in painting, okay? Most of them. Alright, listen, what is it that this industry doesn't like? Let's just reverse engineer. Is that cool? What doesn't people like? What are they complaining about in the painting space? What is it? Cost? Cost, okay, High prices. But honestly, if you do a really good job and people don't have to do it twice, they don't mind paying a little more, do they? Okay. Cool. So I don't think that's a valid deal unless your salespeople are weak and they don't believe unreliability. I say I'm going to do something. I don't keep my word. I make a mess when I go out to the site. Right. I don't speak to people professionally. I don't show up on time. I don't. People don't keep their word. I get that. Hey, people hate hiring a contractor. You know why? Number one, they leave a mess. Number two, they usually don't show up on time when they say, and normally they don't finish on time. Hey, it's going to be done in four days and ends up taking seven. Right. But our guys, our team don't know how to explain that to people. You know, I'm saying, hey, we came in, we thought it was going to take X amount of time. We realized, you know, we want this to last a long time, and I know that's important to you. So we're going to spend another two days and do it right. Is that okay? Sure. Thanks for the communication. Okay, give me another thing I want to know. The negative. Does that make sense? I'm not going to come in here and by the way, today ain't about selling. Today's about everything. Today's about if you listen to me, I swear on my life, you're going to leave here differently. Number one, you're going to leave here and you will be a threat. You will be a threat. I'm not even joking. You'll be a threat because I need to know if you own a painting company and you're in here, I need to know, are you trying to make money? Are you pissed off because you're trying to be the best? See, because I start. Listen, I want to tell you something. Me and my wife. This is my beautiful wife, Jacqueline Elliott. Everybody in here, if you're married, your w. This is important. Everybody understand something. You're not always going to like each other. Am I right? People like, I can't believe you said that. That's the truth. You're not always going to like each other. You're going to get on each other's nerves. But you got to realize that you guys are. You guys are the protectors for each other. You guys are the ones that, you know, are either going to motivate each other and encourage each other to not be negative, not be lazy, you know, not make excuses. Don't say, I can't. You're going to hold each other Accountable. And it's going to be uncomfortable. You're going to hate each other for it at times. But that's a good marriage. A bad marriage is when you shut your mouth and you let your husband become a loser. Or when you know, in the beginning he worked hard when he's built the company, but now that he's not, we're. Now he's going out and drinking. You're not directing, saying, hey, that's bullshit. We're not doing that. Okay? We're not doing that. We don't do those things here. We're not that example to our kids. And you say, well, I can do what I want. I work hard. Okay, cool. Are you not trying to leave a legacy? Guys, you got to understand. I need you to understand this. People conform to their environments. That's why you guys are here. The number one reason why this event is the most important event that you'll ever attend in your life is because you got to get out of your environment. You got to get away from the people you're currently around. Because those people, your best game, what you're doing now, they're giving you validation that what you're doing is fine and okay. Super important. Guys, if you're watching this video right now and you're like, andy, I'm not built like that. Bullshit. Yes, you are. Got to train. That's the way it works. Train or complain. It's your choice. Okay? Every day I train the greatest in the world. You know? I mean, are you ready to kick some ass and build your legacy and make. If you are, in the description box below on this YouTube video, there's going to be a link. You click on it, enter your phone number, email, full name, and I will personally reach out to you in the next 24 hours. If you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy. Let's kill it. And then you're going to come here and I'm telling you that's bullshit. You ain't even started. And you're like, whoa, what do you mean, dude, I got this. I got that. No, dude, that's nothing. If you played your best, you'd be 20 times bigger than that. Don't even give me that. Those are the people you need to be around. So you got to get out of your environment. You got to come train. And I want you to remember this. I want you guys to sit down because I want you to take notes. The greatest gift you'll ever Give yourself is taking time to work on yourself, guys. It's a gift. People like, they treat training like a chore. Am I right? Oh, I got a train today. What? Dude, listen to me. Everybody in the world wants your attention. Everybody's trying to distract you. Phones are chiming, emails are coming in, social media. There's bullshit everywhere. Dude, you know what? Most of you guys, your life's going to go by, and you didn't even do anything. You didn't. Now, by the way, there's either two types of people in this room, and I'm praying we only have these two and we don't have the third. Number one are people that are scared, like shit's not going right. And honestly, I'm not making the money I want to make, and I'm scared. And I don't like this. Okay? Why do I like that person? Because you're looking for answers. Always be a person looking for answers. Listen, if you're dead. If you're dead and Ian, you're getting your ass kicked. You're looking for answers. You're in this room, you're like, I need a change. I need something to change. I need to figure out how to be profitable. If you're kicking ass and you're at the top of the game. I'm at the top. But I know I need that edge because I'm an addict to being the greatest. You're looking for answers. But when you're in the middle and you can't be bothered, and you're not looking for answers no more, I feel sorry for you. Don't ever be that guy. And I know some of you in here, you know what that feels like. And you remember the day where you're like, I really don't care what the answer is anymore. I'm tired. If you're numb and you're tired, you're done. You're finished. Someone's gonna take you out. They're gonna finish you. Listen, your wife, your husband, your kids, the 10 years of hell that you put them through to build this business. You totally. All that support they gave you, you disrespectful son of a bitch. You can't stop. Once you guys are in, you're in. Now my question is, is that what's possible? Unlimited. But you got to anchor yourself to something that pisses you guys off, that's going to make you want to push. Now, listen, the way that I teach, sometimes people are like, I'm not that way. Okay, cool. You're not that way yet. Which is why you're not earning the money that you want to earn yet. Do me a favor. Change your perspective. You'll change your income. You'll change your life. You change everything. I have this saying in my life, and by the way, I use my wife a lot as the example to the person that changed my life. And I'm going to tell you why. And I said, you guys won't always like each other. And the reason why is because when you have someone that's around you that's a good coach, I want you to remember these words. No one wants a boss. No one wants a manager. I don't want a manager. Anybody want a boss in here? Listen, I work for someone else, but I don't want a boss. I want a coach. What does a coach do? A coach is direct. You didn't touch the line. You're starting over. Dude, I ran 99. I had one more. I didn't touch the line. I'm not starting over. You're starting over because you didn't. Listen, let me be clear to you. There are zero shortcuts in life. I saw you just take a shortcut. I didn't know I didn't. Yes, you did, because you did it 99 times. And on the other time, you didn't. And you knew it in your head and you didn't turn around. You're starting over. You don't like that coach. You're actually like, f that guy. You know what? I'll tell you. If you guys are lucky enough, anyone in here, to have a person like that in your life, you're the luckiest person in this room. The only way you can become great is to have higher levels of accountability. I want you to write that down. You want to succeed. You want to have more wealth. What do human beings hate? Pain, suffering, accountability. That's what they hate, right? Would you guys agree? Yeah. You guys are like, yeah, yeah. You know, dude, listen to me. When you go in the gym, right, and you say, I'm going to do 12 sets, who goes to the gym in here? Raise your hand. A lot of you. Okay, cool. You ever done, like four sets of 12? Okay, well, what if you did four sets of 12? You know, at eight, it really starts burning. You make it to 12. And I said, okay, cool, at 12. Let's really start the set now. And you're like, what do you mean? And I'm like, we're starting the set now. The reps don't even start until pain enters, until muscle fibers get broken down. Muscles don't change. They don't get stretched. Nothing happens. So you went 12. All right, 13, 1, 14, 2. And then I'll count to 25 and then you'll go, oh, we did 25 reps. And I'm like, no, you did 13. Because the first 12, you didn't even do anything. You see, I want you guys to understand, some of you in here, if you're around people that are doing just the minimum, the bare minimum, Wait, even just a little more than the minimum, you guys are in trouble. And so my biggest thing that I can do is that on my tombstone I wanted to say leaders, Leader of leaders. Guys, I don't want to teach you to make a lot of money. If you do what I say, you're going to get rich. But also if you do what I say, you're going to get a rich ass life and you're going to change a lot of people's lives. To me, you guys look, making a lot of money for yourself and not getting your team rich should not make you happy. If you got people in your company that aren't getting big checks, and that doesn't bother you, you're not the right leader they need. Okay, I'll tell you something. My wife hates writing small checks. She hates it. It's my responsibility to set the standard in my company for what's allowed and not allowed, by the way I live, by the way she lives. And I want you to understand something. This is super important to me, to all of you here. I don't care what you're doing right now. I don't care how much you're making. I don't care how you're living. What I care about is that if I tell you the truth and it makes sense, can you make some new decisions to change your life? Because listen, this isn't all about taking action. People have got to take more action. No, you got to make some decisions. Okay? Some of you in here, you maybe don't need to know who you want to be, but you may need to know who you don't want to be. Hey, guys. Looks like you made it to the end of the video. You're the true.0001 percenters. Look, I know 1 percenters that can make it halfway through the video. But making it all the way through, you guys are the best. Now, here's what I'd like to do. Number one, I want to get closer to you. The fact that you made it all the way through the video, you're like, man, dude, I want to roll with this guy. Okay? So I need to connect with you. Down below. There's a description box. On this YouTube video. There's a link. It says, coach with me, one on one. Okay? If you'll go and you'll enter your information, I'll reach out to you in the next 24 hours. You can tell me what you need help with, what your goals are, and we will crush it together. I would love to help you guys go to the next level in life. You can tell I'm changing my life really fast, and I know that you guys want the same thing. I'd love to go with you on that journey. So right now, if you'd like to partner with me, team with me, if you want me to help coach you and push you, Everybody needs a coach, a higher level of accountability to go to the next level. Go to the description box below. Click on the link, fill out your information. I'll talk to you in the next 24 hours. Let's kill it.