Podcast Summary: "Building a TOP Sales Team in the FASTEST GROWING Industry"
Podcast Title: Andy Elliott's Elite Mindset Motivation and Sales Training
Host: Andy Elliott
Guest: Enrique Garcia
Release Date: March 18, 2025
Introduction to the Roofing Boom
In this dynamic episode of Andy Elliott's Elite Mindset Motivation and Sales Training, host Andy Elliott delves into the surging growth of the roofing industry in the United States. Highlighting the current "roofing rush," Andy emphasizes that sales prowess is integral across all professions, asserting, "Communication is selling. Speaking is selling. It's all the same. It's influence, it's persuasion. It's really just communicating" (00:30).
Enrique Garcia’s Journey
Enrique Garcia, the guest, shares his transition into the roofing industry. Originally from Mexico, Enrique moved to the United States at 17 and worked in hospitality before discovering his passion for roofing in 2019. He recounts his initial struggles, including language barriers and adapting to a new field, stating, "My English was bad. I still went through all that kind of fixing my pitch" (16:00). Despite these challenges, Enrique's determination led him to excel, earning $112,000 in his first year.
Joining Priority Roofing
Enrique's entry into Priority Roofing marked a turning point in his career. After parting ways with a previous company, he was recruited by Will Miller to join Priority Roofing in San Antonio. Enrique reflects on the company's supportive culture, noting, "I'm not a micromanager. I'm not a boss, okay. I'm more like a leader, a mentor" (06:45). This approach allowed him to rebuild his career from the ground up, ultimately leading to his promotion and relocation to Orlando, Florida.
Building a High-Performance Sales Team
In Orlando, Enrique established a robust sales team, growing it to over 30 members with plans to expand to 50 by year-end. He attributes this success to a clear focus on work ethic and entrepreneurial spirit among his team members. "It's more about you coming in and really going through hard and not expecting, like, easy success" (15:44). Enrique emphasizes the importance of hiring individuals with a drive to succeed, regardless of their prior experience in sales.
Company Culture and Leadership Philosophy
Enrique fosters a culture of mentorship and open communication within his team. He describes his leadership style as being present and supportive, yet not overbearing: "When you come in into my team, I will try to teach you all the ins and outs of roofing. I'll give you a script, I give you objections. I work with you" (07:30). This hands-on approach ensures that team members feel supported while also encouraging independence and accountability.
Training and Technological Advancements
A significant factor in the team's success is the integration of advanced technology and comprehensive training programs. Enrique highlights the adoption of satellite measurements and digital signing processes, which have streamlined operations: "Now it's easy to sell roofs that companies like us can grow at this pace because of that" (16:36). This modernization has made the roofing process more efficient and accessible, even for those with limited prior knowledge.
Success Stories and Team Achievements
Enrique shares inspiring success stories from his team, including Julian Savage, a 65-year-old retired Marine who became one of the top representatives after selling his first roof for an $85,000 commission (20:52). These anecdotes illustrate the transformative impact of Priority Roofing's training and supportive environment, demonstrating that dedication and hard work can lead to significant financial rewards and personal growth.
Recruitment and Expansion Plans
Looking ahead, Enrique discusses the ongoing expansion of Priority Roofing, with plans to open new branches across multiple states. He encourages motivated individuals to join the team, emphasizing the substantial earning potential and the supportive, family-oriented culture. "If you want success, you can make it here. Know, never going to have to worry about a paycheck in your life." (15:47)
Final Thoughts and Call to Action
Andy Elliott wraps up the episode by reiterating the exceptional opportunities available within Priority Roofing. He urges listeners to contact Enrique directly for more information, highlighting the life-changing potential of joining a rapidly growing and supportive organization: "Shoot him a text message and just be like, hey, I saw you on Andy's podcast. I want to hear more about this opportunity." (23:25).
Notable Quotes
-
Andy Elliott [00:30]: "Communication is selling. Speaking is selling. It's all the same. It's influence, it's persuasion. It's really just communicating."
-
Enrique Garcia [06:45]: "I'm not a micromanager. I'm not a boss, okay. I'm more like a leader, a mentor."
-
Enrique Garcia [15:44]: "It's more about you coming in and really going through hard and not expecting, like, easy success."
-
Enrique Garcia [07:30]: "When you come in into my team, I will try to teach you all the ins and outs of roofing. I'll give you a script, I give you objections. I work with you."
-
Enrique Garcia [16:36]: "Now it's easy to sell roofs that companies like us can grow at this pace because of that."
-
Enrique Garcia [20:52]: "This guy is 65 years old, he's making $15,000 commissions. Why are you missing out on this next training program?"
-
Andy Elliott [15:47]: "Know, never going to have to worry about a paycheck in your life."
-
Andy Elliott [23:25]: "Shoot him a text message and just be like, hey, I saw you on Andy's podcast. I want to hear more about this opportunity."
Conclusion
This episode offers a deep dive into the roofing industry's explosive growth and the strategies behind building a top-tier sales team. Enrique Garcia's inspiring journey from overcoming personal and professional challenges to leading a successful team exemplifies the potential within the industry. Andy Elliott and Enrique emphasize the importance of effective communication, strong leadership, and leveraging technology to achieve outstanding results. For individuals seeking a lucrative and fulfilling career in sales, this episode serves as both a motivational story and a practical guide to seizing new opportunities in the roofing sector.