Fields to Fortune – From Rock Bottom to Global Empire

Podcast: Andy Elliott's Elite Mindset Motivation and Sales Training
Host: Andy Elliott
Guest: Moses Heredia, CEO of Global Processing Systems
Episode Date: November 21, 2025

Main Theme/Purpose

This episode is a masterclass in overcoming adversity, building a resilient and faith-driven mindset, and finding success through service, persistence, and non-negotiable values. Andy Elliott interviews Moses Heredia, who shares his journey from humble beginnings — working in agricultural fields as the son of Mexican immigrants — to founding a global payments company. The conversation unpacks Moses’s “Fields to Fortune” philosophy, the critical decisions that shaped his trajectory, and how anyone can draw parallels to their own path, regardless of their starting point.

Key Discussion Points & Insights

1. Moses’s Journey: Fields to Fortune

Background:
- Raised in the U.S. as a son of Mexican immigrants; childhood spent working in cotton and vegetable fields beside his mother.
- “She would wrap me like a burrito and put me on the floorboard of the pickup truck… We would go out to the fields…in 100 degrees weather, just going walking miles and miles and then coming back. When we would get back we would love and look forward to the water…” (B, 04:11)
Lesson: Early experiences in hardship instilled in him faith, work ethic, and a non-negotiable drive to break out of generational poverty.
Turning Point:
- Moved to California at 17, intended to go into law enforcement but ended up in credit card processing sales after a stint in unemployment offices.
- “I got in this business at $4.25 an hour… a month later, promoted to manager. The breakthrough moment was when I closed a deal in Spanish — and never looked back” (B, 07:12-07:54)

2. Overcoming Rock Bottom

Challenges:
- Severe setbacks including a car accident, months without a car, periods without electricity or gas.
- “I had to take cold showers because I had no gas so it wouldn’t warm up. Cold showers, I had no electricity… But quitting was never in my vocabulary.” (B, 08:16-09:38)
Persistence:
- Got around LA by pedal bike, borrowed cars, and took public transport to keep visiting clients and making sales.
Family Motivation:
- Commitment to honoring his mother’s sacrifice and refusing to squander their chance in America.

3. Transition to Entrepreneurship

Corporate Success:
- Progressed from sales to regional manager before declining a VP position to instead start his own company.
Starting Out:
- Launched Global Processing Systems in 2003 — no business name, office, or bank account at first.
- “I always tell my staff: Don’t lie, cheat, or steal — and we’re riding till the wheels fall off. That’s our culture.” (B, 10:52)

4. Mindset Drivers: Identity, Belief & Perspective

Sales Perspective:
- Relationships always come first. “You have it wrong if you think it’s about you. It was never about me. It was about relationships. What can you do to benefit [the customer’s] business, enhance it, and improve their bottom line?” (B, 11:39-12:38)
- “Whoever cares the most about the clients wins.” (A, 12:42)
Belief System:
- Not every customer buys today — but persistency, dedication, and never giving up are key.
- “Be dedicated and persistent. Every customer wasn’t going to buy. They may not buy today, but they’ll buy tomorrow. Move on to the next one. Go, turn the page.” (B, 13:09)
Identity & Legacy:
- Clear identity rooted in integrity, hard work, and desire to inspire the next generation, especially those from underprivileged backgrounds.
- “Don’t lie, cheat, or steal — that’s what I preach… My goal now is to influence the younger crowd, the young children out there. Because that’s our future.” (B, 14:45)
- “If you don’t know who you want to be, the world will tell you who you’re going to be really fast.” (A, 16:56)

5. The Role of Faith

Foundation:
- Both Andy and Moses emphasize that their faith in God is the non-negotiable core of their lives and success.
- “You can’t have faith without God. It’s physically impossible. Without that faith, you’ll never be able to be successful like the other person… Even if you do, you’ll probably lose it, and it’s just money. It’ll be an empty heart with a bank full of money.” (A, 17:20)

6. The Book “Fields to Fortune”

Purpose & Impact:
- Described as a blueprint for entrepreneurs and dreamers, full of real-life lessons, faith, and concrete how-to’s.
- “I had three people — accountant, attorney, and a friend — all told me not to open my business or pull out my 401k. But I was asking the wrong person. I needed to ask God.” (B, 18:51-19:30)
- Available on Amazon and Barnes & Noble.

7. Navigating Recessions, Betrayal, and Leadership

2008-2010 Crash:
- Buckled down, cut his own salary, kept the team intact — did not lay off a single person.
- “I buckled down, Andy… We united… At the end of the day, I’m the captain of the ship. I’m leading it… I didn’t let one person go, brother.” (B, 37:20-37:51)
Leadership:
- “An individual can be beat, but a team can’t be beat.” (A, 38:01)
- Built a loyal team, some of whom have been with him since day one over 22 years.
Betrayal:
- “There is a chapter in [the book] about betrayal … everyone’s going to get betrayed, especially when you’re doing well.” (B, 47:07)

8. Keys to Sustained Success

Visionary Leadership:
- “You’ve painted the vision for what this would look like for everyone else involved. You’ve probably resold the vision every day for 22 years.” (A, 39:11)
Never Conforming, Never Giving Up:
- “You know why you’re successful? Because you didn’t get civilized. Because you didn’t conform.” (A, 33:47)
Growth Mindset:
- “If you stop dreaming or if you slow down, your business will die and your people will leave.” (A, 39:27)
- “You believe there’s treasure in your industry. You believe you’ll find it. And you believe it’s worth it.” (A, 40:52)
Feeding the Good Wolf:
- “All of us have two wolves… which wolf will live in all of us? It’s the one we feed.” (A, 51:46)

9. Small Daily Actions Matter

Focus on Little Things:
- “At the end of your life, it’s not even the big things that mattered. It’s not the success, it’s not the money, it’s not the house. It’s really the little things. And the ones that never get to the big thing never paid attention to the little things.” (A, 52:01)

Notable Quotes & Memorable Moments

On Grit and Resilience:
- “Quitting was never in my vocabulary. I was not going to have my mom come from another country for the dream so we could fail.” (B, 09:38)
On Sales Philosophy:
- “It was never about me. It was about relationships. What can you do to benefit the person who is going to be your customer?” (B, 12:06)
On Faith:
- “You can never betray yourself and you can never doubt yourself.” (A, 21:16)
On Book’s Message:
- “This book is a blueprint to every entrepreneur and everyone that has a dream and that needs to achieve it.” (B, 18:51)
On Betrayal and Grace:
- “Every time someone messes up, I’m like, good. You know what? That wasn't who you were. Now what you did was wrong, but you're not a bad person. You didn’t want to do that… Now let's go do what you want to do.” (A, 45:18)
On “Feeding the Wolf”:
- “The question is, which wolf will live in all of us? Well, it’s the one we feed.” (A, 51:46)
On Little Things:
- “It’s actually not the big things anymore. It’s the little things…spending time with my team, going to the gym, and getting to spend time working on myself… Those are the little things that make the big things.” (A, 52:01)
On the Power of Books:
- “People say they want the shortcut, they want the hack. Read the freaking book. In two weeks you could understand what you learned in 50 years.” (A, 28:24)
On Leadership:
- “Your dream’s so big, everybody who’s around you is like, ‘Dude, man, I can get my dream with this guy…’” (A, 39:27)

Important Timestamps

00:00-04:11 – Andy’s opening, Moses’s background in the fields
07:12-07:54 – Moses’s breakthrough into sales
08:13-09:38 – Moses’s rock bottom: adversity, resilience, faith
10:52-11:12 – Moses’s non-negotiable company culture
11:39-13:09 – Philosophy on sales: relationships over transactions
14:45-16:27 – Moses’s identity, non-negotiables, outreach to youth
17:20-18:15 – The foundation of faith in God
18:36-20:42 – “Fields to Fortune” book explained
25:08-26:54 – Andy’s unexplainable near-fatal motorcycle story: “Tell me God’s not real…”
37:20-37:51 – Navigating the crash of 2008-2010; never laying off staff
38:01-39:27 – Team building, leadership, vision
45:45-46:13 – On being a ‘rebel Christian’ and refusing to conform
49:48-52:01 – The power of daily dedication and small habits
52:01-52:56 – The value of little things over big things

Resources & Connections

Book: Fields to Fortune (Amazon, Barnes & Noble)
Instagram: @mosesheredia_
Website: mosesheredia.com

Tone & Closing Notes

The episode is energetic, relentless, and faith-filled. Andy and Moses bring contagious enthusiasm, blending raw honesty about hardship with actionable motivation. Listeners are left with tools to elevate their discipline, faith, and vision, and are challenged to raise their personal standards, stay resilient, and never let the world define their limits.

Memorable Call to Action:
“Winners live where quitters quit… If anybody today wants to make a decision to feed the good wolf, try it out. Buy the book, spend what, 30 bucks…and feed the good wolf.” (A, 51:46-52:01)

Fields to Fortune – From Rock Bottom to Global Empire

Podcast: Andy Elliott's Elite Mindset Motivation and Sales Training
Host: Andy Elliott
Guest: Moses Heredia, CEO of Global Processing Systems
Episode Date: November 21, 2025

Main Theme/Purpose

Key Discussion Points & Insights

1. Moses’s Journey: Fields to Fortune

Background:
- Raised in the U.S. as a son of Mexican immigrants; childhood spent working in cotton and vegetable fields beside his mother.
- “She would wrap me like a burrito and put me on the floorboard of the pickup truck… We would go out to the fields…in 100 degrees weather, just going walking miles and miles and then coming back. When we would get back we would love and look forward to the water…” (B, 04:11)
Lesson: Early experiences in hardship instilled in him faith, work ethic, and a non-negotiable drive to break out of generational poverty.
Turning Point:
- Moved to California at 17, intended to go into law enforcement but ended up in credit card processing sales after a stint in unemployment offices.
- “I got in this business at $4.25 an hour… a month later, promoted to manager. The breakthrough moment was when I closed a deal in Spanish — and never looked back” (B, 07:12-07:54)

2. Overcoming Rock Bottom

Challenges:
- Severe setbacks including a car accident, months without a car, periods without electricity or gas.
- “I had to take cold showers because I had no gas so it wouldn’t warm up. Cold showers, I had no electricity… But quitting was never in my vocabulary.” (B, 08:16-09:38)
Persistence:
- Got around LA by pedal bike, borrowed cars, and took public transport to keep visiting clients and making sales.
Family Motivation:
- Commitment to honoring his mother’s sacrifice and refusing to squander their chance in America.

3. Transition to Entrepreneurship

Corporate Success:
- Progressed from sales to regional manager before declining a VP position to instead start his own company.
Starting Out:
- Launched Global Processing Systems in 2003 — no business name, office, or bank account at first.
- “I always tell my staff: Don’t lie, cheat, or steal — and we’re riding till the wheels fall off. That’s our culture.” (B, 10:52)

4. Mindset Drivers: Identity, Belief & Perspective

Sales Perspective:
- Relationships always come first. “You have it wrong if you think it’s about you. It was never about me. It was about relationships. What can you do to benefit [the customer’s] business, enhance it, and improve their bottom line?” (B, 11:39-12:38)
- “Whoever cares the most about the clients wins.” (A, 12:42)
Belief System:
- Not every customer buys today — but persistency, dedication, and never giving up are key.
- “Be dedicated and persistent. Every customer wasn’t going to buy. They may not buy today, but they’ll buy tomorrow. Move on to the next one. Go, turn the page.” (B, 13:09)
Identity & Legacy:
- Clear identity rooted in integrity, hard work, and desire to inspire the next generation, especially those from underprivileged backgrounds.
- “Don’t lie, cheat, or steal — that’s what I preach… My goal now is to influence the younger crowd, the young children out there. Because that’s our future.” (B, 14:45)
- “If you don’t know who you want to be, the world will tell you who you’re going to be really fast.” (A, 16:56)

5. The Role of Faith

Foundation:
- Both Andy and Moses emphasize that their faith in God is the non-negotiable core of their lives and success.
- “You can’t have faith without God. It’s physically impossible. Without that faith, you’ll never be able to be successful like the other person… Even if you do, you’ll probably lose it, and it’s just money. It’ll be an empty heart with a bank full of money.” (A, 17:20)

6. The Book “Fields to Fortune”

Purpose & Impact:
- Described as a blueprint for entrepreneurs and dreamers, full of real-life lessons, faith, and concrete how-to’s.
- “I had three people — accountant, attorney, and a friend — all told me not to open my business or pull out my 401k. But I was asking the wrong person. I needed to ask God.” (B, 18:51-19:30)
- Available on Amazon and Barnes & Noble.

7. Navigating Recessions, Betrayal, and Leadership

2008-2010 Crash:
- Buckled down, cut his own salary, kept the team intact — did not lay off a single person.
- “I buckled down, Andy… We united… At the end of the day, I’m the captain of the ship. I’m leading it… I didn’t let one person go, brother.” (B, 37:20-37:51)
Leadership:
- “An individual can be beat, but a team can’t be beat.” (A, 38:01)
- Built a loyal team, some of whom have been with him since day one over 22 years.
Betrayal:
- “There is a chapter in [the book] about betrayal … everyone’s going to get betrayed, especially when you’re doing well.” (B, 47:07)

8. Keys to Sustained Success

Visionary Leadership:
- “You’ve painted the vision for what this would look like for everyone else involved. You’ve probably resold the vision every day for 22 years.” (A, 39:11)
Never Conforming, Never Giving Up:
- “You know why you’re successful? Because you didn’t get civilized. Because you didn’t conform.” (A, 33:47)
Growth Mindset:
- “If you stop dreaming or if you slow down, your business will die and your people will leave.” (A, 39:27)
- “You believe there’s treasure in your industry. You believe you’ll find it. And you believe it’s worth it.” (A, 40:52)
Feeding the Good Wolf:
- “All of us have two wolves… which wolf will live in all of us? It’s the one we feed.” (A, 51:46)

9. Small Daily Actions Matter

Focus on Little Things:
- “At the end of your life, it’s not even the big things that mattered. It’s not the success, it’s not the money, it’s not the house. It’s really the little things. And the ones that never get to the big thing never paid attention to the little things.” (A, 52:01)

Notable Quotes & Memorable Moments

On Grit and Resilience:
- “Quitting was never in my vocabulary. I was not going to have my mom come from another country for the dream so we could fail.” (B, 09:38)
On Sales Philosophy:
- “It was never about me. It was about relationships. What can you do to benefit the person who is going to be your customer?” (B, 12:06)
On Faith:
- “You can never betray yourself and you can never doubt yourself.” (A, 21:16)
On Book’s Message:
- “This book is a blueprint to every entrepreneur and everyone that has a dream and that needs to achieve it.” (B, 18:51)
On Betrayal and Grace:
- “Every time someone messes up, I’m like, good. You know what? That wasn't who you were. Now what you did was wrong, but you're not a bad person. You didn’t want to do that… Now let's go do what you want to do.” (A, 45:18)
On “Feeding the Wolf”:
- “The question is, which wolf will live in all of us? Well, it’s the one we feed.” (A, 51:46)
On Little Things:
- “It’s actually not the big things anymore. It’s the little things…spending time with my team, going to the gym, and getting to spend time working on myself… Those are the little things that make the big things.” (A, 52:01)
On the Power of Books:
- “People say they want the shortcut, they want the hack. Read the freaking book. In two weeks you could understand what you learned in 50 years.” (A, 28:24)
On Leadership:
- “Your dream’s so big, everybody who’s around you is like, ‘Dude, man, I can get my dream with this guy…’” (A, 39:27)

Important Timestamps

00:00-04:11 – Andy’s opening, Moses’s background in the fields
07:12-07:54 – Moses’s breakthrough into sales
08:13-09:38 – Moses’s rock bottom: adversity, resilience, faith
10:52-11:12 – Moses’s non-negotiable company culture
11:39-13:09 – Philosophy on sales: relationships over transactions
14:45-16:27 – Moses’s identity, non-negotiables, outreach to youth
17:20-18:15 – The foundation of faith in God
18:36-20:42 – “Fields to Fortune” book explained
25:08-26:54 – Andy’s unexplainable near-fatal motorcycle story: “Tell me God’s not real…”
37:20-37:51 – Navigating the crash of 2008-2010; never laying off staff
38:01-39:27 – Team building, leadership, vision
45:45-46:13 – On being a ‘rebel Christian’ and refusing to conform
49:48-52:01 – The power of daily dedication and small habits
52:01-52:56 – The value of little things over big things

Resources & Connections

Book: Fields to Fortune (Amazon, Barnes & Noble)
Instagram: @mosesheredia_
Website: mosesheredia.com

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Fields to Fortune - From Rock Bottom to Global Empire

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Summary

Fields to Fortune – From Rock Bottom to Global Empire

Main Theme/Purpose

Key Discussion Points & Insights

1. Moses’s Journey: Fields to Fortune

2. Overcoming Rock Bottom

3. Transition to Entrepreneurship

4. Mindset Drivers: Identity, Belief & Perspective

5. The Role of Faith

6. The Book “Fields to Fortune”

7. Navigating Recessions, Betrayal, and Leadership

8. Keys to Sustained Success

9. Small Daily Actions Matter

Notable Quotes & Memorable Moments

Important Timestamps

Resources & Connections

Tone & Closing Notes

Summary

Fields to Fortune – From Rock Bottom to Global Empire

Main Theme/Purpose

Key Discussion Points & Insights

1. Moses’s Journey: Fields to Fortune

2. Overcoming Rock Bottom

3. Transition to Entrepreneurship

4. Mindset Drivers: Identity, Belief & Perspective

5. The Role of Faith

6. The Book “Fields to Fortune”

7. Navigating Recessions, Betrayal, and Leadership

8. Keys to Sustained Success

9. Small Daily Actions Matter

Notable Quotes & Memorable Moments

Important Timestamps

Resources & Connections

Tone & Closing Notes