Podcast Summary: Andy Elliott's Elite Mindset Motivation and Sales Training

Episode Title: Hidden Struggles Behind Earning More Money
Release Date: March 25, 2025
Host: Andy Elliott
Guest: Austin Cook, Founder of The Tinstitute

Introduction

In this compelling episode of Andy Elliott's Elite Mindset Motivation and Sales Training, host Andy Elliott engages in an insightful conversation with Austin Cook, the dynamic founder of The Tinstitute. The episode delves deep into the often-overlooked challenges individuals face when striving to earn more money, unraveling the psychological and practical barriers that hinder financial growth.

1. The Mindset Behind Earning More Money

Austin begins by emphasizing the crucial role of self-discipline and self-image in financial success. He explains that "becoming the best version of yourself" is foundational to attracting wealth and opportunities.

Austin Cook [02:16]: “By keeping promises to yourself, you build a strong self-image. And then people want to be around you, build a different vibration and that allows you to build influence.”

Austin highlights how small, everyday commitments, such as doing laundry or washing dishes, impact one's self-perception. Failing to follow through on these seemingly insignificant tasks can gradually erode self-confidence, making larger financial achievements more elusive.

2. Hiring Practices and Value of Employees

The discussion shifts to the importance of hiring quality employees and the pitfalls of opting for cheaper labor. Austin argues that "the more you pay someone, the cheaper they are" in the long run because higher-paid employees tend to bring more value and productivity.

Austin Cook [04:04]: “People think how much can they afford to pay with the money they have in their back pocket? And that's the wrong way to think about it. I tell people that the more you pay someone, the cheaper they are.”

He contrasts small businesses with large corporations like Walmart and Target, noting that while the latter can afford to hire en masse, small businesses must seek "unique people, right? People that have heart, have passion, who have specialized skills."

3. Leadership Hacks for Small Businesses

Austin introduces several leadership hacks tailored for businesses with fewer than 25 team members. The primary focus is on fostering a strong, appreciative work environment through deliberate language and actions.

a. Language Matters: Replacing 'Employee' with 'Team Member'

One of the foundational hacks is to eliminate the term "employee" from the business vocabulary, replacing it with "team member."

Austin Cook [07:14]: “One of the leadership hacks is removing the word employees and throwing it in the garbage and taking it out of your vocabulary and replacing it with team members.”

This subtle change reinforces a sense of belonging and mutual respect within the team, enhancing overall morale and productivity.

b. Handwritten Thank You Notes

Austin passionately advocates for the power of handwritten, specific thank you notes accompanying every paycheck. This practice not only shows genuine appreciation but also compels leaders to focus on the small, impactful actions their team members undertake daily.

Austin Cook [08:20]: “The number one thing people want in a small business, the number one thing people want is appreciation.”

By acknowledging even the smallest contributions, leaders can significantly boost their team's motivation and loyalty.

4. Austin Cook’s Personal Story and Motivation

Austin shares his entrepreneurial journey, beginning with his bold decision to purchase a tint shop at the age of 19 for $105,000. This move, supported by his mother's trust, laid the foundation for his future endeavors.

Austin Cook [10:43]: “I sold my mom on letting me use my college fund to buy the business. I bought the business for 105,000.”

Despite facing significant challenges, including emotional struggles and setbacks like starting a failed clothing store, Austin's resilience and unwavering passion propelled him forward. His marriage of 13 years further exemplifies his dedication and ability to keep promises, reinforcing his leadership philosophy.

5. Mistakes and Lessons Learned

Austin openly discusses his regrets, notably venturing into the clothing industry, which diverted his focus from his core business. However, he views these missteps as invaluable life lessons, emphasizing the importance of scalable business models and the critical role of mentorship.

Austin Cook [16:58]: “I wish I would have started listening to books sooner. Like in probably around 2016, I started picking up books.”

He credits literature and continuous learning as pivotal in shaping his business acumen and personal growth, underlining the necessity of seeking mentorship to accelerate success and avoid common pitfalls.

6. The Importance of Continuous Learning and Mentoring

The conversation underscores the significance of continuous learning and the transformative impact of having a mentor. Austin explains how consuming knowledge through books and applying learned principles enhances confidence and drives actionable progress.

Austin Cook [18:13]: “I always feel good. I don't have anxiety as long as I know I'm working towards the next step.”

However, Austin also touches on the challenges of managing newfound ideas and the anxiety that comes with a relentless pursuit of improvement, balancing ambition with practical implementation.

7. Building Influence Before Financial Success

A core theme of the episode is the concept of building influence before achieving financial success. Austin asserts that by focusing on self-improvement and discipline, individuals can attract wealth naturally without obsessively chasing money.

Austin Cook [22:09]: “If you focus on yourself. And what do I mean by focusing on yourself? To be specific, listen to the voice in the back of your head and do what it tells you to do on the little things... You’re gonna feel proud of yourself, and then you’re gonna become the version of yourself that's gonna attract money.”

This approach emphasizes the importance of internal growth as a precursor to external financial achievements, fostering a sustainable and fulfilling path to success.

Conclusion and Final Thoughts

Andy and Austin conclude the episode by reiterating the importance of authenticity, continuous growth, and genuine appreciation in both personal and professional spheres. They encourage listeners to connect with Austin on Instagram (@TheTinstitute) for further guidance and mentorship, highlighting the availability of support for those striving to elevate their financial and personal lives.

Andy Elliott [23:00]: “Any successful person and every one of them that I've ever talked to, all of them said, if you don't do the little things, the big things will never last.”

Through heartfelt storytelling and practical advice, this episode offers a comprehensive roadmap for individuals seeking to overcome hidden struggles and unlock their full earning potential.

Notable Quotes:

• Austin Cook [02:16]: “By keeping promises to yourself, you build a strong self-image. And then people want to be around you, build a different vibration and that allows you to build influence.”

• Austin Cook [07:14]: “One of the leadership hacks is removing the word employees and throwing it in the garbage and taking it out of your vocabulary and replacing it with team members.”

• Austin Cook [08:20]: “The number one thing people want in a small business, the number one thing people want is appreciation.”

• Austin Cook [22:09]: “If you focus on yourself... you’re gonna feel proud of yourself, and then you’re gonna become the version of yourself that's gonna attract money.”

Connect with Austin Cook:

• Instagram: @TheTinstitute
• YouTube: The Tinstitute

For more insights and personalized mentorship, feel free to reach out to Austin Cook directly through his Instagram handle.

End of Summary