How Coaching can CHANGE Your life! This Unopened Email Built a $100 Million Dollar Business

Summary

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Podcast Summary: "How Coaching can CHANGE Your Life! This Unopened Email Built a $100 Million Dollar Business"

Andy Elliott's Elite Mindset Motivation and Sales Training
Date: September 12, 2025
Host: Andy Elliott
Guest: Richmond Din

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Episode Overview

This energizing episode centers on the transformative power of coaching—both as a mechanism for personal growth and as a thriving business. Andy Elliott, celebrated sales trainer and CEO of The Elliott Group, and his guest, Australian entrepreneur and coach Richmond Din, explore how pivotal moments, mindset shifts, and bold moves (including an ultimately unanswered email) can lay the foundation for multimillion-dollar success. Through personal stories and clear, actionable insights, the conversation offers a roadmap for listeners—whether aspiring entrepreneurs, sales professionals, or anyone seeking a life-changing pivot.

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Key Discussion Points & Insights

1. The Life-Altering Power of Coaching

• Andy Elliott’s Origin Story:

  • Andy purchased the Knowledge Broker Blueprint (KBB) in 2019, a $3000 course by Dean Graziosi, Russell Brunson, and Tony Robbins.
  • Sent Dean Graziosi an email offering to work for free—never got a reply—so he built his own business.
  • Quote: “And then I built my business.” (00:41)

• Impact on Others:

  • Story of Andy’s rise inspires others, reinforcing the lesson that knowledge combined with relentless implementation (and accountability through coaching) is life-changing.
  • Russell Brunson told Dean how much Andy credits the KBB course, illustrating ripple effects of coaching.
  • Quote: “The guy stared at his wife the whole time, held her hand the whole time... Now I’m on fire to help people. There’s a guy doing over $100 million a year. Five years ago, he was a car salesman.” (01:12)

2. Letting Go of Old Identities and Limiting Beliefs

• Richmond’s Journey:

  • Formerly an optometrist, Richmond shared his struggle conforming to familial and cultural expectations versus listening to his inner calling.
  • The difficulty—and necessity—of breaking away from “living someone else’s dream.”
  • Quote: “Most people don’t have what they want...because they’re living someone else’s dream. And they’re afraid to go against the mold because of fear of judgment or fear of failure.” (04:12)
  • Courage often means losing people; that’s not a loss, but makes space for supporters who align with your future.

• Adversity as a Catalyst:

  • Richmond lost his mother two weeks after his career switch; this drove him “all in” on his dream—adversity as the ultimate test and motivator. (06:53)

3. The Role of Sacrifice and Environment

• Downsizing for Upsizing:
  • Both Andy and Richmond told stories of living modestly and sacrificing comfort while building their businesses.
  • Letting go of materialism for freedom and purpose.
  • Quote (Andy): “We sold all the nice cars. We went and slept on mattresses...drove $1,500 cars. Took 10 steps backwards so we could slingshot ourselves 20 lifetimes ahead.” (07:39)
  • Surrounding yourself with the right people is crucial: “You are who you spend time with.” (05:31)

4. Identity Shifts and Breaking Through as a Coach

• Identity = Trajectory:

  • Richmond highlights that shifting from ‘aspiring’ to ‘being’ (e.g., “I am a coach”) is the linchpin.
  • Making that first dollar as a coach is a vital proof of transformation, more about identity than money.
  • Quote: “The biggest struggle for a beginner coach...is the belief they’re actually a coach...the moment you say, ‘No, I’m a coach,’ then that’s when things change.” (10:44)

• Entrepreneurship as Ultimate Personal Growth:

  • Facing adversity, rejection, setbacks all foster deep self-development.
  • “The best personal development program on the planet is just to become an entrepreneur, period.” (12:04)
  • Coaching others forces continuous learning—so as not to be outpaced by one’s own students (13:03-13:45).

5. Adversity, Support, and True Values

• Achievement vs. Adversity:

  • “Achievement only proves one thing—a person’s competency. But adversity proves your character.” (14:41)
  • Richmond credits his wife’s unconditional support as fundamental through financial and personal setbacks—family and consistency rank above material milestones. (15:20)

• Compounding Growth:

  • Andy likens success to compounding interest—the early, “small” efforts double and multiply, outpacing those seeking quick wins. (16:03)

6. The Hard Truths of Great Coaching

• Directness and Tough Love:
  • Both speakers agree: The best coaches are straight-talking and unafraid to be tough, giving the truth rather than what clients want to hear.
  • “A tough coach is only going to create good players.” (16:58)
  • “Most people just tell people what they want to hear, but you got to tell them what they need to hear.” (17:01)

7. Taking Full Advantage of Opportunity: The “Intrapreneur” Path

• Entrepreneur, Employee...Intrapreneur:
  • Not everyone needs (or wants) to be the founder. There’s great power and fulfillment in being an “intrapreneur”—the essential #2 who ignites growth within someone else’s vision.
  • Quote (Richmond): “You can be the world’s best 2IC, and there’s nothing wrong with it...it’s a worthy path.” (32:31)
  • Andy urges listeners: Find an underdog, up-and-coming company and grow with it. (34:15)

8. Peer Groups, Mentorship, and the Right Environment

• Your Circle is Your Ceiling:
  • The fastest way to shift beliefs is to upgrade your peer group; “you always come down to the average of your top five.”
  • “Be okay with being number four or five in your top five... it’ll make you feel insecure, but that’s how you grow.” (21:42)
  • If you don’t have a mentor, ask boldly—age and background matter far less than hunger and willingness.

9. Coachability and Taking Action

• Model Success & Be Coachable:
  • To move from “mid-pack” to top performer, model the best in your company, and—crucially—fully implement the advice you get.
  • “The biggest compliment you can give your coach is just to follow through on what they said.” (24:08)
  • Consistency trumps shortcuts: “The shortest way is the right way...people don’t look for the right way, they look for the shortest way, which is not the right way.” (26:46)

10. The Scourge of Distraction (and How to Beat It)

• Phones & Social Media:
  • Distractions are more accessible than ever—especially your phone, filled with dopamine traps and endless scrolling.
  • “Most people distract themselves because they’re unwilling to do the work or maybe it gets too hard.” (27:33)
  • Be intentional: Limit apps, turn off notifications, use social media for learning, not numbing.
  • Study what influences you and reverse engineer it for your own business. (29:53)

11. Freedom from Judgment and the Power of Authenticity

• True Freedom:
  • People are not actually afraid of failing—only of others seeing them fail.
  • “When you realize that nobody actually truly cares about you more than they care about themselves, that’s when true freedom is found.” (39:46)
  • Perfection isn’t relatable. Audiences want authenticity—real, flawed, raw you.
  • “Your highly edited content...nobody cares about it. They want to see the real raw you.” (40:54)

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Notable Quotes & Memorable Moments

“The moment you realize that no one is afraid of failing, they’re just afraid of other people seeing them fail...True freedom is found when you let go of the gravity of the opinions of other people.”
— Richmond Din (39:46)

“If it was just information alone that could change your life, everybody would have their life changed. It’s actually information and transformation. You’ve got to have a coach that’s going to push you.”
— Andy Elliott (02:22)

“A tough coach is only going to create good players...You hate that guy at the moment, but that guy just changed your life.”
— Andy Elliott (16:58, 18:05)

“It’s never been easier to be great, but it’s also never been easier to be distracted.”
— Andy Elliott/Richmond Din (29:13, 29:17)

“Be okay with being number four or five in your top five...it’ll make you feel insecure...but that’s how you grow.”
— Richmond Din (21:42)

“Entrepreneurship forces you to train yourself every day because you don’t want your students to outgrow you.”
— Andy Elliott (13:06)

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Timestamps for Key Segments

• Andy’s story: The core ‘unopened email’ and KBB course – 00:00–01:12
• Richmond’s background and breaking the mold – 04:12–05:31
• Adversity and family pushback – 06:47–08:25
• The importance of peer group and losing people on your journey – 05:47–06:15
• Identity as the key to a coaching career – 10:22–11:24
• Entrepreneurship as a growth engine – 12:04–13:45
• Sacrifice and support systems – 14:41–15:47
• Directness and truth in coaching – 16:45–18:32
• Intrapreneurship and modeling success – 31:19–34:15
• Becoming coachable, modeling the best, avoiding shortcuts – 23:53–27:07
• The battle against distraction/phones – 27:33–29:53
• Freedom from judgment – 39:46–40:54

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Actionable Takeaways

• Commit to the identity you want—fully. Don’t just aspire; declare and behave as the role you aim to fulfill.
• Take action on advice: The best compliment and pathway to success is immediate, uncompromising implementation.
• Seek environments and mentors that challenge you; be open to being the “least advanced” in your group for maximal growth.
• Sacrifice comfort for growth; don’t let material status define you.
• Be consistent; avoid shortcuts and distractions. Most ‘secrets’ are about showing up and doing more work than others.
• Don’t fear adversity; it’s the forge of character and lasting legacy.
• If you don’t want to be an entrepreneur, consider being a world-class intrapreneur and align with a winning team.
• Never let the fear of judgment outweigh your desire to succeed or serve.

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Closing Note

The episode, with Andy and Richmond’s candid, practical dialogue, reaffirms that change starts with mindset—and is accelerated with the right community, intentional mentorship, and relentless execution.

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Follow Richmond Din:
Facebook/Instagram/YouTube: @RichmondDin

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Transcript

[Andy Elliot]

You know what's crazy? I took a. A course called the KBB Broker Blueprints. Broker Blueprints. Like 2019. Dean Graciosi, Russell Brunson, Tony Robbins. You know, today we're living in one of the most extraordinary $3,000 training course. Changed my life. I did exactly what you just said. I emailed because I didn't know how to get a hold of anybody. So I went, and it had Dean Graciosi's email. And so I emailed him and I said, hey, Dean, I know you don't know who I am. I just bought your knowledge broker blueprint training course, and it's changed my entire life. I am willing to literally move to Arizona and work for you for free. And you know what he said?

[Richmond Din]

Yes.

[Andy Elliot]

Nobody ever responded.

[Richmond Din]

And then.

[Interviewer/Host]

And then what?

[Andy Elliot]

And then I built my business.

[Richmond Din]

So can you share with people maybe.

[Andy Elliot]

Some of the crazy success stories that.

[Richmond Din]

Have even blown your mind of people.

[Andy Elliot]

Who'Ve turned their knowledge into a business?

[Unidentified Guest]

Yeah. I have to tell you. And. And I was watching this guy, little crazy, little aggressive sales trainer, and he started blowing up all over YouTube.

[Richmond Din]

I think I know who you're talking about.

[Unidentified Guest]

Yeah, who am I talking about?

[Andy Elliot]

Andy Elliot.

[Interviewer/Host]

Yes.

[Andy Elliot]

Andy Elliot. Andy Elliot. Andy Elliot. Andy Elliot.

[Richmond Din]

Andy Elliot.

[Andy Elliot]

Andy Elliot. Andy Elliot.

[Unidentified Guest]

Three or four people. Finally, Russell Brunson comes to me and says, hey, man, I just interviewed Andy Elliot. I'm like, yeah, I saw some of his stuff. He goes, do you know that guy's absolutely, like, loves you. He bought KBB five years ago when he was a car salesman. He gives you 100% of the credit for saving him and his family's life. And I'm like, no. He's like, yeah. And I'm like, well, I didn't save his life. We gave him a course and gave him a spark. He's like, no, no, no. You got to meet this guy. And I got to meet this extremely. The guy stared at his wife the whole time, held her hand the whole time. Like, had tears twice during dinner. Just completely different guy. Like, heart centered. He said, I made some mistakes in my past. I want to tell you about him. I'm not that man anymore. This is what I'm doing. I care about people. I want to change lives. You gave me an opportunity. Now I'm on fire to help people. There's a guy doing over a hundred million dollars a year. Five years ago, he was a car dealer. A car salesman.

[Interviewer/Host]

Wow.

[Unidentified Guest]

And he said, you made me realize that I was the best at car sales. I could Take that and help make other people the best.

[Andy Elliot]

Hey, guys, what's going on? Andy Elliot. Today I wanted to share a good friend of mine. His name's Richmond, and by the way, he's from Australia. Traveled all the way from Australia to the U.S. now, he does a lot of business in the U.S. he's got family in California. But he came in today because I want to share the journey of his life. He's 42 years old and he's actually been able to do something really cool. Now, I always tell everybody we're in the knowledge industry. Okay. That's a. That's the industry I'm in. What does that mean? That means I know things. I know high income skill. I know things that'll help you change your life. And by the way, it. If it was just information alone that could change your life, like everybody would have their life changed. It's actually information and transformation. So you got to have a coach that's going to push you, that's going to stretch you, that's not going to allow you to stay the same. And so I ran across Richmond. He's the same like minded, he's on the other side of the world, but he does a lot of business over here. And I thought, man, dude, wouldn't it be cool if we could just share like some of the things that you're doing now and also some of the things that you're like sharing with your students?

[Interviewer/Host]

Yeah.

[Andy Elliot]

Right.

[Richmond Din]

Yeah.

[Andy Elliot]

So today I actually asked Richmond number one, tell us a little bit about you. But most importantly, how can everybody today change their life? How can everybody today go to another level? How can they level up? You know, how can they break generational curses, rewrite their story, break their bloodline? Right? Like, that's the whole goal. That's what everybody wants to do, right?

[Interviewer/Host]

Yeah.

[Andy Elliot]

And if they're doing really good, how do they get an edge and even keep doing better? So I appreciate you being here, brother.

[Richmond Din]

It's a. It's surreal being here. I'm super grateful and thank you for your hospitality and your culture and your team. It's been a crazy, warm, welcoming.

[Interviewer/Host]

Yeah, you bet.

[Andy Elliot]

We're family, dude.

[Interviewer/Host]

Yeah.

[Andy Elliot]

So number one, let him rip, dude. Really quick 30 second conversation. Tell them you know, who you are, what you do. Obviously you're a dad, married, three children. You know, you're 42, you look like you're 25. Talk to me like what you do and then let's rip. I want you to bring value added content to everybody today.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Things that'll change your life.

[Richmond Din]

Great opening question. So most people watching now probably feel like they have a calling or something deep inside them or. And they're different from everybody else. And that was like, me. I. I grew up in a typical Asian family. Study hard, work hard, get a job, go to uni, do all those things. I was optometrist for 10 years, but I didn't feel like I fitted into the mold of what society wanted me to be. Following all the rules, and I did all the right things. I mean, I did all the right things. And I don't know, some people here may be thinking like they do all the right things, only to realize that it didn't get them what they wanted. And that's when I realized after being optimistic 10 years and doing all the right things, I was valedictorial my school, that that was living someone else's dream. And so I think most people don't have what they want. Number one, is because they're living someone else's dream. And they're afraid to go against the mold because of fear of judgment or fear of failure or fear what other people think. But I was the first one in my family to be successful, but then leave that career behind to go into coaching space. And people thought I was crazy. And to be fair, at some points, I thought I was crazy, too. But, like, to your point here, like, you are who you spend time with. And I think the best. The best gift that I had was I had people around me that supported me on the journey, particularly my wife. But I also had people who didn't support me and left, and that's a blessing as well. And so that's how I kind of started in this space, because I was looking for something more fulfilling.

[Andy Elliot]

Yeah. I love that. And you notice what he said? He said there were a few people that were around me that were the right people that helped me to get to that next chapter. Right.

[Interviewer/Host]

Yeah.

[Andy Elliot]

But then also there were some people that left. And by the way, what did that do? That wasn't a bad thing. That actually made room for new people to come in.

[Richmond Din]

Yes. Yeah.

[Andy Elliot]

Oh, man. Everybody left me. I'm like, whoa, wow. Now we get to add some more people.

[Richmond Din]

That's right.

[Andy Elliot]

Right? The right people.

[Richmond Din]

Exactly. You, rather than leave you early on in your career than later on, and they've been there for decades and only to realize they were never there for your best interest.

[Andy Elliot]

Well, they put boundaries on you.

[Interviewer/Host]

Yeah.

[Andy Elliot]

And they framed you that you could do X. And when you do more than X, they don't like that.

[Interviewer/Host]

Yeah, that.

[Richmond Din]

That's right. Yeah.

[Andy Elliot]

Because what it's doing is. It's reminding them that they could do more.

[Interviewer/Host]

Yes.

[Andy Elliot]

And they. They want to do more, but they don't have the courage to do it. So they don't like that. And you're pissing them off.

[Interviewer/Host]

Yes.

[Andy Elliot]

And they don't want. They don't want you to make them look bad. And by the way, they don't hate your standards. Right. They. They just hate that they don't have the courage to live by them themselves. They actually look up to you most of the time. Your haters are your biggest fans.

[Richmond Din]

Yeah.

[Interviewer/Host]

Yeah.

[Richmond Din]

Secretly.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Yeah. And another deal. I want you to talk about this. When you step out of what normal life looks like and you make a decision to do something else, it. You're misunderstood.

[Interviewer/Host]

Yep.

[Andy Elliot]

Okay, so let's talk about your family for a minute.

[Interviewer/Host]

Yep.

[Andy Elliot]

Well, I mean, you know, because like, mom's like, wait, wait, wait, wait, wait.

[Richmond Din]

Yeah. Unfortunately, my mom passed away two weeks after I decided to do this, and so she. And. But that was a blessing. I mean, it was hard for me at the time, but I had a crossroads. And every time you decide something big in your life, I believe you're going to get tested. And, and for me, that was a big test, whether I'm going to go back to optometry or just pursue my dreams. And I made a big promise to my mom. She had a stroke and she had about four days to live, and I was there every day. I didn't eat, I didn't sleep, and I made a big promise that I would go all in on my dreams. And that was what I made it mean. Now my dad's a bit different. When I changed optometry to coaching, he said, why did you do that for? Like, this is crazy. He thinks I should have changed to become a doctor or a dentist. It's not safe. And it probably really underlying. It just didn't make him look good because, you know, culturally.

[Andy Elliot]

What. Yeah. What happened to your son? What's going on with him? That's what people start asking, questioning him. Son, when we started our coaching company, me and Jacqueline, we sold our magazine style house. We sold all the nice cars. We went and slept on mattresses in a rent house, drove $1,500 cars for about a year and a half. St took about 10 steps backwards so we could slingshot oursel 20 lifetimes ahead. But when we did that, everybody was like, are you guys okay? Is everything okay? Are you guys. We're like, dude, we're happier than we've ever been because we gave up all the materialistic stuff that the world continues or, like, sees as, like, value. Like. Like, we're. We're lost. Maybe you guys are lost.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Right. And when you untie yourself from that stuff, you're free.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Yeah, right.

[Richmond Din]

I couldn't agree more.

[Andy Elliot]

And I think made prison.

[Richmond Din]

Going backwards is such an essential step. Like, when I started my business, we went. We didn't have the finances to launch a business, so I moved back into my f in law's tiny two bedroom unit. And that was harder than telling my parents or my dad that I was changing careers. My father in law, he's like, you're married to my daughter, and now you want to move into our little unit and ask him, like, can you support us in this? And really, I didn't ask for permission. I asked for support. And, you know, I don't think he liked it underlying. But I mean, you know, I was.

[Andy Elliot]

She's where you are now.

[Interviewer/Host]

Yeah.

[Andy Elliot]

How does he feel now?

[Richmond Din]

I. I'm not sure. I'm not sure. I think he's.

[Andy Elliot]

Maybe he still doesn't understand.

[Richmond Din]

Yeah. I think he's secretly proud, but he doesn't want to show it.

[Andy Elliot]

Yeah, dad, you know, I don't have a relationship with my mom, but my dad, I talk to him like once a year.

[Interviewer/Host]

Yeah.

[Andy Elliot]

And he's like, so what? What do you do exactly? Like what? That's what, like what, you talk to people or what is that?

[Interviewer/Host]

Yeah.

[Andy Elliot]

Because I don't have a jlb.

[Richmond Din]

Yeah, that's right. And then I understand how we get to charge what we get to charge because they don't understand the value proposition of what we charge.

[Andy Elliot]

Yeah. And then my dad would always say, andy, don't forget where you came from.

[Richmond Din]

I'm like, what does that mean exactly? What does that mean?

[Andy Elliot]

What does that mean?

[Interviewer/Host]

Yeah.

[Andy Elliot]

Yeah. Well, you know, like, don't. Don't forget, you know, like, humility and humbleness. I'm like, dad, you know, how many can help? Because I'm more successful now.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You know, back dad, when we didn't have anything. I mean no disrespect. We couldn't help anybody. We couldn't help anybody.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Dad, how much money do we give to the church when we were broke? None. How many people could we help when we were broke? None.

[Interviewer/Host]

Yeah.

[Andy Elliot]

The devil loves putting people in poverty. The easiest way for the devil to take a man out is put him in poverty.

[Richmond Din]

And that's why crime rates are much higher in low socioeconomic suburbs. It's just the way it is.

[Interviewer/Host]

Yeah, yeah, yeah.

[Andy Elliot]

So keep talking. Tell us about some of the things that you teach to your students.

[Interviewer/Host]

Yeah.

[Andy Elliot]

So to shift their. Their lives, whether it's mindset, it's a. It's a specific skill, It's a way of thinking. Share this. Share some strategies that you like to share with, like your favorite clients.

[Richmond Din]

Yeah, it's. It's pretty similar to what you talk about. It's identity. Everything comes down to identity. So, for example, we help beginner coaches, and the most important thing is to help beginner coaches.

[Andy Elliot]

So if a guy's out there right now and he's like, hey, I want to take the. The leap like you did.

[Interviewer/Host]

Yep.

[Andy Elliot]

But I don't know what to do.

[Interviewer/Host]

Yep.

[Andy Elliot]

Then they get in contact with you, and you tell them how to do it.

[Richmond Din]

Exactly.

[Andy Elliot]

Because you.

[Interviewer/Host]

Exactly.

[Richmond Din]

Exactly. The biggest struggle for a beginner coach to make the first dollar online is actually not a strategy. It's the belief that they're actually a coach. Like, for example, for me, I kept on saying, for the first six months of my career, I'm an optometrist wanting to be a coach. And so my identity was still not a coach. Yeah. And so I've learned this is a side hustle. Exactly. Exactly. The moment you say, no, I'm a coach, then that's when things change. But then the question is, how do you change that identity the quickest? And what I found is when they make that first dollar, their identity changes, because now it's legit. They're officially a paid coach. It's. So how do we get them to make the first dollar the fastest? Because the dollar is the transformation. It's not the money, so to speak, but the dollar makes.

[Andy Elliot]

This is real.

[Richmond Din]

Exactly. Exactly. So if you can help someone make the first dollar within the first week, the transformation happens within an identity. And now it's legit. They're a officially paid coach in the reality. It is. It is.

[Andy Elliot]

Yeah. Question. How has becoming a coach help you? Because somebody's watching this, and they're like, oh, I get. A coaching company is a cool thing, by the way. Very lucrative business. You change people's lives, and you get paid to do it.

[Interviewer/Host]

Yep.

[Andy Elliot]

I mean, I don't. I don't know who. Who is opposed to that. And I love it. And I think that's what we all want to live for. That's actually fulfills our heart. But when you. When you've made a decision to become a coach, how did that help you? You change as a man.

[Interviewer/Host]

Yep.

[Richmond Din]

I believe the best personal development program on the planet is just to become an entrepreneur, period. You have to face adversity. You have to go through setbacks, you have to face rejection. You have to work the long hours. You have to really push yourself to limits to know what you're made for. And that allows you to be a better husband, a better father, a better friend, because then you get that. You don't really tolerate people's excuses. And so. And my first coach told me that he's. I never understood until Richmond, when you become an entrepreneur, the best personal development program, because I did a lot of Tony Robbins, I did all that stuff. But he said, just when you become a business owner, nothing will outweigh the personal development you'll get and the growth you get from that. And so from that perspective, I didn't realize how powerful be for me becoming a better husband and a better father, which I think is the greatest gift that you can have.

[Interviewer/Host]

Yeah.

[Andy Elliot]

For a fact. Do you. Do you believe that when you became a coach, you also had to keep learning more? Because you never want one of your students to think that they learned everything that you knew.

[Richmond Din]

You have be the example, but so.

[Andy Elliot]

It forced you to learn more. Right. Like, when you become a coach, it actually forces you. It corners you.

[Interviewer/Host]

Y.

[Andy Elliot]

It puts your back against the wall to literally have to train yourself and develop in yourself every day because you don't want your students to outgrow you.

[Interviewer/Host]

Y.

[Andy Elliot]

Right. And you know, like, you're a teacher. And by the way, like, think about this. Anybody there right now, they learn something. Let's say you learn something on this podcast right now, me and you talking, somebody learned it. Well, you learn it, and then you have to live it. And so, like, you learn something. Maybe I. I tell you something. So you learn it, and then you live it, and then you teach it.

[Interviewer/Host]

Yep.

[Andy Elliot]

And then when you teach it, you're not even teaching it to them. You're actually reteaching it to yourself that you know it.

[Interviewer/Host]

Yes.

[Andy Elliot]

So, like, actually becoming a coach is actually one of the, like, most selfish things for your own self in the world, because you're actually validating to yourself that you're continuing to grow and you have progress in your life.

[Richmond Din]

And it sounds strange being selfish, but you got to be selfish so you can give more. Like, you know, feel. You feel your own cup first.

[Andy Elliot]

Like, you're doing it for other people, but you also don't want to be a fraud and tell other People that you're great and can help them when you can't.

[Interviewer/Host]

Yes.

[Andy Elliot]

And so you're constantly re. I call it like you're reproving y to yourself every day that you're. You're qualified for this. And you're also recommitting to your company every day.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Right. Every time you learn, you're recommitting to your company that this is how we live.

[Interviewer/Host]

Y.

[Andy Elliot]

You know what I mean? And plus, when you decide to be an example, talk about this for a minute. For a minute. Because everybody on this call should want to be an example for someone else. When you decided to be an example for everybody else. Right. How did. How did your wife look at you when you started to make these changes? What did that feel like?

[Richmond Din]

I think the. The greatest test of a person's character is when you go through adversity. Achievement only proves one thing. A person's competency. But adversity proves your character. And especially when you go through adversity, you find out who you really are, but more importantly, you. You find out who your true supporters are. And so.

[Andy Elliot]

Damn right.

[Interviewer/Host]

Yeah.

[Richmond Din]

And I would encourage anyone to fail fast because you'll go through adversity and you'll find out who you really are, but more importantly, your spouse. And so I lost everything 10 years ago, over a million dollars in the property market. That's why we had to live in my father in law's tiny two bedroom unit apartment. But Penny, my wife, she was there for me every step of the way. She said, we don't need money. I've got you.

[Andy Elliot]

Yeah. And you're always like a babe. Come on, man. You know? But she's like, no, we don't. And then you finally realize that the. As you get older, you're like, you know what? Maybe the big things are the little things, right? Like, maybe the big things aren't like, how much money we make. Maybe the big things are like the time we spend with our kids. Maybe the big things are like spending time with your wife.

[Richmond Din]

Maybe.

[Andy Elliot]

Maybe those little things. Maybe the big thing is going to the gym, staying consistent every day so you can keep a good attitude, bring special energy to your family.

[Interviewer/Host]

Y.

[Andy Elliot]

Maybe that's the big thing.

[Interviewer/Host]

Yep.

[Andy Elliot]

Right. But really right now, people are like, oh, that's the little thing. Yeah, I'm going to the gym. I'm doing those things. But like, I want to go to the next level. You're like, dude, listen, you don't understand how this works. Again, you said a penny a day doubled every day for 31 days is 10 million, 32 days is 20 million.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You know, 33 days is 80 million or 40 million, then 80, and then it keeps rolling. It's like. But when that first penny starts doubling, it's like one penny to two, two to four, four to eight. It's like, man. And a lot of people just want the million dollar payday. It doesn't exist like that. That's not how it works.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Because we're on, you know, social media right now and the highlight reel is always running. Everybody's playing their highlight reel. The million dollar payday. Right. The fast win. And that's all a crock of crap. The fastest win is to change your life.

[Interviewer/Host]

Yeah.

[Andy Elliot]

And the only way you can change your life is with truth and honesty.

[Interviewer/Host]

Yeah.

[Andy Elliot]

So when you coach, how. How direct are you with your people about getting to the truth and making people aware of their own?

[Richmond Din]

Hmm. I've had to learn to be super direct. And I don't. You can talk to Jenny, but I'm pretty. I'm pretty direct on the cause in the sense that I don't really. I don't really put up with, like. And I don't mean to be unempathetic, but I think a great coach tells.

[Andy Elliot]

A tough coach is only going to create good players.

[Richmond Din]

Exactly. Most people just tell people what they want to hear, but you got to tell them what they need to hear.

[Interviewer/Host]

Yeah.

[Richmond Din]

And that's the key.

[Interviewer/Host]

And.

[Richmond Din]

But it makes it really uncomfortable. But I always believe that if they don't thank you now, at some point in their life in the future, whether it be 5 years, 10 years, 20 years, they're going to thank you later and just have to trust that that's going to be the case because you're the person that told them what they needed to hear at the time.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You played sports, right?

[Richmond Din]

Yeah, I did taekwondo when I was younger, like, But I hated it because my dad forced me to do it.

[Andy Elliot]

Oh, yeah.

[Interviewer/Host]

What, your idea?

[Richmond Din]

Yeah, it wasn't my idea. I got the black belt, but I just hated it.

[Interviewer/Host]

Yeah, yeah, yeah.

[Andy Elliot]

It was like one of those things you had to do for your dad.

[Richmond Din]

Exactly, exactly.

[Andy Elliot]

So imagine if you had a coach and you didn't touch the line and you were running and he was like, don't worry about it, you're fine. Just keep running. That coach did such a disservice to you and your future. But the coach that goes, you know what? You didn't touch the line. You're starting over. Yeah, I know. You're at 32. We're going back to number one.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Don't ever not touch the line again.

[Interviewer/Host]

Yeah.

[Andy Elliot]

We finish what we start.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You hate that guy at the moment.

[Interviewer/Host]

Yep.

[Andy Elliot]

You're like, I can't believe you, but that guy just changed your life.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Something small like that. Those tough coaches, those build the most successful people.

[Interviewer/Host]

Y.

[Andy Elliot]

And I always say, if you're lucky enough to have somebody who's hard on you in your life, who's tough on you, who will tell you the truth, not kiss your ass and. And tell you you're. You're doing okay. Like, never let him go.

[Interviewer/Host]

Yeah.

[Richmond Din]

Agree.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Never let him go because that's the only person that's going to make you great.

[Richmond Din]

Agree.

[Andy Elliot]

The people that come around here and ask kiss me every day. Those people never make me better. The people that challenge me constantly, those are the people that I come into work and I look for those people. Actually, I kind of try to avoid them, but, like, at the end of the day, I'm thankful for them.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You know what I'm saying?

[Interviewer/Host]

Yeah.

[Andy Elliot]

You know, my wife, you know, it took me a long time. I thought she was nagging me for a long time, but really she was trying to grow me. She saw my potential and like, you know, I had pride, ego, and entitlement. And so, like, I didn't want to hear it because I wasn't ready for it then. And I always say, like, man, stop wasting time. You know what I mean? Like, stop wasting time.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You know, like, like everybody on this call right now or everybody watching this, they want to go. They're at A, which is where they are now, and then there's B where they want to go.

[Interviewer/Host]

Yeah.

[Andy Elliot]

I have one question to everybody. How long do you want it to take?

[Interviewer/Host]

Yeah. Yeah.

[Andy Elliot]

Right. You got two students in front of you. One of them isn't being coachable, they're distracted. The other one is hyper focused.

[Interviewer/Host]

Yeah.

[Andy Elliot]

This one can get to A to B in six months. This one gets to A to B in six years.

[Richmond Din]

And it's not. People think it's a lot harder than it is, but it's actually not. Like, I'll give you a quick story about my. My father in law had a stroke last year and. And he didn't pass away from it. There was a chance he could recover, but they said in the first 90 days he has to do physio every single day. And so that's a window of opportunity for him to get better and. Okay, great. So we'll do Physio every day. But the hospital he was in, come 4pm on Friday, the physio is gone. And then we're like, where's the physio? Oh, they're coming back on Monday at 10am and so we're saying, so for two and a half days in the week, we can't get physio. And it's like, yeah, that's right. That's just how the hospital system works. But you said, we've got to do physio every day for the first 90 days. And so we even asked if we could bring out a private physio. We'll pay for it, We've got the resources. And they wouldn't let us because the blue tape of hospitals. So we tried moving him to a different hospital, but we couldn't. Long story short, he couldn't get physio for two and a half days a week, every week for the first 90 days. That's over 35%. And what I like, what I've learned from that was if there was a hospital that had seven days a week, physiologically, that hospital would be the best hospital in the city because they're just working a little bit extra. Like, you don't need to do much more to be further ahead. You just need to do a bit more than what everyone else is willing to do.

[Andy Elliot]

That's true entrepreneurship. Yeah, look, so what he just said right there is find a need, fill the need.

[Richmond Din]

Exactly.

[Andy Elliot]

That's it. That's all you got to do. That's what true entrepreneurship is. Find a hole, fix the hole. Find people in the industry who are trying to fix that hole or are fixing it and do it better than they do.

[Richmond Din]

Exactly, exactly.

[Andy Elliot]

And you win.

[Richmond Din]

That's it. And the good news is most people are not willing to go that far. And if you're just willing to do it, then you'll be great.

[Andy Elliot]

Yeah. A lot of.

[Interviewer/Host]

Yeah.

[Richmond Din]

Yes.

[Andy Elliot]

A lot of mouthpieces.

[Interviewer/Host]

Yes. Yeah.

[Andy Elliot]

All right, cool. So you talked about, like, changing and shifting people's identity.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Obviously that's something that's ultra important because who you think you are is how you operate, how you behave.

[Interviewer/Host]

Yep.

[Andy Elliot]

How you act.

[Interviewer/Host]

Yeah.

[Andy Elliot]

What about, like, belief systems? How do you shift beliefs?

[Richmond Din]

The fastest way is to change a peer group. Like that is the governing force of peer group. Your peer group.

[Interviewer/Host]

Yeah.

[Andy Elliot]

So the people that you surround yourself.

[Richmond Din]

That's right. That's right.

[Andy Elliot]

What should someone do if they're like, but I don't have the right people around me? And I. And I don't know where they are. What would you tell them? Like, what advice?

[Richmond Din]

Right. Well, the first thing is to overcome the story because people don't like. Like, people like to be the number one in the top five because it makes them feel good, gives them a lot of status significance. And I was like that for a very long time. Like, I just wanted to. The highest achievement, the highest income earner. But that doesn't serve you because you got no one, like you said, to push you to grow. In fact, you always come down to the average of the top five, and you have a number one, you will eventually come down to number three. So overcoming the story that you're going to be okay being number four or five in your top five because that would make you feel insecure. It'll make you feel like an imposter. Comparison. Do I even belong here? So being okay with that number one, the first thing is, well, you can either pay for mentorship, but if you can't, then there's always going to be like, I really believe that people sell themselves short with. They compare themselves. I'm not further ahead. I don't have the money. I don't have the status. I don't have all this. But what you do have is your hunger and your willingness and your curiosity and those traits. Like, highly successful people love, like they say, someone that's young but hungry and curious and willing to learn. Like, they're more than happy to take them under the wing. Like the conversation you had yesterday with one of your students there. And you know, he's young, but he's hungry and he's willing and he's got that fire.

[Andy Elliot]

Tell me nothing.

[Richmond Din]

Exactly.

[Andy Elliot]

People. I'm like 46. I'm like, dude, I'll rip your face off.

[Richmond Din]

Exactly. Exactly.

[Andy Elliot]

I don't even Give me that crap.

[Interviewer/Host]

Yeah.

[Richmond Din]

Put yourself out there.

[Andy Elliot]

I'm like, dude, I will freaking destroy you.

[Richmond Din]

Yeah, ask for mentorship. Just ask.

[Andy Elliot]

Like, you never know you're 20, whether you're 70. Age doesn't matter as long as you have the. The hunger to grow.

[Interviewer/Host]

Yeah.

[Andy Elliot]

To me, that's what separates what you're saying that separates all people.

[Interviewer/Host]

Yeah.

[Andy Elliot]

What would you tell someone? I want. I want you to give some advice to someone. Maybe there's a salesperson. I. I have a big sales channel.

[Interviewer/Host]

Yep.

[Andy Elliot]

Let's say there's a salesperson and they're in a company. And let's say there's 20 or 30 people in that company.

[Interviewer/Host]

Yep.

[Andy Elliot]

And they're not in the top three or four. They're Kind of mid pack. Okay. Maybe they've been at the top once or twice, but most of the time they're mid pack, bottom of the board. They got the potential. Okay. What would you say to someone like that? What are some things that, that you would like, say, hey, we need to, we need to look at these things. These might be some corrections that we need to make.

[Richmond Din]

Find someone to model.

[Andy Elliot]

Okay. Find someone to model in that company.

[Richmond Din]

In that company.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Okay.

[Interviewer/Host]

Yep.

[Andy Elliot]

How, How. But what if they're. What would there have to. What would the re. The receptiveness to be able to actually be coachable?

[Interviewer/Host]

Yeah.

[Andy Elliot]

Like, would they have to get extreme with that?

[Interviewer/Host]

Yeah.

[Richmond Din]

Well, I think, you know this. Like, I mean, the most frustrating thing is when you give someone advice and they don't take it. It's just. It's just wasted. Like, the biggest compliment you can give your coach is just to follow through on what they said and people. And it's more important than what do.

[Andy Elliot]

You think about people, though, that tell you they want something but then they, they don't do what you told them.

[Richmond Din]

What. It's hard to respect that person. And so if you're that person that says, look, I really want to learn, I really want to be the top, just tell me what I need to do. And they follow through. Then you as a coach wants to give them even more advice because it makes you feel great because you're like, wow, they really listen and they're changing their life and it's like this win, win situation. And I'm willing to give some of time if they're, if they're just showing the willingness and they're doing all the work and even though they don't get it right, but they're learning from it. Like that to me is like, I will give them all the time in the world because you can see their potential, but for the opposite. It's like, you still haven't done that thing last week and so you don't really want to do that. It's just not worth it.

[Andy Elliot]

Have you ever coached someone and you really believed in them? Like you really thought they were going to do something?

[Richmond Din]

Unfortunately, yeah.

[Andy Elliot]

But. But then, but then you look up and then they're like learning from other people.

[Richmond Din]

Now that's okay too. But.

[Andy Elliot]

No, no, but watch. But they haven't implemented what you've taught them, but they think that maybe this other person knows the trick or the hack or the shortcut. Right. Like you would say, andy, how do I build my social media channel? I would say, well, you have to be consistent every day.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Okay. Like, you can't do it five days a week. I do seven days a week. You got to post every day. That way people know you're going to show up every day and have content every day. And they kind of like. It's like a. It's like fish. If you feed the same spot with fish every day, the same time, they'll come back every day.

[Interviewer/Host]

Yeah.

[Andy Elliot]

They'll always show by fishing on what time they're going to come back.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You just got to train them. Right. And so what if I told you to do that? But then this other guy is like, yeah, but, you know, I. I know how to do it. And you can only post three times a week. And it's like, oh. They're like, oh, this guy right here. I can actually do less. And he's got a theory of how to do it. And three times. Because I think we're in a world right now where everybody's like, how can I, like, figure out who can teach me to do it quicker?

[Interviewer/Host]

Yeah.

[Andy Elliot]

And they're avoiding the work.

[Interviewer/Host]

Yeah.

[Andy Elliot]

See, most people hate the guy in the office that's doing the work that they're avoiding.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Right.

[Interviewer/Host]

Yeah.

[Andy Elliot]

And so, like, have you seen that?

[Interviewer/Host]

Yeah.

[Andy Elliot]

People jump around coaches all the time.

[Richmond Din]

And then there's the opposite. Another one could say, post twice a day, and you're like, oh, I said once a week, once a day, every day. And someone says twice a day. So the question I need to ask is, well, are you trying to follow an easier path? That's because the shortest way to get to somewhere is the right way.

[Andy Elliot]

Yeah.

[Richmond Din]

The shortest way is the right way. And so people don't look for the right way, they look for the shortest way, which is not the right way. So I understand that there's different circumstances. We have different goals, you know?

[Andy Elliot]

No, no. Notice he said the shortest way is the right way. So a lot of people don't really know what that means. What. What it means is that when you do it right, it'll get you further faster.

[Richmond Din]

Yes.

[Andy Elliot]

Than trying to waste time with your shortcut.

[Richmond Din]

Because then you have to start again.

[Andy Elliot]

Yeah. Because then you got to start again. How many of you start, stop, start, stop, start, stop, start, stop. And then the guy that just started never stop because he's doing it the right way. He ends up beating everybody.

[Interviewer/Host]

Yep. Yep.

[Andy Elliot]

You know what I mean? Even the people that were way ahead of him.

[Interviewer/Host]

Yeah.

[Andy Elliot]

He catches up to him. Because normally they get distracted.

[Interviewer/Host]

Yep.

[Andy Elliot]

Right.

[Richmond Din]

Which is the biggest enemy to success. Distraction.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Talk to me about distractions for a minute.

[Richmond Din]

Distraction. Most people distract themselves because they're unwilling to do the work or maybe it gets too hard.

[Andy Elliot]

What are the biggest distractions that you see right. Right now?

[Richmond Din]

Your phone.

[Interviewer/Host]

Your phone. Yeah.

[Richmond Din]

That is everything on your phone. So whatever you got on your. Like, I. You know, a lot of people have maybe five or six pages of apps on their phone, and you can scroll and they're like, how do. Why do you have so many things on your phone? Because they're addicted to distraction. Because distraction is a numbing force that stops them from feeling what they should be feeling. It's just their avoidance of pain. And so distraction right now is at its highest. We're at the greatest time of opportunity. But also, it's also harder, too, because distraction is at its highest.

[Andy Elliot]

Like, and they get dopamine from that phone.

[Richmond Din]

You do. You do. Shiny object syndrome wasn't a thing 10 years ago. Like, I mean, some shiny objects in your 10 years, what's that? But now it's a thing because of the phone yet alone. Netflix and YouTube and everything outside your phone.

[Andy Elliot]

Well. Well, when you watch somebody else living a cool life.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Some people think that's cooler than living and building their own life.

[Richmond Din]

That's. That's how. That's.

[Andy Elliot]

My endorphins. Get fired by building my own life, not by watching someone else build theirs.

[Richmond Din]

That's right. That's right. And you should. I mean, this comes a point in time where maybe it's good to watch it for, to see what's possible, but not to indulge in it.

[Interviewer/Host]

Yeah. Yeah.

[Andy Elliot]

Should be a limit.

[Richmond Din]

Exactly.

[Andy Elliot]

Right. Like, there's like, okay, cool. I got the dream. I got the vision board. I see it. That's my 15 minutes of social media today. Now I need to go to work.

[Interviewer/Host]

Yep.

[Andy Elliot]

Right.

[Interviewer/Host]

Yeah.

[Andy Elliot]

But most people, they consume.

[Interviewer/Host]

Yeah.

[Andy Elliot]

They're not creating the content, they're consuming it.

[Interviewer/Host]

Right. Yeah.

[Andy Elliot]

And honestly, a lot of people, like, hey, I want to go to the gym. But then they'll sit down and take a shit, and they'll be on their phone for now.

[Richmond Din]

Yeah, exactly.

[Andy Elliot]

I mean, it's like, dude, like, your gym time, you spend literally, like, wasting it on your phone.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You know, so it's never been easier to be great, but it's also never been easier to be distracted.

[Richmond Din]

100%.

[Andy Elliot]

Right.

[Interviewer/Host]

Yeah.

[Andy Elliot]

So how does someone beat the phone? How do they beat it?

[Richmond Din]

What? Number one for personally, for me, I never have my phone on. Like, it cannot ring. So I don't. I just don't want my phone to be in control of me. That's number one. And also, then you put limits on your phone. Like, I don't put the apps that I want to use on the front page because it makes it inconvenient for me to scroll and all that. And I don't have many apps on my phone anyway, so that's number one. But then being very intentional when you're looking at content. Like, I'm always studying what makes things go viral. Like, if I like a content, I like it for entertainment. It's fair. But then I always ask myself the next question. Why do I like this?

[Andy Elliot]

What was the hook on that exactly?

[Richmond Din]

Why did I stop? If you study what makes you. Like, if you study what influences you.

[Andy Elliot]

You learn how to implement.

[Richmond Din]

Yes, that's it. And I'm always.

[Andy Elliot]

Yeah, it's a teaching mechanism.

[Richmond Din]

Exactly, Exactly. Most people don't study what influences themselves. Every time I spend money, I'm like, what made me spend that money? Whether it's a dollar or a hundred thousand or two hundred thousand. Like, I'm always curious of what was the thing that made me do that.

[Andy Elliot]

Teaching moment.

[Richmond Din]

Yeah, exactly.

[Andy Elliot]

It's good for you. You want to learn. You paid to learn. But also, you need to say what.

[Richmond Din]

Triggered me exactly like that. I was saying, like, know thyself.

[Interviewer/Host]

Yeah.

[Richmond Din]

Know thyself.

[Interviewer/Host]

Yeah.

[Andy Elliot]

So it's never been easier to be great. It's never been easier to be distracted. We're in an era right now, right. Where I think there's some new opportunities that are out there.

[Interviewer/Host]

Yeah.

[Andy Elliot]

There's a book called Linchpin. Yeah, right. That I read, and it talked about, like, in the past, you know, there was, like, the factory worker and then there was the business owner. And you either own the business or you worked in it, but now there's, like, this. There's this, like, third type of person that's being created, and it's the creative. Right. And they call it the linchpin. And the linchpin is almost indispensable. And the reason why is because they're different. They stand out. They make relationships that others can't, and they know how to pull their inner genius out. Okay. And these people, they can own their own businesses, or they could be a badass number two and blow someone else's business up.

[Richmond Din]

That's a good. That's a really good point. Most people don't realize.

[Andy Elliot]

Entrepreneurs.

[Richmond Din]

Yes, yes.

[Andy Elliot]

Let's talk about entrepreneurs.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Because you said you always want to be an entrepreneur. But honestly, just hypothetically, let's say you have not started your business.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You were an optometrist. You said, hey, I want to change my life. I want to do something different. And then you would have ran into me, and you're like, oh, my God, this guy's at Elliott Army. They're changing all these people's lives. They've got this system, they've got this product. I could be an entrepreneur.

[Interviewer/Host]

Yep.

[Andy Elliot]

And what is that? Yeah, that means you don't have the expenses, you don't have to run the ads, you don't have to pay for the things. You don't have to pay any, you know, taxes, insurance on people. If somebody sues the company, you're not the one getting sued.

[Interviewer/Host]

Yep.

[Andy Elliot]

You know, I'm getting sued.

[Richmond Din]

But I love building someone else's dream.

[Andy Elliot]

But, but really, it's your dream and our dream. As long as my dream's big enough to hold your dream.

[Interviewer/Host]

Yeah. Yeah, right.

[Richmond Din]

Exactly. Exactly.

[Andy Elliot]

And, and, and I think that a lot of people really underestimate because they're like, everybody's not built to be an entrepreneur. But that's. That's a lot of risk. You're right. There are a lot of people that don't want to take all that risk.

[Interviewer/Host]

Yeah.

[Andy Elliot]

I mean, listen, dude, if spending money, not knowing that there's a guarantee bothers you, you should probably be an entrepreneur.

[Interviewer/Host]

Yeah, right.

[Richmond Din]

Most people don't know that's the third category.

[Andy Elliot]

Let's talk about that.

[Richmond Din]

Yeah, let's talk about the intra.

[Andy Elliot]

The entrepreneur. The entrepreneur.

[Richmond Din]

I love this topic because people think there's only two career paths. Work for someone else or be an entrepreneur. But there's this third category called entrepreneur, which is being. Being the best two. I say, like, for example, nobody. Nobody knew who Jim Cooks was until Steve Jobs died.

[Andy Elliot]

That's right.

[Richmond Din]

But he was the world's best 2ic. And you can be the world's best 2ic, and there's nothing wrong with it. And for most people that, if they knew that that was a path, and, you know, I love this vision. I want to build the vision together with someone, and I don't need to be in the limelight. I don't want to take all the risks anyway because my risk profile is not as high as someone else's, and that's cool. Then that's a great path to be in. And, and it's a. It's a worthy path.

[Andy Elliot]

Like when you find somebody that has a dream and they've already created it then basically, you don't have to go through the hell of creating.

[Interviewer/Host]

Yeah, exactly.

[Richmond Din]

Exactly.

[Andy Elliot]

You can just jump right in and blow it up.

[Richmond Din]

Exactly. Exactly.

[Andy Elliot]

Honestly, whenever I, you know, in 2019, when I changed my life and I, I wanted to, you know, get out of the car business, you know, I. I was looking for someone.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Who had what I'd built.

[Interviewer/Host]

Yep.

[Andy Elliot]

And I wanted that. Like, I didn't want to go and open my own business. I mean, honestly, nobody wants to go and say, hey, I'm going to start from zero. I got to figure out how to get customers, I got to create a product, I got to do all the things. I mean, dude,.0000001% made it.

[Interviewer/Host]

Yeah.

[Andy Elliot]

I mean, if, if people really understood how much as business owners it costs to run a business.

[Interviewer/Host]

Yep.

[Andy Elliot]

They would think twice.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You'd be like, you know what? I'm going to be an entrepreneur. Right. But I'm going to have that mindset and I'm going to be an inch an entrepreneur. I'm going to go find the greatest company that has the greatest idea. And listen, I'm going to tell you a secret for everybody watching. Go find an underdog company. That's coming up.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Okay. Which is what we are. And you know, and people say like, oh, good job. You've made it. I'm like, dude, we're just getting started. Like, like I still consider myself a startup.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You know what I mean? Like, no matter where we're at financially, like, I still consider myself a startup because we're just, we're just getting better at this game every day. We're figuring it out. You know, we haven't done this for 15 years.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You know, I was a W2 employee for 23 years of my life. So, like, we're just understanding this and like, like the time is now to find a great company and to learn this skill. Learn to be a great leader. Learn to build a team. Right. Learn to sell, you know, learn to be influential. Learn to change your life, change others, have a good heart. Become a psycho, you know, self developers, psycho student. And, and teach, Teach your people.

[Interviewer/Host]

Yeah.

[Andy Elliot]

And dude, any company can blow up right now.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Because a lot of the big companies, they're lethargic, they're slow, they won't take the risks that they did in the beginning. So being a smaller company, it's like a speedboat. You can earn very.

[Richmond Din]

I couldn't agree more.

[Andy Elliot]

Yeah. You're a big company. It's like a cruise ship. It's like. Like, it takes, you know, all day to turn frustrating. Yeah.

[Interviewer/Host]

Yeah.

[Andy Elliot]

And so, like, I miss when we were littler.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Sometimes because we could pivot, but still, in our company, we've done such a good job that now even if I make a shift within an hour, the whole company can shift.

[Interviewer/Host]

Yeah.

[Andy Elliot]

But when you have a giant company, I mean, like, most of the time they can't shift. They take months to shift. And when there is a shift, because the culture is not there, half the people quit.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You know, I'm saying. Because people hate change.

[Interviewer/Host]

Yeah.

[Andy Elliot]

But if people have been trained that change is good, then they get excited with change. And when they're changed, like, oh, yeah, yeah. You know what I'm saying?

[Interviewer/Host]

Yeah.

[Andy Elliot]

And so talk to me. If someone out there right now is like, man, I don't have any money. Right. And I know you could be an entrepreneur with no money or an entrepreneur with no money. But, like, as an entrepreneur, where would they start if they wanted to start? Maybe looking for the right company, the right place.

[Interviewer/Host]

Yeah.

[Andy Elliot]

What should they do?

[Richmond Din]

And I've asked myself this question. Like, if I had. If I personally had to start all over, no money, no resources, no context, nothing like that. Like, what would I personally do?

[Andy Elliot]

Yeah.

[Richmond Din]

Because number one, I'd be. I'll be super hungry and willing. That's. That's the. Get the mindset. Right.

[Andy Elliot]

Okay. So you're hungry. You're willing to do the work.

[Richmond Din]

Yeah, I'm willing to learn all that kind of stuff. And then I'll find. I'm going to get into sales 100. I want to find something that I'm passionate about selling. It has to align my values that I love selling, and it wouldn't bore me every day, and I wouldn't get bored of it, and I feel like I'm making a difference. And I'll just go to the company and I'll give him a crazy offer, meaning I will work for free. I'll get out of your own way. I won't be a burden. Just let me. Let me sell for you. And give me a commission and no base. I don't want a base. That's how I'd build it up and prove myself. That's it.

[Andy Elliot]

And, you know, please love that.

[Richmond Din]

That's what. That's what I would do.

[Andy Elliot]

Yeah. When somebody goes to a company and they're hungry, they're. They're ready to win, and they're like, you. And they're like, hey, listen, I'll work here for free. Don't even give me a base. Don't give me a guarantee. Don't give me nothing. I'm going to treat your clients the best. And by the way, I'll work myself up to be the top in this company, I promise you.

[Richmond Din]

That's how I learned sales. I went to all these big speaker events and I said, can I please work the sales table for free? And I just sit at the back and watch, and I'll just watch how they close. And I did that for about a year and a half. And even when my first mentor, Scott Harris, he used to sell a lot. And I can, I just, can I just be, Can I just shadow you? I'll get out of your way. Can I just help close, do some logistics? Whatever you need me to do. Like, I just want to learn how to sell. And that's what I did. And that's how I went. Became great at sales and.

[Interviewer/Host]

Yeah, yeah.

[Andy Elliot]

And you grew what you built.

[Richmond Din]

Exactly.

[Andy Elliot]

You know what's crazy is so when I took and, and then I want you to finish this out here, but I took a course called the KBB Broker Blueprints. Yeah, it's like 2019. Dean Graciosi, Russell Brunson, Tony Robbins, $3,000 training course changed my life. I, I, I, I did exactly what you just said. I emailed because I didn't know how to get a hold of anybody. So I went and it had Dean Graciosi's email. And so I emailed him that, hey, dude, I'll work for you for free.

[Interviewer/Host]

Yeah.

[Andy Elliot]

I was like, I live in Oklahoma. I see you live in Arizona. I'll literally move my whole family. I'll work for you for free. I just want to learn everything that you know.

[Richmond Din]

Yes.

[Andy Elliot]

And you know what he said?

[Richmond Din]

Yes.

[Andy Elliot]

Nobody ever responded.

[Richmond Din]

And then.

[Interviewer/Host]

And then what?

[Andy Elliot]

And then I built my business.

[Richmond Din]

Oh, wow.

[Andy Elliot]

And then here we are at a dinner last year, right? And we're laughing, we're cracking up, and I'm like, let me show you this email I sent you. And he's like, you sent me that email? And he goes, dude, that could have been the email of the century. We should have hyped your ass. And he's like, dude, I would, I would have given anything to known about that email. But it's like, it's like so, like, again, like, you never know. You don't check your emails, check your text. You never know when that guy's showing up.

[Interviewer/Host]

Yeah, right.

[Andy Elliot]

Like, everybody's looking to change your business or one person away from changing their business.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Okay. And sometimes it's that guy that's saying, hey, I'm willing to work for free.

[Interviewer/Host]

Y.

[Andy Elliot]

And most people count that guy out. So, you know, I want to tell you if. If you were watching this, okay, you're dead. Ian. On broke. Or you're a great business owner, you're doing well, You're. You're making money. What's one piece of advice that, like, I would say you could give them, and then the same advice would be like, your kids say you're in the last 30 seconds of your life.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You gotta. You gotta tell your kids a message.

[Interviewer/Host]

Yep. Yeah.

[Andy Elliot]

The whole world. Right. Like, pour your heart out. What would you tell people if. If you want to make. It's going to be successful, if you want to be remembered, if you want to have a legacy, do this thing.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Be like this.

[Richmond Din]

What would you say the moment you realize that no one is afraid of failing, they're just afraid of other people seeing them fail? I've not met a person to date that is actually afraid of failing. They're just afraid of other people seeing them fail. So if you were in a room with no one there, you'd give everything, because no one's going to see you fall down. And when you realize that actually nobody actually truly cares about you more than they care about themselves, that's when true freedom is found. True freedom is found when you let go of the gravity of the opinions of other people.

[Interviewer/Host]

Of you.

[Andy Elliot]

That's right.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Because when you. When you stop caring about other people, then you actually. It's kind of like, have you ever seen somebody and they're like, I'm going to record this ad. I'm going to record this video. I'm going to say this thing, and I'm going to do this. And you're like, oh, my God, that's going to be amazing. And then the camera turns on.

[Interviewer/Host]

Yeah.

[Andy Elliot]

And they're like, oh. And you're like, dude, you just. It was amazing what you did a minute ago. But then once they realize that someone's watching, they just, like, overthink it.

[Richmond Din]

Exactly. You know, I had one ad that I record. I had a cold sore, and I was like, I can't shoot in that for two weeks. But I just did it anyway. Turned out to be one of my most successful ads because I put on this chicken hat and everything, and I had all the comments. I just got a cold sore and.

[Andy Elliot]

Good, we need more cold sores.

[Richmond Din]

Exactly.

[Andy Elliot]

You know what? It shows you that when it's not perfect, it's actually what people want. I tell people all the time, I'm like, dude, you're highly edited content. All that crap. Nobody cares about it. They want to see the real raw you.

[Interviewer/Host]

Yeah.

[Andy Elliot]

And when they see that, that's when they fall in love.

[Interviewer/Host]

Yeah.

[Andy Elliot]

Okay.

[Interviewer/Host]

Yeah.

[Andy Elliot]

So, man, I love it, dude. Thank you for being here today, guys. Listen, hey, I really appreciate you. Where can someone go follow you? I know that you're on Facebook. You just started in Instagram. Give him your Facebook. Give them your Instagram. How can they find you?

[Richmond Din]

Richmond Din D I N H. I got the blue tick, and that's the easy way to find me. It's just my full name. Richmond Din.

[Andy Elliot]

Got it on Facebook. And Instagram.

[Richmond Din]

And Instagram.

[Interviewer/Host]

Yeah.

[Andy Elliot]

You have a YouTube channel, too?

[Richmond Din]

I do. It's Richmond in as well.

[Interviewer/Host]

Yep.

[Andy Elliot]

Got it. I love it.

[Richmond Din]

Cool.

[Andy Elliot]

All right, guys, listen. Make sure you reach out to him if you have any questions. There you go. We love you guys. We'll see you in the next podcast. And let's kill it.