Podcast Summary: Andy Elliott’s Elite Mindset Motivation and Sales Training

Episode: How to Become a Sales Machine | Andy Elliott

Host: Andy Elliott
Release Date: September 12, 2025

Episode Overview

In this high-energy solo episode, Andy Elliott, CEO of The Elliott Group, delivers a passionate, in-your-face masterclass on transforming teams and individuals into unstoppable sales machines. Drawing on personal experience and sharp industry insights, Andy calls out outdated sales methods, underscores the critical importance of continual growth and training, and details what it takes to thrive, both as a top producer and as a leader. The episode blends tactical advice with inspiration, particularly for coaches and aspiring sales leaders eager to modernize their mindset and methods.

Key Discussion Points & Insights

1. The Death of Old-School Sales Training

• Outdated Methods: Andy derides “three-feet shoulder pad, old suits, feathered hair, black-and-white grainy videos” as relics of a bygone era.
  • “Any new training that isn’t created from COVID forward is irrelevant. It’s gone.” (01:28)
• Need for Updated Content: Emphasizes the drastic change in customer behavior post-COVID and the necessity of real-time, evolving training content to stay competitive.

2. The Three Fundamental Activities of Top Salespeople

• Daily Habits:
  1. Selling something
  2. Looking for something to sell
  3. Training to get better
  • “If you’re a salesman, you should be selling something, looking for something to sell, making the dials, or training to get better.” (03:50)
• Plugging Into Inspiration: Continuous engagement with high-energy, relevant material is critical for maintaining motivation and skill.

3. The “Treasure” Analogy: The Mindset for Success

• Three Key Questions:
  1. Do you believe there’s treasure in your business?
  2. Do you believe you’ll find it?
  3. Is it worth it?
  • “The greatest sell you’ll ever have in your life is selling yourself.” (05:28)
• Self-Belief Precedes Success:
  • Sales success comes from conviction, not just in the product but in oneself.

4. Building an Unbeatable Team

• Team > Individual:
  • “An individual can be beat, but a team can’t be beat.” (13:02)
• Expansive Leadership: Emphasizes including the whole team in the mission—the “Elliott Army”—where everyone takes ownership.
• Power Couples & Self-Responsibility:
  • “Your responsibility is to, number one, take care of yourself... so you can be strong and take care of others.” (17:30)

5. Family, Balance, and Authentic Living

• Personal Story: Andy recounts his wife Jacqueline’s journey from financial independence to role reversal, and how true partnership means supporting one another’s growth and independence.
• Chasing Fulfillment Over Income:
  • “Chase the man, not the money. Chase the woman you’re supposed to be, not the money. Chase the family you’re supposed to have and not the money.” (25:40)
• Legacy & True Success: Explains that valuing and caring for family is paramount—more so than any material accomplishment.

6. Never Change Back — The Importance of Lasting Transformation

• Constant Evolution:
  • “Never change back. No matter what your goal is—to change and never change back.” (31:00)
• Society & Conformity: Warns against letting outside pressure return you to old habits after a breakthrough or transformation.

7. Becoming a Coach and Building Authority

• Applicant vs Theory Teacher:
  • “Are you going to teach in theory, or are you really going to live it yourself?” (36:10)
• Specialized Skill and Story: Combining personal story with mastery in a skill is the secret to influence and authority in today’s landscape.
  • Connecting by story, then by specialized skill.

8. Sales as the Universal Skill

• Redefining Sales:
  • “Sales is the art of communication. You’re all in sales—selling your wife, your kids, selling yourself.” (45:25)
• Influence as Essential: If you want to be a coach or a leader, you must be influential.

9. The Competitor Audit — How Andy Beat His Giants

• Identify Your Niche & Competition:
• Study and Outperform:
  • “Grant [Cardone] was good at talking... I got to be a better speaker fast.” (53:52)
  • Disarm the audience, connect by showing vulnerability (referencing the “8 Mile” strategy).
• Fill the Gaps: Noted that competitors deliver outdated content; Andy’s edge is always offering updated, relevant material.

10. Direct Message to Leaders & Sales Managers

• Be the Boss Who Delivers Value:
  • “Are you going to be the boss to give them the good stuff like me... or do they have to go to the competition?” (1:04:00)
• Create Fire-Breathing Dragons, Not Babysit: Train your team to be self-sufficient, hungry, and empowered—stop babysitting.

Notable Quotes & Memorable Moments

• On Self-Belief:
  “I'm a great salesman. And do you know who I'm the best at selling? Me.” (05:04)

• On Independence in Relationships:
  “You want to meet a badass man? You want him to take care of himself so well that he can take great care of you. That’s what a power couple is—two powerful people together.” (18:10)

• On Transformation:
  “Never change back. Never, ever, ever change back.” (31:10)

• On Applicant vs Theory Teachers:
  “I will not teach theory to you. If I didn’t build a social media channel, I’d be an absolute idiot here to tell you how to build a social media channel.” (36:12)

• On Sales as Influence:
  “Own that you’re in sales. You’re all in sales. If you don’t want anybody to listen, don’t—then go around telling people you’re not in sales.” (46:24)

• On Competitiveness:
  “Hey, by the way, listen to me. These people, we’re not going to think about them a lot, but you need to know who you’re taking out.” (53:25)

• On Scarcity & FOMO:
  “I’m only signing up 100 more dealers, and then I’m cutting it off... Scarcity. And I’m going to tell them, hey, you’re either training with me or you’re gonna have plywood delivered to your front door.” (1:10:30)

Timestamps for Major Segments

| Segment | Timestamp | |--------------------------------------------|------------| | Outdated Training & New Era in Sales | 00:00–03:20 | | The Treasure Analogy & Mindset Questions | 04:55–09:40 | | Building Teams and The Elliott Army | 12:50–16:10 | | Power Couples, Family, & Independence | 17:00–25:45 | | Chasing Fulfillment Over Money | 25:31–28:30 | | Lasting Transformation (“Never change back”) | 31:00–32:10 | | How to Inspire & Influence (Coaching) | 34:40–42:26 | | The Power of Sales & Communication | 44:30–47:30 | | Competitor Audit & Disarming Audiences | 52:10–59:10 | | Direct Challenge to Leaders & Managers | 1:03:30–1:05:40 | | Scarcity Tactics & Final Motivational Push | 1:10:30–1:14:00 |

Takeaways for the Listener

• Modernize or Die: If you or your sales team are using pre-pandemic training, you’re at a disadvantage—refresh and retrain constantly.
• Mindset is Everything: The belief that you will find value (treasure) in your work, and that it’s worth the effort, is fundamental.
• Sales is Universal: Everyone is in sales—the skill of influence is foundational to personal and professional success.
• Be the Example: Practice what you preach. Authentic, lived experience is what inspires and attracts followers.
• Team-Building & Leadership: Empower your team to be independent closers, not dependent on your constant intervention.
• Transformation is Permanent: The real win is evolution that lasts. Never revert to your old self.
• Outplay the Competition: Study your competition, find the gaps, and outdeliver—especially through updated, relevant training.

Final Remarks

Andy Elliott’s episode is a relentless mix of practical tactics, motivational fire, and personal transparency. His language is direct, unfiltered, and urgent—a call to arms for anyone serious about growing as a sales leader, coach, or entrepreneur in a post-pandemic world.

For full engagement and actionable guidance, check out the segments listed above or visit Andy’s platform for hands-on coaching.