Podcast Summary: Andy Elliott's Elite Mindset Motivation and Sales Training

Episode: How to become UNSTOPPABLE In Sales | Andy Elliott
Host: Andy Elliott
Date: September 12, 2025

Episode Overview

In this high-energy solo episode, Andy Elliott, CEO of The Elliott Group, delivers a powerful message on what it truly takes to become unstoppable in sales and in life. The central theme: Lasting success is only possible through continuous personal transformation—what Andy calls “dying a thousand deaths.” He challenges his listeners to let go of their comfort zones, embrace discomfort, and be relentless in their pursuit of growth. Drawing on his experiences as a coach, leader, and parent, Andy mixes practical advice, tough love, and memorable analogies to inspire his audience.

Key Discussion Points & Insights

1. Why Growth Gets Stuck (00:00–04:00)

• Andy opens by addressing the audience’s struggles: “Some of you in here, I’m going to explain to you why you’re not growing, why you haven’t made more money, why you’re not scaling, why you’re having sticking points.” [00:01]
• He underscores that opportunity is available, but not guaranteed. To access it, you must transform—“die a thousand deaths”—by repeatedly letting go of your old self.
• Memorable quote:
  “The only way that I’ve learned to do it is that I’ve had to die a thousand deaths. This guy had to die, a new one had to be born.” [01:26]
• He asks: “Is it harder to stay the same or harder to kill off the old you? It’s hard to stay the same.” [02:57]

2. The Trap of Comfort (04:00–06:30)

• Andy mocks the idea of “Comfort Land” versus “Uncomfort Land.”
  • Comfort Land: “What a place to live for lazy people.” [04:59]
  • “Your comfort buddy lets you complain. Comfort buddies don’t let you die, guys. You gotta die a thousand deaths.” [05:13]
• He believes true friends and partners push you into discomfort and growth.

3. Applicant vs. Theory Coaches (06:30–10:30)

• Distinguishes between “theory coaches” (teach in theory, not practice) and “applicant coaches” (living what they teach).
• Critical insight:
  “Are you a coach that teaches people, in theory, if they were to go do these things, they would become successful? Or are you an applicant coach?” [08:11]
  • Real transformation only comes from living what you preach.
• He challenges his team to “run 24, 7, 365”—practicing what they preach at all times.

4. Identity and Transformation: The ‘Death’ Analogy (10:30–18:00)

• Andy repeats that success requires “dying” to your old self daily. It’s not a one-time event.
• Tells a personal story of his daughter:
  • Kiki was scared of everything; her mom Jackie gave her a new identity: “Kiki is dead. You’re Kira, and Kira is strong. If anyone calls you Kiki, they owe you a dollar because she’s dead.” [17:00]
  • “That day I made a decision to never call her Kiki again. We call her Kira. You know why? Because we needed to give her a new identity. Now she rides big roller coasters.” [17:30]
• Message: “You gotta die. Everybody wants to go to heaven, right? No one wants to die. You can’t have both.” [06:04]

5. Staying Unstoppable Requires Continuous Effort (18:00–20:00)

• Andy warns, “The world is absolute quicksand. It will suck life out of you. It will take all of the gains that you’ve had.” [18:11]
• Compares maintaining success to maintaining muscle:
  • “Why can’t you stop going to the gym? Why do you have to keep eating clean?... The second you stop working out, you lose all gains. That’s how success works.” [18:32]

6. Transforming Others Through Attention and Belief (20:00–22:00)

• On leadership: To help others, you must be transformed yourself.
• Being attentive: “I could walk up to Maria and maybe she has a problem, and I don’t even notice because I’m only wanting her to hear what I have to say. And I’m actually not even really caring about her.” [21:35]
• Call to action for leaders: Show turning points; be the example of transformation.

7. Final Challenge and Mindset Shift (22:00–24:00)

• Encourages listeners to “become brainwashed” with the ideology that miracles and transformation are possible every day—and that you can be a living example.
• “When you quit dying off to the old you, the world is absolute quicksand…The greatest thing that we could do, us as a team, as a family, as a company, is die every day.” [22:46–23:11]
• Encouragement: “Don’t get mad at me when I call you out. Be thankful that I called you up.” [23:35]

Notable Quotes & Memorable Moments

• “The only way that I’ve learned to do it is that I’ve had to die a thousand deaths. This guy had to die, a new one had to be born.” [01:26]
• “Comfort buddies don’t let you die, guys. You gotta die a thousand deaths.” [05:13]
• “Are you a theory coach or are you an applicant coach? What are you?” [08:11]
• On rebranding his daughter’s identity: “Jackie was able to convince a six-year-old child that Kiki was dead. And every time she’d go, ‘I’m strong.’” [17:00]
• “The world is absolute quicksand. It will suck life out of you. It will take all of the gains that you’ve had.” [18:11]
• “Don’t get mad at me when I call you out. Be thankful that I called you up.” [23:35]

Timestamps for Key Segments

• [00:00–04:00]: Why you’re not growing—letting the old self die
• [04:00–06:30]: Danger of comfort zones—“Comfort Land” vs “Uncomfort Land”
• [06:30–10:30]: Applicant coach vs. theory coach—living your own advice
• [10:30–18:00]: Identity transformation stories—Kiki becomes Kira
• [18:00–20:00]: The necessity of consistent effort—success is never static
• [20:00–22:00]: Leadership as example—paying attention and seeking turning points
• [22:00–24:00]: Final challenge—embracing the “death” mindset and continual rebirth

Conclusion

This episode is a reality check and a motivational call to arms for anyone seeking peak performance in sales or life. Andy Elliott insists that the key to being unstoppable is a willingness to destroy old, limiting versions of yourself—daily, relentlessly, and with intention. The practical takeaways are clear: seek discomfort, eschew comfort buddies, live what you teach, and always embrace change.

If you’re ready to experience breakthroughs, Andy’s message:

“Be thankful that I called you up.” [23:35]
Winners live where quitters quit.

For more content and direct coaching, visit trainwithandyelliott.com