How to Carry a Legacy (Feat. Dominic/Grosso University)

Summary

Podcast Summary: "How to Carry a Legacy"

Andy Elliott’s Elite Mindset Motivation and Sales Training
Guest: Dominic Cominada (Grosso University)
Date: September 12, 2025

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Episode Overview

In this episode, Andy Elliott invites Dominic Cominada of Grosso University to share his transformational journey from small-town beginnings and hard labor to becoming a top sales leader and legacy builder in the home improvement industry. Together, they dig into overcoming setbacks, the impact of mentorship, unlocking your "inner greatness," and the hunger and discipline required to achieve at the highest level. The conversation is deeply motivational, touching on faith, leadership, breaking generational cycles, and the ongoing importance of personal growth and contribution.

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Key Discussion Points & Insights

1. Dominic’s Background: Small Town Roots and Hard Work

• [01:18] Dominic was raised in Farmington, WI (48 in his graduating class), competitive in sports (football, wrestling).
• Physical labor was the family expectation: “My father owned a demolition company… Ever since I could walk, I had a sledgehammer in my hand.” ([02:08])
• Instilled with a powerful work ethic and leadership skills from sports.

2. First Major Life Setback — and A Pivotal Decision

• Dominic lost his first job before it started due to flooding and spent months at home, feeling stuck.
• Wrestling was the spark that drew him back into action; “I think I wanna wrestle again.” ([03:26])
• Recounting how poor academics nearly derailed him from college, but persistence and building relationships gave him a chance.

“I spent several weeks just going to practice with the wrestling team, going to lunch with them, getting to know them, and I struck such a bond... the whole wrestling team wrote a letter of recommendation.” ([06:06])

3. The Power of Taking Action without Certainty

• Andy highlights a massive entrepreneurial lesson: Act first, answers come later.

“When you want to change your life, you just do it. But everybody looks for the answers first.” ([07:19])

4. Shift from Physical to Mental Mastery

• Despite athletic success, Dominic struggled with self-limiting beliefs academically.
• Decision to approach academics as seriously as sports; improved from 1.9 GPA to 3.3.
• Discovery: Strong presentation and communication skills were his real edge.
• Won a campus-wide business plan competition (like “Shark Tank”), netting cash and investment offers. ([08:54]–[11:10])

5. First Steps into Sales: Learning the System

• Answered a Craigslist ad for Mad City Roofing, hired for attitude.
• Introduced to the “Grasso 10 Step Sales Process” – paint-by-numbers approach for repeatable success.
• First seven sales, though robotic, produced wins.

“Even though I was telegraphing my punches and so robotic, the shit was still working.” ([14:09])

• First taste of adversity – cancellations, rejections.
• Turned point: Embracing competition and refusing to quit. Developed resilience by enduring objections.

“82% of consumers will buy after four or five objections.” ([16:48])

6. Epiphanies: Adversity and Faith

• Seeing setbacks (like getting laid off) as unexpected blessings.

“Sometimes, the worst thing that ever happened to you is the best thing that ever happened to you.” – Andy ([17:53])

• The importance of hope, faith, and always believing “tomorrow will be better than today” as the anchor for perpetual drive.

7. The Influence and Legacy of Rick Grasso

• Dominic’s journey is shaped by his mentor, Rick Grosso.
• Years of top sales, later promoted to sales trainer/leader, grew the team from $8 million to $100 million annual sales.
• Shared stories of transforming his team members’ lives—from homelessness to huge income.

“Less than half a percent of salespeople in the home improvement industry make 200 grand a year. ... If you were not doing $2 million a year on our sales team, you were at the bottom of the leaderboard.” ([25:17])

• Became the final champion at Grosso’s famed Closer’s Camp, then boldly assumed the legacy by “assuming the close” on Rick himself.

“I just wanted to tell him in person that I'm taking over his legacy.”
“[Rick:] I couldn't think of anybody better. I'm like, yes.” ([27:50])

8. Vision, Manifestation, and Ongoing Training

• Emphasized visualization and relentless preparation.

“You trained. ... When you're a good wrestler... you trained. You trained really hard.” – Andy ([29:00])

“I'm still watching [our own content]... constantly trying to sharpen the axe, trying to improve.” ([29:33])

• Shout-out to Dominic’s wife, Kelly, for constant support, demonstrating the importance of having a partner who lifts you up. ([30:09])

9. Building Grosso University: Training, Scaling, Making an Impact

• Since 2019, Dominic’s mission: “Build the most powerful, comprehensive sales training, coaching group in the history of the home improvement industry.” ([30:46])
• Grosso University offers not just training, but recruiting, lead generation—full pipeline solutions.
• First fully bilingual sales training group in the home improvement industry—serving an underserved Spanish-speaking market. ([33:14])
• Dedication to making Rick Grosso’s legacy eternal after his passing in 2024.

10. Leadership: The Cycle of Self, Others, Multiplication

• Andy and Dominic discuss three stages of leadership:
  1. Lead yourself
  2. Lead others
  3. Develop other leaders

“Leaders don't make followers. Leaders make leaders.” – Andy ([34:59])

• True leadership is “absence of an off switch”—it’s who you are, everywhere, all the time.

11. Generational Impact & Breaking Cycles

• Honoring family roots, but choosing to break from limiting beliefs and "generational curses" about work, money, and self-worth.

“You wanted to use your mind… That’s called generational curse breaking.” – Andy ([37:19])

• Message: Everyone is qualified to help others once they’ve changed themselves.

12. Mindset, Media, & Environment: Shape Your Behavior Intentionally

• Be aware of what programs your mind—social media and entertainment mainly program mediocrity.
• Replace mindless consumption with learning from successful, motivational sources or reading.

“If you want to hide the secrets of the world, just put it in a library. No one will ever find it there.” – referencing Rick Grasso ([41:12])

• Just 15 minutes a day reading can compound into 20 books a year—one idea can change a life.

13. Abundance Mindset and Teaching Others

• The best way to master sales (or any skill) is to teach and mentor others, reinforcing your own learning.
• Foster a “give-first,” abundant team culture.

“When you have a whole sales team that has that mindset, it’s game over.” ([45:54])

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Notable Quotes & Memorable Moments

• On Changing Your Life Through Action:

  "When you want to change your life, you just do it. But everybody looks for the answers first."

  • Andy Elliott [07:19]

• On Facing Failure:

  “Sometimes, the worst thing that ever happened to you is the best thing that ever happened to you.”

  • Andy Elliott [17:53]

• On Leadership:

  “Leaders don't make followers. Leaders make leaders.”

  • Andy Elliott [34:59]

• On Competing at the Top:

  “If you were not doing $2 million a year in our sales team, you were at the bottom of the leaderboard.”

  • Dominic [25:17]

• On Faith and Mindset:

  “It's very hard to get people to go very far without faith. Because faith is believing in something you can't see.”

  • Andy Elliott [19:42]

• On Mentorship:

  "If you really want to learn the game of sales at a subconscious level, start teaching it."

  • Dominic [44:34]

• On Mastery:

  “I don't believe there's any masters—there are only students. And school's never out for the closer.”

  • Dominic [41:04]

• On Being Driven:

  “If you crack open any successful person, they're batshit crazy… They know tomorrow is going to be better than today, so they go crazy.”

  • Andy Elliott [35:21]

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Timestamps for Key Segments

• 00:00–01:18 – Introduction & Andy’s motivational opener
• 01:18–07:13 – Dominic’s upbringing, wrestling, and early setbacks
• 07:13–08:54 – Taking action, the “how” comes after the leap
• 08:54–11:10 – Academic turnaround, business competition, discovering his true gifts
• 11:10–14:36 – Entry into sales, Mad City & the “paint by numbers” approach
• 14:36–17:53 – Early sales struggles & competitive turning point
• 17:53–21:06 – Embracing adversity, faith, and the role of hope and mindset
• 21:06–25:17 – Meeting Rick Grosso, setting intentions, rising as a leader
• 25:17–27:49 – Building a powerhouse team, transforming lives
• 27:49–30:09 – Winning the last Closers Camp, “assuming the close” on Rick
• 30:09–33:14 – Building Grosso University, services offered
• 33:14–34:37 – Bilingual solutions, legacy goals
• 34:37–37:19 – Three levels of leadership, generational cycle-breaking
• 37:19–41:43 – Media/culture programming, intentional inputs, reading
• 41:43–44:34 – Final lessons, the importance of teaching and giving back
• 44:34–46:08 – The abundance mindset, mentorship, and team culture
• 46:08–46:53 – Where to find Dominic and Grosso University online

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Tone and Style

• The episode is fast-paced, energetic, and highly motivational, blending personal storytelling with actionable wisdom.
• Both Andy and Dominic are candid, passionate, and direct, often using sports and faith analogies.
• Emphasis throughout is on “no excuse” mindset, self-leadership, and relentless pursuit of growth for oneself and others.

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Connect with Grosso University

• Website: GrossoUniversity.com
• Social Media: Dominic is active on LinkedIn and Facebook (with plans to expand to YouTube).
• Training Programs: Comprehensive sales, leadership, recruiting, and talent development for home service/home improvement companies.

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This summary distills the essential lessons, stories, and strategies from Andy Elliott’s interview with Dominic to help listeners cultivate legacy, mindset, and leadership, whether they’re in sales or the business of self-development.

Transcript

[A]

Hey, guys, what's going on? It's Andy today in this. In this podcast training video that I'm going to put together with my boy Dominic. His story is unreal. It's literally unreal. And by the way, this video is going to make you dream again. Some of you, today is the start of your new life. Today is the day you're going to come back. Okay? And I'm going to tell you this, like I always say, you're never defined by your last mistake. So a lot of people, they've done something. They live in shame. They got a problem, they're not winning now. They think, oh, my life's over. I'm not built for this. Look, you can be built from one. One speaker, one event, one podcast, one training video, okay? And that's going to happen today. So, Dominic, I'm so glad you're here, number one. Number two, me and Dominic are very similar. He's chasing the same dream. He wants to change millions of people's lives, but he could not change anyone else life if he didn't change his own. And he has such a cool story. I believe every one of you that's looking for transformation, not information. You're looking for transformation. That means you really want to change your life and you believe it's possible. Kill all distractions right now. Listen to his story, and you'll find yourself wrapped up somewhere in his story, whether it's in the start, in the middle, or the end. And I promise you, this video will change your life. I wouldn't waste your time. So, brother, let it rip. Tell us where it all got started, and it's your show.

[B]

First of all, it's an honor to be on the One Percenter podcast. And I can't thank you enough for what you're doing for coaching organizations like ours. Like, the information that you're sharing is truly changing the game for my business. So I just want to thank you for everything thing that you're doing. It's absolutely amazing. So my story goes back. I grew up in a small town, Farmington, Wisconsin. So a lot of people think farm towns when they think Wisconsin unincorporated small town. I had 48 kids in my graduating class, but one thing I came from was a very competitive athletic background. So we had a small football team and I was the star running back, had every rushing record in my school's history, and I was also a wrestler. So my. My passionate sport, the sport that's transformed my life and who I am as a man was wrestling by far.

[A]

It's awesome.

[B]

And I liken a of things that I do in my life to a wrestling match. Right. Because it's full accountability, no excuse making. Right. You can make excuses, you can make money.

[A]

Two people on the mat.

[B]

That's right, exactly. If I lose, I can't point fingers at anybody but myself. But you also have the team dynamic too. And I was always team captain, helping coach and mentor and lead my team. So I developed leadership skills in that sport as well. But I grew up in a household that was very much like your program. You're going to do physical labor the rest of your life. So my father owned a demolition company called RJ's Westside Demolition. And ever since I could walk, I had a sledgehammer in my hand. I was on job sites all summer long. You know, I made some decent money, but just doing the most aggressive physical labor you can imagine. Even as a young kid, I remember there's one day I was working with my dad. I lost 13 pounds in a day, just sweating profusely, drinking gallons of water, just like brunt force trauma on your body. And my father was very much like, you're not going to make a living with your mind, you're going to make a living with your hands. And he was very much against college, which I know a lot of people are. But he's like, college is where people go when they want to waste their parents money and party and drink and waste their life away and not go into the real world.

[A]

Your dad was a hard worker.

[B]

He was a hard worker and he sacrificed a lot for our family. And I learned a lot about what it takes to like a day's work, right? 16 hour days. I mean he would come home just beat to hell. But he did it because he was going to sacrifice whatever it took to support his family. So obviously mad respect.

[C]

So.

[B]

But when I graduated from high school, my mindset was I'm going to do physical labor. So the first job I got out of college, or high school rather, was road construction. So I got a job working for a company called Zig Nego. And it was a pretty easy interview because I was known throughout the area as a star athlete. And of course if you're going to hire somebody to do physical labor, athletic people like that are a no brainer, right? They can do a lot of physical labor, brunt force. So I got hired. Now, before I set foot on a job site, we had record rainfalls in Jefferson, Wisconsin, which is where I was from. Monsoons of rain, there were houses underwater, entire streets are shut Down. They had the National Guard coming in. They blocked off everything. It was absolutely insane. So I got laid off before I ever even started. So I was living with my mom at the time in a small house in Jefferson, Wisconsin, because my parents had separated when I was 16. But here I am, star athlete, very competitive, sitting at my mom's house, doing nothing with my life because I'm laid off. And I was working out and trying to waste the day away doing other things. And then two months go by, three months go by, I'm still just sitting there doing nothing with my life. And I'm like, what the hell? You're dominant. Cominada, for God's sakes. You gotta do something. So the first thought that came to my head wasn't, I wanted to go to college. The first thought was, I think I wanna wrestle again. So it was wrestling. That was the first thing that came to my mind. So I started doing research on local wrestling programs in the area. And I saw that there was a university 15 minutes from my mom's house called UW Whitewater, and they had a really highly rated wrestling program. So without any plan, by the way, I can relate to a lot of stuff you share. I was in the 50% of my class and made the top 50% possible. Struggled all through school. Academically, just really, really difficult. But in sports, I was really competitive. But because I struggled through high school, I didn't have enough credits to get into college. I think I got a 14 on my ACT, and I was lucky to get that. I could have literally answered the letter C on everything, and it scored better on my actual.

[A]

Yeah.

[B]

But I'm like, I'm gonna drive there and just see what this is all about. So I drive to UW Whitewater. I go to the University center where the head wrestling coach was. His name is Tim Feder. And I look at the director, I see where his office is. And just on a whim, I go into his office with no. No idea what's going to transpire here. And I introduce myself, and I'm like, I'm Dominic Cominada. And by fate, he was there. Thank God, I'm Dominic Cominada. I don't know why I'm here, but I think I want to wrestle for your team. He's like, you're Dominic Cominado? I'm like, yeah. He's like, I know you. I saw you wrestle at state multiple times. Because I was a state competitor, State qualifier, is on the podium many years. He's like, I saw you have A wicked double leg. So he actually. I impacted him so much with my double leg, somehow he remembered me.

[C]

Wow.

[B]

He's like, my wrestling team is having lunch this afternoon. If you want to come join us and have lunch with the team, just get to know us and see what it's all about. And if you. If you feel like you struck a brotherhood with the team, come watch us in our practice tonight. Like, this sounds amazing. Like, of course. So I go have lunch to the team immediately, strike a bond with everybody. I'm falling in love with the brotherhood, and they invite me to practice. And of course, I'm getting that eye of the tiger ignited back in my mind. I'm just like, I got to be here. I need to make this happen. But I don't know the slightest thing about how I'm going to actually get into this college. So what ended up happening was I spent several weeks just going to practice with the wrestling team, going to lunch with them, getting to know them, and I struck such a bond with the coaches and the. The athletes there that I had the whole wrestling team letter. They wrote a letter recommendation to the university, basically begging and pleading to bypass my poor academics and let me in. It's like every now and then, they'll pull a name from a hat like a raffle, and they'll give a kid a shot at coming to school. And seemingly by fate, I got selected, and they let me come into UW Whitewater even though my academics by no means was qualified.

[A]

You know why that happened? Because you had the courage to go to the school.

[C]

Yeah.

[A]

And then go try to see if the guy was there. Y. I always say this. When you want to change your life, you just do it. But everybody looks for the answers first. If you would have tried to figure out what would have happened before you'd have went to the school, you'd have never went to the school because you wouldn't have had the answers. But once you went, you found the answers because you did it.

[C]

Yeah.

[A]

And the entrepreneurship works. Like, you do the thing, and then the answers come.

[C]

Y.

[A]

You don't get the answers before you do the thing.

[B]

I think that's where a lot of people get stuck, is they're so obsessed with the how.

[A]

I don't want to get stuck there.

[B]

They're obsessed with the how. And once you make up your mind, you're going to do something. You just got to focus on execution. The how will figure itself out along the way.

[C]

Y.

[A]

Love it. Huge, huge lesson there for a lot of people listening, that first lesson will change everyone's life.

[C]

Y.

[A]

All right, let's keep rolling.

[B]

Yeah. So I started wrestling and I was doing very well. Made the varsity team, was competing against all Americans. Absolutely loved a freshman year. My wrestling was off to a good start, but what wasn't going well was my academics. So after my freshman year, I was getting like a 1.9 GPA. And I was lucky to get that because I was so committed to wrestling that I was neglecting my academics. And as much as you want to wrestle, if you're flunking out of school, you're not going to be there very long. So I was literally put at this crossroads that I can keep going down this path and possibly get thrown out of school or for once in my life I can start, you know, stop making excuses for myself and take my academics seriously and prove to myself that I can use my brain to do things. Okay. Because I was very much like, just, I'm just physically going to dominate the world. But mentally, I never believed in myself. I had self limiting beliefs like you wouldn't believe. Mentally.

[A]

Yeah, like you're not a good learner.

[B]

Yep, exactly. It is a lie. So then my decision was, I'm going to step back from wrestling because I realized that there wasn't much of a future in my life with D3 Wrestling, even though it changed my life, the work ethic. But the shift was, from now on, I'm going to pour equal blood, sweat and tears into my academics that I did into the sport of wrestling and just see what happens. And that shift, it sounds very simple, but just taking my academics seriously and treating like a competitive sport, I turned all my D's and F's into A's and B's. I ended up having to retake a lot of stuff to get back, but I ended up graduating with a thing of 3.3 GPA, which isn't stellar, but from where I came from was absolutely incredible. And one thing I really discovered about my abilities in college was I was never really that great at taking tests. And I got better as time went on, but I really thrived anytime I was giving presentations. So anytime I got in front of people giving group presentations or individual presentations, that's where I really thrived and where I really realized that I had a knack for something special. UW Whitewater, they had this competition every year called the Collegiate Entrepreneurship Business Plan Competition where they allow all the students on campus to write a business plan. And there's several stages of this competition. There's 14,000 students so you're competing against a lot of people. And the final stage of this competition is just like Shark Tank. So you're in front of all these bankers, investors, and judges, and you're pitching your business idea, and they decide which business venture is the most feasible to be invested in. What's going to be the champion. And if you win this competition, you get an automatic A in several of your courses. You don't have to take the final exam, which is sweet music to my ears, and you get $5,000 cash. So I was. I was just, like, locked in on this competition. I'm like, I'm gonna dominate everybody in this thing. And I got to the finish line, delivered a masterful presentation. I won the competition, got an automatic A, and three in my courses, got $5,000. I had one of my professors come up to me afterwards, and he. He actually owned a hospital. So the guy's very wealthy. And he said, if you needed, you know, 20, 30 grand to get your business off the ground, let me know. I'm interested in investing. And that's where it clicks from. Like, holy Lord. Like, I have a knack for giving national presentations when I have the right inspiration and passion for what I'm talking about, you know? So I graduated from college.

[A]

Good job.

[B]

Yeah, thanks.

[A]

Defying all odds.

[B]

Yeah. So that's where I'm like, I do have gifts.

[A]

It's an underdog mentality.

[C]

Yeah.

[B]

I just didn't know what my gifts were, and they were suppressed. But, you know, like, our theme of our last event was ignite the greatness within. And the reason why I made it that theme, because I believe we all do have our own greatness, that it's is within us. It just needs to be ignited. Sometimes it can be ignited through inspiration, sometimes through trauma. An emotional event. There's a lot of different things that can ignite that greatness. But that was really the pivotal moment in me where I'm like, I am capable of doing a lot more than I ever dreamed of.

[A]

Huge.

[B]

But I graduated from college, like, most people, still had no clue what the hell I was going to do. And it was my mother that suggested that I look for a job. Being an estimator for a construction company so you can use your business degree. You don't have to do the physical labor. You can give estimates on jobs, and it's a really great living. You can make some good money. So I went on the Google machine and looked up estimates, construction, and one of the ads that came up, it was actually a Craigslist ad, of all things. It said a rare opportunity. That was the, the headline of the ad, which I'm like, that sounds intriguing. So I click on the ad and it's an ad by a company called Mad City Roofing, Siding and Windows. The rare opportunity was an outside sales position and it talked about you can make six figures your first year. Now when you come fresh out of college, six figures seems like a million dollars. I'm like, that doesn't even seem real. And then it shows, giving masterful presentations. I'm like, I can do that. And it says home improvement. I'm like, I know construction. I grew up around this stuff. And it says you don't have to set your own leads. No door knocking, no cold calling. You just go in, you're the closer. I'm like, this seems like a legit opportunity. So I call on the ad and I talked to this Reyes sunshine. Her name was Leanna. She was like arguably one of the brightest, most amazing people to talk to on the phone. She just had this amazing passion, energy about her when she was on the phone. And she really sold me on the company and she loved my attitude and of course my ambition and all this stuff. Even though I had zero sales experience. She got me an interview with Nathan Richmond, the president of Mad City and they took a chance on me because of my attitude and my work ethic and my track record of putting in the effort to overcome all odds.

[C]

Right?

[B]

So I get into this industry in 2010. That was about 15 years ago with zero sales experience and thankfully Mad City at the time had just introduced the Grasso 10 step sales process. Now I don't know if you've ever heard of sales being referred to as a paint by number system.

[C]

Yeah, yeah.

[B]

So I love this analogy and this is very much for me, like what worked. Cuz I didn't know the first thing about sales. Some would say I didn't wouldn't be able to close the door. With wind behind me. I learned this paint by number system which if you've ever done a paint by numbers, you don't have to be a natural born artist to create masterpieces. You just follow basic instructions and you can have predictable results. So learning this system in the beginning, I closed my first seven sales in a row not having any clue what I was even doing. And I was so robotic in the house to a fault. I was like, Andy, that was step one, the intro. Let me go on to step two. Now the needs assessment and or survey. Even though I was telegraphing my punches and so robotic. The shit was still working. And I'm like, holy cow. I started to quantify. I'm like, what if I could do this all month long? What if I could do this all year long? I'm just getting started. What if I can build upon this? So immediately it became obvious to me the life of freedom and abundance and fun and love I could have for myself by mastering this art, the sport that is sales.

[C]

Yep.

[B]

Now, it wasn't easy, though. I wanted to share this. So I closed my first seven sales in a row, and I started telling myself, this shit's easy. Never say that. Now, I think sales is simple, but it's not easy because you got to face a lot of adversity, a lot of rejection, a lot. You got to be mentally tough because what ended up happening out of those seven sales, three of them canceled and two of them got declined for financing. So I went from being king of the world to now I'm considering veering into oncoming traffic. I'm like, this mental roller coaster was absolutely insane. So my first month, I only sold 45,000. Just struggled, struggled, struggled because I was timid. I had thin skin. I was giving up way too early. I was throwing in the towel. I didn't have that buy or die mentality. They say, you know, you need to throw out the wishbone and grow a backbone. I did not have that. My second month, I did much better. 49,000. I was literally on the chopping block. I could literally feel the blade, like, singeing the hairs in the back of my neck. I had hair back then. It was crazy. So I had to make a decision. I was at this crossroads in my sales career, and thankfully, I'm competitive, right? I'm sure you've had moments like this. So I had this sales rep that got trained in the same class with me, and I'm not going to name his name. His name is Ken. And I thought this guy was just the most annoying, frustrating, you know, if being totally blunt, I thought he was a loser. And this guy was selling circles around me. So the month that I sold 49,000, he sold 115,000. And, boy, was he rubbing it in. He was like, you know, talking all kinds of making me feel like crap. And I'm like, you know what? From now on, I'm either gonna walk out with a sale. I'm gonna get physically removed. I got nothing to lose, right? Because I'm gonna get fired anyway. I'm like, no more giving up too early. They're gonna have to carry me out of the house because I can't handle this guy selling circles around me anymore. And it was more just I wanted to beat him. I wanted to beat him. That was my motivation. And that's where the epiphany happened. I realized that when I was able to hang in there and go for the no a few more times with a relaxed, assertive confidence, I was tapping into the vast ocean of opportunity where most people buy. Because there's a lot of studies that show that 82% of consumers will buy after four or five objections.

[A]

Yeah. Winners live where quitters quit.

[B]

Yeah. And I wasn't getting thrown out at all. I was walking out with sales. And that month, my third month, I sold 150,000 was a record month for the company. My fourth month, 225,000, then 300,000. And even with a terrible start, my first six months in the game, I sold just shy of a million dollars in home improvement sales. It clicked, and then it was like, I'm not looking back. Like, I get it now. I had this epiphany. I needed to get that alligator skin, develop some obstacle immunity so I could go for the no. And this is where I love what you say. Like, if you have a product that you know can help someone solve a problem, add value to their life, is disrespectful to give up on them.

[A]

Facts.

[B]

I love when you say that, by the way.

[A]

Yeah. Because it's your obligation.

[B]

It is your obligation.

[A]

They just don't understand how good it is yet. And you haven't done a good enough job explaining how good it is yet.

[C]

Yeah.

[A]

So there's a belief issue, there's a perspective issue, there's an identity issue, there's a delivery issue, but the product's still great.

[C]

Right.

[A]

And the people still want the help.

[C]

Yeah.

[A]

So don't be disrespectful.

[B]

So it's crazy if you just kind of rewind this whole story. Like, if it hadn't rained, I'd probably still be doing road construction right now. And I think about that a lot.

[A]

I always say this. Sometimes the best. The worst thing that ever happened to you is the best thing that ever happened to you.

[C]

Y. Yeah.

[A]

And so, like, a lot of people are going through something right now, and they're like, man, my life. You're like, dude, listen, you're going to look up in two years and you're going to thank God that this thing happened.

[B]

Right.

[A]

And sometime the best thing that never happened is the best thing that happened. A lot of People are like, man, this girl broke up with me. You're like, dude, wait till you look up in two years and you're with your dream wife.

[C]

Right.

[A]

Like, come on, dude, don't be dumb. And they can't see that today. And I think that that's the secret to salespeople is they have hope in a future. They always have a compelling future. Tomorrow is going to be better than today, Right? Right. Like, we know tomorrow's going to be so good. We're giving it all today, and it's just like, we're hungry as hell. That's what keeps us hungry.

[C]

Yeah.

[A]

If anyone watching this knows that tomorrow is going to be better than today, you would give all you have.

[C]

Yeah.

[A]

Because you're like, I'm the luckiest son of a in the world. Y And so people that don't think that tomorrow is going to be better than today, they're not hungry.

[C]

Yeah.

[A]

And the difference between all humans, other than the way they deliver information, is how hungry they are. I agree it's hunger, but you've always had this hunger. And that's why you kept approaching these opportunities that against all odds were. Were supposed to happen. They all happened. No. No one wants to stand in front of somebody that won't stop attacking. And the key is, if everybody's listening, this guy keeps attacking even though it's unrealistic. And so unrealistic things keep happening to you.

[C]

Yeah.

[A]

Right. Which, by the way, are absolutely realistic because God's children, like God wants his children to get what they want, but he. People always say, I trust in God, but can God trust in you?

[C]

Right.

[A]

And he. He trusted in you, and you trusted in him, and all these things keep happening whether you knew he was in your life at that point or not. All these things happen because of faith, and you keep going because of faith. Because of faith. So success is faith.

[C]

Yep.

[A]

It's very hard. And I. And I don't need people to believe in God, but it's very hard to get people to go very far without faith. Because faith is believing in something you can't see.

[C]

Right.

[B]

That's why I love you. Recommended the book Outwitting the Devil. There's fear and there's faith. And I really love the drifters.

[A]

He talks about the drifters, and he talks about the devil can only have as much as your mind as you'll give him.

[C]

Yep.

[A]

Think about it. The times that we're losing is because we've given the devil control of our mind.

[C]

Right.

[A]

But he can only take as Much as he'll give him.

[C]

Correct.

[A]

So who's giving him it? Yeah, you are.

[B]

You are.

[A]

Take it back.

[C]

Yep.

[A]

Have accurate thinking. Stop drifting. Get disciplined. Take care of yourself, you know?

[C]

Yeah.

[B]

And that's kind of where I felt like that moment where I was just living with my mom doing nothing. I was just drifting along, waiting for the phone to ring, waiting for somebody to, like, give me an opportunity. I'm like, I just got to do this for myself. I just got to stop, make a change.

[A]

You stop drifting. And then, look, every time you go through true, it's because you had accurate thinking.

[C]

Yeah.

[A]

And you stopped drifting. Dude, the book is so good.

[B]

So I've listened to it several times since he recommended that.

[A]

Yeah. I'd chew it up, and every time I listen to it, it's like I'm a different person. So it's almost like listening to a new book.

[C]

Yep.

[B]

It's like, damn, that's why I love that where you say, Instead of reading 10 books, listen or read the right book 10 times. Like, really internalize it. And then you take time in between as you have new experiences and new challenges you listen to again, it sounds different. Even though it's the same book, you take things away from it. Yeah, exactly.

[A]

It's like reading the Bible, right? Like, it's. You read something, you know, when you first, you know, became a Christian or. And then you read something when you're going through hell in your life, and then you read something when your life is going really good and everything's easy.

[C]

Yeah.

[A]

It all means different stuff, you know, Sometimes it makes you cry. Sometimes it gets you fired up.

[C]

Yeah.

[A]

You know, it's like. It's just crazy, you know? And so. And by. By the way, all. All the things that you're doing are biblical.

[C]

Yeah.

[A]

The old is gone, the new has come. And then Romans 12:2, it says, don't conform. You're not conforming to anybody. You're actually doing what most people think would be impossible. But all things are possible.

[C]

Yep.

[A]

It's all biblical. Even though it's self development and this.

[B]

Whole story, I mean, this is just the beginning of my journey. Right. So when I first got recognized as salesman of the year for the first time that we did a little small awards ceremony, we only had like six salespeople on our staff at the time. Time. So very tiny. We had a special guest for this award ceremony that I've been listening to and looking up to for a long time. His name was Rick Grosso. So, of course, I named my Business Grosso University after him. Paying tribute to my mentor that changed my life.

[A]

It's amazing.

[C]

Yep.

[B]

So he came as a special guest. And th those of you watching this, if you ever heard of Rick Grasso, I was like to say he's like the Zig Ziggle of the home improvement industry. But he always had a smile on his face. So why you could put a banana in there sideways. He always wore his Robert Graham dress shirts with the cuffs folded back. He had a solid gold Rolex watch, and he was just like a. Like a huge personality.

[A]

The Godfather.

[B]

Yeah, exactly.

[C]

Yeah.

[B]

And he came into this dinner and I'm sitting right next to him, of course, and I'm just in awe, like, you know, an inspirational figure you've always looked up to, you finally get to meet for the first time just like this, by the way. Yeah, it's a really good moment in my life. So meeting Rick for the first time, he's sharing his story about how he's transformed thousands of people's lives and influenced all these massive organizations just by sharing his wisdom with the world and traveling around and the life of freedom that he's built for himself and his family. It was a very emotional moment in my life. And don't ask me why, but at that dinner that night, this is back in 2011, I made up my mind. I didn't just say this is going to happen. I made up my mind that I am going to be the next Rick Grasso. I'm going to be him. And I realized that that wasn't going to come easy. It wasn't going to be handed to me. I had to earn it. But I made up my mind. You talk about the power of the made up mind and thinking into results. That was an emotional, pivotal moment of my life where I'm like, I don't just want to learn the to be good at sales. I want to be him. You know, I knew he was going to be getting up there in Asia at some point. He wanted someone he could trust to hand his legacy to. So I'm like, I'm going to be that guy that's going to be me. The clock just hadn't caught up yet. I knew it was going to happen. So I use that fuel as like the burning desire, the motivation, inspiration to do something really, really powerful. So I like the Brian Tracy quote he shares. He said, be the kind of leader that people follow voluntarily, even if you have no title or position. Y so I started being a leader and commander of the team, even though I Wasn't the leader on an org chart. Because of course, as I'm having all these success, the salespeople are asking, what are you doing, Dominic? I'm like, I'm following the system, bro. Like it's right here. I'm following the system I'm mastering and of course I'm building upon it because I think the right sales process, the foundation needs to be built upon over time and having all this success. So people start following me even though I'm not their leader. And I welcomed it with open arms. I love teaching, I love coaching, I love helping people.

[A]

Yep.

[B]

And essentially after three years of being the top salesperson at Mad City and coaching all these salespeople to success and transforming the culture, I finally got that, that role officially in New York chart as a sales trainer, sales director. And that's where I'm like, this is my chance to prove to the world and to myself that I can build the most powerful, highest performing sales team this industry has ever seen. So from 2012 to 2019, so that seven year time frame, I was able to grow that sales team from 8 million to 100 million. And I was managing Wisconsin's largest adult daycare center. But I had 55 sales warriors. And it got to the point because I was looking at some stats on the industry, which pisses me off, by the way, but less than half a percent of salespeople in the home improvement industry make 200 grand a year. Less than half a percent. Are you kidding me? That's, that's unacceptable. If you were not doing $2 million a year in our sales team, you were at the bottom of the leaderboard. You were like basically on the chopping block.

[C]

Yeah.

[A]

Your worst guy was anybody else's best guy.

[B]

Exactly. So that was the culture and it was crazy. And this is where. And this is what you're experiencing with your organization. When we bring people into this environment, it transforms them in ways you can't even believe. Right.

[A]

Mind blowing.

[B]

So I'd bring people that thought they were doing well at like 1 million. They would come into our sales team and they'd be doing 3,4 million in sales in a year. I had reps that. There's one story where this guy was selling cell phones at US Cellular making 40 grand a year and his first year. And my team made $380,000 in commission. Transformed his life. And this guy, English was a second language. He didn't know anything. He didn't know how to use a tape measure, didn't know anything about home improvements. Ten times, learned the system, transformed his life. I had a guy that was homeless, living out of his Mini Cooper of all cars that came into the training, transformed his life. Two years later, he bought a dream house on a lake. He had a Mustang 5.0. He had a new fiance, transformed their life. And if that doesn't get people fired up, I don't know what does. But that whole journey was so transformative in nature and the timing was immaculate for me. And this is why faith is a powerful thing, right, that we're talking about. In 2019, Rick Grasso announced that he's going to be doing his last ever Closers Camp. So he had these sales training events called Closers Camps. He'd been doing them for decades. And he announced this is gonna be the last one ever. I'm like, this is my opportunity. Like, I gotta be there. And if you have ever attended a Closers Camp, it's. It's a sales competition. So when you're going there, you're competing against hundreds of other sales warriors to be recognized as Closers Camp champion. And I go there and at this time, I'm pretty cocky about it. Like, I felt I knew Grasso better than Grasso and then some, you know, And I wanted to prove that nobody knows this stuff better than me. And I've built up on it, I've expanded upon it, I've taken it to levels it's never been. So I go to this competition, mop the floor with everybody, become the last ever Closers Camp champion. Now, one thing Rick Ross always taught to me that we train is you never ask for the business. You assume the order. You assume it. So we don't ask permission. We assume it as if they've already said yes. So I'm like, well, that's the Rick Grasso strategy that I'm going to deploy on him right now. So I take Rick Grasso out to dinner. Now, he was a big fan of his red wines, so I made sure to order him a really nice bottle of wine. Got him feeling good. And it was a nice French style bistro. This is Washington, D.C. and I wanted to let him know that it was an honor to be his last ever Closers Camp champion. And his legacy literally transformed my life. And the real reason I'm here is I just wanted to tell him in person that I'm taking over his legacy. So just like if you're Rick, I said, the reason why I'm here is because I just want to tell you in person I'm going to be Taking over your legacy.

[C]

Yep.

[B]

And I just paused and he looked at me, smiled. He's like, I couldn't think of anybody better. I'm like, yes. Okay.

[A]

Yeah. So basically, if you believe it, you can achieve it.

[C]

Yeah.

[A]

Conor McGregor said it all the time.

[C]

Yeah.

[A]

He's like, I envision minute two, you know, 20 seconds in round two. I'm just gonna roundhouse kick this guy in the head, knock him out.

[C]

Yeah.

[A]

And then remember, he would go do it. He like, manifested that happening. You manifested that happening.

[B]

It's similar to professional golfers. They always envision every shot they make before they actually make the shot. And the more clear that vision is as to where the ball is going to go and how they're going to swing.

[A]

Same themselves.

[B]

Yeah, exactly 100.

[A]

You know, you see them signing before, before they ever signed.

[B]

You have to.

[A]

And you, you. You don't ever envision anything else even Correct. Possibly happening.

[C]

Right.

[A]

And it's. People think it's surprising, right. When they, when they get it, they get a no or when they get a yes. It's like surprising if someone says no to me.

[B]

Yeah, it should be. That should be more rare.

[A]

Most people get surprised when they get a yes. Like, I present. They're like, yes. They're like, oh. And it's like, you can tell that they're a little shocked. I'm like, super surprised if someone says, know.

[C]

Right.

[A]

Because you're a sniper.

[C]

Y.

[A]

Like, you know, this shot, you've shot this shot. You know what I mean?

[C]

Yeah.

[A]

And by the way, you are where you are right now because you, you trained. I mean, in case anybody just, like, wants to look back, you prepared. You trained when you're. When you're a good wrestler. Because you trained.

[C]

Yep.

[A]

Right. You were good at presentations because you trained. You trained really hard because you goes, hey, I'm going to take these guys out. Michael Jordan had the top 50 hit list. I'm going to take these guys out. But he trained to take them out.

[C]

Right.

[A]

You trained when you were going to this Closers competition. You know, people could assume that you did it, but I know that you trained actively to get prepared for any scenario that could come up.

[B]

And it never stops. So, yeah, like yourself, we have an online university of hundreds of hours of sales training content. I watched twice as much of our own content last year as anyone else in the country. So I'm still watching it. Especially, like, I'll go to do an in person training or an event. I'm constantly trying to sharpen the ax, trying to Improve. And by the way, can I give a shout out to my wife Kelly? So my wife Kelly, she's in the studio here with us, I can honestly say. So. We've been high school sweethearts since we were 15 and 16, and she's been literally the foundation of my life. That has given me the courage and confidence to believe in myself when sometimes I haven't. And she gives me the kick in the ass when I need it, which is often. But I believe that behind, you know, a lot of great men is a great and powerful woman. Yeah, beside. Yeah, exactly.

[A]

Really it is. Because honestly and really, sometimes she's behind.

[B]

Me because she's pushing me.

[A]

She's like. Even in front of you? Yeah, exactly like my wife. She's always in front of me.

[C]

Yeah.

[B]

Pulling you.

[A]

Yeah, like, and she's really pulling.

[C]

Yeah.

[A]

You know what I'm saying?

[C]

Yeah.

[A]

And so I agree with that. Good. So you got the best wife in the world. And you guys have been through this whole journey together. She's seen you become all these different men.

[C]

Yeah.

[A]

And so you crush this competition. You say, hey, I'm taking over the legacy. He nods his head, says yes.

[C]

Yeah.

[A]

Now, now tell me what's happening, what's going on?

[B]

Yeah. So since 2019, I got a simple mission. I'm very hell bent on building the most powerful comprehensive sales training, coaching group in the history of the home improvement industry. And I want to take it worldwide.

[A]

So anybody in the home service space right now?

[B]

Yeah, home improvement, home service, all that stuff.

[A]

Yeah. So they're. They're. They're owners, they're individual salespeople. So you're going B2B. B2C. Right. How do they connect with you?

[B]

Yeah, so we got GrossUniversity.com is our primary website.

[A]

G R O S S O G.

[B]

R O S S O university dot com.

[A]

Okay.

[B]

So that's the easiest way to connect with us. You can see a lot of our programs on there.

[C]

Okay.

[B]

One of the things I'm proud of is we have a full talent, solution, service because there's a lot of pain points companies have. They have a hard time training their reps. We can train your reps for you. They have a hard time recruiting their reps. We can recruit your reps for you.

[C]

Okay.

[B]

They have a hard time, you know, with lead acquisition and all this stuff.

[A]

Staff train leads, all of that.

[B]

So somebody pretty much from phone call to install everywhere in between, we got coaching consulting programs for you.

[A]

They need to set up a call with you and so they can Tell you what they're struggling with, and you guys will tell them how to solve.

[B]

And we customize the solution, and we're all about profits for sanity. So one of Rick Gross's favorite quotes is volumes for vanity, profits for sanity. But that's been the journey, and we've launched a whole bunch of programs. And what our programs are designed to do is basically all those areas where companies don't have the bandwidth or the skill set or even the wherewithal or desire to. To basically offer their team, whether it's sales training, whether it's leadership training, we basically offer programs to do the heavy lifting for them so they can work on their business, not in their business.

[C]

So.

[A]

Yeah. And without these things, you can't grow.

[C]

Right.

[A]

It's physically impossible. Yeah. I mean, you can grow in the beginning off momentum, hard work and drive, but you're never going to get to these 10 million, 50 million, 100 million. A lot of. A lot of, you know, smaller companies never get off the 2 to 3 million.

[C]

Yeah, exactly.

[A]

And. And they never become owners, right? Yeah. They never become employees or they stay employees. And honestly, a lot of the people watching this, even if the owner's good.

[C]

Yeah.

[A]

And he's making good money, the question is your, Is your team good?

[C]

Right.

[A]

Because if your dream isn't big enough to hold the dreams of all the people in your company, your people will leave. And so the reason why training is important, because a company isn't growing, it's dying.

[C]

Yeah, I agree.

[A]

Yeah. And. And plus, a company that's not growing is under attack by other companies who are growing.

[B]

You know, it's interesting, you know, most of the companies that hire me, hire my group, are people that are doing really well. They're actually like, crushing their goals, demand training. You talk a lot about momentum.

[C]

Right.

[B]

They understand. Okay. We have a lot of positive momentum. We need to keep, you know, fanning this flame and pouring gasoline and jet fuel on this thing. So those are the companies that are most inclined where the good news is, no matter what stage you're at, you know, we can provide coaching and consulting. It's all about customized solution. A couple things I'm really proud of. We are the first fully bilingual sales training group in the home improvement industry. So cool, because a lot of people don't know this, but the Spanish demographic in the United States is the fifth largest GDP of any country on earth and is being completely neglected. No one's paying any attention to them. And it's very simple. They would love the opportunity to be able to purchase goods and services in their native language.

[C]

Language.

[B]

And a lot of people are not offering that. So that's one thing I'm really, really proud of. So between, you know, the ongoing training we have in English and Spanish, the recruiting services, all about providing that additional support and resources so these companies can grow and scale profitably. And it's all about profitability. I just wanted to talk about Rick Grasso again. So last year he actually passed April 8, 2024. And my mission is to make sure his legacy is remembered forever. Right. And obviously I want to make my own legacy, but I want to make sure the Grasso legacy lives on because it literally coming from zero experience getting this gift, and I feel like it's the gift that keeps on giving. I want to pay it forward to as many people as I can. It changed my life. And I know you talk about changing lives all the time. It's really what it's all about, as many lives we can impact.

[A]

Yeah. I always say there's three steps to leadership. Number one is self leadership. Right. You know, so Mr. Grosso stepped up, changed his life, and then step two is lead others.

[C]

Yeah.

[A]

And then when he changed his life, he became a good leader. You recognized him as a good leader.

[C]

Yeah.

[A]

And so now he led you. And then leaders don't make followers. Leaders make leaders.

[C]

Right? Right.

[A]

Real leaders.

[C]

Yeah.

[A]

Right. Because leadership is a skill of influence. And he influenced you to become a true leader as your identity.

[C]

Right.

[A]

You know what I'm saying? Like, leadership isn't a position. It's not like, flip it on. Hey, every people say, man, I gotta, I gotta flip the switch. I'm going to work. You're like, I don't get it. Winners don't have a switch.

[C]

Right.

[A]

They're an absence of an off switch. Like, I don't turn off.

[C]

Right.

[A]

Okay. If I'm not here, then I'm obsessed with my kids, I'm obsessed with my wife, I'm obsessed in the gym. If you crack open any successful person, they're batshit crazy.

[B]

Yeah, they're very extreme, Especially in the home improvement industry.

[A]

Yeah, they're extreme, but they don't make statues of the haters and the critics and make statues of the crazy dreamers. And crazy dreamers. They want to delegate their sleep. They don't want to sleep, they want to keep winning. They know tomorrow is going to be better than today, so they go crazy. And so basically this guy self led himself.

[C]

Right.

[A]

And then he led you, and then you became a leader and then you which is step three, built more leaders.

[C]

Right.

[B]

That's what I spend most of my days doing.

[A]

Yeah. And by the way, like now you're running the play. You self led yourself. Now you're leading your students and now you want your students to build more leaders.

[C]

Yep.

[A]

That's it. And this truly is your ministry.

[C]

Right.

[A]

It's not in a church. We are the church, but it's not in a church. It's out on the streets. And I'm going to tell you like biblically, self development is biblical.

[C]

Yeah.

[A]

In the Bible it says the old is gone, the new has come. Saul, who is a Christian killer, ended up taking the Bible the furthest in the New Testament. He was the poster child of the New Testament. And if anybody loves apostle Paul, they're like, oh my God, Apostle Paul, go back and read who he used to be.

[C]

Yeah.

[A]

And most people are like, wait a minute, that guy killed people.

[C]

Yeah.

[A]

You're like, whoa, wait a minute.

[B]

Most evil time out.

[A]

Yeah. Like, so I want everybody to know that basically I preach the comeback, kid. Anyone can come back. Anyone, if you fall off, get back on. And I said, winners live where quitters quit. If you want to win, you just have to make a commitment to not quit. That's first and foremost. And by the way, if you guys are listening, he had, he knew and your wife knew. Obviously there's. Listen, I know sometimes you don't know who you want to be, but you know who you don't want to be and you didn't want to be mad. Respect to your dad for teaching you hard work ethic, which nothing can get done without hard work.

[C]

Right.

[A]

But you wanted to use your mind.

[C]

Yeah.

[A]

And so that you said, hey dad, thanks for the hard work. However, I'm going to break the generational curses of us breaking our bodies down and we're going to use our minds. And you created a mastermind and you joined one and then you created one. That's called generational curse breaking. Now that's called the biggest impact. When you can change your life. I believe God now qualifies you to change other people's lives. So anybody that's watching this today, you solved your own problems in your own life. You didn't do it by yourself. You did it with the help of others. And now other people can do it by watching you and learning from you. And then when they fix themselves now they're qualified to help others. God's looking at calling out leaders right now, right?

[C]

Yeah.

[A]

Like, honestly, like leaders, like, like a lot of the Times when people become like Christians or they change their life, they're like, oh, I'm gonna be good now and I'm gonna be quiet and shut up. No, dude, I'm gonna be a rebel, okay? I'm gonna get out there, I'm gonna flip the tables. I'm not gonna be meek, I'm not gonna be weak. I'm not gonna be a sheep. I'm gonna be a leader. I'm gonna be loud. I'm gonna get out on the front line. I'm going to tell the hard truth. The hard truth. Because all change starts with honesty and the truth. You've never been able to make somebody want it. They have to want it on their own. They have to want it. And the one thing that I know about you through your entire story is you always wanted it. Okay? So everybody watching this, get your ass hungry. And then secondly, you need someone by your side so they can keep feeding your mind. Right? That's what the training does. The training isn't always about high income skill, like how to make more money. Sometimes it's about just like accurate thinking. Right. Like your mind. It's like, it's like I envision all these airplanes flying around your head right now. And some of them are bad airplanes, some of them are good, some of them are good thoughts, some of them are bad. And don't land those bad airplanes.

[C]

Right?

[A]

Don't land them a thought.

[C]

Yeah.

[B]

The good wolf and the bad wolf.

[A]

Yeah. Which one do you feed?

[B]

The good wolf.

[A]

Yeah, feed the good wolf. Feed the, feed the courage, feed the hunger. Feed the. I can do it. Feed, don't feed the doubt, you know, doubts a traitor. Right. Everybody's going to betray you at some point other than your wife. Most people will betray you if you're lucky. And you have five to 10 people on one hand that don't, you're lucky.

[C]

Right.

[A]

Because most people at some point change and so. But don't, don't betray yourself, right?

[C]

Yep.

[B]

Like, you know, people have to understand too, that they have a hard time admitting this, that most people are not in control over their behavior because our behavior is programmed based on the repetitive content we allow ourselves to be exposed to. Right. So if I'm watching, you know, the mainstream media and on social media all day long. So I was doing some research on this. The average person in America spends four hours on social media per day, which is good for us, but it's not really good for their.

[A]

Create it, don't consume it.

[B]

And they spend at least two and a Half hours a day watching tv. So that's six and a half hours you're spending now, obviously depending on what you're watching on social media. If you're watching Andy Elliott or Grass University on social, keep doing that. But most of the stuff we're watching is self sabotaging, is programming you to accept mediocrity as a way of life and that, that programs your subconscious mind, programs your behavior. So just like a cut healing, just like your hair growing, if we had hair. There's a lot of things that happen outside of our conscious awareness, including our behavior. So if you want to change your behavior, you got to be really intentional about what you're allowing yourself to see and experience and listen to all day, every day. So the big shift that happened for me is I started listening to content from wildly successful individuals. Inspirational, educational, just immerse in myself in educational, inspirational, life changing content and then trying to surround myself with people just like that as well. Obviously being in this room with Andy Elliott, this, this inspires me. This keeps that igniting that greatness within me to want to keep going, keep growing, growing, keep learning. Because I don't believe there's any masters or only students, right?

[C]

Yeah.

[B]

And school's never out for the closer. So change the content you allow yourself to see. Like turn the screen off for a second and pick up a book.

[C]

Right.

[B]

Rick Grasso actually used to always joke about this. He said, if you want to hide the secrets of the world, just put it in a library. No one will ever find it there.

[C]

Yeah.

[B]

Nobody reads, nobody educates. So start right there. Start educating yourself. Even not saying you can't have your guilty pleasures, but think of this. Even if you had one less hour of social media a day and one less hour of tv, that's two hours I can spend learning something productive to gain a skill in my life that compounds.

[C]

Right.

[B]

Because even if you were to spend 15 minutes a day reading a book, you're going to have it through about 20 books a year. And we know that it only takes one great idea or thought to change your life.

[C]

Right?

[A]

One page, that's it in one of those books.

[B]

So the probability is pretty much guaranteed and certain you're going to change your life if you start changing the repetitive content you allow yourself to be exposed to too.

[A]

Yeah. So to finish this out, he said the news brainwashes you to be afraid and scared.

[C]

Yeah.

[A]

Social media is about scrolling and when you're scrolling, you're just going to take in a bunch of junk. Okay. And so the Reason why training systems are so powerful is because you can get your screen time, but you know what you're getting.

[C]

Yep.

[A]

And so you're not allowing any chance.

[C]

Correct.

[A]

There's no. And you don't have to guess. You don't have to scroll through 50 things to get it. Now, I want to tell you this. I don't have social media on my phone. I'm no. No ways am I going to carry that weapon in my pocket? Because it will own you. I have it on my computer. And if I have a couple people in this world that I look up to at the end of each day, when my kids are going to bed at night, my wife's taking her shower, she's doing her thing. I'll open my laptop, I'll go to social media, I'll see the five or six people that I look up to. I'll see kind of what they did for the day. It's 10 minutes, I close it.

[C]

Right.

[B]

That's awesome.

[A]

All day long, I don't see anything. I don't know what's going on. And I'm building my dream.

[C]

Yeah.

[A]

I'm living my life. I'm not watching other people live theirs.

[C]

Right.

[A]

And then those that I do want to watch, I'm actually going in there. I'm being intentional about the people that I'm looking at, and I'm putting a time frame on it, which is discipline. And then the cool thing about it is, is my life keeps growing, it keeps getting better, and I'm creating content instead of consuming it. And so you got to decide, are you going to be a contributor or are you going to be a consumer? You know what I mean? And we're contributors. And I think this whole conversation today was to share the story of Dominic here, of how he was programmed one way and he. How he altered his identity, broke his bloodline, broke generational curses. Everything that he wanted, he got because he didn't quit. He knew who he didn't want to be, but then he decided who he wanted to be. He didn't know for sure in high school who that guy was, but over time, because he kept taking action, you didn't know what the answers were going to be, but you found him along the way. You never stopped. And then here you are today. You got beautiful kids, you got your beautiful wife, you got, you know, tons of people that you're teaching to. And then I want to finish this out about being a teacher. One of the cool things about being a teacher is that everything that you learn, selfishly it's so that you can make your life better. But then also when you teach it, you're actually just reteaching yourself about the standards you live by. When I teach to a whole room, really, I'm just talking to me.

[C]

Yep.

[A]

And I'm thinking that, like, all these people are going to get their lives changed. But I enjoy sharing this message with myself so much that it's really for me, just reselling me, you know?

[B]

And I want to say that, like, if you're a salesperson, you really want to learn the game of sales at a subconscious level, Start teaching it. Because the more you can coach it and teach it and preach it out loud, that gives you such a vivid recording of it in your subconscious mind, then you're going to get to a whole different level of understanding of this game of sales that you can't even comprehend. And certainly once I went full blown into coach mode, that's where the big epiphany is. I thought I knew how to sell and follow the system when I was a skill salesperson, but when I started coaching, it's like, oh my God, it's like, it's like relearning it all over again. It's crazy.

[A]

Yeah. And every time you see somebody else mess up, like, no, you need to do this here, you're like, oh my God. Like, like, I'm aware.

[C]

Yeah.

[B]

And I love what you say too. The little things make all the difference too. Those little things where you can fine tune someone's communication skills, their closing techniques, all this stuff, their. The tonality, those little tweaks in the castle. Yeah. It's just a whole different level. So this is one of the things I used to teach to my salespeople because they asked me, like, what's your advice to be a number one performer? I say you should make it your personal goal to be a mentor, coach, and a leader to everybody else on the team. I want you to be that person that everyone aspires to be and looks up to for advice and guidance, even like a pep talk. Don't be afraid to help somebody when they're down out. When a new guy comes into the room, don't bitch and moan. They're going to take your leads, like, take them under your wing. Be a mentor and a leader to them. I promise you it's going to change your life. And when you. When you have a whole sales team that has that mindset, it's game over.

[A]

It's crazy. And so basically what he said is, have the abundance, mindset not the scarcity mindset. And I love it, dude.

[C]

Yeah.

[A]

Incredible, guys. All right, man. Make sure you guys go hit him up. Gross. University.com. yes, you're good. And you have a social media.

[B]

Yeah, you can follow me on LinkedIn and Facebook. Those are the two platforms. Obviously. After working with Andy Elliott, I'm doing his built to scale coaching, which. Thank you for that.

[A]

Yeah. We're going to build your social media.

[B]

It's already changing my life. I'm going to get more active on the other channels, especially, especially YouTube, because this has been my biggest fall. We literally have hundreds and hundreds of hours of content that's collecting dust and not being used. So just, you're going to see a lot more of this face, unfortunately. But fortunately, I'm going to be all over.

[A]

Yeah. I love it. Bald head people rule the world.

[B]

I love, I love this quote. It's like God gave certain men in this world beautiful shaped heads and then he put hair on the rest.

[A]

That's it.

[C]

That's it.

[A]

So we're, we're going to show it.

[C]

That's right.

[A]

I love it, man. Great guy, great father, great husband, and he's the leader of leaders. So love you guys. Appreciate it. And we'll see you in the next video. Let's go.

[B]

And yes, you are a closer.