
Loading summary
A
Alright, you ready for an objection? Sure. Okay, cool. So I'm going to hit it with simple one. Hey, I appreciate it. I'm not ready to replace it yet. So it's like you're like, hey, I got this option, right? I appreciate. I'm not ready to replace it yet. And whenever I am, I'll reach out to you.
B
That's completely fine.
A
All right, so let's come on up, big dog. Okay, so this right here. How you doing? Good, Good. Okay, so here we go. So let me explain really quick. I request information because I have a problem. Am I right? With what? Tell everybody so they understand. Explain. Explain what H Vac is.
B
So I got, I got service techs, they come out, they do a job, something's wrong. Maybe just a cleaning. Find something wrong, they might have problems, they call me, they might be interested in upgrade. Just look what it looks like.
A
Most people aren't interested in the upgrade yet. They're trying to fix a problem, They've noticed there's something wrong. Okay, you ready? I'm on Google and I'm like fixing my heater near me. Is that right? Boom, he pulls up. I set an appointment or I call and I say, hey, I want to have someone come out and look at this. He shows up. We're going to send out a service tech. We're going to see what's wrong. Okay? There's no thought of replacing and all this. People don't think that. I mean, it's very rare. With that being said, his goal is to go in and replace the whole system. Do you get it? You ever get it? Okay, so when they call your house, you're like, oh, this is my first company. Gonna take me down for 25 grand. Yes, he is. And by the way, because they can keep fixing a bunch of little sh. T but they would rather just fix the whole system, put a warranty on it, walk out and you're taken care of. Does that make sense? Okay, so I want you to understand how this works. So anyways, so he's, he's coming to the house. That's me. I want to hear what you say when you walk in. So it's like he knocks on the door go, hey, my name is Matthew.
B
I'm with all tech Eden there.
A
Thank you.
B
Brandon was out here today. He said he had some few problems that you might have and you were calling me out because you're interested in maybe looking at those options and possibly upgrade.
A
Okay, does Brandon, does he. What does Brandon say to even tell them about you? So Are you saying he goes in, checks it out and then he's like, we've got some problems. I'm going to send a technician out.
B
Here's a repair bill that may prevent you from breaking down or you're broken down. And this is gonna be the bill. Here's your other options that you might have to.
A
But why ain't he closing? Eating a lot of clothes.
B
Not a lot of clothes like that.
A
Yeah, but, but, but, but. So they get. But he shows them money.
B
No, he doesn't show repair bills a fix it though.
A
Oh, he's like, hey, I can fix this. Would you like one of our guys to stop?
B
To stop by repair bill.
A
Well, what if they just pay him a thousand? You never come into the picture.
B
That's their job. That's their training to, to get me in the door instead of repairing it. Like, hey, no, let's take a step back. This is a little bit older system.
A
I would train all the techs. First time in. Shut that deal. No, no, I would train. Look, hey, by the way, no big deal. I'm not telling you guys how to do it wrong. But listen, if I'm in your house and I'm like, ma'am, I'm going to go take a look at like the problem you're having. Can I ask you a question? If I see anything concerning when I'm looking at it, would it be okay if I shared that with you? Like, anything concerning, anything out of the blue other than what I see here? Oh, yeah. If you see something concerning, let me know. Oh, snap. Okay, I'm going to go and be looking everywhere and I'm going to come back, I'm going to say, great news number one, I figured out what this is. But then also I wrote down four other things that are super concerning. Three, I feel like need immediate attention. Whoa. Now I've asked permission when I first came into the door, if I saw something concerning, what would it be okay to make you aware of it? See, I already set that up. Now the guy is, he's going to say, hey, I can fix this for a thousand. But I would recommend having someone come out and look at the system. To me, that first presentation, right, that first presentation to me, it should be like, listen, I'm going to tell you all, look, if you were my family, I would tell you, don't throw any more money at the system. Super important guys, if you're watching this.
C
Video right now and you're like, andy, I'm not built like that.
A
Bullshit. Yes, you are. Gotta Train. That's the way it works.
C
Train or complain.
A
It's your choice. Okay?
C
Every day I train the greatest in the world. You know what I mean? Are you ready to kick some ass and build your legacy and make history? If you are in the description box below on this YouTube video, there's gonna be a link. You click on it, enter your phone number, email, full name, and I will personally reach out to you in the next 24 hours. If you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy.
A
Kill it. Look, we've got financing options. Don't throw any more money at the system because you're going to replace it. It's not a matter of if, it's when. And in the next three to six months, I can see this being replaced, and I'm like Nostradamus, I am very good at predicting when these systems are going to go out. Very close. So with that being said, instead of throwing more money at this system, because we're going to throw money at this system, then we're going to rip it out. It's like an old car, right? If you take a car and nada says it's worth $20,000 and you go put a $10,000 engine in it, when you go to sell it, it's not worth 30,000. It's still 20,000. As long as the engine's working. Yeah. Or less. So this system right here, it needs money at it, but eventually, three to six months, you're gonna pull it out anyways. So I would say, let's stop trashing money. Okay? So I'd write down no trashing money. Then we're going to come over here and I'm going to show you that you can finance it. And for $200 a month, I can come in and put a whole new system in your home. Whole new system. Let me explain. When I say whole new system, let me tell you what I mean. And I would say, okay, so with that being said, would you rather spend 1100 here and know that you're going to keep throwing money and replace it and do this eventually? Plus, these systems are getting more expensive. Or would you rather just do the $200 a month and I'll see how quick we can get out here to get this whole thing taken care of? By the way, it's your home. The cool thing about a home is that it's your biggest asset most people own. When you do a home repair, it increases the property value on the home. So even if I put in a $20,000 system, if your house on Zillow is worth $350,000, if it's got a $20,000 system in the state that you guys were to sell it, somebody would pay you additional money for a brand new system. So really, you're living nicer and your money is just sitting in your home. It's like. It's like the weight. But did you see? I remember I said paint pictures, tell stories, sell ideas, sell situation. But I'm telling you, with your company, I know you're the closer, right? But the fact. Okay, watch this. Are you ready? I'm going to tell you guys some things about business. How many texts do we have that can't sell?
B
That can't sell? Probably four out of seven.
A
Okay, so are you ready? Would we rather have seven people out in the field going into homes, checking stuff out, all upselling and closing? So there's seven in the field, or we'd rather have four trying to set up the other three. See, at the end of the day, but you're like. And by the way, you don't have. If it was me, like those guys normally can fix, you probably can too, but you don't want to fix anything anymore, right? You just want to go close. So I would say when I came in, I would do my deal. And then instead of me fixing it, then I would say, hey, Danny, you can come in and fix this for a thousand. I'm gonna go find me another deal to upsell. I would take more appointments. Does that make sense, dude? Anyways, business can sometimes be looked at by different. The different ways. And in the industries, I've seen that a lot of people do it this way. The closer setter model, right? I don't like it. My guys want to make more money. They learn to close and sell. But I know what you're going to say. Those four, they're not probably very good at selling and closing, are they?
B
They're going to get me in the door.
A
Watch. They don't like sales, do they?
B
They don't like big numbers.
A
Do they want to make more money?
B
Always want to make more money.
A
Ooh. You ready? Andy Elliott takes over the company today. I walk in. Hey, I heard you four guys want to make more money. Is that right? Can I ask you a question? I know that sales has a weird stigma. You guys want to make more money. Can you help me communicate with people a little differently? Can you help me talk to people? Can I show you how to present Some off. I want you to sell nobody, nothing. Can we help people? Can you help me help people? I'll pay you more money if you'll help me help people. Will you help me? You want to make more money? Listen, I'm going to tell you something right now. I know that you hate sales. I know how you feel it. But do me a favor. I'm not asking you to sell anybody nothing. I just want you to do what's right. These people need a system. You've been calling. What's your name? You've been calling Matt. Matt's been making a commission. You know how much Matt made last year? Matt wants you to have that money, okay? Matt wants you to have that money. You want Matt's money. Can I teach you to communicate? What if I. What if I told you 15 more minutes ever on every home visit? You'd be making additional hundred thousand a year. Fifteen more minutes, you're already there. Would you mind if I showed you how to communicate? Yeah, I want to know. Okay, so you like sales? So you like sales? Once you get a sales commission check, you're gonna like sales. You're never gonna want to not sell again. But see, the problem is, is I know this. In the service space industry, these guys think they hate sales. You know why? Because the salespeople that have been selling around them think that there's some fucking magic voodoo that they do and there's none of that shit. It's just the art of presenting. You know what I'm saying? I'm. Am I right? Okay, but would you agree? Now he's like that, boss, I'm taking that dough. But you know what I would do is that I would say, okay, I would. By the way, he's a producer. He has to produce to get paid. I am a person who highly believes in paying. I don't promote anybody. I want everybody to produce. When you promote someone and they have to stop producing, you just ruin your top guy. Do you understand? If she's the top person and all these people are, you know, the. Let's say they're all four selling, and then she's like kicking ass and making a lot of money. And then I'm like, fuck, I need a manager. Then I'm like, okay, you're their manager now. And she stops producing and now she's their manager, dude, immediately she's done. She'll fall apart. She's trash, by the way. In the beginning, they're going to be like, I don't want her to be my boss. And Then watch what's going to happen immediately. Whatever she put up, that money's gone. Now, remember, she put up 100 grand, and they'll say they put 50, 50, 50. So right now I have 250 grand. Once I promote her to a manager. Now I have 150 grand, and her income is gone. And she's thinking she's going to get them to go to 300. We're going to have 900. It's not going to happen. She should still have a leadership ability. Maybe it's like if he hits this bonus and he hits that, if he hits this level, this level, this level, and you'll train him, I'm going to pay you what you produce plus a bonus. The biggest mistake that leaders make is promoting top salespeople. Follow me. Not all top salespeople are made to be leaders. 1% of them are very rare. Okay? The twins. Very good salespeople. Very good leaders. Very rare, very rare. You can do these two together. The biggest problem companies make is promoting somebody. And then she's like, they're not listening to me. And then you know what happens? Then I'm like, it's okay. Just go back to producing. And then she quits. She can't be looked at like that on the sales floor no more. Yeah, you just ruined her. Never, ever produce your top rep unless you are 500% confident. This is a good move. Because they. Because they want to be. They're like, come on and put me in charge. I can do this, I can do that. Say, okay, cool. Well, I'm going to let you continue to produce. Oh, man, come on, dude, I can grow this thing. No, no, no, listen. I'm going to let you to continue to produce to make your money. Then I'm going to let you take over the training division. And if we hit these bonus levels and you can get them to do more, I'm going to pay you a bonus so you can get paid the same money now and a bonus. Why can't do both? Yes, you can. Because I need to know that it'll work. And I mean, not for a month, not for a week, not for. I mean, I'm talking for a year. Never remove a producer. If it doesn't work, they're gone. You guys get me. Some of you in here already know you like, because once you demote them. By the way, guys, if anyone in here sells, the greatest position in the world is to sell. Can managers go on vacation whenever they want? No, Your managers can never leave. Can salespeople Go whatever they want, whenever they want. Yeah, see you when I see you. Okay. As long as you produce, you can roll wherever you want. Super important, guys.
C
If you're watching this video right now and you're like, andy, I'm not built like that.
A
Bullshit. Yes, you are. Gotta train. That's the way it works.
C
Train or complain.
A
It's your choice. Okay?
C
Every day I train the greatest in the world. You know what I mean? Are you ready to kick some ass and build your legacy and make history? If you are in the description box below on this YouTube video, there's gonna be a link. You click on it, enter your phone number, email, full name, and I will personally reach out to you in the next 24 hours. If you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy.
A
Kill it. That's why you want to fall in love with sales. If you guys understand, I'm very passionate about sales. I know some of you guys are really passionate. I love this. I'm obsessed with it. And by the way, you want to corner yourself. If you want to be a really good salesperson, you want to corner yourself as much as possible. You want to put your back against the wall as much as possible. Because it's the only way to grow. My wife said something, she said, how many of you in here? Because a lot of you, if you have businesses and you used to be in sales, but you're not in sales, like really anymore, like other people are, you've gotten rusty. Like, you don't know how to sell anymore, and your team doesn't believe that you're as badass as you say you are. And so if you don't show them, that's why I live on the ground. My team knows. Like, I love them, but my team knows, dude, I'm gonna shut everything down. Like, I'm like, I'm gonna shut everything down. Like, I make sure they're aware that we are the same. We are the same. I am not better than you. I live this with you. And so because of that, there's always that respect. But most managers or leaders or owners, when they grow, they get disconnected from their sales force. They quit looking up to you, and then all of a sudden that disconnect causes a downfall crash. Okay. Alright. You ready for an objection? Sure. Okay, cool. So I'm going to hit a simple one. Hey, I appreciate it. I'm not ready to replace it yet. So it's like you're like, hey, I got this option. Right. I appreciate. I'm not ready to replace it yet. And whenever I am, I'll reach out to you.
B
That's completely fine. It's 60 degrees outside right now. It's beautiful. It doesn't break down when it's 60 degrees. But the problem is, is it's going to break down. It's 30 degrees outside. We're gonna be busy.
A
Might not be able to get to.
B
You in time, you know. Right now I can get it done for you and get it done tomorrow. Installed 10 years warranties, good to go. Christmas time. If, if, if it breaks down for some scene, 9 o'clock at night, you're guaranteed somebody's going to come here tonight, that night, get you taken care of. No money down, you know, no money out the door. We're there for you. You're our customer. We're going to take care of it.
A
I think we'd rather just take our chances though, and fix it right now. And then we'll just kind of wait until something happens though.
B
I'm gonna be brutally honest with you real quick, if that's okay.
A
Sure.
B
I don't want to waste your time. I'm not here to bullshit you. You seem like the type of guy who wants to buy a smoke detector before the house burns down. In this situation, you're kind of doing the same thing, just a little bit more.
A
Yeah, it's a lot more money than a smoke detector. So. Yeah, yeah, no, you're right though. But listen, here's what we're going to do. We're going to let you guys fix it. We're going to see how it runs, and then we'll just, you know, loop back around to you guys, okay? Stop. Think about something, okay? If somebody waits, right? What happens? What is the consequences if somebody was to wait, it'll cost you more money. Listen, one of the biggest things is like, I'm just giving an example, you know. I don't know if you saw with like homes and supplies. I mean, homes are twice as much, okay? Gas, I don't know if you saw it went from a dollar to six. Everything skyrocketing. Right now, the supplies on this stuff, literally, like the supplies, the rules, the laws, the regulations, how they've got to roll these out now. I mean, right now this is probably going to cost you a third of what it might cost you for your next system. I'm not even joking. We started our house, it was 2 million and finished out at 6 million. We started houses 200,000 and out 600,000? Why not? Because the builder wanted to make more money because it cost us supplies. Here's what I'll tell you. The estimate that I just gave you was good for today. And by the way, listen, it's Yalls house. So like I don't sleep here, right? And so if it goes out, we're going to try to find someone to come out and fix it. But whatever it costs, whenever it goes out is whatever it costs. And so my question is, is that it's not a matter of if, it's when and when it's going to go out. You guys don't want to go without, you know. You know, you don't want to go cold showers. You guys don't want to wait two weeks. I mean, I'm just going to ask you a question. You're married, right? Yeah. Well, if you were married, you would understand that your wife taking cold showers for one week is a pretty angry wife, okay? Hey, me too, man. You know what I'm saying? It's kind of weird. I was telling my wife the other day, I said living back in the old days, you know, how did they, how did they do it? Okay, so you would have to live back in the old days. And then plus I always say don't ever get, don't ever put yourself in a desperate situation because when you are, you have to pay whatever you have to pay me. My wife saw a refrigerator on sale, right? It was 1500 bucks. Normally they're $3800. Well, we didn't need one yet. We went ahead and bought it. The crazy thing is those same refrigerators, five, six thousand dollars now it's like, dude, listen me, you guys need it. You guys, it's going to happen. And so you might as well do it now. Look, if you. Wait, if money is not a concern to you, and that's when you say something like money's not a concern to you. Wait. But if money is a concern to you, then you do it. You do it now. Okay? And by the way, listen, I don't need you to pay for it all at once. Always try to figure out a way to pull some form of pressure. And listen, I don't need you to pay for it all at once. Do finance it. Are you kidding me? Finance it? It's a tax write off too. It's money that you spend on your home. I bet you guys are looking for more write offs right now. Would you agree? Okay, cool. So you got a write off. You're never going to put your family in A weird situation where something's going to go out. It's got a long warranty on it. It's super affordable. Look, more money comes out of your pocket. Fixing it right now at 1100 than it costs spending $200 per month and getting a new system. You know, it's like you have to figure out. So I want to tell you guys and if you'll write this down, I want you to think about your business for a minute and I want you to write down the words money justification. You got it? Figure out how to justify if someone says no, where is the money at in return? You know what I'm saying? And that's one of the biggest things is that money justification. Okay. Good job bro. We love you. Alright. Let's go to another industry. Hey guys. Looks like you made it to the end of the video. You're the true 0001 percenters. Look, I know 1 percenters that can make it halfway through the video. But making it all the way through. You guys are the best. Now here's what I'd like to do. Number one, I want to get closer to you. The fact that you made it all the way through the video.
C
You're like man, dude, I want to.
A
Roll with this guy. Okay? So I need to connect with you down below. There's a description box on this YouTube video. There's a link, it says coach with me one on one. Okay? If you'll go and you'll enter your information, I'll reach out to you in the next 24 hours. You can tell me what you need help with what your goals are and we will crush it together. I would love to help you guys go to the next level in life. You can tell I'm changing my life really fast and I know that you guys want the same thing. I'd love go with you on that journey. So right now if you'd like to partner with me, team with me, if you want me to help coach you and push you. Everybody needs a coach, a higher level of accountability to go to the next level. Go to the description box below. Click on the link, fill out your information. I'll talk to you in the next 24 hours. Let's kill it.
Andy Elliott's Elite Mindset Motivation and Sales Training: "How To Convince Any Client to Buy NOW"
In the episode titled "How To Convince Any Client to Buy NOW," Andy Elliott delves deep into advanced sales strategies aimed at empowering sales professionals to overcome client hesitations and drive immediate purchases. Drawing from his extensive experience as CEO of The Elliott Group, Andy provides actionable insights, real-world examples, and motivational guidance to elevate listeners’ sales techniques and leadership skills.
Understanding Client Resistance
Andy begins by addressing a common sales objection:
Andy Elliott ([00:00]): "Hey, I appreciate it. I'm not ready to replace it yet. And whenever I am, I'll reach out to you."
He emphasizes the importance of recognizing that most clients are primarily focused on solving an immediate problem rather than considering long-term upgrades. By understanding this mindset, sales professionals can tailor their responses to align with the client's current priorities.
Effective Response Strategies
Andy outlines a structured approach to handling objections:
Acknowledge and Empathize: Recognize the client's current stance.
Andy Elliott ([00:00]): "That's completely fine."
Shift the Focus to Problem-Solving: Instead of pushing for an upgrade, address the immediate issue the client is facing.
Set the Stage for Future Engagement: Encourage a relationship where the service provider remains a trusted advisor.
Andy provides a role-play scenario demonstrating how to seamlessly navigate such objections, ensuring the conversation remains productive and forward-moving.
Establishing Immediate Need
A critical component of Andy’s strategy is creating a sense of urgency. He illustrates this by comparing selling a significant investment to a less critical purchase:
Andy Elliott ([16:03]): "I don't want to waste your time. I'm not here to bullshit you. You seem like the type of guy who wants to buy a smoke detector before the house burns down. In this situation, you're kind of doing the same thing, just a little bit more."
This analogy underscores the necessity of addressing essential needs promptly before they escalate into more significant problems.
Leveraging Financial Incentives
Andy advocates for offering flexible financial solutions to alleviate clients' concerns about immediate costs:
Andy Elliott ([15:54]): "You never need to pay for it all at once. Always try to figure out a way to pull some form of pressure. And listen, I don't need you to pay for it all at once. Do finance it."
By presenting financing options, sales professionals can make substantial purchases more accessible, thereby reducing barriers to closing the sale.
Empowering Sales Representatives
Andy stresses the significance of training sales teams to not just set appointments but also to excel in closing deals:
Andy Elliott ([06:45]): "How many texts do we have that can't sell? Probably four out of seven."
He criticizes the "closer setter model" where only a few individuals handle closing, advocating instead for a model where all team members are equipped to both set and close appointments effectively.
Promoting Effective Leadership Practices
A pivotal point Andy makes is about promoting within the sales team:
Andy Elliott ([07:52]): "Never remove a producer. If it doesn't work, they're gone."
He warns against promoting top salespeople to managerial roles if they cannot maintain their sales performance, highlighting that leadership should enhance, not hinder, sales productivity. Andy advises:
Andy Elliott ([11:00]): "The biggest mistake that leaders make is promoting top salespeople. Follow me. Not all top salespeople are made to be leaders."
By maintaining a balance between leadership and production, sales managers can ensure sustained team performance and morale.
Commitment to Continuous Improvement
Andy underscores the importance of relentless self-improvement and coaching within the sales profession:
Andy Elliott ([13:31]): "Every day I train the greatest in the world. You know what I mean? Are you ready to kick some ass and build your legacy and make history?"
He encourages sales professionals to seek higher levels of accountability and embrace coaching to achieve unprecedented growth and success.
Leading by Example
Andy advocates for leaders to remain actively involved in sales activities to maintain credibility and connection with their teams:
Andy Elliott ([12:45]): "I live on the ground. My team knows. Like, I love them, but my team knows, dude, I'm gonna shut everything down. Like, I'm like, I'm gonna shut everything down."
By staying engaged and demonstrating the same dedication expected from team members, leaders can foster respect and inspire their teams to excel.
Maximizing Home Investment
Andy highlights the financial benefits of investing in home systems, not just as a necessity but as an asset enhancement:
Andy Elliott ([04:34]): "It's like the weight. But did you see? I remember I said paint pictures, tell stories, sell ideas, sell situation. But I'm telling you, with your company, I know you're the closer, right?"
He draws parallels between home investments and property value, explaining that upgrading systems can lead to increased property valuations and better resale prospects.
Addressing Cost Concerns
To mitigate clients’ price objections, Andy advises focusing on long-term savings and value:
Andy Elliott ([15:37]): "It's a tax write-off too. It's money that you spend on your home. I bet you guys are looking for more write-offs right now. Would you agree?"
By framing purchases as both necessary and financially advantageous, sales professionals can compellingly justify costs to clients.
Scenario-Based Learning
Throughout the episode, Andy employs detailed scenarios to illustrate effective sales techniques. For instance, he discusses how to handle a hesitant client by:
Asking for Permission:
Andy Elliott ([02:12]): "If I see something concerning when I'm looking at it, would it be okay if I shared that with you?"
Identifying Additional Needs:
Andy Elliott ([04:03]): "I figured out what this is. But then also I wrote down four other things that are super concerning."
This method not only builds trust but also uncovers additional opportunities to provide value, increasing the likelihood of closing the sale.
Leveraging Team Strengths
Andy emphasizes the importance of aligning team roles with individual strengths:
Andy Elliott ([08:02]): "Every day I train the greatest in the world. You know what I mean?"
He advocates for recognizing and nurturing the unique capabilities of each team member, ensuring that their roles maximize their potential and contribute to overall team success.
Andy wraps up the episode by reinforcing the necessity of adopting a proactive and resilient sales mindset:
Andy Elliott ([13:53]): "Don't ever get yourself in a desperate situation because when you are, you have to pay whatever you have to pay me."
He motivates listeners to embrace challenges, continuously improve their sales techniques, and maintain a relentless focus on providing value to clients. Andy’s passionate delivery and practical advice aim to inspire sales professionals to elevate their performance and achieve unparalleled success.
Key Takeaways:
Andy Elliott’s insights in this episode provide a robust framework for sales professionals aiming to enhance their ability to convince clients to make immediate purchases. By combining empathy, strategic urgency, effective leadership, and financial savvy, listeners are equipped to transform their sales approach and achieve extraordinary results.