![How To Get Rich [Full Interview with Eric Cline] — Andy Elliott's Elite Mindset Motivation and Sales Training cover](/_next/image?url=https%3A%2F%2Fd3t3ozftmdmh3i.cloudfront.net%2Fstaging%2Fpodcast_uploaded_nologo%2F38769431%2F38769431-1692820379629-c97d1996343d.jpg&w=1920&q=75)
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A
Back when I was in my 20s, I couldn't believe how good this guy was.
B
Wordsmith.
A
Honestly, man, I want to tell you guys, I know what a hater is, because I was one. I hated this guy. And you know why I hated him? Because he made me question my ability in sales. And I was the one getting all the attention. And when this guy showed up, everybody focused on him and not me. And I didn't like that. And you know what I learned? He was a way better speaker than me. He's a way better communicator. And he was honestly thinking way in advance, I couldn't believe this. So I'm sitting there, and I'm watching him go for this. Close, right? And by the way, just so we're all aware, it was my deal. I was trying to close it. I couldn't close it. I go back to the office, and my manager goes, hey, Troy. Because the guy's number, she goes, troy, why don't you go in and take a crack at it?
B
And, bro, you were like, I've done everything.
A
Well, no, like, I.
B
Like.
A
I'm like, okay, cool. Go, go, go. Dude, ain't nothing there. And, like, I don't even. And he's like. And he just goes like this. He's like, dude, I'll close it up. It's not a big deal. Like, it. No big deal. Like. Like that. Like, you're gonna roll in after. I've been working this deal for two hours. In 30 seconds, man, everybody's laughing. You're having a good time. This SOB straight tore that wall down. He doesn't even go to the deal. He goes, can I show you guys something? And he pulls his phone out, and I'm like, what's he doing? He's always going to do some math. He's. I already did the math.
B
Close, bro. Yeah, it ain't going to work.
A
I did the calculation. Close. And he goes to what looks like some save videos in his phone. And he goes, I just. I want you guys to watch this. This guy was the best. And I realized at that point why he was the best. This video wasn't a video that he had a customer make. This was a video that he had a customer make that was the greatest testimony ever of why people should do what this deal that I'm wanting them to do and that he is about to get them to do. And it was a highly edited video. It even had music on. It was like. It had captions. It was like at the end of a church service when the music came on, and everybody was going to give their life to God. It was truly. Dude, it was so good. I was ear listening behind the Wall, and I'm like, no, he's got saved testimony, highly edited videos sitting in his phone. And they reached over and signed, and I was like, all right, guys. Andy Elliott. I'm here today with my boy, Eric Klein, and this is going to be a value video. So, like, I just want you understand this if you're watching this right now. I've, you know, I produce a lot of videos, thousands of them, and some of them are straight value heat. And this is one of those value heaters, by the way, if you don't know Eric Klein, Eric Klein is probably one of the greatest sales people I've ever met on planet Earth. He's an incredible business owner. He's a great leader, great father. He's a great husband. He loves God, and he's a very good man. He's an underdog like me. He's very successful now, but he used his pain as a sidewalk to a new life. He's been recreated. He's been reborn, and now he's changing thousands of people all around the world. And I have him here today with me. Me and him are very close. We live here in Scottsdale, Arizona, together. So I just want you to know, as you're hearing him talk, man, from a state of authority, this guy knows what he's talking about. He's the best in the world at what he does. And so just having both of us together, we are going to drop bombs and heat on the things that prevent salespeople from making it. Okay? And so I'm going to start with you. I'll roll. We'll start with you. I'll roll. We'll go back and forth. Grab a pen, grab a piece of paper. Eric. Love you, bro. Yeah, man. And let's rip. So look, you just did a big event this weekend. I did okay, by the way. You see, behind us, Hustle Summit is an event we do a couple times a year. It's absolutely insane. You talk to a whole bunch of salespeople. Let's talk about. Let's just talk. What are some of the things that in your heart, right on your heart right now, that you talked about maybe from this weekend on, things. Why salespeople aren't as successful as they could be, why they fail.
B
So I had about 70 people in a room this weekend, some solopreneurs and then others that were building small teams. And the common theme all weekend long was Lack of discipline. Right. Just not even doing the actions that you have to do to even get a sale. Pick a phone up, knock a door, get in front of a prospect, like they were having a hard time doing that. Anxiety, the fear of rejection where they couldn't even get in front of a prospect. So discipline, not tracking KPIs, like not understanding in KPIs key performance indicators. If I'm talking to 20 people, how many closed deals am I going to get out of that? Like, they were, they were spending money on marketing, they were getting leads in, but they weren't tracking anything. And then what else do we have? Leadership was a massive one for the people that it's easy to be a, a solopreneur, just a, a sales, a sales guy, one to one. But when you go to build a team, you have to be ready to lead a team. You have to be ready to lead that person when they're coming and saying, hey man, I'm going to bet on you that you're going to, you're going to lead me to the life that I, that I want.
A
Yeah.
B
And so many people go from being a solopreneur to the entrepreneur where they want to bring people in. And what I, the common theme was they did it really well by themselves. As soon as they brought a team in, they went broke. Crash, they went broke. They weren't tracking their marketing dollars, they weren't training their team, they weren't being a leader. They weren't showing up early, staying late. They weren't like, again, they weren't listening to call recordings to try and do a calibration check on even themselves. Like, I Remember coming up 15 years ago when I first got into a call center. I was not the most talented guy in the call center, but like I was, I was legitimately hungry for a better life. And I'm still hungry today for a better life. And when I would go home, the training didn't stop at the office. Like, I went home knewing, knowing, like, I don't want to say I was the dumbest guy in the room, but man, I felt like I was the dumbest guy in the room.
A
Yeah.
B
So I was pacing my living room, my apartment, reading scripts. I was having my, my, my girlfriend, wife at the time give me objections and rebuttals so I could just constantly go in every, every day better. And none of them are doing it. Yeah, they think they're gonna, they're gonna get deals just off dumb luck. And you can, don't get me wrong, you Talk to enough people, you're gonna get a deal.
A
Y.
B
But lack of training, lack of discipline, not tracking KPIs, not. I mean, we can go on and on and on.
A
Well, basically everything stems from what you said in the beginning, which is you're not disciplined.
B
Discipline.
A
Yeah. And by the way, by the way, guys, write this down. The building blocks, right to success is discipline. And may the most disciplined person win. May the greatest attitude win. I always say this, man. Listen, you can be as disciplined as you want as well. But if you don't have a good attitude, ain't nobody going to feel that infectious, magnetic winning vibe, and nobody's going to want to spend. And I want to tell you guys this. Listen to me. I'm going to give some sales tips, and I'm going to start working your brain, and I'm going to have you start dumping it and dropping it. We're going to go back and forth, okay? So everybody write this down. Linking. Linking. I call this link. Like, how do I link with you? Okay, most salespeople are taught common ground. Build common ground, dude. A salesman's number one job is when I get on the phone. Eric, what's going on? Hope you have the best day of your life, brother. And at that point, when I talk to you, my goal is to figure out what ties you and me together and can link us.
B
Got it?
A
That's my goal. That's my number one goal. If you understand, it's not to say the product. It's not to tell you all the product knowledge. Yes, it is. To ask questions so I can understand, like, what is your dominant buying motive? Why did you reach out? What do you. What do you want? But my goal is to link with you.
B
Why are you in front of me?
A
No, that would be my motive. What links me and you together? Eric, forget everything in life. Why are me and you close?
B
Got it.
A
Why are me. New clothes?
B
You're asking me right now?
A
Yeah.
B
Got it. I see the way you treat your wife.
A
Okay. That links us.
B
Got it.
A
See?
B
Yeah.
A
Has nothing to do with what you want. Right. But it links us.
B
Yep.
A
And once I can link me and you together and find something that links us together, it's over. Then we can talk about what you want.
B
Yeah.
A
Yeah. And you choose me as your guy.
B
Yeah. Yeah. That's linking.
A
Dude, the one reason why salespeople don't make it is they can't freaking find the linking piece that ties us together. Like, it's a watch. There is a link that connects that damn watch. And without that Link, it will fall off your hand.
B
Yes.
A
And every salesperson's goal is that when they're talking to someone is to figure out what links me and you together. Why can I stand out in your mind? Why would you feel differently about everyone else? It's not because of my product knowledge.
B
That's.
A
Look, all products are a commodity. Some are a little better than others. But what links us, man? You said the way that you treat your wife. Okay, bam, there's one. Maybe me and you have a backstory together. And maybe somehow, through the grace of God, we didn't die and we made it here today. And that links us together because we're like, dude, I can't believe we're here.
B
Right? Right.
A
It could be the way that we love the game of cells. That could be.
B
It changed my life. Change your life.
A
Yes. But. But common ground, right, Eric? Imagine this. Okay. So, Eric, do you like football? Yeah. Okay. Oh, I love tattoos. Do you love tattoos? That's common ground. And then Eric's like, oh, yeah, I love tattoos. And you're like, oh, tell me about your tattoos. That common ground. Eric talking about himself and sharing his tattoos with me. And those stories, that's great. That's a part of sales. But that don't link me and you together. That doesn't link us.
B
Got it.
A
See, only the greats know the linking part is where all the other shopping you did goes out the door. Because I linked with you. Yeah, and that means I can make a mistake. I don't even have to sell as hard as those other guys, because me and you are linked up now, man.
B
Price doesn't matter.
A
None of it matters. It's irrelevant. It's irrelevant. And now you're thinking, even you, you're like, dude, there's a difference between linking with someone being the missing link, the piece that ties us together, and common ground. Common ground allows you to have an understanding conversation of like. Like giving us something to talk about. But linking us with makes you forget about everyone else that you talked about doing business. And anyone you were thinking about doing business after you have this conversation with me, they dissolve. That disappears. And this is all that matters. And so I wanted to tell you the number one reason why salespeople, I believe, fail is because they don't know how to directly link themselves with someone else. And honestly, you know, even you've been in sales forever. I probably just said this a little differently. That made you think, dude, okay, no one explained it to me that way. And so I'm gonna lead into the Second thing. And then I'm gonna flip it right at you. I think salespeople, I think they've done too little training.
B
Too little.
A
Too little. Yes. And listen, a lot of you're like, well, I know the road to the sell. That's. That's not sales training. That's. That's a structure of how a sale goes down, okay? That's important. In the very beginning, if I was teaching sales guy the structure of the A to Z, the road to the sale, but how to sell, how to influence, persuade. Paint pictures, tell stories, tell ideas, sell situations, man. Eric, that stuff takes time, man, to listen to someone articulate their words, paint a story.
B
Look.
A
I mean, look at our hands floating around like magic puppets, right? Like, that's the art of persuasion. That's the art of sales. You know, listen to our voice go up and down and, you know, look at the way that, you know, I'm engaging with him and with you. It's. It's a missing art. And honestly, like, no one's excited about this art no more. And you can only get that art by, I think, training and studying constantly. Yes, every day. So I'm gonna flip it over to.
B
You now before Andy goes any further into what he's talking about. I've been in sales for 15 years, and in the industry that I'm in, I labeled myself as the sales goat greatest of all times. And I really didn't have anybody to look up to in the sales game. And then I saw Andy Elliott. I saw the short shorts. I was wondering if it was all real. I flew my. My butt. I flew my butt out here to Scott cussing.
A
So we quit that.
B
You know, I flew my butt out here to Scottsdale, Arizona, and I saw everything he's saying is real. Like, there are true levels to this game when it comes to sales. And now that I get to see here, Andy's my coach, y'all. Like, he is my coach as he sits here and talks, and the way he's articulating his words, moving his hands, talking about linking. I've actually never heard somebody talk about linking. I've never heard that explained. And I've had a lot of coaches in my life, so I sit here also as the student, just so everybody knows. Like, a lot of you need to be able to put your ego aside, look at your paycheck, and realize there's levels to this. And I've made millions and millions of dollars in my career, starting almost sold the company for over $100 million. So, like, when I say, I, I understand sales, but there's always room for improvement. So for a lot of you out there that can't put your ego aside, you'll be stuck forever. Like, you will be stuck right where you're at. Just this linking. Like, for me to hear that for the first time, 15 years into my career, I'm going to go back to my office and teach it and I'm going to start teaching this.
A
Yeah.
B
And I'm going to use the same analogy. The. The watch, like everything he just said, I'm downloading that information. But if. If I don't do anything with it, it's irrelevant. And that's what a lot of people do. They'll hear something. They're like, wow, that could work. But then you don't try it. The first time you try it, it's going to come out wrong. Like, my delivery is not going to be like Andy's delivery. He's been doing this at a very high level. He trains more than anybody that I know. And you've been in sales how long?
A
25 years.
B
25 years he's been in this game and you can tell he's out trained all of us.
A
Can I give him the shortcut? The shortcut is a mentor.
B
Yes.
A
Honestly, I'm really embarrassed. And it's just my life. My life happened the way it happened. But if I could go back, I would have found a mentor as fast as I could. And if someone can do something you can't do. Yeah. Everything is a skill. And a skill can be taught.
B
Right.
A
I would have gotten close to a mentor. It's the only shortcut. People say there's no shortcuts there. There is. Don't listen to that.
B
Right.
A
It's finding a mentor.
B
It's the best.
A
Hey, can I throw another one real quick, please?
B
Let's roll.
A
Okay. Because I want to help you here. Yeah. And everybody. Dude, I got so many tricks. I know. It's stirring up inside of me, and I just want to. But I don't want to hog this because Eric's got so much value. So. Another reason why salespeople fail is they have limited closing strategies. Okay. They've only learned enough closes from one or two guys in the office, and that's all they know. Here's what I'll tell you. If someone stand in front of you, they could buy and they can buy. They should be buying and signing on the dotted line. If they're on the phone, they should be buying. The reason why they're not is because you're not good enough to get them over the line.
B
I agree.
A
Period. End story. Once you start understanding that there. Listen, Listen carefully. There is someone in this world that is so good in your industry, what they do, they'll make you look like a freaking amateur.
B
I agree. And.
A
And I had a manager tell me when I was younger because I was a hotshot and I thought I was good. And he goes, andy, I want to tell you something, man. There's a guy that's so good in this world that he's going to make you look like an amateur. And you're not training to wipe up these kids on the sales floor right now. You're training. So when you meet that guy, you.
B
Can go head to head with it.
A
It's over now. Listen. I met one and I had this guy fly out and he moved into our town and he came to work at our company back when I was in my 20s. I couldn't believe how good this guy was.
B
Wordsmith.
A
Honestly, man, I want to tell you guys, I know what a hater is, because I was one. I hated this guy. And you know why I hated him? Because he made me question my ability and sales. And I was the one getting all the attention. And when this guy showed up, everybody focused on him and not me. And I didn't like that. And you know what I learned? He was a way better speaker than me. He's a way better communicator. And he was honestly thinking way in advance. And so I want to share one of the things that he did. Nothing is. Is just made up. It's all been around for a long time. We all learn from each other. I couldn't believe this. So I'm sitting there and I'm watching him go for this close, right? And by the way, just so we're all aware, it was my deal. I was trying to close it. I couldn't close it. I go back to the office and my manager goes, hey, Troy. Because the guy's number, she goes, troy, why don't you go in and take a crack at it?
B
And, bro, you were like, I've done everything.
A
Well, no, like, I, like, I'm like, okay, cool. Go, go, go. Dude, they ain't nothing there. And like, I don't even. And he's like. And he just goes like this. He's like, dude, I'll close it up. It's not a big deal. And I'm like, like, like, it's no big deal.
B
Like.
A
Like that. Like you're going to roll in after I'VE been working this deal for two hours. And he roll right in. He sat down. He was a grand master communicator. Grand master in 30 seconds, man. Everybody's laughing, they're having a good time. This SOB straight tore that wall down, you know. And I'm noticing when I walked out, everybody was tense and serious and we were all frustrated we couldn't get to a deal. But immediately he gets them all laughing again. He ain't talking about numbers. And he says, can I show you guys something? He doesn't even go to the deal. He goes, can I show you guys something? And he pulls his phone out and I'm like, what's he doing? He's always going to do some math. I already did the math. Close, bro.
B
Yeah, it ain't going to work.
A
Calculation closed. And he goes to what looks like some say videos in his phone. And he goes, I just, I want you guys to watch this. And he reaches over and he plays a video as a testimony about another client talking about the same situation and how this changed everything, just changed their whole life. This was the missing piece. He didn't say a word. The video was about 35, 40 seconds long. And then he goes, please, just one more. Boop. Played the video and this guy was the best. And I realized at that point why he was the best. This video wasn't a video that he had a customer make. This was a video that he had a customer make. That was the greatest testimony ever of why people should do what this deal that I'm wanting them to do and that he is about to get them to do. And it was a highly edited video. It even had music on it. It was like, it had captions. It was like at the end of a church service when the music came on and everybody was going to give their life to God. It was truly. Dude, it was so good. I was ear listening behind the wall and I'm like, oh, no, he's got saved testimony, highly edited videos sitting in his phone. And he plays two videos. The wife looks over the husband and goes, that's what we need. We need to do this. And they reached over and signed. And I was like, he didn't even.
B
Have to toss, dude.
A
Here I am thinking a strategy is like some type of clothes, some type of math, some kind of picture. He's going to maybe some words that he was going to blurt out of his mouth with some new educated language, maybe a way that I didn't see. You know, I tried to go through the window, the back Door, the basement. I tried to crawl through the chimney. I'm trying everywhere on this deal. But he completely removed himself from it and just said, guys, listen, I want you to do whatever you want to do, but I know you came here for something, okay? Was it this? Was it this? Was it that in all three of those things were customers saying how this is the best product in the world. This thing was exactly what they needed it over delivered. And so I want you to think about this just real quick, okay? Does your product create a faster speed for someone? Does it create a short period of time to get to something? Does it create an increase in income? Does it create a crease in happiness? What does it do? Whatever it is that it does, I know you've already done a good job of explaining that, and if it was enough, you would have already closed it. There is, there is, there is no salesman in the world, not the greatest salesman on planet earth that can sell better than your greatest testimony.
B
A third party. So my head is racing. How many of you out there right now have leads in your pipeline that you might have terminated, where this strategy right here gets the deal done? Because I know what just on Thursday. I know of one.
A
Yeah.
B
I'm sitting here doing a, a YouTube video talking about why, why salespeople fail with Andy Elliott, best sales trainer on planet Earth. Have you met Troy yet? Since and no, I kicked his butt.
A
Kicked his butt. Listen, I'm gonna tell you exactly what I did. I literally, I was in my 20s. I, I, dude. Listen, guys, right? Once you show me the play, I am the grand master of, of creating. And so, like, and I don't play around, and I'll keep it in my pocketbook forever, right? Because everything can be used at some point. So I have all of these, these skills and strategies ready to be used. And I have thousands of closing skills, but this one right here, this one was the greatest. And so anybody watching this, Eric, you're going to go back to your company and you're going to call your best five clients immediately and you're going to say, listen, I want to buy you dinner. I want to have a cup of coffee with you. I need you to do me a favor. You're one of my top five clients. You're one of my most favorite clients. You're one of my most favorite people. You guys have the most amazing whatever, and you ask them. The greatest compliment I could ever receive would be to ask you for a referral. I don't want to ask you for a referral. I Want to ask you for your testimony when you came here. And by the way, there needs to be a customer that was like on speed of success, right? Someone that you know in your program went from here to here faster than anybody else. I need that testimony. Highly edited video. I need to make it emotional. I need to make it a tearjerker. I need to make it great. I need that video. Okay? Secondly, someone that thought they couldn't do something and who turned their pain their biggest problem, and then there was a sidewalk to success, and then you created the epiphany bridge for them to be able to see. And they explained. I honestly thought there was no way out. But did Eric. He gave me the strategy, this play. I did it. I knew it wasn't going to work. And it worked. I couldn't believe it. I couldn't believe it. And it did work. And he said it would. And I realized that I was the problem. But if you just listen to him, I'm telling you everything that he says will work. That. That's the one. So speed, so income, limited beliefs. Basically, these videos are made to slay all the dragons in the room. And so that all that's left is, well, if it worked for them, it worked for me. So I want to say limited closing skills because you haven't learned from enough people. Listen, if you're in a company right now, and I'm glad that your manager has trained you, and I love him. I love him. I love your general manager. I love your trainer. I love the trainer of that company. But let me tell you, everybody has something different, dude. Eric, me, and guys like us. And this is what you're going to become. We seek out the greats and we want to know everything they know. And then once, once you learn it now, it's yours. Like these little two things are now yours. And you're going to go back and you're going to be like, hey, dude, when Tommy's on the phone and they're like, I don't know, say, man, give me just a second. Look, I just sent you a video. Do me a favor. Put me on speakerphone. Let's pause for 45 seconds. I want you to watch this quick video.
B
Yep, it's over.
A
It's over. By the way, face to face sales, like right here, look, listen. The greatest salesman on planet earth in the world, Eric, can't compete with your best testimony. It can't. And by the way, the most sharpest closer in the room will get beat by testimony. With the testimony I had on it.
B
Was either Wednesday or Thursday. You said you had sat with that couple for two hours, and then Troy comes, does the thing. I was on a. I was on a call where I to'd it.
A
My. My.
B
One of my coaches was actually on the call for about 30 minutes. And then I got on the call for another hour and 45 minutes.
A
Yeah.
B
And I used every word track line. It should have been like he needed. He needed my coaching. He needed to be in my program. And I have testimonials.
A
Yeah.
B
And I have them on my phone.
A
Yes.
B
And it's the one thing I didn't do. This. This guy was literally sitting in a. In his car for an hour and 45 minutes, paralyzed, knowing he needed. He just couldn't make the decision. My words weren't enough. I don't think there was the magic word I could have used third party closing. But if I would have just done.
A
That, it had been over. Listen, listen, Eric, I love you, man. And I know that you trust me and believe in me, but don't take my word for it. Please, please. Trust is my word for 20, 25. I wear it here on my bracelet. But don't, don't. Don't take my word for it. Watch this.
B
Listen to Jesus.
A
Watch this, watch that. Watch this, watch this. Dragon slayed. The product is good.
B
Yes.
A
The client sees that this is real, they get their life changed. The power of a testimony is dangerous. And by the way, listen to me. Video testimonial. Video testimonies, okay? Like, I love, like, still images and like people writing things out, but when someone can hear it out of someone's mouth.
B
Yep.
A
And then you gotta. This. That's. You know what really bothered me is that this guy didn't shortcut. He didn't just have the video, Eric. This guy had it highly edited. Which means this guy was prepared.
B
Yep.
A
And I was trained at a very young age that success favors the prepared. And those that are most prepared win the biggest. And when this guy pulled this video out, honestly, it kind of was like, oh, he has. He. Like, maybe he got lucky. And he just had one. He had a saved folder and he had like 25 of these videos. He was prepared to go as deep as he needed to go. And one of them I looked at, it was like speed to success. One of them was like money made quickly. One of them was, like, resolved and fixed problems. Didn't think was possible. Dude, this guy.
B
Any objection?
A
He got to it so fast, so smooth, it didn't even seem that, like, he had it planned. He was like, oh, can I show you guys something real quick? Boop. And dude, they folded right up.
B
And this works for any industry. Like, you can do this in any industry.
A
Yes.
B
If you have a good product or service, you should have a. A client out there willing to give you a testimony.
A
Yeah. You go to your top five right now.
B
Top five.
A
Yep. And always be prepared when you have a good testimony in front of you to make sure that at that moment you're like, oh, I need this.
B
Right.
A
Like, don't ever let one of those pass by. So, you know, honestly. And what is something that a lot of salespeople, the reason why they don't fail is that they lack innovation. Guys. Sales and leadership will get you rich. Sales is a free enterprise system. If you've ever wanted to be free and have your own life and not be able to have somebody put their thumb on you and hold you down and, you know, put a financial fence around your family and earn as much as you want, it sells. I want to say something to everybody right now. Super important, guys. I'm here with Eric Klein. If you're getting some value out of this video. Me and Eric do events every month. Okay. We do them a couple times a year. They're absolutely insane. And they're called the Hustle Summit. And I do them with Eric. Eric has one goal, to impact as many people's lives as he can. He's after entrepreneurs, entrepreneurs, you know, business owners, and most importantly, salespeople and people wanting to get into sales and business. And I think all of you probably hit that box. If you would like to spend a day or two in Scottsdale, Arizona, where it's beautiful, palm trees, nice weather, mountains, training like this. But face to face with other like minded people and totally transform and change your entire life. There's going to be a number right here. I just. If you're one of those people that are like, I bet on me. People that are relying on hope and chances never make it. But if you're like, dude, I'm a bet on me, like, that's. If you're that person, would you text that number below right now and say, give me some dates to the Hustle Summit and then I'll get you some dates. And let's figure out when you can be out here with us this year. I love you guys. Eric, let's on this back half of this call. Yeah, let's. Let's talk about some things that are on your heart with salespeople. What makes them great. It can you can hit them from any, any area. It can be from communication, it can be from. Objection. Handling. You know, what are some things that. It could be confidence.
B
So, you know, two things. Like. Objection. All that's great. But I think, I just think back of for like me in the beginning. Work ethic. Work ethic goes a long way. And I don't think it's talked about enough. Like if you outwork the top guy, you can actually do better numbers than him. And. And I, I did that in the.
A
Beginning because you work longer and you work harder.
B
Dude, I was, I showed up. I the. The company that I worked for in the beginning. And I only worked for somebody for a year and a half. Then I went and did my own thing.
A
Yeah.
B
Not. And I didn't have it all figured out, but I realized, dude, if I just work really, really hard, I can, I can make something of myself. I was the first guy to show up at the office. I would. I didn't even have a license at the time. Like, someone would drop me off at the office. I had my lunchbox and I was waiting for the manager to open the door. So I beat the manager there when it was time to go. Like they were shutting the lights off saying, eric, we gotta go. I was the last one in the cubicle when I realized because I do all virtual sales now I'm getting into face to face. But for 15 years I've done virtual sales.
A
Yes.
B
And over a phone.
A
Anybody that's watching this right now again, I'm gonna put this number up again. But I want to tell you something. Eric Klein, he has this opportunity where he takes guys, gals from anywhere in the world.
B
Yes.
A
They can work from a virtual phone from anywhere in the world and earn seven figures a year. And some are earning a half a million part time.
B
Yeah.
A
There's this thing called wholesale real estate that he's extremely good at. His students are making a ton of money. You guys can learn about that if you are interested in another opportunity with virtual sales. Virtual sales, wherever you live, you stay there from a telephone, earn a half a million million a year. If that's you text that number, you can get connected with Eric. That is what he does. He coaches and trains the most elite wholesale real estate virtual salespeople on planet Earth. Yeah. There. When you get good at sales, you also have to be in the right vehicle.
B
I couldn't agree more.
A
Yeah, there's some people that are watching right now that they have everything it takes. But they're working for a place that Just will never give them the ability to make more. You have what it takes. You just need to be with the right company, the right program. This is a good time to connect, ask questions. Yeah, this would be great for you. So I just want to throw that out there. I didn't know what you did.
B
The company that they're with, maybe the. The owner of the company isn't a good owner.
A
Yeah. Or maybe they're a great owner, but it still has limiting earning potential.
B
Right.
A
Like, I had a guy the other day, and, you know, it was like a Cutco knife company. By the way, Cutco knives are amazing.
B
They make savage, too, but.
A
But they make savages. But this guy says, the way that I'm set up in this program, I can't earn more than 150 a year.
B
Really?
A
And it's like, man, you know, with the way that this guy was speaking and talking and the care that he was giving me, I was like, if this guy was out of that vehicle and in this one, that guy goes from earning 150 to 1.5 million.
B
Yeah.
A
And he's not doing any more work. He's just doing it in a different place. And so just want to throw that out there where they can reach out to you.
B
There's just one guy. The earning potential of. Of what Hustle Summit can teach you. There's a. He was just at my mastermind this weekend. His name is Lucas. He's 18 years old, just graduated high school. When he reached out to us, he. He was. I literally was FaceTime when we signed him up into our coaching program. But he was this big, poofy hair, couldn't put a sentence together. Like, he was maybe intimidated talking to me on the phone, you know, but he's been in our program for about three and a half months right now.
A
Wow.
B
And he could. He could barely put a sentence together when it came to, like, a sales presentation. Right. And he was just at my Mastermind this weekend. Three and a half months in, he's at $120,000, still working at his. And he's 18 years old. He thought when he was getting ready to. He asked us, he goes, does my age matter? And I was like, no. This is all over the phone, buddy. You don't have to worry about. They're never going to know how old you are over a telephone. So I got him to believe he could do it at 18. So as of this weekend, he's made $120,000, and he just locked up his fourth contract in this one contract is going to pay him out 100 grand. So at. He's going to be not even 19 years old. He'll be at $220,000 because it'll take about 30 days for the deal to close, but he'll be at $220,000. 18 years old. He has. That's one quarter of a year he's paid off his. And he's. He's been smart with his money because after he closed these. These few deals, he actually called us up and he was like, oh, my God, I can't believe I actually have this kind of money. Is it okay if I pay my mother's debt off? His mom had like 20, $30,000 in debt, and we're like, bro, go pay that off. The confidence that it gave him to be able to pay at 18 years old paid his mom's debt off. But anyways, what. What are some things that can. Work ethic, I think, is so underrated. If. If you got the hunger. Like, again, going back to when I first started, when I say, like, I was hungry, I was. I was truly hungry. Like, I was sick of where my feet were at. I was a disappointment to my family. I was disappointed myself for many, many years. And as you said, there's three days. The day you die, the day or the day you're born, the day you die, and the day you decide to make a change. Well, I decided to make a change. And when I found sales, knowing it was going to be over the phone, it didn't discriminate for me, so my appearance didn't matter. And when I got my first commission check again, just because I did phone sales. And what I realized was the more numbers I dialed in a day, the more money I made, the more conversations I had and offers I made, the more the. The more money I made. And for me, like, I talk about work ethic a lot because I think a lot of people say they want it. They just. They. They don't really want it.
A
Yeah. Think about this real quick. Isn't it crazy how many talented people are out there right now that are unsuccessful?
B
It's a shame.
A
Dude, think about this. It is like, think about what I just said. There's talented people. Yeah. That are in sales.
B
Yep.
A
That are unsuccessful. Why? You said hungry.
B
Yeah.
A
You said hungry. And I want to say another word to match hungry. Perseverance.
B
Perseverance.
A
People quit. Everyone's quitting. It's like, I'll dip my toe in this. And if I make money fast, I'll stay in but if not, then I'm going to get out. I'm going to tell you this because I know you're about to rip. But I want to say this to you. Be very careful for those around you. They go, I wouldn't get into sales. That's why I never got into sales. That's why I never stayed into sales. I hear that all the time. Well, that's why I got out of sales. Well, that's why I didn't stay in sales. That's why I never did sales. You know why they never did it? They never had the courage to do it. They never had the stomach for it. And so if you can understand this, man, it takes courage, right? You know, to be hungry and to work for something and to believe. But this free enterprise system is real.
B
It's crazy. There's no cap in the industry. And here's a couple other reasons I believe sales people fail. Sales has a bad stigma, a bad name to it, which there are people in the industry that give it a bad name. Right. There's an ethical way to sell and there's an unethical way to sell.
A
Sure.
B
But within the, in the sales industry, you can come in and make money quick. And I think a lot of people like vices, dude. A lot of your top guys, if they ain't got their stuff together, you know, their, Their weekend starts on Thursdays. They're going out partying, you know, they're. They're ripping strip clubs, they're ripping bars, drugs, any distraction, dude, the distractions devices, like, dude, for a lot of years, like, no, no bull crap. I'm doing really good at not cussing. FYI, I, I'm in it, right. I'm catching it. But for, For a lot of years, dude, I was addicted to porn.
A
Yeah.
B
It affected my sales.
A
Yeah. By the way, 99 of the world would never admit that. And that's why this guy right now is a massive earner and has a great life, because it takes a real winner to look in the mirror. And also a good leader gets vulnerable with people and shares real life.
B
Yeah.
A
Yeah. I'm telling you, porn takes more people out than anyone.
B
And they don't think that.
A
Yeah.
B
And a lot of you right now, you're harmful. Your stomach just turned.
A
Yeah.
B
And they're like, oh, wait a minute. Am I, am I? Yeah. I mean, dude, there was a time where it. I'm an. I was an addict. I. I did drugs for 15 years.
A
Yeah.
B
And when I put the drugs down, I was living, I was clean. But living dirty.
A
Yeah, you're an extremist. Whatever you do, you just do it all the way. So it's.
B
Dude, it affected my marriage, my. My career. It affected everything.
A
Yeah.
B
And I don't know how I just got on that.
A
Well, no, but I love that you shared that because every one of you watching this, I don't know if that's your issue, but there is a issue. It's your job to find it and then fix it. It could be drinking, it could be drugs. You know, it could be toxic rightness. Like, maybe you're a complainer, a whiner, and, you know, you know, I'm just saying, like, you know, negativity is just as bad as porn. I mean, my point is, is that people are addicted to certain things. Right? Talking crap on people, you know, like, that's. That's a bad addiction, man.
B
And, And I. I believe that's a massive reason people don't. They don't make it. Like, that's. You may think it's in training, could be a part of it, but it's like, man, if you don't have your vices in order, you don't even know they're killing you.
A
Well, when. Watch this. I always say this. If you feed the flesh, you've been.
B
Saying that a lot lately.
A
You'll hate yourself.
B
Yeah.
A
And if you don't feed it, you'll love yourself. Okay, let me give you an example. By the way, if I'm a sales guy, I'm a door to door salesman, right. I'm like, I got to go out and knock 100 doors a day.
B
Right?
A
Right. Do you think I want to go knock 100 doors? No, no, no. I don't want to go knock 100 doors. But if I go knock a door now, by the way, if I only got. If only go knock 15 doors, but then I go tell everybody I knocked 100 doors just so I can go disappear. Let me ask you a question. Internally, I'll hate myself.
B
Yep.
A
Because I know I'm a fraud and I'm a liar. But if I go knock 100 doors and I get my best on 100 doors, I'll walk away really loving myself because I put the work in.
B
I agree.
A
Regardless of the result. And basically what Eric's trying to say is that like when he felt this urge to go watch porn, he's like, I'm not going to do that. When he said, I'm not going to do that, what happened is that he loved himself more and he denied himself of the flesh, which made him love himself more and also allowed that spot, that porn thing to be put into a good way.
B
Yeah.
A
Something good.
B
And my confidence since I've stopped that.
A
Yes.
B
Is crazy.
A
Because you can control.
B
Well, then I know inside.
A
Yeah.
B
Like, man, that it was killing me.
A
Yeah.
B
It was literally killing me.
A
Yeah.
B
And it was just a matter of time. And it like, it got to the. I knew it was to the point where it was affecting my marriage, which affected my work life, which affected me being a father, which affected me. Like this one thing. Nasty pattern was getting ready to ultimately implode. It would have brought me back to the dope.
A
Yeah.
B
And I. That's how powerful this was.
A
Yep. And you know, the devil's really good at getting you to do things that no one else knows you're doing. And they'll tell you, dude, you're not doing anything wrong. Keep doing it.
B
I was the only one that knew this problem existed.
A
And you just keep getting sicker, sicker, sicker, sicker, sicker.
B
Yeah.
A
Yeah. I've done the same thing, man. And it could be anything. Again, he's using it as an example. And I love the fact that you shared that because I'm gonna tell you, there's guys that are watching that that are going to quit that today.
B
Good.
A
And then there's people that will say, hey, you know what? I don't have that issue. I had it before, but now I got this issue.
B
Yeah.
A
And you got to kill that one off too. So that's good. Those are great things that, that kill productivity.
B
100 and a good mindset. Yeah. Yeah. So what else you got, Andy?
A
I think we finish on one last thing.
B
Got it.
A
Income producing activities.
B
Income producing activities.
A
Yeah. If I go into the office today.
B
Okay.
A
What makes me money?
B
Well, one.
A
I mean, think about it. Right.
B
Dialing.
A
Okay.
B
Dialing.
A
So that's what you need to do. I want you to get a piece of paper right now and we'll give them all a piece of homework to leave with income producing activities. And, and write down the things that you do each day. Talking to Jerry at the coffee pot. Income producing activity or income producing killing opportunity.
B
Yeah, it's killing. It's killing. So in the very beginning of the day, I'll. This is our day at my office.
A
Okay.
B
Right. Is we come in and we have a morning meeting at 9 o'clock in the morning. And it is a lot of those meetings. It's recap it like if there's anything my, my, my daughter, like this morning, she's because of you guys. She's the cco, the chief culture officer.
A
Oh, I like that.
B
My daughter is. Well, we got it from one of the twins videos. Yeah. So she went over this trip we're doing with our whole team to Sedona this morning or this weekend. But after that, we go right into training. We'll do recording training, we'll do role play training. And then once we're done training everybody. So I would say training first thing. Get your marbles. Get the marbles out of your mouth before you go. Try and talk to your first.
A
Don't practice on your customer.
B
Yeah, don't practice on your customer. You gotta. You gotta be pounding the phones. You. You gotta be calling prospects. You gotta make sure your days.
A
KPIs early on key performance indicators. Yeah. You need to know how many dials that it takes to make a successful day or how many doors or how many.
B
How many presentations, how much talk time, how many offers. All that. I track a lot of that in my office. I've tracked it for 15 years.
A
Huge.
B
It's. It's funny because right now I'm actually building out our CRM, which in our phone system, which tracks that. So for like three and a half months, I haven't been able to track that. And I. It's like flying blind. It gives me anxiety.
A
Yeah.
B
Not knowing those numbers well, because if.
A
A guy's not doing good, how do I even know what to do with them?
B
Don't know.
A
And another deal. He said, watch the film.
B
Yes.
A
Record the calls. Salespeople. They're not excited about being. Oh, all our calls are recorded. Did you know how exciting it is when you miss a deal to be able to go back and listen to it and that aha moment happens where you're like, that's where I missed it.
B
It's the best training I've personally ever been through.
A
Yeah. It's film.
B
When I get to go listen to myself.
A
NFL players.
B
Yep.
A
I. I watch this deal on Beyonce when she does a big concert.
B
Yep.
A
The minute she gets off stage, the minute she doesn't go VIP and run.
B
Around, she watches the performance.
A
She goes straight to the back and she has to watch it. Isn't that crazy?
B
Yeah, that's the great stuff.
A
That's it. That's.
B
That's the great.
A
Michael Jordan did it. Kobe Bryant did it. And so if you're going to be that great, great elite person. Yeah. Watch the film, guys. Eric, I know this. We gave him a lot to chew on. And me and Eric could run for like 20 million years, right? Matter of fact, when we get off this, we're probably going to talk all day long about sell stuff. But what I really like is that for. For you guys to come out okay. Scottsdale, Arizona. Hustle Summit. Me and Eric Klein. Spend the day with us. Spend two days with us. If. If you've ever wanted to be great, if you've ever wanted to leave your mark on this world, if you've ever wanted to financially, you know, take care of your family, you know, put a financial fence around your family, if you've ever wanted to do something that, you know, no one ever thought that you could do, prove everybody wrong, maybe somebody believes in you. If you want to prove them right. If you want to bet against yourself or bet on yourself, I'm sorry. On. Yeah. And be like, hey, man, you know, why not me? You know, why not you? All you got to do is get around the right people, get around the right influence, and everything in your life will change. So there's a number on this screen I'd love for you to text us right now, simply, what are the dates of the Hustle Summit? We'll let you know what they are. Let's figure out what is the best date for you. I can't wait to meet you, and I can't wait for you to meet Eric Klein. We'll be together with you all day long. We always work out just because that's called the brotherhood. You don't have to do that. But we do like to get close to everybody that comes out. And then also, we love to crush training all day long. We're in a big event. You're going to meet my team. You're going to meet Eric's team. You're going to meet us. You know, you'll get pictures with us. We'll obviously spend time together. We'll get to know you, and it'll be, I think, the beginning of. Of something special with a lot of people. I've heard a lot of people come out to one event, and then what happened is, yeah, we ended up doing big stuff together. And I just. I just want you to know that you're one handshake away from a new life. You're one speaker, one speaking event, one training seminar away from a new life, a new income. I think today's that day. So I text the number right now. I love you guys. I appreciate you, Eric. Any last thing you want to say.
B
Where your feet are today, they ain't got to be there tomorrow. And for all of you that are watching porn. Turn that. Turn that crap off.
A
You almost made it. Hey. Hey. Love you guys. We're training every day. Hey, we'll see you in the next video. Guys, let's go.
Podcast Title: Andy Elliott's Elite Mindset Motivation and Sales Training
Host: Andy Elliott
Guest: Eric Klein
Release Date: March 18, 2025
In the episode titled "How To Get Rich," Andy Elliott, CEO of The Elliott Group, engages in a comprehensive discussion with Eric Klein, a seasoned sales expert and business owner. The conversation delves deep into the nuances of salesmanship, personal development, and strategies to achieve financial success. Living together in Scottsdale, Arizona, Andy and Eric bring a blend of experience and practical insights aimed at transforming both novice and veteran salespeople’s approaches to their careers.
Key Points:
Notable Quotes:
Insights: Andy recounts a personal experience where he was overshadowed by a more adept communicator, highlighting the importance of advanced thinking and effective communication in sales. Eric emphasizes that without discipline—such as regular prospecting, diligent tracking of KPIs, and consistent training—salespeople struggle to achieve their potential. Both agree that discipline not only fosters better sales outcomes but also builds a resilient mindset essential for long-term success.
Key Points:
Notable Quotes:
Insights: Andy introduces the concept of "linking" versus merely finding common ground. Linking involves creating a deeper, more personal connection that makes a salesperson memorable and trustworthy. This connection goes beyond superficial topics like shared interests; it taps into shared values or experiences. Eric corroborates this by sharing his admiration for Andy's approach, noting how effective linking can transform a sales interaction from routine to memorable. They discuss the use of highly edited video testimonials as a strategic tool to reinforce the linking concept, making testimonials a cornerstone of successful sales strategies.
Key Points:
Notable Quotes:
Insights: Eric shares his journey of self-improvement after encountering Andy Elliott, underscoring the transformative impact mentorship can have. He admits that even with significant success, there is always room for growth, emphasizing that learning from seasoned experts like Andy can provide invaluable shortcuts to mastery. Andy reinforces this by advocating for mentorship as the most effective path to acquiring complex skills and staying ahead in the competitive sales landscape. They stress that without continuous learning and humility to seek guidance, even the most talented individuals may plateau.
Key Points:
Notable Quotes:
Insights: Andy and Eric delve into advanced closing techniques, highlighting that relying solely on traditional methods is insufficient in today’s market. They emphasize the power of testimonials, especially those that are well-crafted and emotionally resonant. Andy recounts a pivotal moment where a colleague effectively used a video testimonial to close a deal effortlessly, illustrating the immense impact of social proof. They advocate for salespeople to proactively gather and utilize testimonials, tailoring them to address specific client pain points and demonstrate tangible results.
Key Points:
Notable Quotes:
Insights: Both Andy and Eric stress that beyond skills and strategies, a relentless work ethic and the ability to persevere are critical for success in sales. Eric shares personal battles with addiction, illustrating how overcoming such challenges can enhance personal growth and professional performance. They discuss the importance of self-discipline in avoiding distractions and maintaining focus on income-producing activities. Andy underscores that perseverance, coupled with a strong work ethic, enables salespeople to consistently perform and achieve their targets, even in the face of adversity.
Key Points:
Notable Quotes:
Insights: The conversation shifts to the importance of personal integrity and mental health in sustaining a successful sales career. Andy and Eric openly discuss how personal vices, such as addiction to pornography or substances, can severely impede one's ability to perform and excel. They advocate for self-awareness and proactive measures to eliminate or manage these distractions, emphasizing that a clear and focused mind is essential for achieving sales goals. By fostering a positive mindset and addressing personal issues, sales professionals can enhance their effectiveness and overall well-being.
Key Points:
Notable Quotes:
Insights: Andy and Eric outline the importance of focusing on income-producing activities (IPAs) such as prospecting, calling, and closing deals. They stress that every action taken should be evaluated based on its potential to generate revenue. Tracking KPIs is highlighted as a critical practice for understanding performance metrics and making informed decisions to enhance sales strategies. Eric shares his experience with implementing CRM systems to meticulously monitor these indicators, demonstrating how data-driven approaches can alleviate anxiety and provide clarity on sales progress.
Key Points:
Notable Quotes:
Insights: Throughout the podcast, Andy and Eric promote the Hustle Summit, an event designed to provide intensive training, networking opportunities, and motivational experiences for sales professionals and entrepreneurs. They highlight success stories, such as that of an 18-year-old who significantly increased his earnings through their training, underscoring the program's effectiveness. The episode concludes with a strong call to action, encouraging listeners to attend the Hustle Summit to transform their lives through focused training, community support, and expert mentorship.
In this compelling episode, Andy Elliott and Eric Klein offer a wealth of knowledge on achieving financial success through disciplined sales practices, effective communication, and personal development. They emphasize the importance of linking with clients on a deeper level, leveraging testimonials, maintaining a strong work ethic, and continuously tracking performance metrics. By addressing personal challenges and fostering a resilient mindset, sales professionals can overcome obstacles and reach their full potential. The promotion of the Hustle Summit serves as an invitation for listeners to engage further, promising transformative experiences that can lead to substantial personal and professional growth.
By internalizing these principles, sales professionals can elevate their careers, achieve financial independence, and make a lasting impact in their respective fields.