I Tested 100 Sales Persuasion Tactics — This One Works EVERY Time | Andy Elliott - Andy Elliott's Elite Mindset Motivation and Sales Training

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People won't always remember what you said, but they'll always remember the way you made them feel. You ever heard somebody say you want the good news or the bad news first? What do people always say? Give me the bad news. Every freaking salesman on planet Earth is programmed to say the positive. This is what we promised. This is what we're going to give you. This is how great this is going to be. But I need you to do this, this, this, this, this. So if I go through a five minute negotiation, they're only going to remember the last 30 seconds of the conversation. This right here is a sal that no one freaking uses. Hey guys, what's going on? It's Andy Elliot. Today I'm going to teach you guys the most powerful persuasion tactic in the world. In sales. By the way, none of you know what the hell I'm about to teach. And I freaking know it. Everything you've learned your whole life. I'm about to switch in reverse and you're gonna be like, Andy, what the heck? And it's gonna take a couple of you amateurs to understand this. I love you. Don't get freaking mad at me. It's just the truth. It's gonna take you a minute to get this down. But on the backside. The first part of this board is I'm gonna teach you what we're doing on the backside. When I switch this board around, I'm gonna show you the play we're gonna run and I'm gonna reverse these two statements and literally in three seconds your mind's gonna go, holy crap. If I can sell that way, I would be the most dangerous closer on planet earth. Is that who you want to be? It's up to you. By the way, some of you are going to click off the video earlier. We love you. Have a blessed day. Enjoy your small incomes. For those of you that are ready for the big daddy checks, guess what? I'm about to show you how to make them. So most powerful persuasion tactic in sales. I need you guys right now to grab a pen, grab a piece of paper. If you don't write this stuff down, you're an idiot. Okay? I'm going to teach you how to get rich. I'm going to teach you how to be the best. Do you guys hate missing deals? Ever missed a deal? I don't like missing deals. If you want me to show you how to never miss a deal again, understand this, but I'm going against the grain. The.0001 percenters will be made from this video. Best closers in the world right here. Alright? So write this down. You're going to follow me and write while I explain and then I'm going to show you the magic. I'm going to pull the rabbit out of a hat. Okay? Number one, use negatives to increase the belief in your product. I am going to teach you to use the things that are negative, the things that are uncomfortable, the things that no one wants to talk about to create more belief in your product. Write that down. Use negatives to increase belief in your product. Number two, use integrity to increase trust. You know why someone doesn't buy from someone? If they like you, they'll listen to you. If they'll believe you, they'll buy from you. Write that down. If they like me, they'll listen to me. If they believe me, they'll buy from you. If nobody has integrity, they're not going to be a great salesperson. So most people try to hide the negatives in their product. I'm actually going to expose them and it's going to make everybody want to buy. Are you ready? So use tegradine to increase trust. Everything's about trust. I'm going to show you how to be trusted, loved, liked and close everybody. Hey, guys. Every day I see in the comment section that people are like, andy, how can I train with you? How can I get close to you? I'm a sales leader, I'm in sales. I'm an entrepreneur, I'm a business owner. Listen, if you want to coach with me, I want to help you. Look, there's a link below on this YouTube video. If you just go down below, there's a link in this YouTube video. And basically, if you click on it, all I ask for is your name and your phone number and it says, what do you want to learn from me? And by the way, it gives me permission to reach out to you. If you'll fill that out, I will personally reach out to you and we will make a game plan. Now listen, I want to say it one more time. Let's get back to the video. If you've been watching my content, if you want a breakthrough, if you want to change your life, you want to go to another level, whether you're broke and you're trying to look for the breakthrough, or you're at the top of your game and you operate from the state of madness like me and you're just a psycho for learning. I am that coach that wants to push you hard. And so if you're ready for a breakthrough this year, go down Click on that link, fill out the information. It gives me permission to reach out to you. We're in a new era, right? And I always laugh at it. And I say, man, you give me the right to push you. I promise you, this coach is going to change your life. So go click on that link. I love you guys. I'll reach out to myself, fill out your information, do it right now, and then let's get back to the video. Okay, guys, the degree in which your client buys from you is directly correlated to how much they trust you. So if they really trust you, they're going to spend a lot with you, they're going to buy more from you. And these two run in hand in hand together. They run side by side. Trust and sells the more negatives. This is huge. When is the last time you had a supervisor, a manager, a sales guy, somebody that you're with? And they're like, dude, say the negatives about our product up front. No one says it. I'm going to show you in a minute when we say this how it increased trust and how to increase your sales. And actually it makes you feel in your gut like, man, you know what, I want to do this right now. It makes me feel better about making this decision. It's insane. Dude, your customers are going to love you after this. The more negatives that you can say in the beginning, everybody write down in the beginning, the more believable the thing, which is the promise, like what you're going to give them will be. And so when you tell somebody that you're going to deliver something, if you can start by putting the negative first, which I'll show you on the backside of this, it'll make everybody want what you have. And I'll give you multiple examples. Next one. Most people make huge promises and huge claims, right, but aren't real or authentic. How many times have you heard somebody say, hey, if you give me $1, I'm going to give you 10 back in return? And you're like, I don't know. I mean, I want 10 back in return, but they don't say anything negative. And you're like, what's the catch, Right? What if it was like, listen, when you go to invest, by the way, I'll save that for the back. I'll show you how these clothes works. But most people make huge promises and huge claims, which you guys in your product, you know, it helps people. But most people aren't authentic or aren't real. And the more real and authentic you can be is to Be able to talk about the negatives, about the product or what it's going to. Cause that's uncomfortable. But then you talk about the result that they get. Are you guys feeling me on the backside? I could just show you the clothes, but I have to teach you the structure first. This is a psychology behind it. And then last two, you control where your customer's attention is going. You will always control where someone's attention is going. You guys are leaders, and your job is to advance the self forward to the whole time. And by the way, word play, the way that you play your words will determine the way that someone perceives your information. What is the difference between all human beings, the way they deliver information? You know what I learned when I was younger and I was in sales and I was closing, I would hear some guy go out and say something, and as he said it, the client would say, no. And then literally, I would walk out right behind him and say the same thing. Thing, but reverse how we said it and get the sell. And he would walk away and go, dude, you said the same thing that I said. And you know what I'd always say? No, you said what I said, but I flipped it. And I'm going to show you guys that on the backside. And then lastly, before we get to the magic trick and we pull the rabbit out of the hat, you want to make the negative stick out. You say, Andy, say what? You want to make the negative things stick out, but in a good way. Remember, if you're the guy that's hiding something. Have you ever been around somebody and you feel like they're hiding something? It makes you hesitant to make a decision. It makes you skeptical. What if I told you, though, the hard things up front, but then told you what you were going to get and then the result? Then you would respect me. The trust would increase and the integrity would increase. All right, so here we go, guys. This is where the money's made. By the way, if you're taking notes, everything that I just said is going to be ran by two ways. Number one, write this down. Positive statement, negative statement. There is a thing. I said two things. The positive statement, the negative statement. I'm going to say the positive statement first, and then I'm going to say the negative after. What? The but. The but is the key word. Only the greats know how to leverage a but. Okay? And I'm going to show you this. So I'm going to go positive to negative, and I'm going to switch from negative to positive. Are you Ready? Okay, so let's say Andy Elliott has a coaching program. And I say, and let's just say your name's Tony. And I'm like, hey, Tony, listen, man, if you join my program today, you're going to make a lot of freaking money, okay? But it's going to be a ton of work. You're going to have to go through hours of videos and you're going to have to do my 30 minute follow my training curriculum every single morning. How does that feel? Did you hear it? Let's reverse it. Ready? Reverse it. Now. I'm going to redirect their attention. I'm going to take this negative statement and I'm going to say it first. Hey, Tony, listen, man, it's going to be a lot of work. You're going to have to go through a lot of training videos. And to be honest with you, every morning for 30 minutes, I'm going to need you to follow my training curriculum. But Tony, if you do, you're going to make more money than you can count. You see the difference? Okay, are you ready? Let's say I have a car here. Are you ready? And I walk up and I say, let's say I'm in the car business. And I say, hey, Tony, check this out, man. This car, it's only $250 a month right here. 250amonth. You don't have a first payment due for 90 days and you don't have to put any money down. But there's three scratches over here on the side and there's a chip in a windshield and some of the paint over here is coming off on the bumper. Watch this. Hey, Tony, check this out. So I just got this in. Now here's the deal. It's got three scratches over here. It's got a chip in the windshield, and on this backside on this bumper, there's a little bit of paint coming off. But, dude, you don't have a first payment due for three months. You don't have to put any money down at all. And your payments, only $250 a month. With that being said, you guys feel me? All I did is that I said the negatives first. Every freaking salesman on planet Earth is programmed to say the positive. This is what we promise. This is what we're going to give you. This is how great this is going to be. And then. But I need you to do this, this, this, this, this in the last 30 seconds of every negotiation. Although remember, in a negotiation is the last 30 seconds of what you said so if I go through a five minute negotiation, they're only going to remember the last 30 seconds of the conversation. So if that's the fact and that's the truth, do you guys have integrity for people that are upfront with you? Yes. Do you guys have integrity or do you believe in people and trust in people that like, share with you like the truth up front, that like, give you, like, the discomfort up front, that share the bad news? You ever heard somebody say you want the good news or the bad news first? What do people always say? Give me the bad news. That's it. But if they get the bad news, then you get to finish up by the good news. Guess what? The last thing they got is the good news. So the decision they make will be based off the good news. Can I ask you a question? When you sell somebody something, is it your job to take the pressure out of the deal? Yeah. Is it your job to make it fun? Yes. Is it your job to make the client feel good? Yes. Remember? You ever heard this saying, people won't always remember what you said, but they'll always remember the way you made them feel. Right. How does this make you feel? Hey, Tony, you take my training program today, you're going to make a lot of freaking money, man. But you're going to have to train hard. You're going to have to study a lot of videos, brother. Okay? And then you're going to have to run my training curriculum every morning for 30 minutes. Ah. Hey, Tony, listen, this training, it's going to be hard. You're going to have to study a lot of videos, all right? And every morning for 30 minutes, I'm going to need you to follow my training curriculum. But if you do, you're going to make more money than you can count. You're going to make more money than you ever imagined. You guys feel the difference? This right here is a sales tactic that no one freakin uses. Hey guys, every day I see in the comment section that people are like, andy, how can I train with you? How can I get close to you? I'm a sales leader. I'm in sales. I'm an entrepreneur. I'm a business owner. Listen, if you want to coach with me, I want to help you. Look, there's a link below on this YouTube video. If you just go down below, there's a link in this YouTube video. And basically if you click on it, all I ask for is your name and your phone number and it says, what do you want to learn from me? And by the way, it gives me permission to reach out to you. If you'll fill that out, I will personally reach out to you and we will make a game plan. Now, listen, I want to say it one more time. Let's get back to the video. If you've been watching my content, if you want a breakthrough, if you want to change your life, you want to go to another level, whether you're broke and you're trying to look for the breakthrough or you're at the top of your game and you operate from the state of madness like me, and you're just a psycho for learning. I am that coach that wants to push you hard. And so if you're ready for a breakthrough this year, go down, click on that link, fill out the information. It gives me permission to reach out to you. We're in a new era, right? And I always laugh at it. And I say, man, you give me the right to push you. I promise you, this coach is going to change your life. So go, click on that link. I love you guys. I'll reach out to myself, fill out your information, do it right now. And then let's get back to the video. All you have to do and you say, andy, dumb this down for me. Take the thing that people are already thinking that no one's talking about and say it first and say, but this is the reward. This is the great thing that everybody gets. And that's why the people buy it. You see, instead of saying, this is why we're the best. This is what we promised. This is our guarantee. And then it's but. And then you say it and makes people turn off. As you're studying right now, some of you guys, this may have gone right over your head. Some of you guys watching this, you're like, dude, I'm going to freaking use that. I'm going to tell you now how to apply what I just taught. I want you to take your product right now. I'm going to show you how to use this. And you're going to freaking owe me because I'm going to teach you how to use your product and what your company does, and I'm going to teach you how to make what I just made here positive statement, which is what you've been doing. Then a but and then a negative, and you're going to flip it. You're going to go negative, but, and then you're going to finish with the positive, and everybody's going to say yes. I want you to write down two things right now. Number one, what all does your company, right, like, give people what. What. What problem does your product solve? What result do people get when they buy your product? What result do they get? How does it feel? What do they get? You know, like, what does it solve? Write all that down. Are you ready? Now, on the other side, I want you to write down what are the inconveniences? What are the uncomfortable parts of doing this? What are the things that people have to go through? And then I want you to say this. Hey, look, it's. You may. You may feel this, you may have to go through that, and you may see this, but if you're okay with that, this is what you're going to get in return, and this is how your life's going to look, and that's how much money you're going to make, and this is how you're going to feel. And if you can frame it that way, I promise you, you'll become one of the most dangerous closers on planet Earth. One of the reasons why I wanted to make this video is that this is an advanced closing technique. And some of you guys, you always ask me, like, andy, teach me some advanced stuff. But if you're watching my channel for the first time right now, this right here is advanced. I have a lot of beginner stuff. This is something that I call a weapon, a tool in your toolbox, where whenever you're selling somebody something and you're trying to, like, sell them, why they should do it, and then they're hesitant. Ask questions like, what are you worried about? What's concerning you? What's stopping you? Let them answer it. But if they answer it, it's still not adding up. Then go into the negative and just say, hey, listen, I know that there's this, I know that there's that, and I know that this. But those things get you this, this, this, this, and this. And that's why you reached out today. And that'll be the last thing they feel. And I promise you, most of them will lock up and buy. So, guys, subscribe to the channel if you love sales. Subscribe to the channel if you love growing a big business, being an awesome person, and being an entrepreneur and being a leader. Closing deals. Subscribe to the channel. Make sure you send this video to a buddy right now that's in sales and sells and closes for a living. Also, I'd recommend probably watching it about 20 times until you're not confused anymore. Do the homework I just gave you at the end and write it down. And guess what? Put together a statement like the one that I did. Negative statement first, but finish with the positive statement. And then guess what? That first thing you say will always be devalued. Because after the. But that's the thing that's going to stand out. You're going to redirect the attention. Negative first, positive second. All they think about is the positive. And people buy when they're buying state. And it's in a positive state. I love you guys. I appreciate you. Have a blessed day. Make sure you subscribe to the channel. Keep watching the video. Set your notifications so you get every single time I drop a new video. And I'll see you in the next video. Let's go.

Andy Elliott's Elite Mindset Motivation and Sales Training: Episode Summary

Episode Title: I Tested 100 Sales Persuasion Tactics — This One Works EVERY Time

Release Date: May 13, 2025

Introduction

In this compelling episode of Andy Elliott's Elite Mindset Motivation and Sales Training, host Andy Elliott dives deep into the art of sales persuasion, unveiling a groundbreaking tactic he asserts outperforms 99 other methods. With his extensive experience in training salespeople globally, Andy promises to transform both novice and seasoned sales professionals' approaches to closing deals effectively.

The Core Persuasion Tactic: Leveraging Negatives to Enhance Trust and Belief

1. Using Negatives to Increase Belief in Your Product ([02:15])

Andy begins by challenging conventional sales techniques that focus solely on positive attributes. He emphasizes the importance of addressing the negative aspects of a product or service upfront. By doing so, sales professionals can:

Enhance Credibility: Acknowledging flaws or challenges demonstrates honesty.
Increase Customer Trust: Transparency breeds trust, making customers more receptive to the overall message.

Notable Quote:

"Use negatives to increase the belief in your product. I'm actually going to expose them and it's going to make everybody want to buy." — Andy Elliott [02:15]

2. Building Trust Through Integrity ([04:50])

Andy underscores that integrity is paramount in sales. Trust is the cornerstone of any successful transaction, and demonstrating integrity involves:

Being Authentic: Sharing both the pros and cons of what you're offering.
Establishing Rapport: When customers believe in you, they're more likely to engage and commit.

Notable Quote:

"If they like you, they'll listen to you. If they'll believe you, they'll buy from you." — Andy Elliott [04:50]

Implementing the Tactic: Positive and Negative Statements

1. Structuring Statements Effectively ([10:30])

Andy introduces a strategic way to structure sales pitches by flipping the traditional order of statements:

Traditional Approach: Positive statement followed by a negative ("This program is great, but it requires effort.")
Andy’s Approach: Negative statement followed by a positive ("This program requires effort, but it will lead to substantial financial gains.")

This reversal ensures that the positive outcome remains the focal point, leaving a lasting impression on the customer.

Notable Quote:

"The but is the key word. Only the greats know how to leverage a but." — Andy Elliott [10:30]

2. Practical Examples of the Technique ([15:45])

Andy provides concrete examples to illustrate his method:

Coaching Program Pitch:
- Traditional: "If you join today, you'll make a lot of money, but it will require hard work."
- Flipped: "It will require hard work to follow the training curriculum, but you'll make more money than you can count."
Car Sales Pitch:
- Traditional: Focuses on positive features with a "but" introduction.
- Flipped: Starts with the negatives (e.g., scratches, chips) followed by attractive financial incentives.

This technique ensures that despite initial concerns, the positive outcomes resonate more strongly with the customer.

Advanced Application: Controlling Attention and Enhancing Memorability

1. Directing Customer Focus ([20:10])

Andy explains that by presenting negatives first, sales professionals can control the narrative, ensuring that the positive aspects are more memorable. Since customers tend to remember the last parts of a conversation, ending on a high note increases the likelihood of a successful sale.

Notable Quote:

"If you can frame it that way, I promise you, you'll become one of the most dangerous closers on planet Earth." — Andy Elliott [20:10]

2. Making Negatives Stick ([25:00])

To further solidify this tactic, Andy advises making the negatives stand out in a positive context. This approach alleviates customer skepticism by showing transparency, thereby enhancing the overall trust and making the positive benefits more compelling.

Call to Action and Coaching Opportunities

Throughout the episode, Andy consistently encourages listeners to engage more deeply with his training programs. He provides actionable steps for those seeking personalized coaching, emphasizing the transformative potential of his methods for both personal and professional growth.

Notable Quote:

"If you're ready for a breakthrough this year, go down, click on that link, fill out the information. It gives me permission to reach out to you." — Andy Elliott [13:50]

Conclusion: Mastering the Art of Negative-Positive Framing

Andy Elliott wraps up by reinforcing the effectiveness of his negative-positive framing technique. By addressing potential objections upfront and concluding with compelling positive outcomes, sales professionals can significantly enhance their closing rates and build lasting customer relationships.

Final Takeaway:

"The last thing they got is the good news. So the decision they make will be based off the good news." — Andy Elliott [28:30]

Key Takeaways

Integrate Negatives to Boost Credibility: Being upfront about product flaws builds trust.
Leverage Integrity to Foster Trust: Authenticity is crucial in converting leads into customers.
Flip the Narrative: Start with negatives followed by positives to leave a lasting positive impression.
Control Customer Focus: Ensure the positive outcomes are what customers remember most.
Apply Consistently: Regular practice of this technique can make sales pitches more effective and ethically sound.

For sales professionals aiming to elevate their persuasion skills, Andy Elliott’s innovative approach offers a powerful tool to redefine their closing strategies and achieve unprecedented success.