Relationships are the KEY to WEALTH // Andy Elliott - Andy Elliott's Elite Mindset Motivation and Sales Training

Summary

Andy Elliott's Elite Mindset Motivation and Sales Training

Episode Summary: "Relationships are the KEY to WEALTH"

Release Date: January 22, 2025

In this compelling episode of "Andy Elliott's Elite Mindset Motivation and Sales Training," CEO Andy Elliott delves into the transformative power of building genuine relationships over mere transactional interactions. Targeted at sales professionals and entrepreneurs, Elliott emphasizes that cultivating meaningful connections is the cornerstone of sustainable wealth and long-term success.

1. The Relational vs. Transactional Paradigm

Key Insight: Transitioning from a transactional mindset to a relational approach is essential for enduring success in sales and business.

Andy begins the episode by highlighting a prevalent issue among salespeople—the "commission breath." He observes that many sales professionals are overly focused on making the sale rather than building lasting relationships.

"I've noticed a lot of salespeople, okay? And I'm not saying that you're a salesperson, but most salespeople, they have commission breath... They want to make the deal go down, but you can't really tell that they're even interested in you at all."
— Andy Elliott [03:45]

Relational Business as the New Currency:

Relationships Over Transactions: Building and nurturing relationships leads to more consistent income, greater resources, and enhanced personal satisfaction.
Long-Term Success: Transactional individuals may achieve short-term gains but often revert to their old ways, leading to financial instability.

"Relationships are the new way to wealth. Period. End of story."
— Andy Elliott [02:20]

2. The Secret to Winning: Building Genuine Connections

Authenticity Matters: People can discern genuine interest from superficial interactions. Authentic relationships foster trust and loyalty, which are invaluable in business.

"People can tell what your intentions are. People can tell where your heart is. People can tell if you're really going to be there afterwards and if you truly care."
— Andy Elliott [15:30]

Attachment Over Transaction:

Emotional Bonds: Creating emotional attachments ensures that clients and customers feel valued beyond the immediate transaction.
Recommendation and Referrals: Satisfied clients are more likely to refer others, expanding your network organically.

"If people like you and you can be close to them and you can make a relationship, you will get the transaction."
— Andy Elliott [09:10]

3. Practical Strategies for Building Relationships

Andy shares actionable tactics to cultivate and maintain meaningful relationships:

a. Consistent Communication:

Daily Outreach: Dedicate time each morning to send personalized messages to key contacts.

"Every morning I wake up and I think about five people that I want to send a nice text message to... I just tell them, hey, want to tell you thank you.”
— Andy Elliott [22:05]

b. Providing Value Without Expectations:

Generosity: Offer help or positive sentiments without expecting anything in return. This builds goodwill and trust.

"...I don't need anything from you. I just wanted to tell you to have a great day."
— Andy Elliott [22:45]

c. Going the Extra Mile:

Post-Sale Engagement: Continue to support and engage with clients even after the sale is completed to ensure lasting relationships.

"If you do this, you'll always be remembered."
— Andy Elliott [26:50]

4. Personal Anecdotes: Lessons from Real-Life Experiences

Andy shares personal stories to illustrate the impact of relational versus transactional approaches:

Lost Opportunities Due to Transactional Behavior:

Realtor Example: Andy recounts an encounter where a realtor who was solely transactional failed to maintain the relationship, resulting in lost business opportunities.

"He did a deal with us, he gave us his card, but that doesn't mean that we were going to buy the next 10 houses off of them... he didn't make a relationship with us."
— Andy Elliott [30:15]

Success Through Relationships:

Tommy's Transformation: Highlighting the success of his trainee, Tommy, who embraced relational selling through The Elliott Training Academy, demonstrating significant improvements in his sales performance and personal growth.

"If you're ready to change your life, download my now."
— Andy Elliott [18:25]

5. The Cost of Neglecting Relationships

Financial Implications:

Missed Revenue: Failing to build relationships can lead to substantial financial losses due to the lack of repeat business and referrals.
Competitive Disadvantage: In a market where relational businesses thrive, transactional competitors are left behind.

"How much money is it costing you, not making relationships?"
— Andy Elliott [32:40]

Scalability Issues:

Growth Limitations: Without a strong relational foundation, scaling your business becomes challenging, hindering long-term growth and success.

"...if you don't make time for it, you're never going to scale, you're never going to grow, and you can never get to the next level."
— Andy Elliott [33:15]

6. Conclusion: Embracing the Relational Approach for Wealth

Andy wraps up the episode by reaffirming the necessity of prioritizing relationships in business. He encourages listeners to adopt a relational mindset to unlock new levels of wealth, opportunity, and personal fulfillment.

"Let the amateurs be transactional. We're going to go build the best relationships in the world."
— Andy Elliott [35:00]

Final Call to Action:

Join the Movement: Andy invites listeners ready to transform their lives and businesses to engage with The Elliott Group's training programs.

Key Takeaways:

Prioritize Relationships: Focus on building and nurturing genuine connections rather than solely chasing sales.
Authenticity Builds Trust: Authentic interactions lead to lasting loyalty and referrals.
Consistent Engagement: Regular, meaningful communication fosters strong relational bonds.
Go Beyond Transactions: Provide ongoing support and value to ensure clients remember and trust you.
Long-Term Success: Embracing a relational approach paves the way for sustained wealth and business growth.

By shifting from a transactional to a relational approach, Andy Elliott demonstrates how fostering meaningful relationships can be the key to unlocking substantial and enduring wealth. This episode serves as a powerful reminder that in today's business landscape, relationships truly are the new currency.

Transcript

A (0:00)

Foreign guys. So this is going to be a video to wrap up this chapter. This is going to be on being relational, not transactional. And I need you to understand this, okay? I've noticed a lot of salespeople, okay? And I'm not saying that you're a salesperson, but most salespeople, they have commission breath, okay? You can smell the sell. You can tell that they want a commission, you can tell that they're transactional, you can tell that they want to make the deal go down, but you can't really tell that they're even interested in you at all, okay? This is the secret to winning. So I want you to write this down. Relationships are the new way to wealth. Period. End of story. If we killed this now, and that was the only thing you had to remember, it would be the more and the better relationships that you can have with people. The more money you're going to make, the more resources you have and the happier you will be, okay? The more highly people will think about you and the more opportunities that will open up for you. People will think about you more often, you will be recommended more often, you'll be referred more people more often. And just I think your life's going to be magical. Now, people that don't understand this and they're transactional, they don't make it, they make it for a couple years, but usually they end up going back to where they started and they're broke again. So I want you to remember this. The transactional salesperson, the transactional person, the person that like doesn't really care about relationships. Somebody that's always trying to take something from people but that's never really trying to give anything in return. Those people never make it. They don't make it long term. They never build anything big. They never can retain customers, they never can build a team. They always struggle and have issues because people can tell. It's always take, take, take. Alright? So I need you to understand that relational business is the new business relations are the new currency relationships. That new currency that can come into your life will literally come from you out, carrying everybody, caring a little bit more and making sure that all the people that you interact with can tell that they're important, can tell that they're significant and can tell that you see them as somebody that matters. Okay? Now I want you to think about that. Watch this video a hundred times, this simple video that talks about what a relationship will do and how much money it'll make you, what kind of doors it will open for you. And what kind of rooms that it can get you in and how people will talk about you when you're not around just because you're interested in relationships more than transactions. Now, when people like you, well, we know that people buy from people that remind them of their friends. So if people like you and you can be close to them and you can make a relationship, won't you get the transaction? Absolutely. But go for the transaction without the relationship. Listen, being kind and nice isn't enough. You must make sure that you're so great at making connections with people that people create something that's called attachment. Stop getting distracted. Are you ready to turn your annual income into your monthly income? If you want to make more money in 2025 than ever before, you want to recreate your life, you want to put a financial fence around your family, you're ready to change. You got to be like my boy Tommy here. He's training on the Elliot Training Academy. Listen, it takes a couple things. Number one, life coaching, leadership training. The quality of your life will always come down to the level of your leadership. So the life that you have now is because the leader that you are, it's time to change. If you're ready to change your life. Download my now. You want people to become attached to you that be like, dude, I want to freaking adopt this guy. I love him. This is amazing. Like, man, I want him to ride home with us. This guy's going to be a part of our family. We want to invite you to dinner. Matter of fact, one of the things that I've always loved to do is do such a good job that no matter who it is, always wants to become my friend. And even though they do business with me, they want to invite me to dinner, which means they want to be around me more often and longer. Do you get that? Most people that are transactional, you want to get them out of your hair as fast as possible. So I need you guys to remember that transactional people are just going out of style. Transactional businesses, they're getting smoked by people that are relational. I want you to understand the relationship business is something that everybody hears. Everybody says, but nobody does. I want you to become the most best relationship keeper there is out there, the most amazing relationship maker that there is out there. And then I also want you to understand that people can tell what your intentions are. People can tell where your heart is. People can tell when you really care. People can tell if you're in this to get this delivery done or get this thing sold or get the sign up handled, or they can tell if you're really going to be there afterwards and if you truly care. So before the sell, these are things that are obviously relevant to get the first time sell, after the sell or after the first time you meet, what must you continue to do to keep that relationship? I'm going to let you in on one trick. So every morning I wake up and I think about five people that I want to send a nice text message to. A couple sentences, and I fire away. And I just tell them, hey, want to tell you thank you. And I always say, I don't need anything from you. I just wanted to tell you to have a great day. There's no need to respond. Just wanted to tell you if you need anything, I'm here. But have a blessed day and I hope you and your family are doing amazing. I told them I don't need anything from them and I don't even need them to respond. You know what, they automatically do, Always respond. And they say, thank you so much. That meant everything to us. I appreciate you. Did I ask them for anything? No. And this is what you need to do. So if you want to kill it before the sale, make sure the relationship part is really built in. Make sure they can really feel what your standard of doing business with someone is and the way that you operate with customers like them or people. And then also make sure that after the sale, you're doing something special and going the extra mile, because if you do, no one else is. So if you do this, you'll always be remembered. And remember, out of sight, out of mind. My wife just bought two houses. She bought two real estate properties this last week. And I ran into a guy at the gym that sold us a house two years ago. Okay, this is funny. He walks by, he goes, hey, man, what's going on? What are you doing? I said, nah, man, we've been crazy. I said, man, I said, jack, you just bought two houses last week right over here. He goes, why didn't you call me? I'm your realtor. I said, I ain't seen you in two years, man. He goes, what do you mean? I'm not. I want to bother you. Oh, you just want me to call you when I want to give you money? Well, no, that's not it. I thought we were friends. We are friends, but I do business with people that stay in front of me and remind me that if I need something that I need to let them know. I've got 50 other realtor buddies that are coming in front of my face every single day that are dropping by, Coffee at the office, coming by here, throwing donuts to my guys, bringing protein shakes by. And they're actively in front of our face. So when something happens, we remember to reach out to them. I said, bro, you ain't hit me up in two years. I said, out of sight, out of mind. I said, there's been 50 other guys that have came in. And the relationship he didn't build, he was transactional. He did a deal with us, he gave us his card, but that doesn't mean that we were going to buy the next 10 houses off of them. He would have had to build a relationship to get that business, and he didn't do it. And if you take the prices of these homes, he missed out on a lot of money. We weren't even thinking about calling him at the time because he wasn't on the forefront of my mind because he didn't make a relationship with us. I need you guys to understand this. How much money is it costing you, not making relationships? How much money is it costing you running to the next cell, being transactional and forgetting about making the relationships that a lot of people say they don't have time for? Well, if you don't make time for it, you're never going to scale, you're never going to grow, and you can never get to the next level. So, guys, relations are key. That's the new currency. I love you guys. Let the amateurs be transactional. We're going to go build the best relationships in the world. If you're ready to change your life, download now.