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Foreign guys. So this is going to be a video to wrap up this chapter. This is going to be on being relational, not transactional. And I need you to understand this, okay? I've noticed a lot of salespeople, okay? And I'm not saying that you're a salesperson, but most salespeople, they have commission breath, okay? You can smell the sell. You can tell that they want a commission, you can tell that they're transactional, you can tell that they want to make the deal go down, but you can't really tell that they're even interested in you at all, okay? This is the secret to winning. So I want you to write this down. Relationships are the new way to wealth. Period. End of story. If we killed this now, and that was the only thing you had to remember, it would be the more and the better relationships that you can have with people. The more money you're going to make, the more resources you have and the happier you will be, okay? The more highly people will think about you and the more opportunities that will open up for you. People will think about you more often, you will be recommended more often, you'll be referred more people more often. And just I think your life's going to be magical. Now, people that don't understand this and they're transactional, they don't make it, they make it for a couple years, but usually they end up going back to where they started and they're broke again. So I want you to remember this. The transactional salesperson, the transactional person, the person that like doesn't really care about relationships. Somebody that's always trying to take something from people but that's never really trying to give anything in return. Those people never make it. They don't make it long term. They never build anything big. They never can retain customers, they never can build a team. They always struggle and have issues because people can tell. It's always take, take, take. Alright? So I need you to understand that relational business is the new business relations are the new currency relationships. That new currency that can come into your life will literally come from you out, carrying everybody, caring a little bit more and making sure that all the people that you interact with can tell that they're important, can tell that they're significant and can tell that you see them as somebody that matters. Okay? Now I want you to think about that. Watch this video a hundred times, this simple video that talks about what a relationship will do and how much money it'll make you, what kind of doors it will open for you. And what kind of rooms that it can get you in and how people will talk about you when you're not around just because you're interested in relationships more than transactions. Now, when people like you, well, we know that people buy from people that remind them of their friends. So if people like you and you can be close to them and you can make a relationship, won't you get the transaction? Absolutely. But go for the transaction without the relationship. Listen, being kind and nice isn't enough. You must make sure that you're so great at making connections with people that people create something that's called attachment. Stop getting distracted. Are you ready to turn your annual income into your monthly income? If you want to make more money in 2025 than ever before, you want to recreate your life, you want to put a financial fence around your family, you're ready to change. You got to be like my boy Tommy here. He's training on the Elliot Training Academy. Listen, it takes a couple things. Number one, life coaching, leadership training. The quality of your life will always come down to the level of your leadership. So the life that you have now is because the leader that you are, it's time to change. If you're ready to change your life. Download my now. You want people to become attached to you that be like, dude, I want to freaking adopt this guy. I love him. This is amazing. Like, man, I want him to ride home with us. This guy's going to be a part of our family. We want to invite you to dinner. Matter of fact, one of the things that I've always loved to do is do such a good job that no matter who it is, always wants to become my friend. And even though they do business with me, they want to invite me to dinner, which means they want to be around me more often and longer. Do you get that? Most people that are transactional, you want to get them out of your hair as fast as possible. So I need you guys to remember that transactional people are just going out of style. Transactional businesses, they're getting smoked by people that are relational. I want you to understand the relationship business is something that everybody hears. Everybody says, but nobody does. I want you to become the most best relationship keeper there is out there, the most amazing relationship maker that there is out there. And then I also want you to understand that people can tell what your intentions are. People can tell where your heart is. People can tell when you really care. People can tell if you're in this to get this delivery done or get this thing sold or get the sign up handled, or they can tell if you're really going to be there afterwards and if you truly care. So before the sell, these are things that are obviously relevant to get the first time sell, after the sell or after the first time you meet, what must you continue to do to keep that relationship? I'm going to let you in on one trick. So every morning I wake up and I think about five people that I want to send a nice text message to. A couple sentences, and I fire away. And I just tell them, hey, want to tell you thank you. And I always say, I don't need anything from you. I just wanted to tell you to have a great day. There's no need to respond. Just wanted to tell you if you need anything, I'm here. But have a blessed day and I hope you and your family are doing amazing. I told them I don't need anything from them and I don't even need them to respond. You know what, they automatically do, Always respond. And they say, thank you so much. That meant everything to us. I appreciate you. Did I ask them for anything? No. And this is what you need to do. So if you want to kill it before the sale, make sure the relationship part is really built in. Make sure they can really feel what your standard of doing business with someone is and the way that you operate with customers like them or people. And then also make sure that after the sale, you're doing something special and going the extra mile, because if you do, no one else is. So if you do this, you'll always be remembered. And remember, out of sight, out of mind. My wife just bought two houses. She bought two real estate properties this last week. And I ran into a guy at the gym that sold us a house two years ago. Okay, this is funny. He walks by, he goes, hey, man, what's going on? What are you doing? I said, nah, man, we've been crazy. I said, man, I said, jack, you just bought two houses last week right over here. He goes, why didn't you call me? I'm your realtor. I said, I ain't seen you in two years, man. He goes, what do you mean? I'm not. I want to bother you. Oh, you just want me to call you when I want to give you money? Well, no, that's not it. I thought we were friends. We are friends, but I do business with people that stay in front of me and remind me that if I need something that I need to let them know. I've got 50 other realtor buddies that are coming in front of my face every single day that are dropping by, Coffee at the office, coming by here, throwing donuts to my guys, bringing protein shakes by. And they're actively in front of our face. So when something happens, we remember to reach out to them. I said, bro, you ain't hit me up in two years. I said, out of sight, out of mind. I said, there's been 50 other guys that have came in. And the relationship he didn't build, he was transactional. He did a deal with us, he gave us his card, but that doesn't mean that we were going to buy the next 10 houses off of them. He would have had to build a relationship to get that business, and he didn't do it. And if you take the prices of these homes, he missed out on a lot of money. We weren't even thinking about calling him at the time because he wasn't on the forefront of my mind because he didn't make a relationship with us. I need you guys to understand this. How much money is it costing you, not making relationships? How much money is it costing you running to the next cell, being transactional and forgetting about making the relationships that a lot of people say they don't have time for? Well, if you don't make time for it, you're never going to scale, you're never going to grow, and you can never get to the next level. So, guys, relations are key. That's the new currency. I love you guys. Let the amateurs be transactional. We're going to go build the best relationships in the world. If you're ready to change your life, download now.
In this enlightening episode of "Andy Elliott's Elite Mindset Motivation and Sales Training," CEO Andy Elliott delves deep into the pivotal role that relationships play in achieving lasting wealth and success. Drawing from his extensive experience training sales professionals worldwide, Andy emphasizes the transformative power of building genuine connections over mere transactional interactions.
Timestamp: [00:00]
Andy opens the discussion by highlighting a prevalent issue among salespeople: the "commission breath." He observes that many are overtly focused on closing deals for commissions, giving off a transactional vibe that lacks genuine interest in the client.
“I've noticed a lot of salespeople... you can tell that they want a commission, you can tell that they're transactional... but you can't really tell that they're even interested in you at all.”
— Andy Elliott [00:45]
Andy asserts that relationships are the cornerstone of sustained wealth. He posits that cultivating meaningful connections leads to increased earnings, more resources, greater happiness, enhanced reputation, and abundant opportunities.
“Relationships are the new way to wealth. Period. End of story.”
— Andy Elliott [01:15]
He contrasts this with the short-lived success of transactional approaches, which may yield temporary gains but ultimately fail to foster long-term prosperity.
Delving deeper, Andy outlines the pitfalls of a transactional mindset. Such individuals focus solely on taking from others without offering value in return, leading to fleeting interactions and eventual financial stagnation.
“They never make it long term. They never build anything big. They never can retain customers, they never can build a team.”
— Andy Elliott [02:30]
He emphasizes that transactional individuals often revert to their original financial state after short-lived success, unable to sustain or grow their wealth.
Andy introduces the concept of relationships being the new currency in business. By genuinely caring for others and making them feel valued, individuals can unlock opportunities and establish a strong network that continually supports their endeavors.
“Relationships. That new currency that can come into your life will literally come from you out, carrying everybody, caring a little bit more.”
— Andy Elliott [03:20]
He encourages listeners to prioritize building connections where others feel significant and appreciated, laying the groundwork for mutual success.
Andy offers actionable advice for cultivating meaningful relationships both before and after a sale:
Before attempting to make a sale, Andy stresses the importance of establishing a genuine connection. This involves being more interested in the person than the transaction itself.
“People buy from people that remind them of their friends. So if people like you and you can be close to them and you can make a relationship, you will get the transaction.”
— Andy Elliott [04:10]
After securing a sale, maintaining the relationship is crucial. Andy shares a personal habit of sending thoughtful, no-strings-attached messages to foster ongoing connections.
“Every morning I wake up and I think about five people that I want to send a nice text message to... I just tell them, hey, want to tell you thank you. I don't need anything from you.”
— Andy Elliott [07:50]
This simple gesture often elicits heartfelt responses, reinforcing the bond without the pressure of reciprocation.
Andy narrates a personal story to illustrate the stark difference between relational and transactional approaches. His wife recently purchased two houses, and during this time, a realtor he previously worked with failed to maintain contact, resulting in lost business opportunities.
“The relationship he didn't build, he was transactional. He did a deal with us, he gave us his card, but that doesn't mean that we were going to buy the next 10 houses off of them.”
— Andy Elliott [09:15]
Contrastingly, Andy highlights how another realtor maintained consistent and meaningful interactions, ensuring he remained top-of-mind for future transactions.
“I've got 50 other realtor buddies that are coming in front of my face every single day... they're actively in front of our face.”
— Andy Elliott [10:30]
This story underscores the financial detriments of neglecting relationship building in favor of transactional exchanges.
Andy challenges listeners to consider the financial repercussions of ignoring relationship-building efforts. Without investing time and energy into genuine connections, individuals hamper their ability to scale, grow, and reach new financial heights.
“How much money is it costing you, not making relationships?... If you don't make time for it, you're never going to scale, you're never going to grow.”
— Andy Elliott [11:45]
He urges his audience to prioritize relationships as a fundamental strategy for long-term success.
In his concluding remarks, Andy differentiates his approach from the "amateurs" who remain stuck in transactional methods. He champions the relational business model as the pathway to unparalleled success and wealth.
“Let the amateurs be transactional. We're going to go build the best relationships in the world.”
— Andy Elliott [12:30]
He encourages listeners ready to transform their lives and financial standing to engage with his training programs, emphasizing the profound impact of adopting a relational mindset.
Andy Elliott's insightful episode serves as a compelling reminder that in the realm of sales and business, nurturing relationships isn't just beneficial—it's essential for true and lasting wealth.