Sales Training // 12 Deadly Skills To Master // Andy Elliott

Summary

Podcast Summary: Andy Elliott's Elite Mindset Motivation and Sales Training

Episode Title: Sales Training // 12 Deadly Skills To Master
Host: Andy Elliott
Release Date: February 5, 2025

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Introduction

In this compelling episode of Andy Elliott's Elite Mindset Motivation and Sales Training, CEO Andy Elliott delves deep into the 12 deadly skills every salesperson must master to excel in the competitive world of sales. Drawing from his extensive experience in training sales professionals worldwide, Andy offers actionable insights, powerful motivation, and practical techniques to transform both novices and seasoned salespeople alike.

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1. Mastering the Stranger

Andy emphasizes the foundational importance of building relationships in sales. He asserts that the ability to connect with a stranger is pivotal for success.

"If you're in sales, you have to have relationships. If you want money, where does money come from? People."
— Andy Elliott [00:00]

He challenges listeners to assess their skills in approaching new people, shaking hands, and making a lasting first impression within 30 seconds. According to Andy, mastering these initial interactions can significantly accelerate one's sales career.

"Imagine making a best friend within 30 seconds. How good are you at that?"
— Andy Elliott [00:00]

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2. Excellence in Image and Presence

Andy underscores the critical role of personal image in sales. He believes that how salespeople present themselves can either attract or repel potential clients.

"Your image is everything. Whether it's gym clothes image, whether it's business image."
— Andy Elliott [04:49]

He advises maintaining a clean, professional appearance, emphasizing grooming, attire, and overall presentation. Andy shares his personal commitment to keeping himself in shape to enhance his appearance, setting an example for his team.

"I'm ugly. That's why I get in better shape. So I don't look as ugly."
— Andy Elliott [04:49]

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3. Delusional Belief and Unyielding Persistence

A cornerstone of Andy's training is fostering a unshakable belief in one's abilities. He encourages salespeople to enter every deal with the mindset that they will succeed, regardless of the obstacles.

"You have to go into it knowing that no one will beat me. No matter what, we're going to win this."
— Andy Elliott [04:17]

Andy shares anecdotes illustrating the importance of persistence and breaking the spirit of competitors through superior performance and unwavering confidence.

"Be so good at what you do. Show them that nothing bothers you. It will break their spirit, and they'll give in to you."
— Andy Elliott [04:17]

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4. Voice, Tonality, and Body Language

Andy delves into the nuances of effective communication, highlighting how voice modulation and body language can influence sales outcomes.

"Voice tonality will always save you."
— Andy Elliott [04:49]

He advises varying the pitch and speed of speech to keep interactions engaging and to maintain control during conversations. Additionally, Andy stresses the importance of body posture and eye contact, portraying authority and establishing trust.

"Eye contact is everything. Make sure that you look at people as if you're the greatest in the world, and they're the most important person to you in your life."
— Andy Elliott [05:04]

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5. Leadership and Team Building

Andy highlights that modern sales success isn't achieved in isolation; it requires leadership and the ability to build and cultivate a strong team.

"A team can't be beat. When I started my company, I knew there would be nobody if I didn't have a team."
— Andy Elliott [05:04]

He draws parallels between his team dynamics and military brotherhoods, emphasizing loyalty, mutual support, and collective strength as key elements of a successful sales team.

"If you can create the leadership part and you can learn how to build a team, you guys can do anything."
— Andy Elliott [05:04]

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6. Rate of Speech and Presenting

Andy discusses the strategic use of speech rate during presentations and negotiations. By controlling the pace, salespeople can manage the flow of conversation and prevent interruptions that may derail the sales process.

"Rate of speech. You'll notice I speak very fast a lot of the times because I want to keep moving. I don't allow people to interrupt me."
— Andy Elliott [04:49]

He emphasizes the importance of being dynamic and adaptable in presentation styles to maintain the audience's interest and steer the conversation towards successful closures.

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7. Persistence Before the Close

Andy defines the sales process as what happens before the closing, underscoring that preparation and presentation are critical to achieving successful deals.

"Sales is what happens before the close. Once the presentation comes out and numbers are on the table, that's when closing happens."
— Andy Elliott [04:49]

He advises focusing on building value and addressing client needs throughout the sales journey to facilitate a smooth and effective closing phase.

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8. Leadership Without Titles

Andy inspires listeners to adopt a leadership mindset even without formal titles or positions. He believes that true leadership is demonstrated through actions and the ability to influence and guide others.

"Every one of you, right now, you don't need a title. You're going to be a leader."
— Andy Elliott [05:04]

By encouraging salespeople to take initiative and embody leadership qualities, Andy fosters an environment where every team member feels empowered to contribute and excel.

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9. Building a Resilient Team

Emphasizing the power of a united team, Andy shares his strategy for assembling a resilient and supportive sales force. He prioritizes finding individuals who seek brotherhood and loyalty, essential traits for maintaining a cohesive and effective team.

"You got to find people who want a brotherhood, who want to have an army, who want to have a team."
— Andy Elliott [05:04]

Andy believes that a strong team dynamic can overcome individual shortcomings and create a unified front that is unbeatable in the marketplace.

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10. Call to Action and Mentorship

Throughout the episode, Andy actively encourages listeners to take proactive steps towards personal and professional growth. He offers mentorship and coaching for those serious about elevating their sales game.

"If you're serious about kicking some ass, going to the new level, recreating the next version of yourself, I'm your guy. Let's kill it."
— Andy Elliott [04:17]

In the episode's closing, Andy invites listeners to connect with him directly for one-on-one coaching, emphasizing his commitment to helping others achieve their sales goals.

"Click on the link, enter your information, and I'll reach out to you in the next 24 hours."
— Andy Elliott [09:42]

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Conclusion

Andy Elliott's episode, Sales Training // 12 Deadly Skills To Master, serves as a masterclass in sales excellence. By covering essential topics such as relationship building, personal image, persistent mindset, effective communication, leadership, and team dynamics, Andy equips sales professionals with the tools needed to thrive. His passionate delivery, coupled with practical advice and motivational insights, ensures that listeners are not only inspired but also empowered to transform their sales strategies and achieve unparalleled success.

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Notable Quotes:

1. "If you're in sales, you have to have relationships. If you want money, where does money come from? People."
   — Andy Elliott [00:00]

2. "Your image is everything. Whether it's gym clothes image, whether it's business image."
   — Andy Elliott [04:49]

3. "You have to go into it knowing that no one will beat me. No matter what, we're going to win this."
   — Andy Elliott [04:17]

4. "Voice tonality will always save you."
   — Andy Elliott [04:49]

5. "A team can't be beat. When I started my company, I knew there would be nobody if I didn't have a team."
   — Andy Elliott [05:04]

6. "Sales is what happens before the close. Once the presentation comes out and numbers are on the table, that's when closing happens."
   — Andy Elliott [04:49]

7. "Every one of you, right now, you don't need a title. You're going to be a leader."
   — Andy Elliott [05:04]

8. "Click on the link, enter your information, and I'll reach out to you in the next 24 hours."
   — Andy Elliott [09:42]

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This episode is a must-listen for anyone serious about elevating their sales skills and mindset. Andy Elliott not only shares his wealth of knowledge but also commits to guiding listeners on their journey to becoming elite sales professionals.

Transcript

[A]

I'll shave 20 years off your life that you would have off those of you who pay attention. You could do more in three lifetimes. Most people could do three lifetimes in the next three months. I am a person. I built my company and my brand off battle testing. I love face to face interaction. I love it. I like to look in someone eyes when I tell them no. I like to see people get triggered. I love that stuff because to me, that's where people grow and push through. Now this is the most important skills. This I will tell you will change everything. If you can just. Hey. And I would like, and I'm giving you an example where you do this. I'd be like, I'd write these things down or take the picture and I would literally do 1 to 10. Okay, 1 to 10. Master a stranger. How good are you at walking up to somebody, shaking their hand, making a best friend within 30 seconds? Like for real. Because a lot of people aren't good at this. Okay, listen, if you're in sales, you have to have relationships. If you want money, where do money come from? People. And where do people need relationships and how you build relationships by shaking a hand and introducing yourself. I want people that aren't afraid. I want people that believe in themselves. Hey, if you're going to bring something to the table, do I got to believe what you have is good for me, dude? Do I got to like you, dude? Listen, you can be a savage, you can be the craziest person, but you must still be able to master a stranger and love people. Sell like a lion, act like a lamb. You can be a lion, you can be a killer, but you roll like a lamb. Nobody needs to know how good you are, okay? Nobody knows what a sniper looks like. If there's a hundred people sitting there and they're like, well, pick which one's a sniper. You don't know until they fire the shot. Okay? Like, that's why we train. We train because it's like people can't tell what's going on, but they know. You guys look in here and some of you are like, hey, pick a friend. Would you pick a friend that believed in themselves or pick a friend that had their head down, wasn't talking to anybody. You'd pick a friend? If I was like, hey guys, we're going to go sell whatever you have and open a business. What would a lot of you guys do? You look for the person in the room who's in here shaking everybody's hands, who's happy, who's talking to people who's got energy. Have y'all seen my team, dude? My team had to learn or had to be able to master a stranger when I met them. Dude, listen, that's what we do for a living. What do you guys do? Meet people every day, right? Some of you, you stick to yourself. As cool as that is, this is the most deadliest skill that I learned. The ability to master a stranger. Alright, speaking, you guys are all public speakers. Every one of you, you speak for a living. Some of you in here, the way that you talk, I'm uninterested. You guys have to be interesting. You guys, when you speak, you gotta sound attractive, okay? You're not turning me on, you know what I'm saying? I'm just being for real. Like, you gotta learn how to speak. Okay? Image. Some of you in here, you look like shit. Hey, listen to me. I can't change if you're ugly or not, okay? I'm ugly. That's why I get in better shape. So I don't look as ugly. But dude, listen to me. Dress nicer, take care of yourself, you know what I'm saying? Like shave your face, get the out of your eyes, you know, keep a clean haircut. I want some of you guys got outgrown hair. I would never go to an event or never go anywhere. My hair all grown out. Like that'd be weird. Like, like, no, like some of you guys, you need to stay on your A game at all times. Your image is everything. Whether it's gym clothes image, whether it's business image. Dude, I don't give a man, like, like, don't you feel good when you look good? Guys, come on, man. Some of you guys don't give a about your image, man. You got to get that up. Delusional belief. That means this whatever I say is going to happen is going to happen. He did a push up contest last night. There were some people that stayed in the game way longer than they should have. Okay. Which, no, I'm glad, but it's like sometimes you're like, man, some of these guys are crazy. Well, guess what? That's good. But he was like, I'm still not going to quit because they're better than I thought they were. That's like saying this guy's better at negotiating than I thought he was going to be. I'm still shutting his ass down. It's not an option. I'm not going to lose. Okay? But you got to go into it knowing that no one will beat me. No Matter what, we're going to win this. Oh, but there's 3,000 of them. Who gives a. There's three. There's three of us, and we're the best. So who gives a F. And by the way, break their spirit. Be so good at what you do. Show them that nothing bother. That doesn't bother. It will break their spirit, and they'll give in to you. Super important.

[B]

Guys, if you're watching this video right now and you're like, andy, I'm not built like that. Bullshit. Yes, you are. You got to train. That's the way it works. Train or complain. It's your choice, okay? Every day I train the greatest in the world. You know what I mean? Are you ready to kick some ass and build your legacy and make history? If you are, in the descript box below on this YouTube video, there's going to be a link. You click on it, enter your phone number, email, full name, and I will personally reach out to you in the next 24 hours. If you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy. Let's kill it.

[A]

Voice, tonality, the way you speak, your words. Guys, listen. Bring it down, bring it back up. Bring it down, bring it back up. You know, when there's a time to strike, when there's a time to move in, when. When there's a time to increase the state because tension's coming into the deal, right?

[B]

Tonality will always save you.

[A]

Body posture. Listen. Super important. If you want to be the authority, look like it. Okay? Okay. Right here. Body posture, body language, same thing. Eye contact. Most of you, you shake my hand, you won't even look at me in the eye. I'm not better than you, and no one's better than you. If they're a doctor and they got a Ferrari, who gives a. I don't care. Some of you guys walk up to your house and sell solar, and you're like, man, this guy's got a $10 million house. Who gives a. He breathes just like you. Doesn't matter. Well, this guy's a black belt. Who gives a fuck? He can get knocked out just like you. Like, it doesn't matter. You know what I'm saying? Like, I'm just making a point. Okay, guys, like, eye contact is everything. Guys, make sure that you look at people as if you're the greatest in the world, and they're the most important person to you in your life. And your eyes tell me everything. Your eyes Are the window to the soul. Rate of speech. You'll notice I speak very fast a lot of the times because I want to keep moving. When I keep moving, I don't allow people to interrupt me. Why? And not that I want them to interrupt because a lot of people don't know what they want to say and it confuses mind does nothing and they'll say something that confuses them. So I just keep pushing through. Bump, bump, bump, bump, bump. Hey, I appreciate you. Any questions? Cool. Let's keep rolling. We're going to do this. This is something that's important to you. We're going to take care of this today. This is super easy. This is how this works. Rate of speech. Slow it down, speed it up. Presenting. I already told you guys, it's deadly. We're going to do after lunch sells sales is what happens before the close. Once the presentation comes out and numbers are on the table, that's when closing happens. Because there's numbers, there's money. That's closing. Leadership. Every one of you, right now, you don't need a title. You're going to be a leader. These are the things you must master. These are things we're going to cover all day. Lastly, team building. An individual can be beat, but a team can't be beat. When I started my company, as cool as I thought I was and as great as I thought I was going to be, I knew that would be nobody if I didn't have a team. And I knew it. And I knew that there was a bunch of people out there also that were going to be nobody if they didn't find a team. So I actively went out there looking for people who wanted a brotherhood, who wanted an army, who wanted a team. And people always say, are you guys in military? No, we're not. But we watch the way they run and. And it's very attractive. We watch the way they have each other's back. And it's very attractive. It's totally different than the way this operates. And that's why a lot of people that have PTSD when they come back from war. Because when you come back to nobody giving a F to where these people there would die for each other. It's just weird, right? It may not even be what they saw. It's just the love that they had and the loyalty they had there versus what we get out here. Does that make sense? And I wasn't in a discernment, but I think that that's the deal and I think so us telling you guys today I think there's a lot of people that will give you more than they've given anybody if you'll raise your standards and you'll become high and welcome in people like you. Hey, you're like me. You want to grow. You want to be around good people. You want to be fired up. You want to sell. You want to be loyal. You never want to have betrayal in your life again. Me too. Damn, man. Maybe we can create a pack. We'll start with two of us and Monday we'll maybe have 200. Who knows? But whatever it goes to, I know me and you will never each other over, dude. If you can create the leadership part and you can learn how to build a team, you guys can do anything. Money is not even like you'll have more money than you know what to do with because everybody's attracted to a team. A lot of you. The reason why you're here is because you love my team. You may love me, but if I didn't have a team, you wouldn't be hearing me. Because you guys all want a team. You guys all want a team. If you're a salesperson right now and you don't have a team, you will have one one day. The sooner you become the leader, the more you start pretending like you're the leader, the sooner that you'll have that team. Time and experience means nothing. And age means nothing. I know some 20 year olds in this room that have teams. Okay? So that's our goal. Our goal is to get you where you want to go faster. Our goal is to compress time frames. Some of you today, if you pay attention, I'll shave 20 years off your life that you would have off those of you who pay attention. You could do more in three lifetime. Most people could do in three lifetimes in the next three months.

[B]

Hey guys. Looks like you made it to the end of the video. You're the true 0001 percenters. Look, I know 1 percenters that can make it halfway through the video. But making it all the way through, you guys are the best. Now here's what I'd like to do. Number one, I want to get closer to you. The fact that you made it all the way through the video, you're like, man, dude, I want to roll with this guy. Okay? So I need to connect with you down below. There's a description box on this YouTube video.

[A]

There's a link.

[B]

It says coach with me one on one.

[A]

Okay?

[B]

If you'll go and you'll enter your information, I'LL reach out to you in the next 24 hours. You can tell me what you need, help with, what your goals are, and we will crush it together. I would love to help you guys go to the next level in life. You can tell I'm changing my life really fast, and I know that you guys want the same thing. I'd love to go with you on that journey. So right now, if you'd like to partner with me, team with me, if you want me to help coach you and push you. Everybody needs a coach, a higher level of accountability to go to the next level. Go to the description box below. Click on the link, fill out your information. I'll talk to you in the next 24 hours.

[A]

Let's kill it.