Sales Training // 12 Deadly Skills To Master // Andy Elliott - Andy Elliott's Elite Mindset Motivation and Sales Training

Summary

Podcast Summary: Andy Elliott's Elite Mindset Motivation and Sales Training

Episode Title: Sales Training // 12 Deadly Skills To Master
Host: Andy Elliott
Release Date: February 5, 2025

Introduction

In this compelling episode of Andy Elliott's Elite Mindset Motivation and Sales Training, CEO Andy Elliott delves deep into the 12 deadly skills every salesperson must master to excel in the competitive world of sales. Drawing from his extensive experience in training sales professionals worldwide, Andy offers actionable insights, powerful motivation, and practical techniques to transform both novices and seasoned salespeople alike.

1. Mastering the Stranger

Andy emphasizes the foundational importance of building relationships in sales. He asserts that the ability to connect with a stranger is pivotal for success.

"If you're in sales, you have to have relationships. If you want money, where does money come from? People."
— Andy Elliott [00:00]

He challenges listeners to assess their skills in approaching new people, shaking hands, and making a lasting first impression within 30 seconds. According to Andy, mastering these initial interactions can significantly accelerate one's sales career.

"Imagine making a best friend within 30 seconds. How good are you at that?"
— Andy Elliott [00:00]

2. Excellence in Image and Presence

Andy underscores the critical role of personal image in sales. He believes that how salespeople present themselves can either attract or repel potential clients.

"Your image is everything. Whether it's gym clothes image, whether it's business image."
— Andy Elliott [04:49]

He advises maintaining a clean, professional appearance, emphasizing grooming, attire, and overall presentation. Andy shares his personal commitment to keeping himself in shape to enhance his appearance, setting an example for his team.

"I'm ugly. That's why I get in better shape. So I don't look as ugly."
— Andy Elliott [04:49]

3. Delusional Belief and Unyielding Persistence

A cornerstone of Andy's training is fostering a unshakable belief in one's abilities. He encourages salespeople to enter every deal with the mindset that they will succeed, regardless of the obstacles.

"You have to go into it knowing that no one will beat me. No matter what, we're going to win this."
— Andy Elliott [04:17]

Andy shares anecdotes illustrating the importance of persistence and breaking the spirit of competitors through superior performance and unwavering confidence.

"Be so good at what you do. Show them that nothing bothers you. It will break their spirit, and they'll give in to you."
— Andy Elliott [04:17]

4. Voice, Tonality, and Body Language

Andy delves into the nuances of effective communication, highlighting how voice modulation and body language can influence sales outcomes.

"Voice tonality will always save you."
— Andy Elliott [04:49]

He advises varying the pitch and speed of speech to keep interactions engaging and to maintain control during conversations. Additionally, Andy stresses the importance of body posture and eye contact, portraying authority and establishing trust.

"Eye contact is everything. Make sure that you look at people as if you're the greatest in the world, and they're the most important person to you in your life."
— Andy Elliott [05:04]

5. Leadership and Team Building

Andy highlights that modern sales success isn't achieved in isolation; it requires leadership and the ability to build and cultivate a strong team.

"A team can't be beat. When I started my company, I knew there would be nobody if I didn't have a team."
— Andy Elliott [05:04]

He draws parallels between his team dynamics and military brotherhoods, emphasizing loyalty, mutual support, and collective strength as key elements of a successful sales team.

"If you can create the leadership part and you can learn how to build a team, you guys can do anything."
— Andy Elliott [05:04]

6. Rate of Speech and Presenting

Andy discusses the strategic use of speech rate during presentations and negotiations. By controlling the pace, salespeople can manage the flow of conversation and prevent interruptions that may derail the sales process.

"Rate of speech. You'll notice I speak very fast a lot of the times because I want to keep moving. I don't allow people to interrupt me."
— Andy Elliott [04:49]

He emphasizes the importance of being dynamic and adaptable in presentation styles to maintain the audience's interest and steer the conversation towards successful closures.

7. Persistence Before the Close

Andy defines the sales process as what happens before the closing, underscoring that preparation and presentation are critical to achieving successful deals.

"Sales is what happens before the close. Once the presentation comes out and numbers are on the table, that's when closing happens."
— Andy Elliott [04:49]

He advises focusing on building value and addressing client needs throughout the sales journey to facilitate a smooth and effective closing phase.

8. Leadership Without Titles

Andy inspires listeners to adopt a leadership mindset even without formal titles or positions. He believes that true leadership is demonstrated through actions and the ability to influence and guide others.

"Every one of you, right now, you don't need a title. You're going to be a leader."
— Andy Elliott [05:04]

By encouraging salespeople to take initiative and embody leadership qualities, Andy fosters an environment where every team member feels empowered to contribute and excel.

9. Building a Resilient Team

Emphasizing the power of a united team, Andy shares his strategy for assembling a resilient and supportive sales force. He prioritizes finding individuals who seek brotherhood and loyalty, essential traits for maintaining a cohesive and effective team.

"You got to find people who want a brotherhood, who want to have an army, who want to have a team."
— Andy Elliott [05:04]

Andy believes that a strong team dynamic can overcome individual shortcomings and create a unified front that is unbeatable in the marketplace.

10. Call to Action and Mentorship

Throughout the episode, Andy actively encourages listeners to take proactive steps towards personal and professional growth. He offers mentorship and coaching for those serious about elevating their sales game.

"If you're serious about kicking some ass, going to the new level, recreating the next version of yourself, I'm your guy. Let's kill it."
— Andy Elliott [04:17]

In the episode's closing, Andy invites listeners to connect with him directly for one-on-one coaching, emphasizing his commitment to helping others achieve their sales goals.

"Click on the link, enter your information, and I'll reach out to you in the next 24 hours."
— Andy Elliott [09:42]

Conclusion

Andy Elliott's episode, Sales Training // 12 Deadly Skills To Master, serves as a masterclass in sales excellence. By covering essential topics such as relationship building, personal image, persistent mindset, effective communication, leadership, and team dynamics, Andy equips sales professionals with the tools needed to thrive. His passionate delivery, coupled with practical advice and motivational insights, ensures that listeners are not only inspired but also empowered to transform their sales strategies and achieve unparalleled success.

Notable Quotes:

"If you're in sales, you have to have relationships. If you want money, where does money come from? People."
— Andy Elliott [00:00]
"Your image is everything. Whether it's gym clothes image, whether it's business image."
— Andy Elliott [04:49]
"You have to go into it knowing that no one will beat me. No matter what, we're going to win this."
— Andy Elliott [04:17]
"Voice tonality will always save you."
— Andy Elliott [04:49]
"A team can't be beat. When I started my company, I knew there would be nobody if I didn't have a team."
— Andy Elliott [05:04]
"Sales is what happens before the close. Once the presentation comes out and numbers are on the table, that's when closing happens."
— Andy Elliott [04:49]
"Every one of you, right now, you don't need a title. You're going to be a leader."
— Andy Elliott [05:04]
"Click on the link, enter your information, and I'll reach out to you in the next 24 hours."
— Andy Elliott [09:42]

This episode is a must-listen for anyone serious about elevating their sales skills and mindset. Andy Elliott not only shares his wealth of knowledge but also commits to guiding listeners on their journey to becoming elite sales professionals.

Transcript

A (0:00)

I'll shave 20 years off your life that you would have off those of you who pay attention. You could do more in three lifetimes. Most people could do three lifetimes in the next three months. I am a person. I built my company and my brand off battle testing. I love face to face interaction. I love it. I like to look in someone eyes when I tell them no. I like to see people get triggered. I love that stuff because to me, that's where people grow and push through. Now this is the most important skills. This I will tell you will change everything. If you can just. Hey. And I would like, and I'm giving you an example where you do this. I'd be like, I'd write these things down or take the picture and I would literally do 1 to 10. Okay, 1 to 10. Master a stranger. How good are you at walking up to somebody, shaking their hand, making a best friend within 30 seconds? Like for real. Because a lot of people aren't good at this. Okay, listen, if you're in sales, you have to have relationships. If you want money, where do money come from? People. And where do people need relationships and how you build relationships by shaking a hand and introducing yourself. I want people that aren't afraid. I want people that believe in themselves. Hey, if you're going to bring something to the table, do I got to believe what you have is good for me, dude? Do I got to like you, dude? Listen, you can be a savage, you can be the craziest person, but you must still be able to master a stranger and love people. Sell like a lion, act like a lamb. You can be a lion, you can be a killer, but you roll like a lamb. Nobody needs to know how good you are, okay? Nobody knows what a sniper looks like. If there's a hundred people sitting there and they're like, well, pick which one's a sniper. You don't know until they fire the shot. Okay? Like, that's why we train. We train because it's like people can't tell what's going on, but they know. You guys look in here and some of you are like, hey, pick a friend. Would you pick a friend that believed in themselves or pick a friend that had their head down, wasn't talking to anybody. You'd pick a friend? If I was like, hey guys, we're going to go sell whatever you have and open a business. What would a lot of you guys do? You look for the person in the room who's in here shaking everybody's hands, who's happy, who's talking to people who's got energy. Have y'all seen my team, dude? My team had to learn or had to be able to master a stranger when I met them. Dude, listen, that's what we do for a living. What do you guys do? Meet people every day, right? Some of you, you stick to yourself. As cool as that is, this is the most deadliest skill that I learned. The ability to master a stranger. Alright, speaking, you guys are all public speakers. Every one of you, you speak for a living. Some of you in here, the way that you talk, I'm uninterested. You guys have to be interesting. You guys, when you speak, you gotta sound attractive, okay? You're not turning me on, you know what I'm saying? I'm just being for real. Like, you gotta learn how to speak. Okay? Image. Some of you in here, you look like shit. Hey, listen to me. I can't change if you're ugly or not, okay? I'm ugly. That's why I get in better shape. So I don't look as ugly. But dude, listen to me. Dress nicer, take care of yourself, you know what I'm saying? Like shave your face, get the out of your eyes, you know, keep a clean haircut. I want some of you guys got outgrown hair. I would never go to an event or never go anywhere. My hair all grown out. Like that'd be weird. Like, like, no, like some of you guys, you need to stay on your A game at all times. Your image is everything. Whether it's gym clothes image, whether it's business image. Dude, I don't give a man, like, like, don't you feel good when you look good? Guys, come on, man. Some of you guys don't give a about your image, man. You got to get that up. Delusional belief. That means this whatever I say is going to happen is going to happen. He did a push up contest last night. There were some people that stayed in the game way longer than they should have. Okay. Which, no, I'm glad, but it's like sometimes you're like, man, some of these guys are crazy. Well, guess what? That's good. But he was like, I'm still not going to quit because they're better than I thought they were. That's like saying this guy's better at negotiating than I thought he was going to be. I'm still shutting his ass down. It's not an option. I'm not going to lose. Okay? But you got to go into it knowing that no one will beat me. No Matter what, we're going to win this. Oh, but there's 3,000 of them. Who gives a. There's three. There's three of us, and we're the best. So who gives a F. And by the way, break their spirit. Be so good at what you do. Show them that nothing bother. That doesn't bother. It will break their spirit, and they'll give in to you. Super important.