Episode Overview

Podcast: Andy Elliott's Elite Mindset Motivation and Sales Training
Episode: The MOST intense Zoom Call You'll Ever Watch | Andy Elliott
Date: August 29, 2025
Host: Andy Elliott

In this high-energy, hands-on coaching session, sales expert Andy Elliott delivers a passionate and intense group Zoom call to a team of fitness coaching sales reps. The central theme is mastering the mindset and energy required to create life-changing breakthroughs for clients—and for themselves—during sales calls. Andy uses tough love, real talk, and practical frameworks to push his team past self-doubt and into a leadership-oriented, conviction-driven approach to selling.

Key Discussion Points & Insights

1. Sales is Leadership and Influence

• Leadership First: Andy stresses that the best salespeople are leaders. "When you're selling somebody, you're leading them through a process, and you're leading them through a way to think, a new way to see the world." (01:42)
• Truth over Comfort: He describes his direct, raw approach as essential for real results: "I'm not here to tell the coolest story. I'm here to tell you how to win, how to help more people." (01:50)

2. Deep Belief, Energy, and Conviction

• Show up Like You’re the Best:
  Andy emphasizes that sales success depends more on personal conviction than on product details: "If you're not selling it to every single customer, that's disrespectful… Every time you don't close a deal, you're hurting somebody." (02:00)
• Conviction Sells:
  "You can't get someone to experience something that you're not experiencing." (02:20)
  "80% of sales is belief." (13:54)
• Posture and Presence:
  He demonstrates the importance of physical engagement: "You got to lean into people. Let them know you're interested." (03:10)

3. Creating the Right Mindset for Clients and Self

• Coachability Applies to Both Sides:
  "Nolan, when you talk to a customer, do you want them to be coachable... or do you want them to say, oh, I tried that?... You want them to say 'Okay, you're the expert. I'll run the play.'" (06:18)
• Mirror the Energy:
  "I see if you love your career... I can tell if you woke up this morning, you're having a kick ass day, or if you're struggling, I can see it all." (07:15)
• Show Up Differently:
  Andy urges the team to bring a new energy and intentionality to calls, especially given the opportunity for company growth. (08:00, 25:20)

4. Sales Call Framework and Tactics

• Clarify the Call’s Purpose (14:44)
  Always begin by making it clear why the customer is there and what they want to solve.
• Don’t Dwell on the Past:
  Keep the questioning simple. Example: "Have you ever tried a coaching program before? Did it work?" (14:48)
  "Don't ever say you're better than any other coaching program... let them come up with that assumption." (15:02)
• Remember for the Close:
  "Remember to remember what you hear in the close... because in the close, that's when you can pull that back out." (16:38)
• Money is Made in the Close:
  "The first 90% of that sell zero money exchanges hands... the last 10% of the time is where you collect 100% of the money." (17:05)
• Sell the Dream, Not the Details:
  "Sell the vacation, not the how-to... Paint the vision!" (12:05, 27:25)
  Keep it positive and focused on transformation.

5. Reframe Self-Doubt and Expect Immediate Transformation

• Don’t Fuel Doubt:
  Andy checks negative self-talk and calls out doubt directly:
  • "Every time you doubt that something good can happen for you, you're being a traitor to yourself." (00:30, 27:52)
  • "Doubt is a traitor. I don't like it when people doubt me... Can we stop doubting ourselves for just a minute so we can change your life?" (27:52)
• Instant Identity Shift:
  "Are you here to bring up their old life or are you here to sell them a new one?" (22:13)
  "Can we shift someone's identity... by going back into their past and asking 1900 questions, or can we just give them a new identity right here on the call?" (22:25)

6. Emotional Persuasion and Rapport

• Make Clients Feel Seen:
  "In a world where people don't look at people like they matter anymore, if you do it, they'll make exceptions for you." (24:24)
• The Power of Storytelling:
  "People won't always remember what you said, but they'll always remember the way you made them feel." (32:30)
• Paint a Transformational Vision:
  • "Pat, if I could show you what your life would look like on the other side of the decision you're about to make with us... you would fall to your knees and start crying. You wouldn't believe it." (30:21)

Notable Quotes & Memorable Moments

• On Self-Belief:
  "You create your own reality… It's what you see that others will see." (02:40)
• On Leaning In:
  "Dude, you got to lean into people." (03:10)
• On Conviction:
  "My conviction is through the roof. I don't even blink... I'm locked in like a missile." (14:12)
• On Not Overthinking:
  "Pat, here's what I want you to do. Do me a favor, grab your hand and slap the shit out of yourself. Quit being so analytical. Stop. Quit overthinking." (22:49)
• On Transformation:
  "We're going to lock arms day by day... You're going to look in the mirror, dude, total body recomposition, you're going to be unrecognizable." (18:49)
• On Emotional Transfer in Sales:
  "It's called persuasion... I take the way I feel and I push it through the screen into you." (31:45)
• On the Real Secret:
  "The magic script is you believing. That's it, man." (23:57)

Important Timestamps

• 01:42 - Sales is leadership, not manipulation.
• 03:10 - Physical and emotional engagement on calls.
• 07:15 - Client can "see" your belief (or lack thereof).
• 12:05 - Sell the dream, not the process.
• 14:44 - Initiate the framework: clarify, then ask about past experience.
• 17:05 - Where money is really made in the close.
• 18:49 - Language of transformation: “unrecognizable.”
• 22:49 - "Slap the shit out of yourself" on overthinking.
• 27:25 - Paint the vision: what does transformation feel like?
• 27:52 - Doubt is a traitor—reframe self-talk.
• 30:21 - “If I could show you your life on the other side...”
• 32:30 - Emotional impact > technical sales skills.

Summary Flow

Andy Elliott’s coaching session is a masterclass in the psychology and emotional mechanics of sales. He challenges his team to show up with intensity and unwavering belief, insisting that conviction and connection matter more than scripts or technicalities. With clear frameworks, tough love, and repeated urgings to step into personal greatness, Andy offers a direct, energizing blueprint: sales is about leadership, making people feel seen, and transferring belief. His mantra—“be the sniper, not the amateur”—underscores his advocacy for precision, confidence, and total immersion in helping clients change their lives.

For anyone wanting to master mindset-driven, high-conviction sales, this episode is both a playbook and an adrenaline shot.