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A
I know why we're at eight cars a month. I know where we're at 10. Why? Because what we're doing right here sucks. Okay? If I told you I needed to think about it, right, what would you want to do? Acknowledge that you heard me, right? And then also you'd want to agree with me, okay? So I want you to repeat and do the same thing to him that I'm going to do. Is that cool? And you're. I'm going to teach you how to do a live close. Ready? This isn't weird, okay? Like, you guys have something going on here. Some of you in here right now that aren't earning enough money. You know what you don't know how to do? Explain value and sell value. Does that make sense? Okay, why do you want to do a walk around on a car now? Why do you want to make sure that you build a lot of trust? Why do you want to make sure you build more rapport with them than they've ever built with anybody ever before in their life? Because that's the great separator, okay? Dude, if you don't do this, your life's going to suck. If you don't do this, you're 8 to 10. The reason why you're 8 to 10. Hey, and don't tell me you don't get any more customers. You get more customers, right? You get more customers, right? Problem is you don't close more customers, guys, to persuade. A vast majority of my wealth has come from the ability to influence and persuade. It ain't being a closer. The close is already done. When I build the value, then I go inside and I just got to explain the value and close it. Does that make sense? Everybody needs to understand this. Your confidence, okay, you got to want to change your confidence. Got to go through the roof. Your conviction's got to go through the roof In a world right now where people don't believe in themselves. Ok, a lot of you in here, the reason why you're selling 8, 10, 12, because that's all you think you're worth. You may say, dude, I'm worth more than that. No, you don't. If you thought you were worth 20, you'd have 20. Do you think so? See that? Nobody can argue with it. Everybody say the truth hurts. That's how you know you're in the right company. That's how you know you're working for the right people. That's how you know you got the right wife. Okay? The right wife. Truth hurts. She won't tell you what you want to hear. She'll tell you what you need to hear. Trying to tell all of you guys right now the reason why you're at where you're at is because you haven't grown. You're not grown fast enough. You don't care anymore. You've gotten comfortable, or you don't like the truth, it pisses you off, and your ego gets in the way. Every time someone says you could do more, you're like, screw that guy. No, you could. You could do 20, and you should be doing 20. You should be doing 20. Even though you're. You're. You're. You're gonna retire in three years. That doesn't matter. Go out with the bang now. I want to tell everybody something. This is one of the biggest ways that I've learned. Can you build a friend with somebody? Yes or no? Are you pretty good at that right now? Okay. Are you good at going and getting clients to drive cars?
B
I believe so, yeah.
A
Okay, if 10 people come in, in your opinion, 10 people come in, how many of them could you get to test drive a vehicle?
B
I'd say by like seven.
A
Okay. I want you to hear what he's saying. If 10 people come in, he can get seven to test drive. Okay. How many customers do you talk to a day? You talk to five people a day? Yeah. In person. How many cars do you usually test drive every day?
B
Probably one or two.
A
Okay, so you test drive two a day, and you work 20 days a month. You take 40 test drives a month. Okay. Do you think it's possible for you to sell half of these? How would you sell half? I don't know if his numbers are right or wrong. I'm just asking him, how would he be able to sell half? My question is, could you get every customer to the test drive? Yes or no. Can you get them to the test drive? Okay, if you can get to a test drive, I'm going to ask you one thing. You're going to hit them with the trial close. More than likely, they're going to hit you with a stall, and then you're going to have to overcome that obstacle. Would everybody agree? Okay, you ready? This is what I care about right now. Trial close. Me. I'm going to tell you no here, and you're going to overcome it. Is that cool? Super important.
C
Guys, if you're watching this video right now and you're like, andy, I'm not built like that.
A
Bullshit. Yes, you are. You got to train. That's the way it works.
C
Train or Complain.
A
It's your choice. Okay?
C
Every day I train the greatest in the world. You know what I mean? Are you ready to kick some ass and build your legacy and make history? If you are in the description box.
A
Below on this YouTube video, there's going to be a link.
C
You click on it, enter your phone number, email, full name, and I will personally reach out to you in the next 24 hours. If you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy.
A
Kill it. Okay. If everybody in this room can shake a hand, go show a vehicle, do a walk around. The fill of the wheel seals the deal. We go down the road, we drive it, we come back in. Now we're standing in front of the building, right? They're in a car that they drove. We should be able to ask them to buy it. You ready? I want you to ask me to buy it. Trial clothes, me stand up. All right. You ready? Okay. I want him to hit me with the trial clothes. Ready? We come back, there's the building. We both drove the car, asked me to buy it. I started.
D
Come on in. Let's go put the figures together and make this review.
A
I'm good, I'm good. I appreciate it. I didn't think about it.
D
I understand, but did you like the vehicle?
A
Yeah, yeah.
D
Did you like the dealership?
A
I mean, I guess I've been in there. Yet you guys seen. All right.
D
Exactly. Maybe you should come inside.
A
Yeah, I'm good, man. No, no, but I need to think about it.
D
No, I do understand, but if you. You're going to think about things, right? So we need to give you something to think about. All I gave you the cars. We don't even have the numbers yet.
A
Okay. All right, come here. Come stand over here. How do you guys rate him? 1 to 10. Cool. 3. Good. No, listen, I want to be real. I want you next. Come on trial close me here. Come over here, come over here, come over here. We're putting right here, okay. Trial close me. Hey, we're standing in front of the building. No, listen, we're all going to train today. We're standing in front of the building, right? Hit me at the trial close. Go.
E
All right. So how to drive?
A
Drives good.
E
Perfect. Nice and smooth. Just like I told you, right?
A
Huh?
E
So that's the one.
A
I mean, yeah, it's a nice car.
E
Okay, so if everything worked out today, take it home right now.
A
No, I need to think about it.
E
There was one thing. That car was missing. What would it be?
A
Nothing. It seems nice. Yeah. I just. I'm not planning on buying anything today, so I just want to think about it. I'm just not ready. I never buy anything the first day. Right.
E
I get it. I understand. Been there before. You probably want to do your research.
A
Sure.
E
Okay. What else you researching with?
A
Don't know. I saw it, it looked nice. I want to come check it out. So I appreciate you letting me drive it.
E
Perfect. So if there was one thing holding you back, what would it be then?
A
I just going home thinking about it.
E
Nice. Perfect. So if I can make you a crazy deal, would you move forward?
A
Okay, stop. How do you rate him? Come on. Hey, we're. What? What? He's your manager. He's gonna fire you cause you didn't tell him he was a 10, huh? That's exactly what's gonna happen. No, no, I'm serious. Were you impressed?
B
I mean, he's my closer.
A
Get your ass up here. Get your ass up here. He asked the same question. Over. Come on. He's gonna bust his ass on the airplane ride on the way home. Get your ass up here.
F
They're driving home together.
A
Hey, hey. Trial close. Me, I need to think of. Hey. Ask me to buy the car.
B
Okay.
A
All right. Guys, Guys. Everybody say trial clothes. Trial clothes. Is this. Is this baby? No, no, no. It is baby shit. This is. This is. This is easy. Is this easy? Get up here. This is easy. This is easy. If we can't trial close, people, we're screwed. Like. Like we're screwed. By the way, watch this. Watch. What's your name?
D
Nish.
A
What's your date of birth? What's your address? What's your mom's name? Whatever. Hold on. Whatever I ask you, if you know it, you'll answer it. Am I right?
D
Good chance. Yes.
A
Okay. But whenever I hit you with something like a trial close, when we start stuttering, it makes me seem like we don't know what we're doing. Does that make sense? Guys, is this what we do for a living? Is this how we support our families? Is this how we grow the company? Is this how we give our family that? We promised the lifestyle that we would give them when we got into sales that we're after. We. We can't talk this way no more. We can't talk this way no more. We got to be elite. We got to be great. We've got to test each other in front of each other. We got to put each other on the spot. We got to pressure each other. Positive peer Pressure. Is this what you do for a living? Okay, hit me in the trial clothes. Let's go. I know you got this. Ready? Go.
G
All right, Andy, what you think?
A
It's a nice car.
G
It's everything we said about it was nice, huh?
A
Yeah.
G
So I just blanked.
A
Hold on. What's your name? Ryan. Ryan. Hold on. What's your name?
G
Ryan.
A
What's your last name? What's your wife's name? Okay. Do you got kids?
G
Yes.
A
What's your dad's name?
D
Todd.
A
What's your mom's name?
G
Jennifer.
A
Trial close. Me.
G
So what do you think, Andy?
A
I like the car. I like the car.
G
Everything we talked about more.
A
Yeah, I mean, it's a nice car. Yeah, perfect.
G
So follow me. Let me show you everything about the. So you like the vehicle. Let me show you the numbers. Just follow me. Follow me inside.
A
Yeah, I need to think about it.
G
I understand. What do you need to think about exactly? The car. Anything on the car that you need to think about. Anything to help you out with the car itself, or is the car nice?
A
Yeah, car's nice. I just want to think about it. Okay.
G
Because I wanted to make sure that's. That's the most important thing. That's. That's the hardest part. The easiest part is I want to put everything together for you because I'm sure your wife's gonna have some questions. I'm sure she's gonna want to go over the entire aspect. Buying a car, it's not just the car, right?
A
Yeah, sure. I mean, everything plays out okay.
G
Well, let me show you a couple things inside. That way, when your wife asks you questions, you can answer them intelligently. I'll go over a whole portfolio with you, answer any question you may have. But that is just step one. Step two is finding.
A
Okay. Okay, watch this. Does everybody see a problem right here? Do you see one? What is it? Oh, there's a lot of it in there.
G
They're not acknowledging. Acknowledging the.
A
Well, watch this. What is this? Hold on. Is a trial close? Is a trial close easy?
G
It's easy when you've had the last three hours with somebody.
A
No, no, no. Is a trial close easy, though? How do we ask someone to buy the car? Does it change every time, or is it the same way every time? And we're good at it. Come here. Oh, no, no, no. There's. Guys, there's nothing weird about this piece of carpet. And over there.
F
You're fine.
A
Okay. All right, cool. Ask me to buy the car.
F
Andy, how'd you like the car?
A
It's a nice car.
F
Nice car. You like everything right on it?
A
Yeah.
F
All the options on it?
A
Yeah. I mean, it seems nice.
E
Okay.
F
Is the car for you or for somebody in your family?
A
It's for me.
F
It's for you. Okay.
A
Yeah.
F
And are you replacing this car you came up in?
A
Yeah.
F
You are replacing it. Okay, I'll tell you what. Come on inside real quick. I'm gonna get information on your. Your vehicle you're trading in. I'm gonna give you some numbers in my card, and I'll give you all the numbers for you to go home and think about if. When you're ready.
A
Okay, stop, stop. See, now you're overselling. You're good. Okay, listen to me. Hey, I totally understand. It looks to me like you like the vehicle. Is that correct? Correct. Okay, awesome. And the car is going to be for you, and you're going to be replacing the vehicle you have. Is that right?
F
Yes.
A
Cool. So what I want to do at this point is give you some numbers on your vehicle, some numbers on mine. So you know what? Everybody look. Everything looks like. And in the end, it's your decision. Is that fair? Fair enough. Come on inside. Hey, that ain't my trial clothes. Whatever it is, it's easy. Guys, can I ask you a question? Everybody say, don't be weird when I'm asking you to buy the car. If I get weird, isn't that weird on you? Guys, listen, I want to explain something to you. When you stutter, when you go and introduce yourself to somebody, do you stutter? Why would you stutter when it's getting closer to spending money? It's our weakness. Our weakness is we're not training enough. Our weaknesses. Listen to me. When we're okay. If you don't tell me that you're. I know why we're at eight cars a month. I know where we're at 10. Why? Because what we're doing right here sucks. Okay. Hey, if I could get the deal 110% to your satisfaction, would you be happy to take the car home? Yes or no? That could be a trial close. Hey, how do you want your new vehicle titled? You or in your wife's name or in both your names? Which will be best Yours. Awesome. Come on inside. Let me show you how easy it is to business with us. Boom. Okay, like, like, like. This is very simple. Am I right? Hey, how do you want the new now, by the way? Hey, did you love the vehicle? Do you like the vehicle? Car drove smooth. Awesome. Now, how do you want your new Car title is going to be in your name or you and your wife.
F
Well, I'm going to talk to my son, see if this is the right car for him.
A
Okay, but whose name will the title be in? Well, I'm going to be probably in Yalls. And then you'll put on there with him. Okay, awesome. Come on inside so we can put everything together.
F
Well, I'll look at some numbers, but I'm making my decision until my son looks at the car.
A
Yes. You're saying you need something to think about?
F
Yes.
A
Cool.
F
And I'll be glad to take your numbers.
A
Yes, yes, yes. Of course you need to think about it because I haven't given you enough information not to think about it. So what I'd like to do is give you a quick five minute proposal of all the numbers so when you go home, you'll have something to think about. Would that be fair? And all we're going to do is we're going to just take their asses inside. Listen, everybody needs to understand this. Are we closing anybody on this pavement right here? No. Yes, sir.
D
By the time that.
B
By the time that you get to.
A
That point, you already know if the.
D
Car'S for him or for.
A
Yeah, there. Yeah, we already know that though. I understand that totally. Right. Like my deal is I already know it's for a son. It says. It sounds to me based on the information you gave me, this car is going to work great. From your son, obviously. I know there's probably a budget in mind too. That's going to need to work coming inside so I can show you how easy it is to do business with us. We'll make sure all that's taken care of. Okay, Come on inside. Okay. Like, that's fine. Your trial clothes needs to be confident. It needs to be smooth. You need to believe in yourself. Listen to me. Don't stutter. Don't stutter. I wish I could have. I know it's California. You can't do this, but like, I could electrocute you guys every time you studied. Like I would just like plug something to you and I could just go. You could do that here? Yes. I love this thing. Do you like that handshake as a.
E
Part of the trial club, do you.
G
Feel like it's a solid command?
A
Totally, yes. And I want to explain why, number one. Because I always like to say, would that be fair? Right. So fair is my favorite word. Fair is always good. It's easy. I'll say. And by the way, my favorite thing that I always said is I always say, what is your name? One more time? Nikesh. Okay. Hey, Nikesh, it seems like you love the vehicle. Now, will you be titling this vehicle in your name or whether someone else will be adding to the title just because. Just you. Okay, awesome. Follow me inside. Come on in. Okay, and then I'll just. I'll just roll in. Does that make sense? Now? When I was younger, they used to teach us, you know, hey, if I get the numbers 110% to your satisfaction, would you be happy to take it home? But I didn't like that. So I just say this. How do you want the new vehicle title? They're going to be titled just in your name. Is there anybody else's name we're going to be adding to the title at that point in time? They go, no, it'll be just me or no, it'll be me and my wife. Okay, cool. Follow me inside. We'll get all that taken care of. Come on, guys. Thank you so much. Now watch. Now tell me you need to think about it. Okay, stop. If somebody says they need to think about it. Trial close. Should this be shaky at all? Hell, no. Stall comes in. What's a stall? I need to think about it. There's two things you're going to get all the time. Number one, I need to think about it. And number two, I got more cars to go look at. Am I right? Okay, number one, tell me to think about it. Ready? Repeat back to him. Of course you need to think about it.
E
Of course you need to think about it.
A
That's it. Now listen to me. Can I train you? Okay, if I told you I needed to think about it, right? What would you want to do? Acknowledge that you heard me. Right? And then also you'd want to agree with me. Okay? So I want you to repeat and do the same thing to him that I'm going to do. Is that cool? And I'm going to teach you how to do a live close. Ready? Super important, guys.
C
If you're watching this video right now and you're like, andy, I'm not built like that.
A
Bullshit. Yes, you are. Gotta train. That's the way it works.
C
Train or complain.
A
It's your choice. Okay?
C
Every day I train the greatest in the world. You know what I mean? Are you ready to kick some ass and build your legacy and make history? If you are in the description box below on this YouTube video, there's gonna be a link. You click on it, enter your phone number, email, full name, and I will personally reach out to you. In the next 24 hours, if you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy.
A
Let's kill it. So tell me. You need to think about it and I'm going to tell you what to do. Ready?
E
I still need to think about it.
A
Okay, Now I want you to mirror me. Say, of course you need to think about it.
B
Of course you need to think about it.
A
I haven't given you enough information I haven't given you enough information not to think about it.
B
Not to think about.
A
This isn't weird, okay? Like, you guys have something going on here or something. Okay, I know it's California. I'm just saying I don't know what's going on. All right? Hey, I'm just teasing. That was a joke. All right? That's the last time Andy Elliott's trained in California. All right. All right, listen. Hey. Ready? Tell me to think about it.
E
I still need to think about it.
A
No, no, just say, I need to think about it.
E
I need to think.
A
All right. You ready? Can you mirror me?
B
Yep.
A
Say, of course you need to think about it.
B
Of course you need to think about it.
A
I haven't given you enough information I haven't given you enough information not to think about it.
B
Not to think about it.
A
What I'd like to do. What I'd like to do is give you a quick five minute proposal give you a quick five minute proposal of all the numbers.
B
Of all the numbers.
A
So when you go home, when you go home, you truly have something to think about.
B
You truly have something to think about.
A
Would that be fair?
B
Would that be fair?
E
Yeah.
A
Follow me inside. That's it. Does that make sense? No, but listen, that's all he's saying. Look, he says I need to think about it. You say, of course you need to think about it. Because why? Because. What are they going to think about? You ain't even given nothing to think about. What are they going to think about? By the way, nobody pull me the money or the machine. Don't pull that bull. Don't say, was it me? Is it the car? Is it the dealership? Why would you say that? Like, guys, listen to me. Don't say, is it me? Are you a good salesperson? Are you? Yes or no? Are you the best? Never doubt yourself. That's not even an option. It couldn't be me. Okay? So don't even go there. Is it the car? Do you love the car? Don't say love it. Okay? Don't say love it because a lot of people will never love the car. Don't say, does it have all the options? It'll never have it all. And they'll never absolutely love it, but they will take it. Does that make sense? Okay, so don't say love and don't say aww. Hey, it looks to me like it's a great vehicle for you and your family. Based on all the information you told me, I think it's going to work perfect. Now, how would you like your new vehicle titled in your name or you in someone else's name? Going to be just you. Awesome. Follow me inside. I need to think about it. Of course you need to think about it. I haven't given you enough information not to think about it. Notice that. Not to think about it. What I'd like to do, like I just came up with this. What I'd like to do is give you a quick five minute proposal of all the numbers so when you go home, you truly have something to think about. Would that be fair?
D
Yeah.
A
Notice I said would that be fair? And I put my hand in his chest. You have to put his hand here. Hey, guys. Looks like you made it to the end of the video. You're the true 0001 percenters. Look, I know 1 percenters that can make it halfway through the video, but making it all the way through, you guys are the best. Now here's what I'd like to do. Number one, I want to get closer to you. The fact that you made it all the way through the video, you're like, man, dude, I want to roll with this guy, okay? So I need to connect with you. Down below. There's a description box on this YouTube video. There's a link, it says coach with me, one on one. Okay? If you'll go and you'll enter your information, I'll reach out to you in the next 24 hours. You can tell me what you need, help with, what your goals are, and we will crush it together. I would love to help you guys go to the next level in life. You can tell I'm changing my life really fast. And I know that you guys want the same thing. I'd love to go with you on that journ. So right now, if you'd like to partner with me, team with me, if you want me to help coach you and push you, everybody needs a coach, a higher level of accountability to go to the next level. Go to the description box below. Click on the link, fill out your information, I'll talk to you in the next 24 hours. Let's kill it.
Release Date: January 14, 2025
In this episode of Andy Elliott's Elite Mindset Motivation and Sales Training, Andy Elliott, CEO of The Elliott Group, delves deep into the art of the trial close—a pivotal technique in sales that can significantly enhance closing rates. Through a dynamic training session, Andy demonstrates practical strategies, engages with participants, and shares his insights on transforming sales abilities to achieve exceptional results.
Understanding the Trial Close
Building Value and Trust
Confidence and Conviction in Sales
Overcoming Objections
The Power of Influence and Persuasion: Andy shares, “A vast majority of my wealth has come from the ability to influence and persuade. It ain't being a closer. The close is already done” ([02:10]). This highlights his belief that influencing clients pre-closing is more impactful than the act of closing itself.
Challenging Comfort Zones: He pushes salespeople to break free from complacency, remarking, “The reason why you're at eight cars a month... because you haven't grown. You're not grown fast enough” ([01:05]).
Peer Pressure as a Growth Tool: Andy introduces the concept of positive peer pressure, encouraging participants to challenge and support each other to achieve elite performance levels.
Throughout the episode, Andy conducts live practice sessions where participants engage in trial closes with him acting as the client. These demonstrations serve to illustrate the techniques discussed and provide real-time feedback.
Sample Interaction:
Emphasis on Smooth Execution: Andy continuously refers to the trial close as something that should be “easy” and “smooth,” urging participants to practice until it becomes second nature. He states, “If we can't trial close, people, we're screwed” ([07:34]).
As the training session wraps up, Andy motivates his audience to take proactive steps towards enhancing their sales skills. He reinforces the necessity of continuous training and personal development:
Commitment to Growth: Andy urges salespeople to choose between training and complaining, emphasizing that improvement comes from dedication: “Train or Complain. It's your choice” ([15:56]).
Invitation to Partner: He invites listeners to engage further with his coaching programs, stating, “If you’re serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy” ([15:52]).
Final Encouragement: Andy commends participants for their dedication, calling them “true 0001 percenters,” and encourages them to connect through the provided link for personalized coaching.
“You want to build more rapport with them than they've ever built with anybody ever before in their life.” — Andy Elliott ([00:45])
“Your confidence... your conviction's got to go through the roof.” — Andy Elliott ([01:30])
“A vast majority of my wealth has come from the ability to influence and persuade. It ain't being a closer. The close is already done.” — Andy Elliott ([02:10])
“The reason why you're at eight cars a month... because you haven't grown. You're not grown fast enough.” — Andy Elliott ([01:05])
“Train or Complain. It's your choice.” — Andy Elliott ([15:56])
“If we can't trial close, people, we're screwed.” — Andy Elliott ([07:34])
This episode serves as an intensive workshop on mastering the trial close, underpinned by Andy Elliott's expertise and motivational prowess. Sales professionals tuning in can expect to gain actionable strategies to enhance their closing techniques, build stronger client relationships, and ultimately elevate their sales performance to elite levels. For those eager to transform their sales approach, Andy's insights and training offer a valuable roadmap to achieving sustained success.