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Andy Elliott
I know why we're at eight cars a month. I know where we're at 10. Why? Because what we're doing right here sucks. Okay? If I told you I needed to think about it, right, what would you want to do? Acknowledge that you heard me. Right? And then also you'd want to agree with me. Okay? So I want you to repeat and do the same thing to him that I'm going to do. Is that cool? Yep. And you're. I'm going to teach you how to do a live close. Ready? This isn't weird. Okay? You guys have something going on here or something? Some of you in here right now that aren't earning enough money. You know what you don't know how to do? Explain value and sell value. Does that make sense? Okay, why do you want to do a walk around on a car now? Why do you want to make sure that you build a lot of trust? Why do you want to make sure you build more rapport with them than they've ever built with anybody ever before in their life? Because that's the great separator. Okay? Dude, if you don't do this, your life's going to suck. If you don't do this, you're 8 to 10. The reason why you're 8 to 10. Hey, and don't tell me you don't get any more customers. You get more customers, right? You get more customers, right? Problem is you don't close more customers, guys, to persuade. A vast majority of my wealth has come from the ability to influence and persuade. It ain't being a closer. The close is already done. When I build the value, then I go inside and I just got to explain the value and close it. Does that make sense? Everybody needs to understand this. Your confidence, okay, you got to want to change your confidence got to go through the roof. Your conviction has got to go through the roof in a world right now where people don't believe in themselves. Okay? A lot of you in here, the reason why you're selling 8, 10, 12, because that's all you think you're worth. You may say, dude, I'm worth more than that. No, you don't. If you thought you were worth 20, you'd have 20. Do you think so? See that? Nobody can argue with it. Everybody say the truth hurts. That's how you know you. That's how you know you're in the right company. That's how you know you're working for the right people. That's how you know you got the right wife. Okay? The right Wife. Truth hurts. She won't tell you what you want to hear. She'll tell you what you need to hear. I'm trying to tell all of you guys right now. The reason why you're at where you're at is because you haven't grown. You're not grown fast enough. You don't care anymore. You've gotten comfortable, or you don't like the truth, it pisses you off, and your ego gets in the way. Every time someone says you could do more, you're like, screw that guy. No, you could. You could do 20, and you should be doing 20. You should be doing 20. Even though you're going to retire in three years. That doesn't matter. Go out with the bang now. I want to tell everybody something. This is one of the biggest ways that I've learned. Can you build a friend with somebody? Yes or no? Are you pretty good at that right now?
Nikesh
I think so.
Andy Elliott
Okay. Are you good at going and getting clients to drive cars?
Ryan
I believe so, yeah.
Andy Elliott
Okay, if 10 people come in, in your opinion, 10 people come in, how many of them could you get to test drive a vehicle?
Ryan
I'm gonna say probably like seven.
Andy Elliott
Okay. I want you to hear what he's saying. If 10 people come in, he can get seven to test drive. Okay. How many customers do you talk to today? How Talk to a day. You talk to five people a day.
Ryan
In person?
Andy Elliott
Yeah, in person. How many cars do you usually test drive every day?
Ryan
Probably one or two.
Andy Elliott
Okay, so you test drive two a day, and you work 20 days a month. You take 40 test drives a month. Okay. Do you think it's possible for you to sell half of these? How would you sell half? I don't know if his numbers are right or wrong. I'm just asking him, how would he be able to sell half? My question is, could you get every customer to the test drive? Yes or no? Can you get them to the test drive? Okay, if you can get to a test drive, I'm going to ask you one thing. You're going to hit them with the trial close. More than likely they're going to hit you with a stall, and then you're going to have to overcome that obstacle. Would everybody agree? Okay, you ready? This is what I care about right now. Trial close me. I'm going to tell you no here, and you're going to overcome it. Is that cool? Super important.
Unknown
Guys, if you're watching this video right now and you're like, andy, I'm not built like that.
Andy Elliott
Bullshit. Yes, you are. You gotta train. That's the way it works.
Unknown
Train or complain. It's your choice.
Andy Elliott
Okay?
Unknown
Every day I train the greatest in the world. You know what I mean? Are you ready to kick some ass and build your legacy and make history? If you are in the description box.
Andy Elliott
Below on this YouTube video, there's going.
Unknown
To be a link. You click on it, enter your phone number, email, full name, and I will personally reach out to you in the next 24 hours. If you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy.
Andy Elliott
Kill it. Okay. If everybody in this room can shake a hand, go show a vehicle, do a walk around. The feel of the wheel seals the deal. We go down the road, we drive it, we come back in. Now we're standing in front of the building, right? They're in a car that they drove. We should be able to ask them to buy it. You ready? I want you to ask me to buy it. Trial, close me. Stand up. All right. You ready? Okay. I want him to hit me with the trial close. Ready? We come back, there's the building. We both drove the car, asked me to buy it.
Nikesh
I started to come on in. Let's. Let's go put figures together and make this your vehicle.
Andy Elliott
I'm good. I'm good. I appreciate it. I need to think about it.
Nikesh
I understand, but did you like the vehicle?
Andy Elliott
Yeah. Yeah.
Nikesh
Did you like the dealership?
Andy Elliott
I mean, I guess I've been in there. Yet you guys see my. Exactly.
Nikesh
Maybe you should come inside.
Andy Elliott
Yeah, I'm good, man. No, no, but I need to think about it.
Nikesh
No, I do understand, but if you. You're going to think about things, right? So we need to give you something to think about. All I gave you the car is we don't even have the numbers yet.
Andy Elliott
Okay. All right, come here. Come stand over here. How do you guys rate him? 1 to 10. Cool. 3. Good. No, listen, I want to be real. I want you next. Come on, trial, close me here. Come over here. Come over here. Come over here. We're going to put you right here, okay? Trial, close me. Hey, we're standing in front of the building. No, listen, we're all going to train today. We're standing in front of the building, right? Hit me at the trial close. Go.
Unknown
All right, so how to drive?
Andy Elliott
Drives good. Perfect.
Unknown
Nice and smooth. Just like I told you, right?
Andy Elliott
Huh?
Unknown
So that's the one.
Andy Elliott
I mean, yeah, it's a nice car.
Unknown
Okay, so if everything worked out today, take it Home right now?
Andy Elliott
No, I need to think about it.
Unknown
There was one thing. That car was missing. What would it be?
Andy Elliott
Nothing. It seems nice. Yeah. I just. I'm not planning on buying anything today, so I just want to think about it. I'm just not ready. I never buy anything the first day. Right.
Unknown
I get it. I understand. Been there before. You probably want to do your research.
Andy Elliott
Sure.
Unknown
Okay. What else you researching with?
Andy Elliott
Don't know. I saw it, it looked nice. I want to come check it out. So I appreciate you letting me drive it.
Unknown
Perfect. So if there was one thing holding you back, what would it be then?
Andy Elliott
I just going home, thinking about it.
Unknown
Nice.
Andy Elliott
Perfect.
Unknown
So if I could make you a crazy deal, would you move forward?
Andy Elliott
Okay, stop. How do you rate him? Come on. Hey, wait, wait. He's your manager. He's going to fire you because you didn't tell him he was a 10, huh? No, no, I'm serious. Were you impressed?
Ryan
I mean, he's my closer.
Andy Elliott
Get your ass up here. Get your ass up here. He asked the same question.
Nikesh
Over.
Andy Elliott
Come on. He's going to bust his ass on the airplane ride on the way home. Get your ass up here.
Unknown
They're driving home together.
Andy Elliott
Hey, hey. Trial close me. I need to think of. Hey. Ask me to buy the car.
Ryan
Okay.
Andy Elliott
All right, guys. Guys. Everybody say, trial close. Trial close. Is this. Is this baby? No, no, no. It is baby. This is. This is. This is easy. Is this easy? Get up here. This is easy. This is easy. If we can't trial close, people, we're screwed. Like. Like we're screwed. By the way, watch this. Watch. What's your name?
Nikesh
Nikesh.
Andy Elliott
What's your date of birth?
Nikesh
5, 7.
Andy Elliott
What's your address? What's your mom's name? Whatever I ask you, if you know it, you'll answer it. Am I right?
Nikesh
Good chance. Yes.
Andy Elliott
Okay. But whenever I hit you with something like a trial close, when we start stuttering, it makes me seem like we don't know what we're doing. Does that make sense? Guys? Is this what we do for a living? Is this how we support our families? Is this how we grow the company? Is this how we give our family that? We promised the lifestyle that we would give them when we got into sales that we're after. We can't talk this way no more. We can't talk this way no more. We got to be elite. We got to be great. We've got to test each other in front of each other. We got to put each other on the spot. We got to Pressure each other. Positive peer pressure. Is this what you do for a living? Okay, hit me. The trial close. Let's go. I know you got this. Ready? Go. All right.
Unknown
Randy, what do you think?
Andy Elliott
It's a nice car.
Unknown
It's everything we said about. It's nice, huh?
Andy Elliott
Yeah.
Unknown
So I just blanked.
Andy Elliott
Hold on. What's your name? Ryan. Ryan. Hold on. What's your name?
Unknown
Ryan.
Andy Elliott
What's your last name? What's your wife's name? Okay. Do you got kids?
Unknown
Yes.
Andy Elliott
What's your dad's name? What's your mom's name? Trial close me.
Unknown
So what do you think, Andy?
Andy Elliott
I like the car. I like the car.
Unknown
Everything we talked about more.
Andy Elliott
Yeah, I mean, it's a nice car. Yeah, Perfect.
Unknown
So follow me. Let me show you everything about the. So you like the vehicle. Let me show you the numbers. Just follow me. Follow me inside.
Andy Elliott
Yeah, I need to think about it.
Unknown
I understand. What do you need to think about exactly? The car. Anything on the car that you need to think about. Anything can help you out with the car itself, or is the car nice?
Andy Elliott
Yeah, car's nice. I just want to think about it. Okay.
Unknown
Because I want to make sure that's. That's the most important thing. That's. That's the hardest part. The easiest part is I want to put everything together for you because I'm sure your wife's gonna have some questions. I'm sure she's gonna want to go over the entire aspect. Buying a car. It's not just the car, right?
Andy Elliott
Yeah, sure. I mean, everything plays out. Okay.
Unknown
Well, let me show you a couple things inside. That way, when your wife asks you questions, you can answer them intelligently. I'll go over a whole portfolio with you, answer any question you may have. But that is just step one. Step two is.
Andy Elliott
Okay. Okay, watch this. Does everybody see a problem right here? Do you see one? What is it? Oh, there's a lot of it in there.
Unknown
They're not acknowledging. Acknowledging.
Andy Elliott
Well, watch. This is it. But hold on. Is the trial close? Is a trial close easy?
Unknown
It's easy when you've had the last three hours with somebody.
Andy Elliott
No, no, no, no. Is a trial close easy, though? How do we ask someone to buy the car? Does it change every time, or is it the same way every time? And we're good at it. Come here. Oh, no, no, no. There's. Guys, there's nothing weird about this piece of carpet. And over there.
Unknown
You're fine.
Andy Elliott
Okay. All right, cool. Ask me to buy the car.
Unknown
Andy, how'd you like the car.
Andy Elliott
It's a nice car.
Unknown
Nice car. You like everything, right on it?
Andy Elliott
Yeah.
Unknown
All the options on it.
Andy Elliott
Yeah. I mean, it seems nice.
Unknown
Okay.
Is the car for you or for somebody in your family?
Andy Elliott
It's for me.
Unknown
It's for you.
Andy Elliott
Okay.
Unknown
Yeah.
And are you replacing this car you came up in?
Andy Elliott
Yeah.
Unknown
You are replacing it. Okay, I'll tell you what. Come on inside real quick. I'm going to get information on your. Your vehicle you're trading in. I'm going to give you some numbers in my card, and I'll give you all the numbers for you to go home and think about if. When you're ready.
Andy Elliott
Okay, stop, stop. See, now you're overselling. Quit. You're good. Okay, listen to me. Hey, I totally understand. It looks to me like you like the vehicle. Is that correct? Correct. Okay, awesome. And the car is going to be for you, and you're going to be replacing the vehicle you have. Is that right?
Unknown
Yes.
Andy Elliott
Cool. So what I want to do at this point is give you some numbers on your vehicle, some numbers on mine. So you know what? Everybody look. Everything looks like. And in the end, it's your decision. Is that fair?
Unknown
Fair enough.
Andy Elliott
Come on inside. Hey, that ain't my trial clothes. Whatever it is, it's easy. Guys, can I ask you a question? Everybody say, don't be weird. Don't be weird when I'm asking you to buy the car. If I get weird, isn't that weird on you?
Nikesh
Yeah.
Andy Elliott
Guys, listen, I want to explain something to you. When you stutter, when you go and introduce yourself to somebody, do you stutter?
Unknown
No.
Andy Elliott
Why would you stutter when it's getting closer to spending money? It's our weakness, our weaknesses. We're not training enough. Our weaknesses. Listen to me. When we're okay. If you don't tell me that you're. I know why we're at eight cars a month. I know where we're at. 10. Why? Because what we're doing right here sucks. Okay. Hey, if I can get the deal 110% to your satisfaction, would you be happy to take the car home? Yes or no? That could be a trial. Close. Hey, how do you want your new vehicle titled? You. Or in your wife's name or in both your names? Which will be best? Yours. Awesome. Come on inside. Let me show how easy it is. Do business with us. Boom. Okay. Like, this is very simple. Am I right? Hey, how do you want the new, by the way? Hey, did you love the vehicle? Do you like the vehicle? Car drove smooth awesome. Now how do you want your new car? Title is going to be in your name or you and your wife.
Unknown
Well, I'm going to talk to my son, see if this is the right car for him.
Andy Elliott
Okay, but whose name will the title be in? Well, I'm going to be probably in Yalls and then you'll put on there with them. Okay, awesome. Come on inside so we can put everything together.
Unknown
Well, I'll look at some numbers, but I'm making my decision until my son looks at the car.
Andy Elliott
Yes. You're saying you need something to think about?
Nikesh
Yes.
Andy Elliott
Cool.
Unknown
And I'll be glad to take your number.
Andy Elliott
Yes, yes, yes, of course you need to think about it because I haven't given you enough information not to think about it. So what I'd like to do is give you a quick five minute proposal of all the numbers so when you go home, you'll have something to think about. Would that be fair? And all we're going to do is we're going to just take their asses inside. Listen, everybody needs to understand this. Are we closing anybody on this pavement right here? No. Yes, sir.
Nikesh
By the time that.
Andy Elliott
By the time that you get to that point, you already know if the.
Nikesh
Cars for him or for.
Andy Elliott
Yeah, there. Yeah, we already know that though. Yeah, I understand that totally. Right. Like my deal is I already know it's for a son. It says. It sounds to me based on the information you gave me, this car is going to work great. From your son, obviously. I know there's probably a budget in mind too. That's going to need to work coming inside so I can show you how easy it is to do business with us. We'll make sure all that's taken care of. Okay. Come on inside. Okay. Like that's. That's fine. Your trial close needs to be confident. It needs to be smooth. You need to believe in yourself. Listen to me. Don't stutter. Don't stutter. I wish I could have. I know it's California. You can't do this, but like I could electrocute you guys every time you studied. Like I would just like plug something to you and I could just go. You can do that here? Yes. I love this statement.
Unknown
Do you like that handshake as a part of the trial Close. Do you feel like it's a solid cons?
Andy Elliott
Totally. Yes. And I want to explain why, number one, because I always like to say, would that be fair? Right. So fair is my favorite word. Fair is always good. It's easy. I'll say. And by the way, my favorite thing that I always said is, I always say, what is your name? One more time?
Nikesh
Nikesh.
Andy Elliott
Nikesh. Okay. Hey, Nikesh, it seems like you love the vehicle. Now, will you be titling this vehicle in your name or whether someone else will be adding to the title just because. Just you. Okay, awesome. Follow me inside.
Unknown
Come on in.
Andy Elliott
Okay. And then I'll just. I'll just roll in. Does that make sense? Now? When I was younger, they used to teach us, you know, hey, if I can get the numbers 110% to your satisfaction, would you be happy to take it home? But I didn't like that. So I just say this. How do you want the new vehicle titled? Are you going to be titled just in your name? Is there anybody else's name we're going to be adding to the title at that point in time? They go, no, it'll be just me or no, it'll be me and my wife. Okay, cool. Follow me inside. We'll get all that taken care of. Come on, guys. Thank you so much. Now watch. Now tell me you need to think about it. Okay, stop. If somebody says they need to think about it. Trial close. Should this be shaky at all? Hell no. Stall comes in. What's a stall? I need to think about it. There's two things you're going to get all the time. Number one, I need to think about it. And number two, I got more cars to go look at. Am I right? Okay, number one, tell me to think about it.
Unknown
I need to think about it.
Andy Elliott
Ready? Repeat back to him. Of course you need to think about it.
Unknown
Of course you need to think about it.
Andy Elliott
That's it. Now listen to me. Can I train you? Okay. If I told you I needed to think about it, right. What would you want to do? Acknowledge that you heard me. Right. And then also you'd want to agree with me. Okay? So I want you to repeat and do the same thing to him that I'm going to do. Is that cool? Yep. And you're. I'm going to teach you how to do a live close. Ready? Super important, guys.
Unknown
If you're watching this video right now and you're like, andy, I'm not built like that.
Andy Elliott
Bullshit. Yes, you are. You gotta train. That's the way it works.
Unknown
Train or complain. It's your choice.
Andy Elliott
Okay?
Unknown
Every day I train the greatest in the world. You know what I mean? Are you ready to kick some ass and build your legacy and make history? If you are in the description box below on this YouTube video, there's gonna be a link. You click on it, enter your phone number, email, full name, and I will personally reach out to you in the next 24 hours. If you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy.
Andy Elliott
Let's kill it. So tell me. You need to think about it, and I'm gonna tell you what to do. Ready?
Unknown
I still need to think about it.
Andy Elliott
Okay, now I want you to mirror me. Say, of course you need to think about it.
Ryan
Of course you need to think about it.
Andy Elliott
I haven't given you enough information I haven't given you enough information not to think about it.
Ryan
Not to think of it.
Andy Elliott
This isn't weird, okay? Like, you guys have something going on here or something. Okay, I know it's California. I'm just saying I don't know what's going on. All right? Hey, I'm just teasing. That was a joke. All right? That's the last time Andy Elliott's trained in California. All right. All right, listen. Hey. Ready? Tell me to think about it.
Unknown
I still need to think about it.
Andy Elliott
No, no, just say, I need to think about it.
Unknown
I need to think about it.
Andy Elliott
All right. You ready? Can you mirror me? Yep. Say, of course you need to think about it.
Ryan
Of course you need to think about it.
Andy Elliott
I haven't given you enough information I haven't given you enough information not to think about it.
Ryan
Not to think about it.
Andy Elliott
What I'd like to do, what I'd like to do is give you a quick five minute proposal give you a quick five minute proposal of all the numbers. Of all the numbers so when you go home, when you go home, you truly have something to think about.
Ryan
You truly have something to think about.
Andy Elliott
Would that be fair?
Ryan
Would that be fair?
Unknown
Yeah.
Andy Elliott
Follow me inside. That's it. Does that make sense? No, but listen, that's all he's saying. Look, he says, I need to think about it. You say, of course you need to think about it, because why? Because what are they going to think about? You ain't even given nothing to think about. What are they going to think about? By the way? Nobody pull me the money or the machine. Don't pull that bullshit. Don't say, was it me? Is it the car? Is it the dealership? Why would you say that? Like, guys, listen to me. Don't say, is it me? Are you a good salesperson? Are you? Yes or no? Are you the best? Never doubt yourself. That's not even an option. It couldn't be me. Okay, so don't even go there. Is it the car? Do you love the car? Don't say love it. Okay? Don't say love it because a lot of people will never love the car. Don't say, does it have all the options? It'll never have it all and they'll never absolutely love it, but they will take it. Does that make sense? Okay, so don't say love and don't say all. Hey, it looks to me like it's a great vehicle for you and your family. Based on all the information you told me, I think it's going to work perfect. Now, how would you like your new vehicle titled in your name or you in someone else's name? Going to be just you. Awesome. Follow me inside. I need to think about it. Of course you need to think about it. I haven't given you enough information not to think about it. Notice that. Not to think about it. What I'd like to do, like I just came up with this, What I'd like to do is give you a quick five minute proposal of all the numbers so when you go home, you truly have something to think about. Would that be fair?
Nikesh
Yes.
Andy Elliott
Notice I said, would that be fair? And I put my hand in his chest. You have to put his hand here. Hey, guys. Looks like you made it to the end of the video. You're the true 0001 percenters. Look, I know 1 percenters that can make it halfway through the video, but making it all the way through, you guys are the best. Now here's what I'd like to do. Number one, I want to get closer to you. The fact that you made it all the way through the video, you're like, man, dude, I want to roll with this guy. Okay? So I need to connect with you. Down below there's a description box on this YouTube video. There's a link, it says coach with me, one on one. Okay? If you'll go and you'll enter your information, I'll reach out to you in the next 24 hours. You can tell me what you need help with, what your goals are, and we will crush it together. I would love to help you guys go to the next level in life. You can tell I'm changing my life really fast and I know that you guys want the same thing. I'd love to go with you on that journ. So right now, if you'd like to partner with me, team with me, if you want me to help coach you and push you, Everybody needs a coach. A higher level of accountability to go to the next level. Go to the description box below. Click on the link, fill out your information. I'll talk to you in the next 24 hours. Let's kill it.
Podcast Summary: Andy Elliott's Elite Mindset Motivation and Sales Training
Title: The ULTIMATE Trial Close Training On The Internet
Host: Andy Elliott
Release Date: December 13, 2024
In the episode titled "The ULTIMATE Trial Close Training On The Internet," Andy Elliott, CEO of The Elliott Group, delves deep into the art of the trial close—a pivotal technique in sales that can exponentially increase closing rates. Aimed at empowering salespeople, whether novices or seasoned professionals, Andy emphasizes transforming their approach to selling by enhancing their ability to explain and sell value effectively.
Andy opens the session by addressing the audience's current sales performance, highlighting that many are stuck selling between 8 to 10 cars a month. He emphasizes that this plateau is not due to a lack of customers but rather the ineffective closing techniques being employed.
Andy Elliott [00:00]: "I know why we're at eight cars a month. I know where we're at 10. Why? Because what we're doing right here sucks."
Key Takeaway: Recognizing existing shortcomings in the sales process is the first step toward improvement.
Andy underscores the necessity of being adept at explaining and selling the value of a product. He points out that many salespeople fail to communicate the true value of what they're selling, leading to stagnant sales numbers.
Andy Elliott [00:45]: "A vast majority of my wealth has come from the ability to influence and persuade. It ain't being a closer. The close is already done."
Key Takeaway: Building and communicating value effectively can lead to higher closing rates without necessarily increasing the number of customers.
A significant portion of the training focuses on establishing trust and rapport with customers. Andy asserts that creating a deeper connection with clients than they've ever had before is a crucial differentiator in sales.
Andy Elliott [01:20]: "Why do you want to make sure that you build a lot of trust?... Because that's the great separator."
Key Takeaway: Trust and rapport are foundational elements that differentiate top-performing salespeople from the rest.
Confidence plays a pivotal role in sales. Andy emphasizes that salespeople must elevate their confidence and conviction to succeed in a competitive market where self-belief is often lacking.
Andy Elliott [01:50]: "Your confidence... your conviction has got to go through the roof in a world right now where people don't believe in themselves."
Key Takeaway: High levels of confidence and conviction are essential for influencing and persuading customers effectively.
The core of the episode revolves around mastering the trial close—a strategy to gauge a customer's readiness to purchase before making a hard close. Andy provides practical demonstrations and role-playing scenarios to illustrate effective trial closing.
Step-by-Step Breakdown:
Initiating the Trial Close:
Andy Elliott [05:00]: "I want you to ask me to buy it. Trial, close me. Stand up."
Handling Objections:
Andy Elliott [07:15]: "If somebody says they need to think about it. Trial close."
Ensuring Smooth Execution:
Andy Elliott [10:12]: "Is a trial close easy, though? How do we ask someone to buy the car?"
Role-Playing Exercises:
Andy Elliott [17:01]: "Would that be fair? Follow me inside."
Key Takeaway: The trial close is an essential tool that, when executed properly, can seamlessly transition a potential customer from interest to commitment.
Andy addresses common stalls—such as "I need to think about it"—and teaches methods to overcome them without appearing pushy or aggressive.
Andy Elliott [15:20]: "What are they going to think about? You ain't even given nothing to think about."
Strategies Discussed:
Acknowledgment and Agreement:
Andy Elliott [15:21]: "Of course you need to think about it."
Providing Additional Information:
Andy Elliott [17:08]: "What I'd like to do is give you a quick five minute proposal of all the numbers so when you go home, you truly have something to think about."
Key Takeaway: Handling objections gracefully involves acknowledgment, agreement, and providing the necessary information to move the conversation forward.
Andy emphasizes the importance of regular practice and being held accountable through positive peer pressure. He encourages sales teams to challenge each other, ensuring continuous improvement and mastery of sales techniques.
Andy Elliott [08:05]: "We got to be elite. We got to be great. We've got to test each other in front of each other."
Key Takeaway: Continuous practice and mutual accountability within sales teams foster an environment of excellence and sustained performance.
Throughout the episode, Andy maintains a high-energy, motivational tone, urging listeners to push beyond their comfort zones and embrace training as a means to elevate their sales skills.
Andy Elliott [04:21]: "Guys, if you're watching this video right now and you're like, Andy, I'm not built like that... Bullshit. Yes, you are. You gotta train."
Key Takeaway: A proactive and resilient mindset, combined with rigorous training, is essential for achieving sales greatness.
To reinforce the lessons, Andy incorporates live demonstrations and real-time feedback sessions where participants practice trial closing. This interactive approach ensures that salespeople can apply the techniques effectively in real-world scenarios.
Andy Elliott [06:13]: "Come on inside. Hey, that ain't my trial close. Whatever it is, it's easy."
Key Takeaway: Hands-on practice and immediate feedback are crucial for mastering complex sales techniques like the trial close.
As the episode concludes, Andy reiterates the importance of mastering the trial close and invites listeners to take actionable steps toward improving their sales performance. He encourages them to connect further for personalized coaching to continue their journey toward sales excellence.
Andy Elliott [18:45]: "If you'll go and you'll enter your information, I'll reach out to you in the next 24 hours. Let's kill it."
Final Takeaway: Commitment to ongoing training and seeking mentorship are key components in achieving and sustaining high-performance sales results.
On Current Performance:
"I know why we're at eight cars a month. I know where we're at 10. Why? Because what we're doing right here sucks."
— Andy Elliott [00:00]
On Value Selling:
"A vast majority of my wealth has come from the ability to influence and persuade. It ain't being a closer."
— Andy Elliott [01:50]
On Confidence:
"Your confidence... your conviction has got to go through the roof in a world right now where people don't believe in themselves."
— Andy Elliott [01:50]
On Trial Closing:
"Is a trial close easy, though? How do we ask someone to buy the car?"
— Andy Elliott [10:12]
On Overcoming Objections:
"What are they going to think about? You ain't even given nothing to think about."
— Andy Elliott [15:20]
On Training and Accountability:
"We got to be elite. We got to be great. We've got to test each other in front of each other."
— Andy Elliott [08:05]
On Motivation:
"Guys, if you're watching this video right now and you're like, Andy, I'm not built like that... Bullshit. Yes, you are. You gotta train."
— Andy Elliott [04:21]
Andy Elliott's episode on trial closing serves as an invaluable resource for sales professionals aiming to elevate their closing techniques. Through a blend of motivational insights, practical strategies, and interactive exercises, Andy provides a comprehensive guide to mastering the trial close. By focusing on value selling, building trust, enhancing confidence, and handling objections gracefully, salespeople can significantly improve their performance and achieve their sales targets.
For those committed to transforming their sales approach and reaching elite levels of performance, Andy's training offers the tools and mindset necessary to make impactful changes.