wavePod

These Habits will make you Rich | Andy Elliott - Andy Elliott's Elite Mindset Motivation and Sales Training | Wave AI Podcast Notes

Back to Andy Elliott's Elite Mindset Motivation and Sales Training

These Habits will make you Rich | Andy Elliott

Andy Elliott's Elite Mindset Motivation and Sales Training

Fri Sep 12 2025

Summary

Podcast Summary: Andy Elliott's Elite Mindset Motivation and Sales Training

Episode: These Habits Will Make You Rich
Date: September 12, 2025
Hosts: Andy Elliott & Jaclyn Elliott

Overview

In this insightful and dynamic episode, Andy Elliott, CEO of The Elliott Group, and his wife (and company CEO) Jaclyn Elliott dive deep into the habits and mindsets that distinguish those who achieve greatness and wealth from those who remain stagnant or become poor. Through candid discussion filled with personal anecdotes, tough love, and actionable advice, Andy and Jaclyn cover the importance of discipline, risk-taking, identity-building, relationship harmony, and mentorship for anyone aspiring toward financial and personal success. Their conversation is especially targeted at entrepreneurs, sales professionals, and couples looking to grow together.

Key Discussion Points & Insights

1. The Reality of Entrepreneurship

Entrepreneurship isn’t for everyone. Andy opens with a sobering reminder that "nine out of ten people shouldn't even try" to be entrepreneurs because most people lack the heart and discipline to endure adversity ([00:00]).
Self-Honesty: The importance of evaluating whether you're truly cut out for entrepreneurship or if "you've just been lying to yourself" ([00:19]).

2. Habits: The Foundation for Greatness

Morning Rituals & Non-Negotiables:
- Jaclyn emphasizes the impact of disciplined mornings, referencing how starting with focus and intention sets the tone for the whole day:
  
  “How you wake up in the morning, what you do, what you listen to…they can’t even start that and they want to carry that along through the day.” — Jaclyn ([01:30])
- Both discuss the power of writing three to five non-negotiable tasks daily and not ending the day until they’re done:
  
  “A high level CEO…doesn't do anything else until those things are done.” — Andy ([02:40])
- Jaclyn’s Post-It note method as a concrete example of accountability ([02:56]).

3. Identity, Pain, and Defining Moments

Personal Turning Points:
- Jaclyn shares her childhood pain that drove her to independence ([06:09]), and how losing her identity as a mom prompted her to rediscover her ambitions and partner in business with Andy later on ([08:47]).
- Andy affirms the importance of responding to painful triggers with self-improvement rather than self-sabotage:
  
  “When that pain line hits, you either have one of two choices…Self-sabotage...or rise up.” — Andy ([10:33])
- Jaclyn underscores modeling self-love for children:
  
  “You can’t teach your kids how to love themselves unless you love yourself first.” — Jaclyn ([11:39])

4. Risk Tolerance: No Risk, No Story

Balanced Risk-taking:
- Andy and Jaclyn agree all successful people are high-risk takers. The mistake many make is taking fewer risks after achieving initial success:
  
  “They make a little money and then all of a sudden their risks die off.” — Jaclyn ([13:16])
- The danger of sharing your aspirations with unsupportive people: Tell only those who have “done something with their life” and will encourage you in tough times ([13:07], [14:25]).
- “No backup plan” philosophy — true growth demands full commitment, not a safety net ([15:35]).
- “The more you risk, the more the reward is going to be. That saying is true.” — Jaclyn ([15:59])

5. The Power of Partnership: Marriage & Success

Alignment & Support:
- Jaclyn details how a supportive relationship is essential to business success, as the energy and influence between partners can build or break each other ([16:47]):
  
  “I have the power to build you up… but I also have the power to tear you down and ruin your day.” — Jaclyn ([16:47])
Fusion of Family and Business:
- Sharing goals and ensuring your spouse is included in your vision creates unity and better outcomes ([18:31])
- “The most powerful thing that we do is, ‘Hey babe, I need you.’” — Jaclyn ([19:45])

6. Financial Discipline: Stress and Abundance

Top Marriage Killer:
- Financial stress is the number one reason marriages fail ([20:31]), often fueled by overspending and the pressure to “keep up with the Joneses.”
The Solution:
- Live within your means, prioritize communication about money, and develop high-income skills to build a secure future together ([21:32]).
- “If you can get your finances in line and not overspend and also find a career where you can actually grow…find a mentor.” — Jaclyn ([21:32])

7. Entrepreneurship vs. Intrapreneurship

Not for Everyone:
- Both agree while anyone can be an entrepreneur, few should — it requires unique risk tolerance, perseverance, and hunger for growth ([23:26]).
- Distinguish between entrepreneurs (risk-taker, owner) and intrapreneurs (key players within a business who share in growth without singular risk) ([24:12]).
- “Stress will eat them alive. It’ll kill marriages… But can they [be entrepreneurs]? Yes, because we weren’t qualified… but not everyone’s equipped.” — Jaclyn ([24:38]).

8. Keys to Increasing Probability of Success

Mentorship & Modeling:
- Both lament learning “later in life” because they lacked mentors; now, they stress compressing timeframes by modeling successful people and learning from their mistakes ([28:15]), not just what to do but what not to do and when adversity will strike.
- “Find somebody that actually touched the fire already and learn, and not necessarily have to feel the heat on your fingers.” — Jaclyn ([29:19])
Preparation and Anticipation:
- Mentors help bulletproof you against common pitfalls, providing honest guidance and warning about what's coming before it happens ([29:18]).

Notable Quotes & Memorable Moments

On Risk:

“No risk, no story. You don’t get to tell no story if you don’t take a risk.” — Andy ([16:23])
On Relationship Power:

“I have the power to build you up... or tear you down and ruin your day.” — Jaclyn ([16:47])
On Pain as a Lever:

“You're going to become a victim or you're going to become a victor. That's the difference.” — Jaclyn ([25:57])
On Financial Stress:

“Financial stress is bigger than any stress out there… The number one reason why marriages fall apart.” — Jaclyn ([20:34])
On Mentorship & Speed:

“It's all about compressing timeframes, which is the number one thing.” — Andy ([30:45])
On Self-Development:

“You have to make yourself proud so that you can make sure that your kids are proud of you and I can make sure that you are proud of me.” — Jaclyn ([08:47])

Timestamps for Key Segments

Opening & Main Theme: [00:00]–[00:40]
Habits & Morning Rituals: [01:06]–[04:23]
Defining Pain Points & Identity Building: [06:09]–[12:22]
Risk Taking & Scaling: [12:22]–[16:23]
Marriage, Partnership & Support: [16:34]–[19:45]
Financial Discipline in Marriage: [19:51]–[22:49]
Who Should Be an Entrepreneur? [22:51]–[25:38]
Entrepreneur vs. Intrapreneur: [24:12]–[25:35]
Increasing Odds of Success (Mentorship, Learning): [27:38]–[30:45]
Closing Thoughts on Leadership & Legacy: [31:01]–[33:50]

Tone & Style

Bold, unapologetic, real talk. Both Andy and Jaclyn mix tough love with genuine encouragement, never sugarcoating the hard realities of entrepreneurship, relationships, or self-discipline. The episode is packed with personal stories, practical wisdom, and direct challenges to the listener.

Takeaways

Success starts with daily habits, non-negotiable standards, and a strong identity.
Pain, not comfort, is the true trigger for transformation.
Risk is necessary; backup plans dilute results.
Business and marriage thrive only when both partners grow, support, and align.
Avoid financial stress by living within your means, mastering high-income skills, and communicating about money.
Mentorship compresses decades into days; learn from those who have already made the mistakes.

For more actionable sales and mindset strategies, check out Andy & Jaclyn’s live bootcamps and masterminds (link in episode description).

Loading summary...

Transcript

A (0:00)

Entrepreneurship will either make you or break you. The question is, do you have the heart to keep going when it gets tough? Most people think they're built to be an entrepreneur, but they're not. In fact, nine out of ten people shouldn't even try. Guys, today me and Jackie are going to go over whether you've got what it takes or if you've just been lying to yourself. Hey, guys, Andy Elliot. Today I'm here with my beautiful wife Jaclyn Elliott, who is the CEO of the Elliott Group. And my, she runs our company. Obviously sometimes you see me as the face, but she's the one running it behind the scenes. So I told her, I said, babe.

B (0:38)

CEO talk better face than me.

A (0:40)

Yeah, right. I'm the ugly one. She's the good looking 1. CEO Talk Business Talk leadership talk how to scale, how to grow. And most importantly, what this is about is the habits that will make you poor and the habits that will make you great and rich. Okay, you want to grab a pen, piece of paper and take notes, babe. So super important, some of the top reasons why you believe that people don't reach greatness.

B (1:06)

I think a lot of it has to do with, with habits. I think a lot of times people start something and they don't necessarily follow through. Some shiny object comes along the way and then they just get distracted. I think distractions are everywhere right now, which would be a big one.

A (1:21)

So write this down right now. What have I started and what haven't I finished? And by the way, I want you to learn, I want you to think about you as she's talking. What are some distractions that you see?

B (1:30)

Well, it starts in the, in the very, I mean, it sounds so basic, but it starts in the very morning when you wake up. You know, how you start your day. A lot of times we want to be good examples for the people around us. And the thing is that we can't be disciplined enough to hold, you know, just, just a morning ritual to start off, right? So how you wake up in the morning, what you do, what you listen to, you know, how you, if you work out or whatever it is, they can't even start that and they want to carry that along through the day. So I think a lot of it has to do with how you start your morning. And there's always nine one ones that come along the way. There's always something that's going to, you know, cut you off from what you really want to implement. But as a leader, it's your job to identify what's Truly important and what's noise.

A (2:12)

Yeah, I was listening to something the other day and it was talking about like Steve Jobs. Remember we were listening together like Steve Jobs, like Elon Musk, all these big thinkers and what they do is they talk about signal and noise. And signal means basically if you wake up today and you say, hey, there's three things I'm going to take care of today, then like if you're awake for 18 hours, like you don't go to bed until you take care of those three things. Like most people, they say there's three things I want to take care of and then they get distracted and they take care of one thing.

A (4:23)

Life changing. That's an identity that you have as a winner. That this is how I roll. This is what I do. Hey guys, every day I see in the comment section that people are like, andy, how can I train with you? How can I get close to you? I'm a sales leader, I'm in sales, I'm an entrepreneur, I'm a business owner. Listen, if you want to coach with me, I want to help you. Look, there's a link below on this YouTube video. If you just go down below, there's a link in this YouTube video. And basically if you click on it, all I ask for is your name and your phone number and it says, what do you want to learn from me? And by the way, gives me permission to reach out to you. If you'll fill that out, I will personally reach out to you and we will make a game plan. Now listen, I want to say it one more time. Let's get back to the video. If you've been watching my content, if you want a breakthrough, if you want to change your life, you want to go to another level, whether you're broke and you're trying to look for the breakthrough, or you're at the top of your game and you operate from the state of madness like me and you're just a psycho for learning. I am that coach that wants to push you hard. And so if you're ready for a breakthrough this year, go down, click on that link, fill out the information. It gives me permission to reach out to you. We're in a new era, right? And I always laugh at it. And I say, man, you give me the right to push you. I promise you this coach is going to change your life. So go click on that link. I love you guys. I'll reach out to you myself. Fill out your information, do it right now. And then let's get back to the video. All right, listen. So every successful person that I've met, ever, even including me, you, anyone, anyone that we've met, all of them really successful people, have a defining moment in their life where everything changed. So every successful person, they can tell you exactly when there was A massive defining moment where they, like, you know what? All right, that changes everything for me. Okay, when was yours?

B (6:09)

Wow. Okay. So I think everybody goes through something, and I think by. What you mean by defining change is like, maybe you realize, hey, I'm not going to be average or I'm not going to. I'm going to be different than everybody else. Like, something had to happen where there was a level of pain that you said, hey, I'm not going to live like this. I think I had several in my life. You know, obviously, I grew up in a family, you know, that was broken. You know, this. You know, my mom and dad got divorced. My mom was a workaholic. But I grew up without my mom because she had. She. She couldn't watch me. She couldn't take care of me or anything like that. So there was a time where I saw my mom working and she was kind of a flirt because she was in your young 30s when my dad and her got separated, obviously. So I grew up saying, hey, you know what? Like, I'm gonna. I'm gonna take care of myself, and I'm never going to depend on any person to take care of me is the way I grew up. So when I saw this, I was probably about. I mean, 10 years old or something when I realized, hey, you know what? Like, I don't want to be like my mom, and I'm going to have the work ethic and the drive that I can take care of myself without having to depend on anybody else. And obviously, when we got together, it was something that was really hard for me because I was so independent that I was very, like, not tolerant because I was an alpha and you were an alpha, obviously. So it was something that I had to deal with my own demons later on in life to be able to coexist with somebody. But it was. It was something that carried me through knowing that, hey, you know what? I don't. I'm different. I don't want to be like my parents. I don't want to be like anybody else in my family. And I had to chase success to be able to take care of myself, you know, at a very young age. So I. I think that was mine just knowing, hey, you know what? Like, seeing my mom going through heartbreak, seeing her, like, cry and seeing all these. All these people around her, like, taking advantage of her, basically, but also seeing how stupid she was, that when they would come with flowers, she would, like, you know, like, melt and stuff. I was like, man, I can't be that way. So I know it's. It's kind of like a shitty story, but, like, that was my way of knowing, like, hey, I need to be.

B (8:47)

Well, if anybody knows our story, you know that I triggered you to basically get your together, and that's why you got in shape, and I grabbed you in the love handle and I told you, hey, you know what? You're getting comfortable. We got to that point. So, you know, I came from a family of, like, you know, it was a little bit different. I was. I was working. I was around entrepreneurs longer than you were, and you were working at a, you know, you were the one that did the best in your family type of thing. So it was like that. But then it got to the point where I had our kids and I was, you know, being mom, and I got used to being the one that was taking care of them when they got hurt and making sure that everything was perfect for them and serving you and the kids all the time, that I kind of lost my identity for a while. And, you know, I wanted to be the good mom, but it wasn't really everything that I sought out that. That I knew that God designed me to be like. So I had to find myself again, and I had to basically wake up and be like, hey, you know what? Like, I'm more than just that mom, because I wanted to. I figured that I wasn't the hero to my kids. I. You weren't excited to look at me anymore. It was like I wasn't. You know, in order to keep going in life, you have to have that newness always in your life, and you have to be growing. There has to be a sense of growth and accomplishment in your life. And I felt like I wasn't growing anymore. So that was a moment where I was like, hey, you know what? I need to wake up, and I need to make myself proud so that I can make sure that my kids are proud of me and I can make sure that you are proud of me. So I did wake up later on after our. Basically between our second and third kid, really, then I got pregnant, and then obviously I picked back up in business and was like, man, you know what? There's so much more in me. I need to wake up. Because. And that's when we decided to put our company together, obviously. And. And that's why we. We built something great, because it took both of us, you know, to do it. So that was the second part.

B (13:16)

Yeah, of course. But the big thing that we see a lot with a lot of businesses and why a lot of businesses don't scale and they stay the same is because the risks that they would once made when they didn't have the money, like, we're a lot greater than they are. After they have the money, it feels like, like they didn't have anything to lose. And then all of a sudden they make a little money and then all of a sudden their risks, like, die off and they're like, oh my gosh, I won't do this anymore. Like, to me, it had to do with, I, I stopped taking risks when, when we had the kids because I was like, man, I got to think a little bit more about what I'm doing. But we start making excuses and, and saying, well, this is not good for them. When I mean, really, it is good for them because our kids needed that. Like, having a certain house didn't affect our kids growing up. Like, I'm not going to do this until I have the bigger house. I'm not going to do this until I got this set up. Like, that's just not ever going to happen. You have to live in the moment and give it your all. No matter what. You have to take that risk. And every time you have a Backup plan, it never works. It's never worked for us. It's never worked for anybody that's successful. Really. You can't have a backup plan. So that risk needs to be high, but you also need to know how hard you're going to work. And one of the things that really helped us when we're assessing risk in the very beginning is that we had to share it together as a couple. But we also didn't share what the risk looked like with anybody else outside of us. Because what happens is if you go and tell somebody all of the thing, all the risks that you're willing to take, you know, they're not going to understand. So we didn't talk to our family, we didn't talk to our friends. We're going to say, hey, you know what? We're. We're taking all these risks and we're making all these sacrifices because they would have tried to talk us out of it. And then when stuff gets hard, because it always does, it's going to be 10 times harder than you think it's going to be. No matter what it is, it is. They're going to be like, man, you know, maybe. Maybe my mom was right, maybe my dad was right, maybe my best friend was right. And then you start backing off. And that's the biggest problem that people have, is they share what they're going to do with somebody that's never been through it before, that's never been through that. So I, I suggest if you're going to talk about your goals and dreams or any risks that you're going to take, talk to somebody that's actually done something with their life, because more than likely they've made a bigger risk before and they'll inspire you to do that. And when it gets hard, they're going to tell you, hey, keep going, keep going, keep going. Because anybody else that's natural is going to tell you exactly. Anybody else is going to tell you, hey, you know, you work so hard. Yeah, I knew, like, you probably shouldn't have done that. And then you're gonna back right off. And that's the thing. So anybody that's successful, the more you risk, the more the reward is going to be. That's. I mean, the saying is true, right? But we've never had a backup plan. And that's why we, we continue to scale. Because most people that have money or that have been successful in any way, shape or form, they're afraid of going broke. They're afraid of losing it all. And the why we've been able to grow and scale is that we're not afraid of going broke. You know, thank God. We've been very lucky that we haven't gone broke doing this stuff. But we've been broke before. We're not afraid of doing so. But the risks that we make as we grow in scale have been bigger and bigger and bigger and bigger. And that doesn't tend to be that, you know, with everybody else. And that's the reason why they can't scale.

B (25:57)

I think also it's like coachability and hunger has to do with. With a lot of it. Because you asked me a question in the very Be Us is like, what was your turning point that made, you know that you were going to be different and not really, like, live the life that you were set out to live. Basically what came in my DNA. Right. And I think that the way somebody reacts when there's that level of pain is either going to. You're going to become a victim or you're going to become a victor. That's the difference between that. Right. And you're. If you can maintain that hunger and constantly learn to get better, then that basically turns into the DNA of an entrepreneur that can actually do that. Right. But if you can't do that because there's so many people out there in society that they get a problem and they live in that problem and they become a product of what their DNA set out for them to be and they can't learn from that. Right. So like, a lot of successful people that are out there, they've gotten that pain point and they've learned from that they taken it and they're like, man, it's almost like the thank you. I owe you. Boom. I'm gonna. I'm gonna freaking learn from this. And thank you for that mistake, that person that hurt them. Every single one of those people have gone back to look for that person that caused that pain and said, hey, hey, thank you so much for giving me that pain. I learned my biggest lesson from you. If people can't really do that, then they've lived, you know, as. As a victim mentality, and they're never going to be that entrepreneur because they're going to be living a man. I hate this person still after all of these years, this person hurt me. I hate this person for doing this to me. When you should turn in. Turn that pain into something that's great. Hey, I needed this to make me. To get me to that next level of that person that I needed to become for all these other people that depend on me. That's the difference in mentality that you need.

A (31:31)

Yeah. Making money is easy. Getting it all and building and keeping it for decades after decades is very rare. And so it's really important right now. There's a link below, guys, down in the description box. And you can reach out to me, you can reach out to my wife Jacqueline. It's important. We do two day business boot camps and it's all about business number one. And then number two, we also do do couples masterminds. These are powerful. If you're a power couple, you're out there right now and you're like, dude, me and my girl want to grow together or you're like watching this show. I do, me and my husband want to grow together. Dude, we do these this all day event couples mastermind. Me and Jackie believe that everything starts with the marriage. All of it, all success. If your marriage isn't strong, your business will never be strong. It's the most valuable unreal training we've ever put on. Everyone that comes in here, all of these power couples, everyone that comes in, I'll leave it and crush it. And so we love you guys. Y me and Jackie run together all the time. Sometimes you'll see her channel or mine, but I told her, I was like, man, once a week we need to get on here and just wrap and talk about some things that we have going on, especially in business. Leadership, family. We get it all, guys. Being close to God, having a great marriage that's on fire, being great parents, making a ton of money, putting a financial fence around our family, helping people. It's building a great team. I mean, guys, there's so many things that you can learn that will change your life crazy fast. And so we just want to share all the things that we're we're doing and that works for us, that we know will work for you because we're no better than you. And you can take these things and change your whole life immediately. So love you guys. Appreciate you. Baby, you're the best. And there's a link below, guys. You guys can click on it, and you can fill that out, and we'll reach out to you. You can let us know what's going on on, and we'll help you make a game plan. I love you guys. And we'll see you in the next video entrepreneur. Ready? Okay, I'm ready.