Andy Elliott's Elite Mindset Motivation and Sales Training

Episode: This Sales Script Made Me Rich
Release Date: June 10, 2025
Host: Andy Elliott, CEO of The Elliott Group

Introduction

In this compelling episode of Andy Elliott's Elite Mindset Motivation and Sales Training, Andy delves deep into the sales script that propelled him to unprecedented financial success. Sharing personal anecdotes and actionable insights, Andy not only reveals the exact script he used but also explains the psychology that makes it so effective. This episode is a treasure trove for sales professionals eager to elevate their skills and achieve remarkable results.

Background and Personal Journey

Andy begins by recounting his early days in the automotive industry. At just 18 years old, he joined a car dealership where he observed that most salespeople relied solely on presence at the dealership gate to attract customers. Determined to stand out, Andy sought advice from his manager about maximizing earnings.

[01:30] Andy Elliott: “When I was 18 years old, I got into the automotive industry. I worked my hardest, lived and died by that gate, and I made 125 grand. Isn’t that crazy?”

Despite mirroring the efforts of his peers, Andy's earnings surpassed expectations. This success was catalyzed by his discovery of a unique sales approach employed by a top-performing salesperson in Georgia, who achieved $225,000 annually by calling previous customers—a strategy that was unconventional at the time.

[03:00] Andy Elliott: “He was the only one in the company that did it. I started to ask, what did he call? He calls people who had bought a car here before.”

By the age of 20, Andy had amassed his first half a million dollars, setting the stage for his future in sales and training.

The Winning Sales Script

Central to Andy's success is the sales script he meticulously crafted and refined over two decades. He emphasizes that this script is timeless and universally effective across various industries. The script revolves around re-engaging past customers with a compelling offer, ensuring every call results in three affirmative responses leading to an appointment.

Key Components of the Script:

1. Authority and Familiarity:
   Establishing credibility by identifying himself and referencing the customer's previous purchase.

   [05:15] Andy Elliott: “Hey, Mike, what's going on? It's Andy Elliott down here at ABC Motors, where you bought your 2019 GMC Yukon from.”

2. Time Commitment:
   Requesting a specific time frame to increase the likelihood of compliance.

   [05:45] Andy Elliott: “Do you got 30 seconds?”

3. Intrigue and Curiosity:
   Mentioning a “crazy offer” without revealing details to pique interest.

   [08:20] Andy Elliott: “If I could offer you more money than your car was worth, would you mind if we told you how much that was?”

4. Decision Empowerment:
   Reinforcing that the final decision rests entirely with the customer.

   [10:05] Andy Elliott: “In the end, it's completely your decision.”

Psychology Behind the Script

Andy delves into the psychological triggers that make his script highly effective. By framing the conversation around a potential windfall, he taps into the customer's aspirations and desires, prompting them to envision possible upgrades or lifestyle enhancements.

[12:30] Andy Elliott: “They are literally, if they say yes, thinking on that day or on that next day on their drive in, what happens if he offers me enough money? What would I look at? What kind of car would I buy?”

This approach leads customers down a "rabbit hole" of positive speculation, making them more receptive to the sales pitch without feeling pressured.

Practical Application of the Script

Andy provides a step-by-step breakdown of how he employs the script, ensuring listeners can replicate his success:

1. Initial Contact:
   Reintroduce himself and reference the customer's previous purchase to build rapport.

   [15:50] Andy Elliott: “Hey, Mike, what's going on, man? It's Andy Elliott. Do you got 30 seconds?”

2. Identifying Ownership:
   Confirming if the customer still owns the referenced vehicle.

   [16:10] Andy Elliott: “Do you still have the 2019 GMC Yukon that you bought from us back then?”

3. Presenting the Offer:
   Introducing the idea of offering more money for their current vehicle.

   [17:00] Andy Elliott: “If I could offer you more money than what your car was worth, would you mind if we told you how much that was?”

4. Setting the Appointment:
   Scheduling a convenient time for the customer to visit the dealership.

   [18:25] Andy Elliott: “Is today better, or would tomorrow work best for you?”

By following this structured approach, Andy ensures that each interaction progresses smoothly towards setting an appointment, thus maximizing his sales opportunities.

Results and Success Stories

Andy shares the tangible outcomes of implementing his script. By systematically calling past customers, he was able to set up numerous appointments daily, transforming his sales performance and freeing himself from the traditional methods of relying solely on foot traffic.

[20:40] Andy Elliott: “I got so good at doing this. I would set 20 appointments a day, and I would literally have people pulling through that gate.”

This method not only increased his personal earnings but also allowed him to mentor others, ultimately leading to the establishment of his successful sales training company.

Transition to Sales Training

Leveraging his extensive experience and the proven effectiveness of his sales script, Andy transitioned into training others. He founded The Elliott Group, specializing in crafting personalized sales scripts for diverse industries. His expertise now benefits over 10,000 companies worldwide, extending beyond automotive to sectors like pest control, solar energy, banking, and real estate.

[25:00] Andy Elliott: “I build scripts for other companies. Whether you're in pest control, solar, banking, I don't care. Real estate doesn't matter to me. You give me the scenario, and I'll give you how to frame that script well.”

Call to Action and Offer

Andy concludes the episode by inviting listeners to take advantage of his resources. He promotes Andy Elliott's Digital Mind, a platform where businesses can obtain tailored sales scripts and training. By providing detailed information about their industry and product, users can receive customized pitches designed to optimize their sales strategies.

[29:15] Andy Elliott: “Go down to the description box, click on Andy Elliott's Digital Mind, and you get 30 minutes for free. Let me build out a great sales script for your company.”

Additionally, Andy encourages engagement through sharing the video, subscribing to his YouTube channel, and reaching out for personalized coaching, emphasizing his commitment to transforming sales professionals' careers.

[32:45] Andy Elliott: “If you've been watching my content, if you want to breakthrough, if you want to change your life, I am that coach that wants to push you hard.”

Conclusion

This Sales Script Made Me Rich serves as both a testament to Andy Elliott's sales acumen and a practical guide for sales professionals seeking to enhance their techniques. By dissecting his successful approach and offering tools for replication, Andy equips listeners with the knowledge and resources to achieve similar financial success. Whether you're new to sales or a seasoned veteran, this episode provides invaluable strategies to elevate your performance and drive substantial income growth.

Notable Quotes with Timestamps:

• [01:30] "I worked my hardest, lived and died by that gate, and I made 125 grand. Isn't that crazy?"
• [03:00] "He was the only one in the company that did it. I started to ask, what did he call? He calls people who had bought a car here before."
• [05:15] “Hey, Mike, what's going on? It's Andy Elliott down here at ABC Motors, where you bought your 2019 GMC Yukon from.”
• [12:30] “They are literally, if they say yes, thinking on that day or on that next day on their drive in, what happens if he offers me enough money? What would I look at? What kind of car would I buy?”
• [20:40] “I got so good at doing this. I would set 20 appointments a day, and I would literally have people pulling through that gate.”
• [25:00] “I build scripts for other companies. Whether you're in pest control, solar, banking, I don't care. Real estate doesn't matter to me. You give me the scenario, and I'll give you how to frame that script well.”
• [29:15] “Go down to the description box, click on Andy Elliott's Digital Mind, and you get 30 minutes for free. Let me build out a great sales script for your company.”
• [32:45] “If you've been watching my content, if you want to breakthrough, if you want to change your life, I am that coach that wants to push you hard.”

Key Takeaways:

• Re-engaging Past Customers: Leveraging existing customer data to create personalized outreach can significantly boost appointment rates.
• Structured Script: A well-crafted script that establishes authority, piques curiosity, and respects the customer's time is essential for successful sales calls.
• Psychological Triggers: Understanding and utilizing customer psychology can lead to higher engagement and conversion rates.
• Scalability: The principles behind Andy's script are adaptable across various industries, making it a versatile tool for sales professionals everywhere.
• Continuous Learning: Andy's transition from a successful salesperson to a renowned trainer underscores the importance of sharing knowledge and mentoring others in the field.

For sales professionals looking to transform their approach and achieve extraordinary results, Andy Elliott's insights and proven strategies offer a clear and actionable roadmap to success.