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A
Hey, guys, what's going on? Andy Elliott, One Percenter podcast. I'm here today. My boy Justin, Justin's out of Canada now, just to let you know, I don't care where you live. Justin coaches people all around the world. By the way, he is very, very skilled. He's only 27 years old and dude, I mean, the guy's almost going to do 10 million in this next year. I want you to understand something really quick, okay? When you get around people that are winning, you want to know what they're doing, you want to know how they're winning, you want to know the mistakes they made. I want to know what to look out for. I want to know what to do, what not to do. And I'm going to let you. I just told Justin, I said, hey, Justin, can you rip for 15 minutes on just, you know, number one, how you're killing it right now? I mean, give us a really like, just let us look underneath, you know, share with us what's happening, give us the 10,000 foot view, give us some things you did wrong that you could warn people. Don't do these things. These things costed me a lot of money, a lot of time, a lot of energy, but do these things. And so, and I know Justin's really killing it in the contractor space, which I'll kind of let you explain that. So I appreciate you, man. Listen, by the way, me and Justin, he's in my brotherhood, we're really close. This guy's a mentor to many people. There's a, a school community. He has a school community. I want you guys to join that. There's going to be a link below where you guys can jo doing that. You can do stuff with Justin, but I want you to know he crushed it so big in the school community. He won some awards by Alex Hermosi. He did. It's just, it's just the guy's winning, right? Not even financially, but like with his health, with your mindset, you know your mom died.
B
Yep.
A
Right? That was hard. I asked you what really changed in, you know, the last like 90 days. You're like, my mom died. She got cancer out of the blue and died and holy, she was very healthy. It's like, it's like, dude, like, you guys gotta wake up. Okay? So I, I know that you've overcame with your brother a lot of things. You're a savage, dude. You haven't had an easy life. You've recently had some really hard strikes and I want you to talk about that too. Like what Are some things you've done since your mom's died.
B
Yeah.
A
Right. Because it really, you know, that was a curveball. And you know, you said your mom, it was, you know, your words were, it was a beautiful death. Right. Like it was. You were all at peace. She said, I'm carrying my cross. I'm. And you're like, hey, this is my time to get close to God too. Is like a reality check. Right? About like, hey, you know, we're probably not going to live as long as we think. I need to get my together. Yeah, this is going to be a really good podcast. I'm going to turn it over to him. I just wanted to give him the right introduction so you guys could have a little concept on like who he is and like how close we are. And now you need to know him and now he's a resource to you. So yeah. Number one, start out with a little bit just from A to Z. What you're doing right now. Let's give some advice and then let, let's end it towards the end with your mom.
C
Cool.
A
Awesome.
C
Well, I appreciate you cutting to the chase and creating that open space for this because it's going to really change the way I approach this. So. Started my contracting business about four years ago. I was working at a butcher shop trying to figure out what to do with my life. I was working at. It was dead end job. I was mopping blood off floors in university. But university is totally shifting to a whole different direction in terms of what they're indoctrinating people with. So I left university, was listening to people like yourself on, on audible on podcasts and just trying to figure out a way out. A lot of scrap meat in the butcher shop. So I decided, okay, let's, let's grind that up. Let's go door to door.
A
That's all I knew they were trashing that.
C
Yeah, they're throwing it, throwing it out.
A
Yeah. So if anybody's ever like worked at a taxidermy. Right. Like, it's just, it's just, it's just blood everywhere. Yeah, it's. So he's got these, this butcher shop, they got all this Organs.
B
Yeah.
A
That they don't want to do anything with. And he was like, dude, I'm gonna take this stuff. And then, and then. So tell them. What did you do?
C
Yeah. So I ground it up into, into raw dog food. The healthiest stuff for, you know, dogs are, are canines. They, they eat, they, they shouldn't be eating kibble and stuff like that. They sheet the raw stuff. So started going door too to sell it. I was handing out flyers and door to door is just what I heard because I was listening to guys talk about door too. Door changed their life. That's the stuff I was listening to. Yeah, I didn't know how to use Facebook ads or anything, so door too made some sales. Ended up not really working out with the dog food stuff. There's so many regulations and safety things.
A
Your first journey of entrepreneurship?
C
Yeah, 100%. So yeah, in that process though, I learned, I learned door to door and I fell in love with that. And no, the streets are empty. No one else is doing it. Everyone's online now. So I realized I could be one out of zero and go knock on doors and talk people directly and build good rapport and just see how I could help. And so I started. Then I started working for a window cleaning company doing door to door. I was like, I want to sell high ticket. I could do this at the door. High ticket. Like let's, let's do something. So I actually got a. I got a position with a $30 million painting franchise that I learned their systems and then I implemented more of my door to door skill. And in, in the first year I sold 500k just in the winter, knocking on doors. No team. Didn't know how to paint, didn't know any, anything. I just knew how to sell just from, from trying it and from learning through the reps. So you know, 500K approaching. Gotta, gotta get guys how to learn how to recruit, how to learn how to train, how to actually be a leader, how to learn how to paint, spend a lot of time on the tools and I always thought that like blue collar work was below, below me because my dad was a realtor, all these things and I got to really appreciate like these are the guys that are building the world. Hey guys, sorry to interrupt the video, but if you're a residential contractor looking to scale from six figures, seven figures, to the multi, seven figure, eight, get off the tools. Build a production team, build a sales team, build a door to door team, generate predictable, reliable, controllable leads and scale and be the top competitor in your industry and in your city, then click the link below. I have a bunch of free trainings that you can access and we can show you exactly a step by step blueprint that will take you from a prisoner and the job you created for yourself to a freedom business model where you can do exactly what you need to do and create leaders inside your company. Really getting guys are older Than me start working for me and learning how to actually lead people where they don't resent me for being younger and actually develop long term plays. I got guys I've been with since day one when I was just starting out that are now making over six figures that are production manager, CEO. But to take it back so you know about 500k. Just putting myself in the fire, taking off more than I can chew and learning how to chew in the process. Multiple vans stolen so much stuff. Production managers sleeping with the painters because hiring some students had to fire certain guys and just kind of take, take it on as I'm going. Started like getting a lot of development and coaching. Spent over multiple six figures in coaching. Every. All the money I made put back into coaching put back because I knew that I'm not going to go buy properties right now. I don't, I don't need to buy a nice car. I'm just going to put it inside.
A
Of me to build you.
B
Yeah.
A
Listen, I want to just tell everybody this. What, what he just said is the most important thing out of everything you're going to say during this entire thing is that you need to build yourself Security should not be in your job. It should not be in your cars. It should not, should be in your money. It should be in you.
B
Yeah.
A
Because if everything goes bad, who's going to be the one that's going to fix everything you done? It's going to be you. It's always going to be you. If you lose everything today, who's going to get it all back? You. If you're going to build something, who's going to be you? You. It's all you. Everything is you. And most people totally underestimate training, coaching and bill. They get just enough to get to the next level and then they quit.
B
Yeah.
A
And the fact that you said that like you spent multiple six figures on getting your deal. Yeah, I did the same thing. And I'm telling you, I give all the credit to. I finally made the decision in my life to start investing in me.
B
Yeah.
A
And dude, like I just want to make sure nobody missed that. So.
B
Yeah.
A
So you, you took all the money you made, you threw it back into coaching for. For to build yourself your identity.
C
Oh, identity's huge.
A
Yeah, huge.
C
And especially in the contracting space, a lot of contractors identify themselves as a guy that swings a hammer. It's like, no, no. You run a business man like you, we got to pull you off the tools and they want that, but they also have the identity with it. So it's. There's a lot of limiting beliefs to break through.
A
Never taught them to get off the tool.
C
No, no, no, no. And they say it's, you know, you got to be humble. You got to just do the. The, you know, work with your hands.
A
It's like, no, you don't got to be humble. You got to be a killer.
C
You got to be a killer. You got to create opportunity for the guys that maybe don't have the best English or cannot go and sell for themselves. You got to learn those skills if you have that opportunity. So by.
A
By investing a prison.
C
A prison, it's a. It's a. It's a job that they create for themselves. And. And a lot of contractors are. Are caged animals. They. They'll just live off the referrals that come in. They don't know how to hunt anymore, so they live off the seasonality of work. And, you know, you just exist and.
A
There'S a lot of lies. Like, these guys aren't good salespeople.
C
Yeah.
A
These guys, they're not good at that. Yeah, that's all. Yeah, that's all.
C
If, you know, if you know the process of how you do your jobs, just by explaining your process, that's a. That you can sell. But.
A
And by the way, really, in your industry, and I know that you live in Canada.
B
Yeah.
A
But I just want to say, like, across the world, especially in the blue collar.
C
Oh, yeah.
A
Filled.
B
Yeah.
A
Using the word sales is a big turnoff. 100 for a lot of people. So I've. In our company, we've replaced in the blue collar field.
B
Yeah.
A
We don't teach sales. We teach communication.
C
Huge.
A
And. And if I say, guys, if you're in the blue collar field and you want to learn how to be a master communicator.
B
Yeah.
A
You want to communicate effectively with everybody. People, like, love that. But if I say I want to teach you to sell, they're like, yeah.
C
The spikes go up, dude.
A
Totally complete turn off.
B
Yeah.
A
Communication. I love it. So you teach these guys to communicate.
C
Oh, 100. I teach them how to estimate, communicate, and close on the spot and to service clients on the spot. Because a lot of contractors, like, what changed my whole business was when I learned how to spit out quotes fast and get both homeowners home so I could quote and sit down with them and. And get them signing it to schedule for production. Then the day, like the days of emailing quotes and just hoping that someone accepts your bid.
A
Garbage over.
B
Yeah.
C
You can't even talk to them.
A
Yeah.
C
And, and that's why a lot of.
A
Contractors, Contractors go to that.
B
Yeah.
A
Because they were taught that by an old veteran.
C
Right.
A
Who said, get their email, send it over to him.
C
Be polite. Wait, wait.
A
No, no, no. That is stupid. People listen. And nobody's going to like this, but this is the truth. Okay. People are horrible at making decisions.
B
Yeah.
A
And the longer you give them to make a decision, the worse the decision gets. It doesn't get better.
B
No.
A
When your decision making time shortens, your success increases. And if you talk to me about something that's good for me, we should do it now 100%. And, and that, that guy has to understand that those people, when they're making, you know, I'm not going to say an emotional decision, but in a decision like in my gut, like, we need to get this done. The longer you give them to think, they overanalyze. They become paralyzed with fear. They end up putting it off, which allows them to stay the same stagnant struggle. And if you email them over something and you're going to do the best work, that email means nothing. Someone else could beat it by a thousand dollars and your competition gets the business. And they end up treating them worse. Not for doing good thing.
C
And that's.
A
And doing a good job. All because of that Damn email.
C
Yeah, 100%.
A
So you have to close them there because it's a, it's a disservice to the customer not to close them. Then you really have a good product.
C
Yes. And that's the thing. See, a lot of guys that maybe won't want to sell or won't want to close on the spot, it's because of more than just that. Maybe they don't believe they can service well because they don't know how to recruit or they don't know how to train and they maybe get worried. I can't take on this work alone. So when I work with contractors, we first build out a recruiting funnel. Even if they don't need those people yet. We get the job ads up, we get the screening ready and then we just crank sales. We build a door to door team. We get their Facebook ads.
A
Right.
C
We know what ads work. We build the admin systems, the setters, the right estimate, setup call is so important. That starts the whole process. You got to get both homeowners. There's. You got to kind of probe to see where they're at. You got to make sure they got.
A
Enough time industries this would you say if I'm watching this and I'm in This industry. Yeah, I should click the link below right now and get, and get it. Jump on a conversation with you.
C
We've created multi seven figure fencing companies, flooring businesses, general contracting, kitchens, bathrooms, basements, any service home service, any high ticket home service. Right. This is for, this is for. Guys are doing painting that are doing gutter installation, they're doing roofing where, where it's not like a could be H Vac.
A
If I'm selling $20,000 system 100%.
C
So really the biggest thing that we do is we create leaders inside their company. So we build door to door teams. That's a huge staple of what we do. That's how we got to multi seven figures in our companies. By creating door to door teams, taking the studs out of there and getting them into actually salespeople, into estimators or take them into other management roles. And you kind of create this incubator where you're changing people's lives in your company. These young kids that are lost in today's age that you bring up, you teach them how to market, how to do the school hard knocks, how to knock on doors and then create leadership opportunities. Multiple guys that have started door to door, like Isaac, like George, like Mark, like Joe, the guys in my company right now, they all started on doors, they're all making over six figures. And these are my guys and they show me love. They respect what I've done with them and I respect the hell out of them too. And so, and so that's what I'm bringing back to the contractor space. I see there's a huge gap in the development side of actually building a business, building leaders and delegating work, like going to the situation with my mom. You know, a lot of contractors, if they have a family life happen, they have to choose family or they choose business. Okay, I'm going to go. I would choose family every time. However, in my case, I didn't have to choose one or the other. I got to spend time with my mom for the six months she was sick and be there with her and ask all the questions I wanted to ask. Well, my business actually kept growing. We actually doubled during the time that I was going through that turmoil because I had the leaders that I created, I had the admin in place, the recruiting and it just, I feel, I feel for contractors that they believe they're being of service by being so, so, so involved in the swinging of the hammer that if someone gets sick and their, their, their family, they either have to keep swinging the hammer and and regret the rest of the life or go take care of that and their business fails.
A
You know what I'm hearing is that the people that don't know what you know are actually the bottleneck in their company.
C
Oh, 100.
A
It's not anyone else.
C
No.
A
It's not the market. It's not the economy. It's. It's you as the leader.
B
Yeah.
A
You are the thing that is stopping your company from growing.
B
Yeah.
A
And once you learn this stuff, then everything grows. People are happier when there's progress in the company. Everybody loves what they do.
C
Yeah.
A
And grows.
C
And you fall back in love with your business.
B
Yeah.
C
And that's why I love again, the door to door bringing the young guys in because you start to change lives.
A
People don't need to know how to do this. They just need to be.
C
Oh.
A
To click this link below.
C
No, no. It's so simple.
A
And then you coach them and help them.
C
Oh yeah. I'll say. Here's all the SOPs. I' have hundreds of SOPs in our community. This is why it keeps growing off referrals too. Guys come in, they're like, they're bringing their friends in. Like just Ricardo the painter just joined because he met a few other guys. Ricardo the painter actually painted your building here. So I'm gonna go do some door to door and help them develop some, some better sales systems. But guys come in and, and they see, like I pour my heart on this group. I don't hide anything back like this. Like if I have a problem in my company, I'm like, hey, just, just had this problem. Give me a week and I'll come back. Hey guys, here's a Solution to Schedule 14 crews at once and have 2pm so you can this, this, this. But at the end of the day, it's, it's just follow the steps. And depending on where they're at, every guy gets on boarding call when they come in personally with me. And I just see exactly what the bottleneck is.
A
Pretty hands on.
C
Oh, I'm, I'm so hands on. And I want to be. I love it. Yeah, I love it.
A
Well, just everybody looking at him. If, if you're in the home service space, if you're in one of these spaces, if you have your business and you're wanting to grow it to really big, I mean you could actually have a very small business. It might, it might even just be you.
C
Oh, a lot of times it is. Yeah.
A
I was gonna say, like I'm, I'm doing everything.
B
Yeah.
A
Well, you need help? Okay, don't. Number one, if you don't get help, you won't be in business for very long.
C
Yeah, we've created 11 seven figure businesses from scratch this year, guys. That literally I'm on chat GBT with a guy finding out his fencing company name. What are we going to call it? Okay, let's go. Hey guys, sorry to interrupt the video but if you're a residential contractor looking to scale from 6 figures, 7 figures to the multi 7 figure 8, get off the tools, Build a production team, build a sales team, build a door to door team, generate predictable, reliable, controllable leads and scale and be the top competitor in your industry and in your city. Then click the link below. I have a bunch of free trainings that you can access and we can show you exactly a step by step blueprint that will take you from a prisoner in the job you created for yourself to a freedom business model where you can do exactly what you need to do and create leaders inside your company. It's speed and a lot of guys come in. First thing I do, figure out what the limiting beliefs are. Let's break them together and you know, be coachable. I'll be, I'll understand exactly the type, the right way to lead you and we'll get you where you want to go and we figure out their why. Like one guy came in, Zach, he was having a baby on the way, doing about 800k a year, doing everything, estimating production, managing and he's like, he's stressed out but four months later sends me a picture with him and his, his wife and his baby on vacation. I helped him get a sales rep doing 200k a month now without him selling and a PM in place. And it's, that's, those are the type of things that are life changing.
A
Once you as a business owner can remove yourself from the selling momentum is about to build like no other. Oh, like it's a special thing.
C
Yeah.
A
I remember the first time I had a team, right. And it was just me, right. And then I had a team and I brought them on and I remember I was at home and I kept seeing these little notifications come through.
C
Oh yeah.
A
And I was like, babe, look.
B
Yeah.
A
I'm like, it's like, oh my God. It's like it's not just us anymore. And by the way, like just as just to add, when you have a team and you get to take care of people, it really makes your purpose go to a whole nother level. You're no longer doing work you said you fall back in love with your business. You care about your people. When you have mouths to feed, they almost are like your kids.
B
Oh.
C
And it puts a different urgency on you too.
A
So it's not just about numbers and making money. It's like we want to make them a lot of money, too.
C
Oh, that's mingle.
A
And. And, you know, we want everybody to do really well. And then it. My point is, I just remembered in the beginning, at first I was like, hey, we're moving the needle and I'm not doing everything. And by the way, that gave me some sanity to be a better dad, to be present when I was at home with my wife. And also, like, a little bit of peace to go to the gym in the morning and, you know, like, everything. I mean, gosh, dude. And on Sundays, instead of working all day, we could go to church. It's like, these things are very huge. I mean, you're talking about saving. You know, most men, I mean, honestly, they want to make their business work so bad, they end up tearing their. Their family to pieces 100%. Not intentionally because we're doing it for our family, but the one who ends up paying is our family.
B
Yeah.
A
And. And then obviously we don't like who we become either. Guys, if that's you. If he's labeled any of these things and you've resonated in any way, shape or form, this is an industry you're going to get. You're currently in it. You need to reach out to him now. Okay. That's going to be in the description box below. Let's finish out with your mom.
B
Yeah.
A
Because everybody's going to have something happen in their life 100%. This was in the last six months. Curveballs. Y curveball happens. Let's. Let's finish out with a minute or two. Everybody's going to have a curveball. It could be a death. My wife always says don't wait for something bad to happen before you give your best. Don't wait. Don't wait for something bad to happen before you reach out and start coaching with you. Don't wait till you're on your last leg and you're gonna go out to raise your hand for help.
B
Yeah.
A
You know, like, wake up now, you know, and so let's talk about the, the curveballs life can.
C
Yeah. So. So found out about my, my mom with her diagnosis. And that's when I was. I had a lot of coaching class. A lot of one on one clients. And one thing I did, though, in the Time. And this is what a guys have shown me respect back. They're like, I remember when you were in, in McDonald's or in libraries, getting kicked out of libraries because you were still hitting one on one calls in between hospital visits. Like I was basically sleeping at the hospital. But I would still hit my calls because at the end of the day, if I'm gonna show up and lead, I, I'm still going to show up and lead. Especially I'm a coaching contractor. They gotta do the same. When we found out with my mom and, but honestly at first I thought it was bad. I, I labeled it, this is bad. But as I went through the process and it was my first basically death to experience, it brought our brothers closer together. My one brother Rob, I, I, I cannot show him enough gratitude. He brought me way closer to Christ. And he, he's, he's orthodoxy. I'm getting baptized in Orthodox. And my, my mom went through orthodoxy and got baptized. And really just like, it just, it just brought the, the love to back together in our family because we had to pair together for a hardship. And that's usually when, that's why I tell contractors, suffer with your team, go play paintball. Go do hard things with your team. But aside from that, really learning the perspectives and putting it put more urgency on me with really helping contractors build for life. We have to build for life. I was lucky to have Mark Shelley. Like, I just want to shout him out on this podcast because he took care of the business. He was actually one of my first door door reps, sales manager. Now he's basically CEO. He's like, dude, you're going through some stuff. I got, I got this, I got this. So I got, I could step out of my business. He's running, he's growing it while I was there with my mom. But yeah, brought our family together. It tightened my other brother up. James, he was, he was having some battles and he, he's beating the battles. He's sober, he's crushing, he's building his barber shop. I'm gonna bring him out here. He has two kids. Really. I felt like when my mom passed, the love that she had for each of us, we actually just started giving to each other as brothers and we filled that gap and, and it, you know, I just feel blessed. I feel blessed. I pray more. My mom wanted to come to a monastery out here in Arizona. I'm going to go tomorrow. And I just thank God for the opportunity, that it wasn't a car crash, right? It wasn't something instant I got to. We got to. We were there for her last breath. She did the prayers before death with her, and then she passed away around our three brothers. It was just a beautiful recollection of everything that. That happened at the end. So I see it as a beautiful moment.
A
It's crazy. Yeah, it's crazy. Nobody knows except for you what happened, you know? But as you talk about it, one thing that I hear is that your purpose in helping business owners and people in your industry now means so much more.
C
So much.
A
Because you know that every one of these people are going to have to go through something really hard at some point.
B
Yeah.
A
And they better get ready now, because it's going to happen whether they want it or not.
C
And I got guys going through it now, and I'm helping them fill the. Fill the gap so they can spend time.
A
Yes. And. And whatever that is, it can be labeled as good or bad.
B
Yeah.
A
And life's going to happen. Life's unfair. Life is also very beautiful. Being alive is getting hurt. Being alive is feeling love. You're going to feel both of them. But if you can do life right and you can set yourself up right and you have a good coach and you put yourself around the right people, your life can be awesome no matter what happens.
C
100.
A
You can see the good in everything.
B
Yeah.
A
And so, number one, you're awesome. Dude. I'm going to tell you, Justin, I'm super proud of you, bro. I. I can tell. I just. The eyes are the window to the soul. You guys can look into his eyes. You can see the love, how much he cares. You can see his intensity. You can see his urgency for, like, helping people. I love it. And if I was out there and if I was in this industry and you guys, that's you. You need to be reaching out now. Okay? You. You. You don't know what. You don't know. I would be like, dude, I need to be in. I need to be with this guy. We need a roll. Let's go. I don't know how this works, Justin. How does this work?
B
Yeah.
A
And then let's roll step by step. And then we just kill it. And that's it. So how can they find you on social media?
C
So, social media, justin.georgopoulos. g E O R G O P O U L O S. Big Greek last name. Yeah. Yeah. So click that. And then. And then Facebook. I'm active on Facebook. A lot of contractors are on Facebook. So I. Yeah, I'm posting wins, posting free trainings. And then. And then the school group Trade launch. So Trade launch vip. You can find that on school. There'll be a link below.
A
Okay.
C
And then come in and we're going to do a customized roadmap. No matter where they are, if they're just on themselves on the tools, if they got a few laborers, maybe they got estimators, and they want them to get trained so they can have a higher closing rate on the. On the estimate, on the spot, whatever it might be. We're here to help, and we're going to get them exactly where they want to go.
A
It's amazing.
B
Yeah.
A
Guys, make sure you connect with him. Get set up now. Love you guys. Hope his story inspired you. I know there was one thing that he said that resonates with you. That's a reason for you to change your life now. Appreciate you guys. Love you. We'll see you in the next podcast. Let's go.
D
Hey, guys. Looks like you made it to the.
A
End of the video.
D
You're the true.0001 percenters. Look, I know 1 percenters that can make it halfway through the video, but making it all the way through, you guys are the best. Now here's what I'd like to do. Number one, I want to get closer to you. The fact that you made it all the way through the video, you're like, man, dude, I want to roll with this guy.
A
Okay?
D
So I need to connect with you down below. There's a description box on this YouTube video.
A
There's a link.
D
It says, Coach with me, one on one.
A
Okay?
D
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Let's kill it.
Host: Andy Elliott
Guest: Justin Georgopoulos
Release Date: January 8, 2025
Andy Elliott kicks off the episode by emphasizing the importance of surrounding oneself with successful individuals to understand winning strategies and avoid costly mistakes. He introduces Justin Georgopoulos, a 27-year-old sales coach from Canada, lauding his expertise and remarkable achievements, including nearing a $10 million milestone within the year (00:09).
Andy Elliot: "When you get around people that are winning, you want to know what they're doing, you want to know how they're winning, you want to know the mistakes they made." (00:09)
Justin shares his journey, starting a contracting business four years ago after leaving a dead-end job at a butcher shop and dropping out of university. He recounts his initial venture into selling raw dog food door-to-door, which, despite its failure due to regulatory challenges, ignited his passion for direct sales and door-to-door strategies (03:00).
Justin Georgopoulos: "Started out with a little bit just from A to Z. What you're doing right now. Let's give some advice..." (02:57)
Transitioning from selling dog food, Justin emphasizes the resurgence of door-to-door sales in the contracting industry. He highlights how most contractors have shifted online, leaving door-to-door methods untapped and highly effective. Justin illustrates his success with a $30 million painting franchise, where he closed $500k in sales within the first year using this approach (04:15).
Justin Georgopoulos: "No one else is doing it. Everyone's online now. So I realized I could be one out of zero and go knock on doors and talk people directly." (04:15)
The conversation delves into the importance of building a dedicated sales team. Justin outlines his strategy of recruiting and training individuals to excel in door-to-door sales, turning laborers into effective salespeople and leaders. He shares how investing in coaching and systems allowed his business to scale, even in the face of challenges like theft and team turnover (06:26).
Andy Elliot: "Security should not be in your job. It should not be in your cars. It should not, should be in your money. It should be in you." (06:45)
Justin discusses creating leadership opportunities within his company, fostering an environment where young team members grow into high-earning leaders. He shares success stories of team members like Isaac, George, Mark, and Joe, who all started door-to-door and now earn over six figures. Justin emphasizes the significance of leadership in sustaining business growth and personal fulfillment (10:41).
Justin Georgopoulos: "We create leaders inside their company. We build door-to-door teams. That's a huge staple of what we do." (14:00)
A poignant segment covers Justin’s personal challenges, particularly the passing of his mother. He reflects on how this loss strengthened his resolve and brought his family closer, while his business continued to thrive thanks to the leaders he had cultivated. Justin attributes his ability to maintain business growth during personal turmoil to the solid foundation and leadership within his team (18:30).
Justin Georgopoulos: "It brought our brothers closer together. My one brother Rob, I cannot show him enough gratitude." (19:05)
Both Andy and Justin stress the critical importance of investing in personal and professional development. Justin reveals that he reinvested all his earnings into coaching, prioritizing growth over material gains like property or luxury cars. This investment in himself and his team is portrayed as the cornerstone of his sustained success (07:07).
Andy Elliot: "I give all the credit to. I finally made the decision in my life to start investing in me." (07:20)
Andy and Justin advocate for shifting from traditional sales terminology to focusing on communication skills. They argue that framing sales training as enhancing communication makes it more appealing and effective, especially in the blue-collar sector where the term "sales" often acts as a deterrent. Justin elaborates on teaching contractors to estimate, communicate, and close deals on the spot, bypassing inefficient email strategies (08:21).
Andy Elliot: "We don't teach sales. We teach communication." (08:45
Justin Georgopoulos: "I teach them how to estimate, communicate, and close on the spot and to service clients on the spot." (09:08)
The discussion highlights the necessity of systematic processes and standard operating procedures (SOPs) in scaling contracting businesses. Justin explains how implementing efficient systems allows contractors to delegate tasks, manage teams effectively, and ensure consistent growth without being bogged down by operational overload (14:46).
Justin Georgopoulos: "We have hundreds of SOPs in our community. This keeps growing off referrals too." (14:46)
Concluding the episode, Andy and Justin reflect on the inevitability of facing personal and professional challenges. Justin shares how his experiences have deepened his commitment to helping other contractors build resilient businesses that can withstand personal setbacks. They underscore the importance of having a solid support system, effective leadership, and continuous personal development to navigate life's unexpected events (19:05).
Andy Elliot: "Life's going to happen whether they want it or not. Wake up now." (18:30)
Justin Georgopoulos: "We have to build for life. You can do life right and set yourself up right and have a good coach." (21:58)
Door-to-Door Sales Revival: Embracing direct, personal sales methods can set contracting businesses apart in an increasingly online market.
Invest in Leadership: Building and nurturing a strong sales team is essential for scalable and sustainable growth.
Personal Development Matters: Continuous investment in coaching and self-improvement is crucial for both personal and business success.
Effective Communication: Shifting focus from traditional sales techniques to enhancing communication skills can lead to better client relationships and higher closing rates.
Resilience Through Adversity: Developing a resilient business structure ensures that personal hardships do not impede business growth.
Andy Elliott (00:09): "When you get around people that are winning, you want to know what they're doing, you want to know how they're winning..."
Justin Georgopoulos (03:00): "I was working at a butcher shop trying to figure out what to do with my life..."
Andy Elliott (06:45): "Security should not be in your job. It should not be in your cars..."
Justin Georgopoulos (09:08): "I teach them how to estimate, communicate, and close on the spot..."
Justin Georgopoulos (14:00): "We create leaders inside their company. We build door-to-door teams..."
This episode serves as a comprehensive guide for contractors aiming to elevate their businesses through effective sales strategies, leadership development, and personal growth. Justin Georgopoulos’s journey exemplifies the transformative power of investing in oneself and building a resilient, communication-driven sales team. Listeners are encouraged to implement these insights to achieve sustainable success and personal fulfillment in their contracting endeavors.
Connect with Justin Georgopoulos:
For those eager to transform their contracting business and embrace a freedom-oriented business model, Justin offers free trainings and personalized coaching to guide you through every step of the process.
Disclaimer: The timestamps correspond to the transcript provided and are indicative of the conversation flow within the episode.