Summary of Episode #148: "This Will Change Your Contracting Business Forever"

Podcast: Andy Elliott's Elite Mindset Motivation and Sales Training
Host: Andy Elliott
Guest: Justin Georgeopoulos
Release Date: December 10, 2024

1. Introduction to Justin Georgeopoulos

In this compelling episode, Andy Elliott welcomes his close associate, Justin Georgeopoulos, a 27-year-old sales coach from Canada whose expertise in transforming sales skills has positioned him on the verge of achieving nearly $10 million in the coming year. Andy emphasizes Justin's remarkable ability to elevate salespeople, whether they're novices or veterans with over two decades of experience.

Andy Elliott (00:09):
"Justin is very, very skilled. He's only 27 years old and dude, the guy's almost going to do 10 million in this next year."

2. Justin’s Entrepreneurial Journey

Justin shares his entrepreneurial beginnings, highlighting the challenges he faced while working at a butcher shop and seeking a path out of a dead-end job. His initial foray into selling raw dog food door-to-door taught him invaluable sales techniques that laid the foundation for his future success.

Justin Georgeopoulos (03:33):
"So I decided, okay, let's grind that up. Let's go door to door. That's all I knew."

Despite regulatory hurdles that derailed his first business venture, Justin's passion for door-to-door sales persisted, leading him to a $30 million painting franchise where he implemented his sales strategies, achieving $500k in sales within the first year.

3. Overcoming Personal Adversity

The episode takes a heartfelt turn as Justin discusses the profound impact of his mother's sudden passing due to cancer. This personal tragedy served as a catalyst for his spiritual growth and reinforced the importance of building a resilient business that can withstand life's unpredictable challenges.

Andy Elliott (02:13):
"When your decision making time shortens, your success increases. And if you talk to me about something that's good for me, we should do it now 100%."

4. Transformative Sales Strategies for Contractors

Justin delves deep into effective sales strategies specifically tailored for contractors. He emphasizes the inefficacy of traditional methods like emailing quotes and highlights the power of closing deals on the spot by fostering direct communication and building rapport through door-to-door interactions.

Justin Georgeopoulos (09:08):
"I teach them how to estimate, communicate, and close on the spot and to service clients on the spot."

He critiques the outdated approach of sending emails and waiting for responses, advocating instead for immediate engagement to prevent potential clients from overanalyzing and turning to competitors.

5. Building and Leading Effective Teams

A significant portion of the discussion centers on the importance of building strong, communicative teams. Justin outlines his approach to creating door-to-door sales teams, recruiting skilled individuals, and fostering leadership within his organization. By investing in his team's development, Justin has cultivated leaders who now earn over six figures, demonstrating the scalability of his methods.

Andy Elliott (06:28):
"You don’t get help, you won’t be in business for very long."

Justin Georgeopoulos (14:06):
"We have hundreds of SOPs in our community. This is why it keeps growing off referrals."

6. Investing in Personal Development

Both Andy and Justin underscore the necessity of investing in personal growth and continuous learning. Justin recounts how he reinvested his earnings into coaching, believing that personal development is the cornerstone of sustained business success.

Justin Georgeopoulos (06:26):
"All the money I made put back into coaching because I knew that I'm not going to buy properties right now. I’m just going to put it inside."

7. The Power of Communication Over Sales

Andy highlights the reframing of sales into communication within the blue-collar sector. This subtle yet impactful shift makes the concept more palatable and effective, as many individuals in these industries are resistant to traditional sales terminology.

Andy Elliott (08:37):
"Using the word sales is a big turn off 100 for a lot of people. So we've replaced it with communication."

8. Balancing Business and Personal Life

The episode also touches on the delicate balance between managing a growing business and maintaining a fulfilling personal life. Justin shares his experience of expanding his business during his mother's illness, thanks to the robust team he had built, allowing him to spend crucial time with his family without compromising his business growth.

Justin Georgeopoulos (13:22):
"We actually doubled during the time that I was going through that turmoil because I had the leaders that I created."

Andy Elliott (17:16):
"Most men, they want to make their business work so bad, they end up tearing their family to pieces."

9. Embracing Life’s Curveballs

Concluding the episode, Justin offers a poignant message about preparing for life's inevitable challenges by building a solid, self-sufficient business. His personal story serves as a testament to the importance of resilience, strategic planning, and the support systems necessary to navigate both professional and personal adversities.

Justin Georgeopoulos (19:05):
"Life’s going to happen whether you want it or not. You need to reach out and start coaching now."

10. Call to Action

Andy and Justin invite listeners, especially those in the home service and contracting industries, to take actionable steps towards transforming their businesses. They provide resources for free training and personalized coaching to help contractors scale their operations effectively.

Andy Elliott (23:37):
"Everyone needs a coach, a higher level of accountability to go to the next level. Go to the description box below."

Justin Georgeopoulos (23:54):
"I'll reach out to you in the next 24 hours. We'll crush it together."

Key Takeaways

• Direct Communication: Shift from traditional sales methods to direct communication to close deals effectively.

• Team Building: Invest in building and developing strong teams to ensure business scalability and resilience.

• Personal Development: Continuous personal growth and coaching are essential for sustained success.

• Balance: Strive to balance business growth with personal life to maintain overall well-being.

• Resilience: Prepare for life's unexpected challenges by creating a self-sufficient and adaptable business model.

Notable Quotes with Timestamps

• Andy Elliott (00:09):
  "Justin is very, very skilled. He's only 27 years old and dude, the guy's almost going to do 10 million in this next year."

• Justin Georgeopoulos (03:33):
  "So I decided, okay, let's grind that up. Let's go door to door. That's all I knew."

• Andy Elliott (06:28):
  "You don’t get help, you won’t be in business for very long."

• Justin Georgeopoulos (09:08):
  "I teach them how to estimate, communicate, and close on the spot and to service clients on the spot."

• Andy Elliott (08:37):
  "Using the word sales is a big turn off 100 for a lot of people. So we've replaced it with communication."

• Justin Georgeopoulos (19:05):
  "Life’s going to happen whether you want it or not. You need to reach out and start coaching now."

Resources and Next Steps

• Connect with Justin:

  • Social Media: justin.georgeopoulos
  • Facebook: Search for Justin Georgeopoulos or join the Trade Launch VIP group.

• Free Trainings and Coaching:
  Visit the links provided in the podcast description to access free training sessions and schedule one-on-one coaching with Justin Georgeopoulos.

This episode serves as a powerful guide for contractors and home service professionals aiming to elevate their businesses through effective communication, team building, and personal development. Justin Georgeopoulos's insights and Andy Elliott's guidance offer actionable strategies to transform challenges into opportunities for growth and success.