Why Businesses Fail EVERY DAY // Andy Elliott

Summary

Podcast Summary: Andy Elliott's Elite Mindset Motivation and Sales Training

Episode: Why Businesses Fail EVERY DAY
Host: Andy Elliott
Release Date: January 16, 2025

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Andy Elliott, CEO of The Elliott Group, delves deep into the fundamental reasons why businesses face failure daily. Drawing from his extensive experience training salespeople worldwide, Andy offers invaluable insights into leadership, mindset, and the critical factors that separate thriving businesses from those that falter.

1. Embracing Discomfort Over Comfort

Andy kicks off the discussion by challenging the pervasive societal obsession with comfort. He emphasizes the importance of stepping out of one's comfort zone to drive personal and professional growth.

Andy Elliott [00:10]: "Rip the TV off the wall. Dude, listen, just because society wants you to be comfortable. God, right? The generation of this world is comfort. That is your God."

Andy urges listeners to commit to making a positive impact on everyone they encounter, advocating for a proactive approach to change rather than settling for the status quo.

2. The Reality of Rejection in Sales

A significant portion of the conversation focuses on sales resilience. Andy highlights that rejection is an expected part of the sales process and that embracing it can lead to greater success.

Andy Elliott [02:15]: "No's expected, ok? Like it's expected. So stop being surprised by the word no."

Drawing from his experience in the car business, Andy explains how facing rejection helped him build thick skin and maintain persistence.

Andy Elliott [02:45]: "People saying no to me is like saying hello, I love you. Doesn't matter. We're going to keep rolling."

3. Customer-Centric Approach: Winning Through Care

Andy introduces a pivotal concept: winning by caring more about the client than the clients care about themselves. This approach fosters deeper connections and trust, leading to sustained business success.

Andy Elliott [03:10]: "If you care more about the customer than they care about themselves, you win."

He reiterates that genuine care for clients is a biblical principle in sales, underscoring its fundamental role in effective selling.

4. Leadership: The Linchpin of Business Growth

A substantial segment is dedicated to leadership's impact on a company's trajectory. Andy asserts that the mindset and psychology of a leader are paramount in driving business growth.

Andy Elliott [04:30]: "Changing the psychology of the leader will change the business faster than anyone else."

He discusses the common issue of tolerating weak leadership and the benefits of introducing new leaders who bring fresh perspectives and push for higher performance through stages like reprove and prove.

Andy Elliott [05:45]: "If you're in a company and you say, yeah, Andy, but you're the f problem... Leadership, the psychology of the leader, the mindset of the leader is the most important thing."

5. Cultivating a Coaching Mindset

Andy emphasizes the importance of viewing oneself as a coach to excel in sales and leadership. This mindset shift encourages continuous growth and accountability.

Andy Elliott [06:20]: "If you want to be really good at sales, if you want to be really good at leadership, you have to start calling yourself a coach."

6. Commitment to Self-Development and Eliminating Distractions

Highlighting personal anecdotes, Andy and his wife Jackie discuss their commitment to self-development by replacing TVs with whiteboards to visualize and achieve their goals. This radical change symbolizes their dedication to growth over comfort.

Andy Elliott [07:50]: "Rip the TV off the wall... Only the crazy make it. I love Dean. Dean said they don't make statues of the critics. They make statues of the crazy people that were the dreamers."

Andy Elliott [08:30]: "We started whiteboarding the whole house... Leaderships live for a bigger vision than themselves."

7. Overcoming Ego and Finding Purpose

Andy reflects on his personal journey, admitting that his previous focus on chasing money was a mistake. He underscores the necessity of having a purpose larger than oneself to navigate life's challenges.

Andy Elliott [09:10]: "The number one mistake I made in life... I didn't understand that you could have it all. I didn't understand that."

Andy Elliott [09:35]: "Live for something bigger than yourself. What does that mean? You guys got to decide when life hits you in the mouth. What's your why?"

8. Call to Action: Partnering for Success

In the concluding segment, Andy, alongside Speaker B, extends an invitation to listeners to engage in one-on-one coaching. They emphasize the value of accountability and personalized support in achieving next-level success.

Speaker B [03:42]: "Super important, guys, if you're watching this video right now and you're like, Andy, I'm not built like that. Bullshit. Yes, you are. Gotta train. That's the way it works. Train or complain. It's your choice."

Speaker B [04:16]: "If you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy. Let's kill it."

Speaker B [10:14]: "Go to the description box below, click on the link, fill out your information. I'll talk to you in the next 24 hours. Let's kill it."

Andy and his team encourage listeners to take proactive steps towards personal and business growth by eliminating distractions, setting clear goals, and seeking mentorship.

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Key Takeaways:

1. Embrace Discomfort: Growth stems from stepping out of comfort zones and facing challenges head-on.
2. Resilience in Sales: Rejection is a natural part of sales; persistence is crucial.
3. Customer-Centricity: Prioritizing the client's needs builds trust and leads to sustained success.
4. Effective Leadership: The leader's mindset profoundly impacts the company's growth and culture.
5. Coaching Mindset: Viewing oneself as a coach fosters continuous improvement and accountability.
6. Eliminate Distractions: Removing comfort-based distractions (like excessive TV time) can enhance focus on goals.
7. Purpose Over Profit: Having a larger purpose drives meaningful success beyond financial gains.
8. Active Engagement: Seeking mentorship and coaching accelerates personal and professional development.

Andy Elliott's episode serves as a compelling guide for business leaders and sales professionals seeking to understand and overcome the common pitfalls that lead to business failures. Through a blend of personal anecdotes, strategic insights, and actionable advice, Andy provides listeners with the tools to cultivate an elite mindset, foster effective leadership, and achieve unparalleled success in their endeavors.

Transcript

[A]

Rip the TV off the wall. Dude, listen, just because society wants you to be comfortable. God, right? The generation of this world is comfort. That is your God. What if you guys made a decision today that everybody that you ran into for the rest of your life, you decided you were going to make a commitment to change their life. And you say, yeah, Andy, but you're the f Cking problem. You're the chokehold on the company. Instead of saying expect and plan for no, it's not failure. This is a big deal, ok? I know that sometimes you want to be so good, you want everybody to just buy on the first round. Doesn't always work that way. The better you get, the closer it comes to that. But I always tell people in the beginning, like no's expected, ok? Like it's expected. So stop being surprised by the word no. Guys, the reason why I love the car business is because it helped me build thick skin. Like, people saying no to me is like saying, hello, I love you. Doesn't matter. We're going to keep rolling. We're not going to stop, okay? If you care more about the customer than they care about themselves, you win. I'm going to tell you, big missing hole in this world. This is how it works. So you go say hi to someone. Whoever cares about the client the most wins. What does that mean, Andy? That means if you care about the client more than they care about themselves, when that calls being made, does she care about her customers more than they care about themselves? Whoever cares the most wins. Whether I care about the client more than they care about themselves or whether the client cares about themselves more than you care about them. Whoever cares the most wins. By the way, these are biblical for sales, okay? Changing the psychology of the leader will change the business faster than anyone else. Who's a leader, you guys, what does that mean, changing the psychology of the leader? If I'm in a company right now and I want to grow my company, my leader is the ultimate choke hold of the growth of my company. I'm going to tell you this. I see people tolerate weak leadership for a long time. I don't like this, but I'm going to tell you what's needed. A lot of companies need to take the leader and they need to let them go and bring in a new leader. Because a new leader is going to bring in something called the reprove stage, the prove stage, where they want to come in and prove that they can get those numbers higher than the last guy. Every time that happens, what happens? Production increases. The question is do we need to bring in a new leader? Or can the leader that is currently there start to reprove now? So if you're in a company and you say, yeah, Andy, but you're the f problem. You're the chokehold on the company, instead of saying, you know what? My innovations died. I remember there was a day that I came in this company, I thought everything was possible. Now I've learned everything about this company. Now I know it all. I'm the problem in this company. Leadership, the psychology of the leader, the mindset of the leader is the most important thing. It's the fastest way to grow any company. If I go into any company, the person that I will attack first and change is leaders. All right, now, by the way, on leadership, remember I told you guys to live for something bigger than yourself? What if you guys made a decision today that everybody that you ran into for the rest of your life, you decided you were going to make a commitment to change their life? Okay, Let me tell you what that means, you guys. If you want to be really good at sales, if you want to be really good at leadership, you have to start calling yourself a coach.

[B]

Super important, guys, if you're watching this video right now and you're like, andy, I'm not built like that. Bullshit. Yes, you are. Gotta train. That's the way it works. Train or complain. It's your choice.

[A]

Okay?

[B]

Every day I train the greatest in the world. You know what I mean? Are you ready to kick some ass and build your legacy and make history? If you are in the description box below on this YouTube video, there's gonna be a link. You click on it, enter your phone number, email, full name, and I will personally reach out to you in the next 24 hours. If you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy. Let's kill it.

[A]

Are you guys order takers or coaches? Coaches. What do coaches do? Build people up. Lead the fucking way. Remind people who they are. Live by the standard. Core value Central. By the way, how do I know if your core values and your standards are real? I hear them in your language. Some of you, your company core values are on a wall in your lunchroom. See, some people are like, my company yells the creed every morning before work. It's our core values. They all have it memorized. I'm an elite sales warrior. I will destroy my competition. I believe I can close any buyer. I will close anybody, anytime, any place, anywhere. Success trains failure, complains. I Have no ego. I have no entitlement. They know it all. Every morning we go through it on every TV in this whole company. If you guys have been here, our TVs say Elliot Army 3.0. If you walk into my house, I have whiteboards everywhere. I have. It's just, it's. Everything is self development, everything. It's all self development. By the way, if you have under a million dollars in your bank account in this room, there may be 5% of this room that has a million dollars in their bank account. If you have under 5% of your room, percent under $5 million in your bank account, I would go home and I'd take your TV off the wall. I'm not even playing. I would say I don't deserve to watch TV right now. Hey, it's your call. I know some people are like, that sounds stupid. You think you're ever gonna retire? You think you're ever gonna get where you want to go? Guys, I'm not going to be negative here, but if you want to retire for 20 years, and I told you, if you want to have $10,000 a month when you retire at 12 months, that's $120,000 a year. Now you understand that's after taxes, right? Because that's like the money you take home. So you really got to make 180,000 because 60,000 of its going to be taxes now 180,000 times 20 years. You want to retire. How much money is that? It's a lot of money, isn't it? Well, it's not really not a lot of money, but might be a lot of money. It's because all perspective. But that's a lot of money. Where the F are you going to get that money from? You're going to grow, you're going to get better. Rip the TV off the wall. Dude, listen, just because society wants you to be comfortable, don't. God, right? The generation of this world is comfort. That is your God. When you guys go home at night, should you watch TV for an hour and unwind? Or should you read a book for an hour? But you don't why? Because the TV's plugged in. Break it in half. Only the crazy make it. I love Dean. Dean said they don't make statues of the critics. They make statues of the crazy people that were the dreamers. When he said that, I go F, man, he ain't lying. This tv, okay, needs to go social media. If you can't control it, you know how I feel about it. I love it. I think it's super important. It's gotta go. I'm sorry. I know you love me. I know you want to watch me, but you can't right now. You haven't earned the right to sit down and go around on your phone yet. You got work to do. Dude, listen to me, man. If you guys got dreams and you guys don't start working on them, I mean. And by the way, this is why me and Jackie talk about taking your family with you. Because if you guys leave here and you go home, you try to take the TV off the wall, your wife's gonna get really mad. When Jackie met me, me and her went to an event in an educational deal. And the guy goes, I would suggest that everybody. Because this is back when they had those big box TVs, and they go, I would suggest everybody take their TVs out of their houses because they weren't on the walls then. They were big boxes. And he goes, I recommend you get whiteboards and write all your goals on them and every day rewrite them and rewrite them and rewrite them. And me and Jackie both looked at each other and, dude, I know the aesthetics of your house. People walk in, they're like, where's the TVs? There's whiteboards everywhere. But if they understand who you are, which I can't imagine inviting anyone to my house that doesn't understand who I am, right, they'll understand.

[B]

Okay?

[A]

And it's a pretty cool story, too, you know, but you take those TVs me and Jackie went through, all our TVs away, and we had whiteboards everywhere. And we got a little obsessive, and.

[B]

We started whiteboarding the whole house.

[A]

Next thing you know, we look like f. Cking school. But every wall had what we were working on. And the crazy thing is, is that we started to do crazy things. So leaderships live for a bigger vision than themselves. I'm going to tell you the number one mistake I made in life. At 39 years, 39 years old, I realized all I ever did was chase money. And I did whatever it took to make that money. Biggest mistake of my life. I didn't understand that you could have it all. I didn't understand that. I trained guys. I studied. But I'm going to be honest with you, man. Dude, I would not want to tell you or teach you what to do. I had ego all over me. Not good. This live for something bigger than you. What does that mean? You guys got to decide when life hits you in the mouth. What's your why? Why would you not stop?

[B]

Hey, guys. Looks like you made it to the end of the video. You're the true.0001 percenters. Look, I know 1 percenters that can make it halfway through the video, but making it all the way through, you guys are the best. Now here's what I'd like to do. Number one, I want to get closer to you. The fact that you made it all the way through the video, you're like, man, dude, I want to roll with this guy.

[A]

Okay?

[B]

So I need to connect with you. Down below. There's a description box on this YouTube video. There's a link. It says coach with me, one on one. OK? If you'll go and you'll enter your information, I'll reach out to you in the next 24 hours. You can tell me what you need, help with, what your goals are, and we will crush it together. I would love to help you guys go to the next level in life. You can tell I'm changing my life really fast and I know that you guys want the same thing. I'd love to go with you on that journey. So right now, if you'd like to partner with me, team with me, if you want me to help coach you and push you, everybody needs a coach, a higher level of accountability to go to the next level. Go to the description box below, click on the link, fill out your information. I'll talk to you in the next 24 hours. Let's kill it.