Why Businesses Fail EVERY DAY // Andy Elliott

Summary

Podcast Summary: "Why Businesses Fail EVERY DAY" by Andy Elliott

Podcast Information:

• Title: Andy Elliott's Elite Mindset Motivation and Sales Training
• Host/Author: Andy Elliott
• Episode: Why Businesses Fail EVERY DAY
• Release Date: December 18, 2024

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1. Introduction

In this compelling episode, Andy Elliott delves into the critical reasons why businesses face failure daily. Drawing from his extensive experience as the CEO of The Elliott Group, Andy offers invaluable insights into sales strategies, leadership psychology, and personal development that can transform both individuals and organizations.

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2. Overcoming Comfort and Embracing Discomfort

Andy kicks off the discussion by challenging the prevalent culture of comfort in society. He emphasizes the necessity of stepping out of comfort zones to achieve significant growth.

Andy Elliott [00:00]: "Rip the TV off the wall. Dude, listen, just because society wants you to be comfortable... The generation of this world is comfort. That is your God."

Andy urges listeners to make a conscious decision to impact everyone they encounter positively, rather than succumbing to societal pressures for ease and comfort.

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3. The Importance of Resilience in Sales

A significant portion of the episode focuses on building resilience, especially in sales. Andy shares his personal journey in the car business, highlighting how facing rejection daily fortified his thick skin.

Andy Elliott [01:30]: "The better you get, the closer it comes to that [selling on the first round]. But I always tell people in the beginning, like no's expected, ok? Like it's expected."

He underscores that encountering "no" is a natural part of the sales process and that embracing rejection is crucial for long-term success.

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4. Prioritizing Customer Care

Andy introduces a fundamental principle of sales: caring more about the customer than they care about themselves. This approach, he argues, is the key to winning in any competitive environment.

Andy Elliott [02:10]: "If you care more about the customer than they care about themselves, you win."

He elaborates that genuine commitment to improving clients' lives fosters trust and loyalty, ultimately leading to sustained business growth.

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5. Leadership's Role in Business Growth

Highlighting the impact of leadership, Andy asserts that the psychology and mindset of a leader are paramount to a company's success. He advocates for strong, proactive leadership as the catalyst for organizational growth.

Andy Elliott [03:15]: "Changing the psychology of the leader will change the business faster than anyone else."

Andy challenges businesses to evaluate their leadership efficacy, suggesting that weak leadership can stifle innovation and impede progress.

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6. Cultivating a Growth Mindset at Home

Transitioning to personal development, Andy shares his and his wife Jackie’s transformation of their home environment to foster growth. They replaced televisions with whiteboards, focusing on daily goal setting and accountability.

Andy Elliott [08:30]: "If you have under a million dollars in your bank account... I would go home and I'd take your TV off the wall."

This drastic change symbolizes a commitment to continuous self-improvement and prioritizing long-term goals over immediate comforts.

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7. Personal Reflection and the Journey Beyond Money

At a pivotal moment, Andy reflects on his life, acknowledging his past mistakes of prioritizing money over personal fulfillment. This introspection serves as a lesson on the importance of having a deeper purpose beyond financial success.

Andy Elliott [09:20]: "The number one mistake I made in life... I realized all I ever did was chase money."

He emphasizes that true success encompasses more than monetary gains, advocating for a balanced approach that includes personal growth and meaningful relationships.

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8. Call to Action and Coaching Services

Wrapping up the episode, Andy invites listeners to take proactive steps toward their personal and professional development by partnering with him for one-on-one coaching. He highlights the benefits of having a coach for accountability and achieving higher levels of success.

Andy Elliott [10:00]: "Go to the description box below, click on the link, fill out your information. I'll talk to you in the next 24 hours. Let's kill it."

This call to action reinforces the episode's overarching themes of commitment, resilience, and the pursuit of excellence.

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Key Takeaways

• Embrace Discomfort: Stepping out of comfort zones is essential for growth and success.
• Resilience in Sales: Expect and accept rejection as a natural part of the sales process.
• Customer-Centric Approach: Prioritize the client's needs to build trust and achieve long-term success.
• Strong Leadership: The mindset of leaders directly influences the growth and health of a business.
• Personal Development Environment: Create a home environment that encourages goal setting and accountability.
• Purpose Over Money: Strive for a balanced life where personal fulfillment complements financial success.
• Seek Coaching: Partnering with a coach can provide the necessary support and accountability to reach higher levels of achievement.

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Andy Elliott's episode "Why Businesses Fail EVERY DAY" serves as a powerful guide for entrepreneurs and sales professionals aiming to overcome common pitfalls, enhance their leadership skills, and cultivate a mindset geared toward success. By integrating these insights into daily practices, listeners can significantly improve their personal and professional trajectories.

Transcript

[A]

Rip the TV off the wall. Dude, listen, just because society wants you to be comfortable. God, right? The generation of this world is comfort. That is your God. What if you guys made a decision today that everybody that you ran into for the rest of your life, you decided you were going to make a commitment to change their life. And you say, yeah, Andy, but you're the f Cking problem. You're the chokehold on the company. Instead of saying expect and plan for no, it's not failure. This is a big deal, ok? I know that sometimes you want to be so good, you want everybody to just buy on the first round. Doesn't always work that way. The better you get, the closer it comes to that. But I always tell people in the beginning, like no's expected, ok? Like it's expected. So stop being surprised by the word no. Guys, the reason why I love the car business is because it helped me build thick skin. Like, people saying no to me is like saying, hello, I love you. Doesn't matter. We're going to keep rolling. We're not going to stop, okay? If you care more about the customer than they care about themselves, you win. I'm going to tell you, big missing hole in this world. This is how it works. So you go say hi to someone. Whoever cares about the client the most wins. What does that mean, Andy? That means if you care about the client more than they care about themselves, when that calls being made, does she care about her customers more than they care about themselves? Whoever cares the most wins. Whether I care about the client more than they care about themselves or whether the client cares about themselves more than you care about them. Whoever cares the most wins. By the way, these are biblical for sales, okay? Changing the psychology of the leader will change the business faster than anyone else. Who's a leader, you guys, what does that mean, changing the psychology of the leader? If I'm in a company right now and I want to grow my company, my leader is the ultimate choke hold of the growth of my company. I'm going to tell you this. I see people tolerate weak leadership for a long time. I don't like this, but I'm going to tell you what's needed. A lot of companies need to take the leader and they need to let them go and bring in a new leader. Because a new leader is going to bring in something called the reprove stage, the prove stage, where they want to come in and prove that they can get those numbers higher than the last guy. Every time that happens, what happens? Production increases. The question is do we need to bring in a new leader? Or can the leader that is currently there start to reprove now? So if you're in a company and you say, yeah, Andy, but you're the f problem. You're the chokehold on the company, instead of saying, you know what? My innovations died. I remember there was a day that I came in this company, I thought everything was possible. Now I've learned everything about this company. Now I know it all. I'm the problem in this company. Leadership, the psychology of the leader, the mindset of the leader is the most important thing. It's the fastest way to grow any company. If I go into any company, the person that I will attack first and change is leaders. All right, now, by the way, on leadership, remember I told you guys to live for something bigger than yourself? What if you guys made a decision today that everybody that you ran into for the rest of your life, you decided you were going to make a commitment to change their life? Okay, Let me tell you what that means, you guys. If you want to be really good at sales, if you want to be really good at leadership, you have to start calling yourself a coach.

[B]

Super important, guys, if you're watching this video right now and you're like, andy, I'm not built like that. Bullshit. Yes, you are. Gotta train. That's the way it works. Train or complain. It's your choice.

[A]

Okay?

[B]

Every day I train the greatest in the world. You know what I mean? Are you ready to kick some ass and build your legacy and make history? If you are in the description box below on this YouTube video, there's gonna be a link. You click on it, enter your phone number, email, full name, and I will personally reach out to you in the next 24 hours. If you're serious about kicking some ass, going to the new level, recreating next version of yourself, I'm your guy. Let's kill it.

[A]

Are you guys order takers or coaches? Coaches. What do coaches do? Build people up. Lead the fucking way. Remind people who they are. Live by the standard. Core value Central. By the way, how do I know if your core values and your standards are real? I hear them in your language. Some of you, your company core values are on a wall in your lunchroom. See, some people are like, my company yells the creed every morning before work. It's our core values. They all have it memorized. I'm an elite sales warrior. I will destroy my competition. I believe I can close any buyer. I will close anybody, anytime, any place, anywhere. Success trains failure, complains. I Have no ego. I have no entitlement. They know it all. Every morning we go through it on every TV in this whole company. If you guys have been here, our TVs say Elliot Army 3.0. If you walk into my house, I have whiteboards everywhere. I have. It's just, it's. Everything is self development, everything. It's all self development. By the way, if you have under a million dollars in your bank account in this room, there may be 5% of this room that has a million dollars in their bank account. If you have under 5% of your room, percent under $5 million in your bank account, I would go home and I'd take your TV off the wall. I'm not even playing. I would say I don't deserve to watch TV right now. Hey, it's your call. I know some people are like, that sounds stupid. You think you're ever gonna retire? You think you're ever gonna get where you want to go? Guys, I'm not going to be negative here, but if you want to retire for 20 years, and I told you, if you want to have $10,000 a month when you retire at 12 months, that's $120,000 a year. Now you understand that's after taxes, right? Because that's like the money you take home. So you really got to make 180,000 because 60,000 of its going to be taxes now 180,000 times 20 years. You want to retire. How much money is that? It's a lot of money, isn't it? Well, it's not really not a lot of money, but might be a lot of money. It's because all perspective. But that's a lot of money. Where the F are you going to get that money from? You're going to grow, you're going to get better. Rip the TV off the wall. Dude, listen, just because society wants you to be comfortable, don't. God, right? The generation of this world is comfort. That is your God. When you guys go home at night, should you watch TV for an hour and unwind? Or should you read a book for an hour? But you don't why? Because the TV's plugged in. Break it in half. Only the crazy make it. I love Dean. Dean said they don't make statues of the critics. They make statues of the crazy people that were the dreamers. When he said that, I go F, man, he ain't lying. This tv, okay, needs to go social media. If you can't control it, you know how I feel about it. I love it. I think it's super important. It's gotta go. I'm sorry. I know you love me. I know you want to watch me, but you can't right now. You haven't earned the right to sit down and go around on your phone yet. You got work to do. Dude, listen to me, man. If you guys got dreams and you guys don't start working on them, I mean. And by the way, this is why me and Jackie talk about taking your family with you. Because if you guys leave here and you go home, you try to take the TV off the wall, your wife's gonna get really mad. When Jackie met me, me and her went to an event in an educational deal. And the guy goes, I would suggest that everybody. Because this is back when they had those big box TVs, and they go, I would suggest everybody take their TVs out of their houses because they weren't on the walls then. They were big boxes. And he goes, I recommend you get whiteboards and write all your goals on them and every day rewrite them and rewrite them and rewrite them. And me and Jackie both looked at each other and, dude, I know the aesthetics of your house. People walk in, they're like, where's the TVs? There's whiteboards everywhere. But if they understand who you are, which I can't imagine inviting anyone to my house that doesn't understand who I am, right, they'll understand.

[B]

Okay?

[A]

And it's a pretty cool story, too, you know, but you take those TVs me and Jackie went through, all our TVs away, and we had whiteboards everywhere. And we got a little obsessive, and.

[B]

We started whiteboarding the whole house.

[A]

Next thing you know, we look like f. Cking school. But every wall had what we were working on. And the crazy thing is, is that we started to do crazy things. So leaderships live for a bigger vision than themselves. I'm going to tell you the number one mistake I made in life. At 39 years, 39 years old, I realized all I ever did was chase money. And I did whatever it took to make that money. Biggest mistake of my life. I didn't understand that you could have it all. I didn't understand that. I trained guys. I studied. But I'm going to be honest with you, man. Dude, I would not want to tell you or teach you what to do. I had ego all over me. Not good. This live for something bigger than you. What does that mean? You guys got to decide when life hits you in the mouth. What's your why? Why would you not stop?

[B]

Hey, guys. Looks like you made it to the end of the video. You're the true.0001 percenters. Look, I know 1 percenters that can make it halfway through the video, but making it all the way through, you guys are the best. Now here's what I'd like to do. Number one, I want to get closer to you. The fact that you made it all the way through the video, you're like, man, dude, I want to roll with this guy.

[A]

Okay?

[B]

So I need to connect with you. Down below. There's a description box on this YouTube video. There's a link. It says coach with me, one on one. OK? If you'll go and you'll enter your information, I'll reach out to you in the next 24 hours. You can tell me what you need, help with, what your goals are, and we will crush it together. I would love to help you guys go to the next level in life. You can tell I'm changing my life really fast and I know that you guys want the same thing. I'd love to go with you on that journey. So right now, if you'd like to partner with me, team with me, if you want me to help coach you and push you, everybody needs a coach, a higher level of accountability to go to the next level. Go to the description box below, click on the link, fill out your information. I'll talk to you in the next 24 hours. Let's kill it.