In this episode, I dive into the real science of change and why slip-ups are not something to fear, but something to expect. So many of us believe that if we decide to change, we should be able to do it perfectly. And when we don’t, we beat ourselves up and assume something is wrong with us.

The truth is very different.

I explore the powerful “spiral of change” model and share insights from one of the world’s leading experts on behaviour change. You’ll see why lasting transformation is not about willpower or perfection, but about learning, adapting, and evolving over time.

I also open up about my own journey, the identity shift that comes with going alcohol-free, and how embracing your authentic self is the real key to freedom and confidence.

If you’ve ever felt stuck, frustrated, or like you keep “failing” at change, this episode will completely reframe how you see the process.

What you’ll learn:

Why slip-ups are a crucial part of lasting change, not a sign of failure
The truth about willpower and why it’s not the key to transformation
How the spiral of change works and why you’re never back at zero
The role of identity and stories in keeping you stuck
How to turn setbacks into powerful learning that moves you forward

Timestamps:

00:00 – Why we resist change and stay stuck
04:00 – My story with alcohol and the identity trap
09:30 – The stages of change and what science tells us
14:30 – Why slip-ups happen and how to use them
20:00 – The real secret to long-term transformation

Links & Resources:

Join my free coaching webinar TONIGHT at 7 PM. Register here: https://coachbusiness.school/discover-coaching/
Follow me on Instagram (live every morning): https://www.instagram.com/andyramageofficial
Explore coaching training: https://coachbusiness.school

Let's do this!