Angel investing isn’t complicated. We’ve just made it feel that way.

In Ep#13 of Angels Decoded, Cheryl Kellond and Andy Walsh unpack one of the biggest misconceptions in early-stage investing: the belief that you need to operate like a venture capitalist to get started.

The episode opens with a simple story — a senior operator who avoided angel investing for years because she thought she wasn’t an accredited investor. When she finally looked it up, she realized she had qualified all along. The barrier wasn’t financial. It was psychological.

From there, Cheryl makes the core point: angels are not small VCs.

VCs invest full-time using other people’s money. Angels invest their own, bringing judgment and experience — not institutional process.

The issue is how angel investing is taught. Much of the advice focuses on sourcing deals and running diligence, which adds complexity and keeps people on the sidelines.

This episode reframes that approach.

Instead of acting like VCs, angels can: plug into pre-vetted deal flow, trust their instincts, and start small, learning by doing.

The opportunity isn’t becoming a VC. It’s participating — without overcomplicating it.

Subscribe now

Topics covered:

• Why “accredited investor” is misunderstood
• The real barrier to getting started
• How angels differ from VCs
• Why education often overcomplicates things
• How to start without full diligence
• The role of intuition in investing

Most people aren’t locked out. They’ve just been taught the wrong way in.

Listen: Apple | Spotify | YouTube

Andy Walsh

2x exited founder and host of Startups Decoded (Top 2% globally). Andy helps founders sharpen judgment and build companies through practical experience and operator insight.

Cheryl Kellond

Founder of Play Money and active angel investor. Cheryl focuses on democratizing angel investing and helping new investors build diversified portfolios while supporting founders with practical guidance and community.

Access All Areas.

Subscribe: Substack
Web: angelsdecoded.com
Startups Decoded Podcast startupsdecoded.com