David Choi is the owner of Seoul Taco.

5:00 - Intro

10:00 - How we met

13:00 - Hip Hop

17:00 - Working in a baseball card shop

18:30 - Skipping school to get celebrity autographs

22:45 - Getting asked to speak at his high school

27:15 - Growing up in the church

29:00 - Figuring out how/when to work for your self

32:15 - Working for yourself out of necessity

33:30 - Immigrant entrepreneurs

39:30 - Working 3-4 jobs at once

45:00 - Cooking at friend’s parties

47:00 - Finishing college

52:15 - Paying it forward with friends

54:30 - Supportive friends vs. Haters

58:30 - Giving & receiving feedback

1:02:45 - Buying the first food truck for $18,000

1:08:00 - The first food trucks in St. Louis

1:09:45 - First run at Food Truck Friday

1:11:45 - First Seoul Taco location

1:13:00 - Second location

1:16:00 - Staying fresh with growing popularity

1:22:45 - Growing up without internet

1:26:45 - Opening up in another market

1:32:15 - Columbia, MO location

1:35:15 - Chicago locations

1:40:45 - Employee Management

1:42:00 - People freak out too much

1:42:30 - Streetwear collabs

1:45:00 - Collaboration “fever”

1:47:45 - Not caring vs. Not letting things get to you

1:49:00 - Sports talk

1:52:30 - What’s happening in 2020

1:59:00 - Continuing to learn

2:06:00 - Outro