
Hosted by Daniel Balaze · EN

Google recently announced some updates about what it will officially take into consideration when ranking websites in their index. Though the changes won't go into effect until 2021, you should take this heads-up as a major hint and get your site optimized ASAP.

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In this episode, I have the privilege to talk with dental real estate expert RJ Przebinda of Gold Leaf Group Healthcare Real Estate. I also want to, once more, thank The Pankey Institute and ACT Dental for all of the amazing CE they have been providing during this time of quarantine. Last but not least, if you would like to up your presence online - I am hosting a 5 week seminar to teach you just that! Check it out at The Marketing Seminar

As dentists, we make lots of photos. Some of us more than others, to be sure. Social Media, however is changing that for the better and more people are taking clinical and personal photos than ever before. How are you storing your photos? Do you feel trapped by your system? Bound to forever use that brand or program? Fear not - I have been held captive once before, and I've lived to tell about it. In this episode, I talk about my new work-flow for my photography, and how I plan on using titles to help me forever know when and where a photo was made. --- Lastly - I sincerely apologize for the delay [this is being published a day late]. I over-estimated my ability to quickly learn a new software to edit and publish this podcast.

Sometimes, we have to make due with what we have at hand. Other times - having the right tool for the job is important. Even if it means spending a little more money.

There's a saying that goes, "the only things that should be in the middle of the road are yellow lines and roadkill." What does that mean for us in dentistry? Also - COVID-19 is taking over - We have no idea where this will leave us. We are taking this on an hour by hour basis. For our dental practice in Laguna Niguel, CA this is the post I wrote for our patients about COVID-19. Lastly, The Pankey Institute has offered all of the listeners of the podcast a $500 credit towards your Essentials 1 tuition! Thank you to the Pankey Institute! Sign up for E1 here, and mention the podcast! See you all in a couple of weeks! Stay healthy!

In this episode, I have the privilege to talk to Dr. Lee Ann Brady, Director of Education at the Pankey Institute. We talked about the different types of CE available, the importance of finding your community, how she quickly fact-checks new techniques, and how to make sure you get the most ROI when you come back to work after a class. If you haven't seen her lecture in person, I highly recommend that you do. She's an expert on all things "restorative dentistry", and most importantly she's a "wet-fingered dentist" in the trenches of private practice like the rest of us. Be sure to check out Dr. Brady's other resources as well! Restorative Nation Dr. Brady's Blog

What is success for you? Is being a dentist, hygienist, or assistant all you thought it might be? Are you frustrated with the way things are going for you and your career? Looking at the big numbers can be challenging - they are difficult to figure out how to move them... But, if we decide to dive deeper and look at some of the smaller things we can do to have an impact - those big numbers start to move in the right direction.

In this episode, I share a book written by the amazing man that I was named after! Fr. Daniel Homan OSB was a Benedictine Monk, lover of hockey, and wonderful family friend. He was one of those people who had the ability to make you feel like you are the most important person to him. He could make everyone feel this way - and it was a magical ability that I always admired. Sadly, he died about 10 years ago. His books and the work he started at his monastery still live on, though! The one that I am focusing on in this episode is called "Radical Hospitality - Benedict's Way of Love". It was written by Fr. Dan and his friend, Lonni Collins Pratt and published in 2002. The reason for sharing this little treasure is this - people are increasingly disengaged. Why? Because very few people spend any time in solitude. Being alone is scary - and it is so easy for us to avoid it by looking at a screen. This is problematic for us - especially those of us in dentistry - because we need the trust of our patients. How can we begin to earn their trust if they are disengaged and unable to enter into relationship with us? I believe that understanding the three types of relating: cloister, community, and hospitality are absolutely key. Furthermore, they must be balanced in our lives. Yes - we must spend an equal amount of time in each of those forms of relationship. Our ability to create relationships of one type is directly proportional to our ability to be in relationship in the others. Therefore - if we expect to have a good relationship with our patients [hospitality], we must have a good relationship with ourselves [cloister]. This means solitude. There's a reason that Dr. Pankey put that at the top of his "cross of dentistry".

As dentists, we have so much to offer our patients. Does the environment we create in our dental offices detract from that? Or - can we use what we know to enhance that experience. In our office, I use music very strategically to help our patients enter into a more relaxed and comfortable head space. To hear what represents a good example of music that fits the criteria that I described in the podcast, go ahead and follow this link to a playlist that I created on Spotify.