Ekaterina Popova sits down with Liz Lidgett, gallery owner, art advisor, and author of the newly released book "Art for Everyone: How to Collect Art and Personalize Your Space on Any Budget." Liz has built a thriving gallery and design practice in Des Moines, Iowa, and has spent her career making the art world feel welcoming, joyful, and genuinely accessible to collectors at every level.

In this conversation, they explore the business side of building a sustainable art career, including how artists can better connect with collectors by focusing on home-ready presentation and offering varied price points. Liz also shares what she wishes more artists understood about the collector relationship, and how she turned her location into a superpower rather than a limitation.

Whether you are an artist looking to grow your career or someone who has always wanted to bring more art into your home, this episode is full of practical insight and genuine encouragement.

In this episode:

What inspired Liz to write "Art for Everyone" and who it is for
How artists can make their work more collector-ready
The importance of varied price points and accessible entry pieces
Building a gallery and creative career outside of major art hubs
What collectors are really looking for when they walk into a gallery

Links and Resources:

Get the book: Art for Everyone by Liz Lidgett
Liz Lidgett Gallery: lizlidgett.com
Follow Liz on Instagram: @lizlidgett
Submit your work to Create! Magazine: createmagazine.co/call-for-art