Podcast
Art of Marketing With Farinas
Hosted by Farinas Marketing Services · AR
Art of Marketing
Hosted by engineer Sabreen Morsey- Founder of Farinas Marketing Services
Podcast offers interviews, strategies and tactics on how to increase profits and grow your online business. We
discuss techniques of the bestselling books in Marketing to learn the customer journey in various stages.
Our target is entrepreneurs, students and marketing teams in small and medium companies.
Our target to be the number one who provides valuable information and experience in marketing in MENA.
11episodes
Episodes
Newest firstAll episodes
A revolutionary marketing strategy designed specifically for B2B industry
May 1, 202400:40:36Tap to summarize🔊 Get ready for an insightful discussion on the Farinas podcast with Ahmed Sokar, a marketing expert with over 15 years of experience! We will be tackling important issues surrounding B2B marketing and one key issue is the lack of understanding when it comes to consistent and targeted content. Many businesses struggle to identify and effectively target specific segments within their potential customer base. It's time we address this challenge head-on! Tune in as we dive deep into strategies for effective targeting - you don't want to miss out on this knowledge-packed episode 🎧 #marketingtips #B2Btargeting #podcast
Transcribe →Steps of success through failures
Mar 26, 202400:36:46Tap to summarizeThese stories highlight how resilience, innovation, and strategic decision-making can turn a failing business into a successful one. 1- Define your values and goals 2- Seek support and guidance 3- Fear of Failure
Transcribe →Exporting IT Solutions For Small IT Companies
Feb 27, 202400:37:05Tap to summarizeExporting IT solutions for small companies can be a great way to help them improve their business operations and stay competitive in the market. Here are some key IT solutions that can be exported to small companies: 1. Cloud Computing Services 2. Cybersecurity Solutions 3. Managed IT Services 4. Business Intelligence and Analytics 5. Custom Software Development However, there are many challenges related to Regulatory compliance, Cultural differences, Competition, and more. Let’s discuss all the challenges with Eng. Hossam Megahed – Chairman of Eitesal NGORegister Now: https://lnkd.in/d9DSGBRq
Transcribe →Defining the future and understanding today
Jan 30, 202400:29:18Tap to summarizeBalanced Strategy Development Approach Using Insights, Culture, Operations, and DigitizationA new book by Dr. Hesham O. Dinana, Vice President (EFESO Egypt) and Professor at the American University in CairoMany practitioners and academicians preach the need for change as the way to manage the VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment we live in. Hundreds of books have been written over the last few decades about strategy and strategic management as the way to win in the ever-changing environment.With the COVID-19 pandemic, many business leaders today question the need for strategy and the value of strategic planning and management in today’s environment.This book demonstrates that today’s approach to strategy development and implementation needs to change to be able to help organizations change. The proposed new approach in this book can provide insights and perspectives to keep strategy relevant. It is meant for all kinds of organizations (public/private, multinationals/small-medium enterprises, etc.).The book ‘Strategy Savvy” will guide you through a comprehensive and balanced strategy development approach that is driven by Insights, Culture, Operations, and Digitization. It is structured around 4 key questions:Why do we need a strategy?How does strategy emerge?What does the future hold?What to do to put a strategy into action?Reading this book will:Provide you with a new approach to integrating and using existing strategy tools to deliver better results that can help you put your strategy into actionPrepare your organization for Society 5.0 and the future economies (such as the Sharing economy, the GIG economy, the Purpose economy, and the Circular economy).Make your strategy savvy and will help you to truly make the Future Happen Today.
Transcribe →Data Governance in Marketing
Aug 31, 202300:30:20Tap to summarizeYour greatest asset should be data. Data now informs every choice, every change of direction, and every action. When used effectively, data may provide limitless commercial value and open up a world of possibilities. 1- Where does the data come from? 2- Where does the data go to? 3- Who uses what data 4- How to read the future from your history data? 5- How to build new strategies and improve your profit from the data Our professional and expert guest speaker Eng. Mohammad Shalan with +25 years of experience in technology & digital transformation. Project Management Institute (PMI) - Saudi Chapter
Transcribe →The Power of SEO to Generate Qualified Leads
May 30, 202300:28:22Tap to summarizeAn intense dive into just how noticeable your website is to search engines such as Google, as well as how leads find the site and which pages they open first. This will provide you with a great understanding of how the opportunities rest and how you should be directing your efforts to improve search engine visibility and reach more qualified leads.1- Expand your business2- Position your business with respect to your competitor3- Increase your revenue SEO lead generation is the process of increasing awareness for a business by driving more organic traffic to the brand’s website through search engine results in pages (SERPs) so more potential customers can find and interact with website content to become qualified leads Contact Farinas team: info@farinasmarketing.com
Transcribe →Discover the 5 important ways to generate B2B leads
Mar 21, 202300:32:46Tap to summarizeTraditional marketing was simple; you reached out to audiences and pitched your product or service. If they liked it, they would respond. However, the rapid growth of digital marketing has led to a paradigm shift, with businesses looking at multiple ways to influence customer decisions. Join us in this webinar to know more about the changes in the market with respect to digital marketing. Discover more through our webinar about Marketing Hourglass, Customer Success Track, and Marketing system Farinas is a B2B marketing hub supporting IT and manufacturing companies by generating leads and increasing revenue. to identify the gaps in your current marketing activities and then position a solution through a completely free, no-obligation, 1-hour consultation. Contact us https://www.farinasmarketing.com/contact-us/
Transcribe →Marketing is a major barrier to scale up your business
Dec 15, 202200:11:36Tap to summarizeThe three fundamental barriers to scaling up a venture: • Leadership: the inability to staff/grow enough leaders throughout the organization who have the capabilities to delegate and predict • Scalable infrastructure: the lack of systems and structures (physical and organizational) to handle the complexities in communication and decisions that come with growth • Marketing: the failure to scale up a practical marketing function to both attract new relationships (customers, talent, etc.) to the business and address the increased competitive pressures (and eroded margins) as you scale Don't forget to read the important book "Scaling Up: How a Few Companies Make It... and Why the Rest Don't by Verne Harnish" Know more about how to reduce marketing barrier Contact us for ONE HOUR FREE CONSULTATION : www.farinasmarketing.com
Transcribe →Loyalty Program or Retention Program
Nov 14, 202200:08:08Tap to summarizeThere are 3 types of customer programs 1- Retention Program 2- Acquisition Program 3- Loyalty Program Know the difference from the episode. Learn more from the book "Uncommon service _ how to win by putting customers at the core of your business" Also, reach Farinas team for a 50% discount on B2B lead generation www.farinasmarketing.com
Transcribe →The Problem Your Business Solves for You.
Oct 13, 202200:06:49Tap to summarize Most marketers get stuck communicating the features and benefits of their business and its products, how long they have been around, how big they are, how they’ve got synergistic. Still, the truth is that buyers won’t care what we sell until they understand how doing business with us can solve their problems. What about YOU? how does your business solve your own problems? Listen to this episode and tell me Don't forget to know more about our 50% B2B promotional leads " 🔥 50% B2B Lead Generation Offer 🔥" Do you want to increase your business leads? Are you looking for a higher conversion rate to improve your company revenue? Know all the details: https://www.farinasmarketing.com/b2b-lead-generation-offer/
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