Balanced Strategy Development Approach Using Insights, Culture, Operations, and Digitization
A new book by Dr. Hesham O. Dinana, Vice President (EFESO Egypt) and Professor at the American University in Cairo
Many practitioners and academicians preach the need for change as the way to manage the VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment we live in. Hundreds of books have been written over the last few decades about strategy and strategic management as the way to win in the ever-changing environment.
With the COVID-19 pandemic, many business leaders today question the need for strategy and the value of strategic planning and management in today’s environment.
This book demonstrates that today’s approach to strategy development and implementation needs to change to be able to help organizations change. The proposed new approach in this book can provide insights and perspectives to keep strategy relevant. It is meant for all kinds of organizations (public/private, multinationals/small-medium enterprises, etc.).
The book ‘Strategy Savvy” will guide you through a comprehensive and balanced strategy development approach that is driven by Insights, Culture, Operations, and Digitization. It is structured around 4 key questions:
Why do we need a strategy?
How does strategy emerge?
What does the future hold?
What to do to put a strategy into action?
Reading this book will:
Provide you with a new approach to integrating and using existing strategy tools to deliver better results that can help you put your strategy into action
Prepare your organization for Society 5.0 and the future economies (such as the Sharing economy, the GIG economy, the Purpose economy, and the Circular economy).
Make your strategy savvy and will help you to truly make the Future Happen Today.

Defining the future and understanding today