It isn’t about being an expert on the medical details of infertility; it is about being a phenomenal, loving advocate for someone walking through a season of loss and lack of control. In this episode, host Dr. Natalie Crawford sits down with Alison Cheperdak, founder of Elevate Etiquette and author of Was It Something I Said?, to bridge the gap between those struggling and the people who want to show up for them. They unpack the human element behind the awkward silences and ill-advised jokes, offering a roadmap for navigating one of life’s most delicate social and emotional experiences with grace.

What You’ll Learn:

The specific "limitation acknowledgment" phrase that transforms frozen, awkward silences into safe spaces for connection.
Why "social media self-preservation" is a valid friendship tool and how to manage digital triggers without guilt.
The unique "etiquette of the out" when sending invitations to major milestones like baby showers or holiday gatherings.
Strategic ways to "switch gears" as a host or ally when the conversation turns insensitive at the dinner table.
The critical difference between offering vague help and the "Tuesday school pickup" method of specific, tangible support.

Find Alison Cheperdak

Book: Was It Something I Said?
Website: https://elevateetiquette.com/
Instagram: @elevateetiquette

Resources:

Pre-Order The Fertility Formula ⁠https://www.nataliecrawfordmd.com/book⁠
Newsletter: nataliecrawfordmd.com/newsletter
Instagram: @nataliecrawfordmd
Youtube Channel: Natalie Crawford MD
Interested in becoming a patient?: Fora Fertility
Earn FREE CE/CME: Learn at Pinnacle App

This episode is brought to you by The Pinnacle Podcast Network.

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The #1 Mistake People Make When a Friend Struggles With Infertility | Alison Cheperdak