What does it take to lead an association that represents thousands of architects in one of the largest economies in the world? How do you balance tradition with innovation in an industry that values tradition and longstanding practices?

In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Briggs, EVP & CEO, of the Texas Society of Architects (TxA). Jennifer discusses:

How TxA represents 8,000 architects across Texas, making it the third-largest component of the American Institute of Architects (AIA).
The three-tiered membership structure of AIA, which requires architects to be members at the local, state, and national levels.
The importance of advocacy in protecting the licensing process and ensuring TxA is involved in key projects affecting public health, safety, and welfare.
How TxA revamped its leadership development and nomination process to cast a wider net and better identify future leaders.
The redesign of Texas Architect magazine after a decade, balancing bold new design with respect for the profession’s rich traditions.
TxA’s partnership with the TV series "America by Design", which showcases architecture projects and highlights innovative products used by architects.
The shift in Architect Day at the Capitol, expanding the event to better prepare members for meetings with legislators and provide valuable networking opportunities.
The misguided perception of architecture as a luxury profession, and how TxA works to change that narrative by highlighting the everyday work of architects in designing schools, workplaces, and public spaces.
Jennifer’s passion for change management, why she embraces it, and how she has implemented it throughout her career.
The experience of transitioning from leading an accounting association to leading an architecture association, and her advice for other executives making similar industry jumps.

References:

130. Jennifer Briggs, EVP & CEO of TxA, on Change Management, Advocacy, and Elevating the Profession