What does it take to become a homebrewer? Is it complicated, expensive, or time-consuming? How can an association thrive by making a bold move towards independence?

In this episode of Associations Thrive, host Joanna Pineda interviews Julia Herz, Executive Director of the American Homebrewers Association (AHA). Julia discusses:

How the American Homebrewers Association has been representing homebrewers since 1978 and played a crucial role in birthing the craft beer movement.
The association’s membership base, which consists mostly of individual hobbyist brewers but also includes supplier partners.
The accessibility of homebrewing: if you can make soup or bake bread, you can brew beer!
The AHA’s transition to becoming an independent organization in 2025, incorporating in Colorado and working towards 501(c)(3) status.
The strategic reasons for independence, including the need for dedicated staff and resources focused solely on homebrewing interests.
The worldwide reach of homebrewing and how AHA supports homebrewers globally.
The factors behind the large number of craft breweries in states like California, Colorado, and Pennsylvania.
The importance of storytelling for the craft of homebrewing and how the AHA plays a vital role in promoting the hobby.
AHA’s resources, including a database of over 1,400 homebrew recipes and the publication Zymergy Magazine.
The association’s event strategy, including National Homebrew Day, Learn to Homebrew Day, and plans to bring back an in-person annual conference in 2026.

References:

AHA website
AHA’s Sense of Beer Style Podcast

131. Julia Herz, ED of AHA, on Homebrewing and Becoming an Independent Association

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