Podcast
Authentic Online Marketing with Ruthie Gray
Hosted by Ruthie Gray · EN
Learn how to deliver your message and receive ROI for your women-owned business.
12episodes
Episodes
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Ep. 106: Deciphering Instagram Analytics for Optimum Views
Apr 15, 202400:15:29Tap to summarizeFor the month of April, Ruthie is embracing an Instagram posting sabbatical and dedicating a whole month exclusively to Instagram Stories. In this episode, Ruthie is talking about deciphering Instagram analytics and how to repurpose content that truly resonates with your audience. Discover the significance of Reach, Replies, Link Clicks, and Profile Visits, and learn to tailor your content strategy like a pro. Resources Get access to the private podcast here Listen to why Ruthie is taking a sabbatical from posting on Instagram Listen to Ep. 58: 7 tips for repurposing Instagram stories Listen to Ep. 41: What to share in stories Listen to Ep. 30: 2 Easy ways to repurpose stories to Reels Deciphering Instagram Analytics Understand Your Story Reach Knowing which stories garner the most views can help tailor your content strategy towards community building and cultivating a loyal audience. Measure Engagement Through Replies Analyze which stories prompt conversations. Replies signal the topics that genuinely interest your followers. Use this information to create more engaging content. Track Link Clicks for Conversion Identifying the types of stories that drive your audience to take action can refine your approach in transforming story viewers into website visitors or subscribers. Deeper dive into deciphering Instagram analytics If you want an even deeper dive into deciphering Instagram analytics, subscribe to the private podcast to unlock insider tips and discover even more about story metrics and their strategic applications. Just remember to share your content in your voice, in your own unique, authentic way on Instagram. The post Ep. 106: Deciphering Instagram Analytics for Optimum Views appeared first on Authentic Online Marketing.
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Ep. 28: Podcast Growth From the Ground Up With Eric Nevins
Jan 18, 2021Tap to summarizeToday we’re chatting about podcast Growth From the Ground Up with Founder of the Christian Podcaster’s Association, Eric Nevins! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Click below for show notes. Ep. 28: Podcast Growth From the Ground Up With Eric Nevins Christian Podcaster’s Social Media Summit https://christian-podcasters-association.mykajabi.com/a/39941/MCYmFNcf Episode Outline The Early Stages of Podcast GrowthUsing Facebook to Promote Podcast Growth From the Ground Up3 Steps on How to Experience Podcast Growth From the Ground UpA Posting Plan to Aid in GrowthInstagram Post Engagement: Quality Over QuantityKeeping up Momentum For Podcast Growth Podcast Growth from the Ground Up Ruthie: Today we have Eric Nevins, the host of the “Halfway There” podcast and founder of the Christian Podcaster’s Association. Halfway There is packed with years of experience walking with God and features people in a variety of stages of life in Christian maturity. Eric, why don’t you tell us a little bit about how you got started podcasting and how long you’ve been doing this? The Early Stages of Podcast Growth Eric: It’s great to be here discussing Podcast Growth From the Ground Up! I love what you do with the show, it’s really cool. I got started in podcasting about five years ago now when I used to be in a job where I would read blogs all day working in a call center, and then I couldn’t do that job anymore, so I moved to a job where I had to actually work and click links all day. This is when I had discovered podcasting and that really did change my world because I’m more of a verbal processor, so when I tried to blog, it didn’t work quite as quickly for me. However, podcasting really did! It took me two years to actually get started. I had the idea in 2014, then in 2015, I started making some recordings, and it took me a whole other year to get over that imposter syndrome and actually work with the technology. I had to hire a coach who helped me and is a good friend of mine now. Then, I launched it on June 6th, 2016. We just published episode number 211 this week, and I couldn’t be more excited! In 2017, I started Christian Podcasters Association as a little Facebook group and a couple of months ago, we passed a thousand members! I decided to take that to the next level with a membership site where I can really invest in people who are Kingdom-minded using podcasting to change the world for the Kingdom. Using Facebook to Experience Podcast Growth Ruthie: My podcast is basically business and Instagram marketing, so I’ve found kindred spirits there. We want to share that we’re all believers, through the different facets that we’re broadcasting. I think you said you had a coach? Eric :I did, although my coach really was there for the mental game of putting myself out there because that’s one of the hardest things. I don’t know if you struggle with thinking about deciding, “okay, I’m going put it out there.” Sometimes, we hear our own voice and we think, “that’s not really very good.” It’s hard to get through that. My coach really helped me with that particular aspect. Ruthie: Is that kind of what you’re doing then with your membership level of the Christian Podcasters Association? Eric: Correct, it is. I think of our membership with three levels. There’s a free level, which is Bronze, a Silver level where we help you promote your show on our various social media feeds like our Instagram, which I’m learning from you how to do. Then, we have a Gold level, where I talk to people who are in the podcasting industry like Cliff Ravenscraft. I’ve talked to him and others about Facebook ads, I’ve talked to my buddy Michael Woodward about how to get great guests, and we have a conversation that you can watch later at your own leisure to learn how to take your show to the next level. Usually if you’ve been podcasting for say, 60, 70, 80 episodes, you’re going to keep going with it, but you want to take it to the next level. That’s where Gold is really good. We also do a Mastermind where we get together, twice a month, to just talk about the things we’re struggling with. Is it technology? Could it be it our message? Is it a strategy? Whatever it may be regarding social media, we kind of help each other through that. [bctt tweet=”The thing I love most about the Christian Podcaster’s Mastermind is the whole group contributes.” username=”ruthiegray123″] I don’t have to be the genius in the room cause I’m not, I’m just a guy who has been studying this. Other people experience other things, and they share their expertise so we can all benefit. That’s a really beautiful thing! I think it’s a very supportive group and everybody has questions when they’re starting out. I know I still have tons of questions about software or publishing or streamlining or promoting. Going back to what you said at the beginning about having imposter syndrome, I think it was my third episode that I taped, it’s about what to do when you are struggling with imposter syndrome or fear of hosting on Instagram. Any time that you’re out there in the public, I think you struggle with that unless you’re somebody that just has a super abundance of confidence, because we think that we have to know everything before we actually do anything, whereas really, podcasting and Instagram are a lot alike in that you just need to get started. How to Experience Podcast Growth from the Ground Up1: Just start! The most important thing to remember in growing your dream podcast is to just start! That will get you on the track for truly experiencing podcast growth from the ground up. It can’t be done perfectly until you start doing it. You just have to get going! No one can steer a parked car, you have to get going so that you can. Podcast growth is as much about personal growth as it is about audience growth. Maybe Instagram is the same way! Think of it as you’re learning something about yourself. You’re doing it for you as much as you are doing it for your audience. I think that God’s put something in our hearts to share. So, we have to go with it. It’s just like God told Joshua when he was supposed to take over for Moses and conquer the land, “Be strong and have good courage because I’m going to be with you, so just go.” Imagine following that, right? Moses, who led them through the Red Sea and all those things. I can see why Joshua, even though he was very capable, might’ve had a little bit of imposter syndrome and God encouraged him. It’s such a great example. We want to talk about podcasting as an audience building tool, and I am excited to delve into the secrets you have. 2. Keep Going – Even When it Feels Arbitrary There are 400,000 people who started podcasts this year, I think because they were home due to COVID-19, that finally some had time and are working on it, which is why all the podcasting equipment is sold out for a while. When you look at the actual numbers of podcasts that have produced more than 10 episodes, it actually drops to less than 300,000 podcasts. It doesn’t matter what category you’re in, even if you feel like your category is already saturated, all the business podcasts have been done. All the social media podcasts are being done. All the Christian podcasts have been done. That’s probably not the case. There are a lot of those that have started and stopped and some people do that on purpose. My friends that focus on family will create podcasts on purpose that are just six episodes, and they’ll release it and that’s their strategy and that’s great. Other people start and they never get past episode seven. That’s just how it goes sometimes. But, even though it seems like everybo...
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