← B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
00:30:18
We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and inspiring stories for...
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- [00:00]
Zoe Saldana
Hi, Zoe Saldana. Welcome to T Mobile. Here's your new iPhone 16 Pro on us.
- [00:04]
Tiffany Grinstead
Thanks.
- [00:05]
Customer
And here's my old phone to trade in.
- [00:07]
Zoe Saldana
You don't need a trade in. When you switch to T Mobile, we'll give you a new iPhone 16 Pro. Plus we'll help you pay off your old Phone up to 800 bucks and you still get to keep it.
- [00:15]
Customer
There's always a trade in.
- [00:17]
Zoe Saldana
Not right now. At T Mobile.
- [00:18]
Customer
I feel like I have to give you something in return for karma.
- [00:20]
Zoe Saldana
That's okay.
- [00:21]
Customer
I don't really have much in my purse. Oh, let's see. Hand sanitizer. It's lavender.
- [00:26]
Zoe Saldana
I'm good. Seriously.
- [00:28]
Customer
Let me check this pocket. Oh, mints.
- [00:30]
Zoe Saldana
Really, I'm fine.
- [00:31]
Customer
Oh, I have raisins. I'm a mom. Wait, wait one sec. I've got cupcakes in the car.
- [00:35]
T Mobile Representative
It's our best iPhone offer ever. Switch to T Mobile. Get a new iPhone 16 Pro with Apple intelligence on us, no trade in needed. We'll even pay off your phone up to 800 bucks with 24 monthly bill credits. New line $100 plus a month on experience beyond Finance Agreement 999.99 and qualify imported for well qualified plus tax and $10 connection charge. Payout via virtual prepaid card. Allow 15 days credits end and balance due if you pay off early or cancel.
- [00:59]
Ryan Reynolds
C mobile.com Ryan Reynolds here from Mint Mobile. With the price of just about everything going up, we thought we'd bring our prices down.
- [01:06]
T Mobile Representative
So to help us, we brought in.
- [01:08]
Ryan Reynolds
A reverse auctioneer, which is apparently a.
- [01:10]
Greg Kilstrom
Thing Mint Mobile Unlimited Premium Wireless 30. 30. Better get 30. Better get 20. 20. 20. Better get 20. 20. Everybody get 15.
- [01:16]
T Mobile Representative
15.
- [01:17]
Greg Kilstrom
15, 15. Just 15 bucks a month. Sold.
- [01:19]
Ryan Reynolds
Give it a try@mintmobile.com Switch upfront payment.
- [01:23]
Customer
Of $45 for 3 month plan equivalent.
- [01:25]
Tiffany Grinstead
To $15 per month required. New customer offer for first 3 months only.
- [01:27]
Customer
Speed slow after 35 gigabytes of networks busy.
- [01:29]
Tiffany Grinstead
Taxes and fees extra. See mintmobile.com the Agile Brand.
- [01:39]
Greg Kilstrom
Welcome to the B2B Agility Podcast where we look at the factors that drive success in B2B marketing with a focus on the people, processes, data and platforms that make B2B brands stand out and thrive in a competitive marketplace. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MarTech marketing operations and CX best selling Author and speaker. I'm excited to share this episode again. It aired a little while ago, but I thought it was worth replaying. Hope you enjoy. Now let's get on to the show. Today we're going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I'd like to welcome Tiffany Grinstead, Vice President, Personal Lines Marketing at Nationwide Insurance. Tiffany, welcome to the show.
- [02:30]
Tiffany Grinstead
Thank you so much for having me.
- [02:32]
Greg Kilstrom
Yeah, really looking forward to this conversation. Why don't we get started with you giving a little background on yourself as well as what you're currently doing in your role at Nationwide Insurance?
- [02:41]
Tiffany Grinstead
Absolutely. Well, you know, I have had the opportunity to work across a vast array of financial services and insurance pieces of our industry. Retirement plans, annuities, life insurance, and then across many of the different kinds of insurance that exists in the property casualty space. And today I lead our personal lines insurance marketing for Nationwide and I focus on working with independent agency partners, which is where fairly substantial amount of our business comes from, to help them reach customers with auto and homeowners, powersports, different kinds of insurance solutions. And then we also have a direct to consumer operation as well for personal lines that we work through.
- [03:32]
Greg Kilstrom
Great. Great. Well, yeah, let's, let's dive in here and let's get started by talking about meaningful personalization in a B2B marketing environment. So first I think it would help for you to maybe describe some of the types of marketing that you and your team do. I know you briefly touched on it, but if you could go into a little more detail and how does greater personalization benefit?
- [03:55]
Tiffany Grinstead
Absolutely. When you think about we are driving the whole marketing experience through the funnel. We work with our independent insurance agencies and the entities, brokers and large partnerships that they work within to get shelf space for our products within those agencies to work with the folks who sell those products and make decisions about individual customers and what they'll receive to help them select the right product. We work on segmentation, we work on strategy and messaging. We work really closely around the products that we bring to market in the future from a solutions development perspective, looking at customer insights and research. And we really work in this space of really understanding what data is telling us about where a given person, be they an intermediary, an insurance agent, let's say, or a producer or a customer service rep within one of those insurance agencies, or be they a consumer who's choosing to speak and buy through an insurance agency, or be they a consumer who's maybe doing their research online or wanting wanting to talk to an insurance company more directly. We look across the whole journey and we look for those moments that matter that data Gives us. Because really the key to personalization in both B2B and B2C is is it the right message at the right moment to get the right action? And in order to understand that, you have to understand the many different iterations that a customer journey can take. You have to understand the data in terms of which of those are the most important. And how can you both personalize the message, but also the medium and the moment so that that person is ready to take an action. Be that a customer service representative within an agency getting information that they need at the right moment to help them understand why they should be writing or retaining a product with you, or be that a consumer in a key moment of research, finding exactly what they need to tell them why nationwide is going to meet their needs. So personalization is just a tool to get that right call to action into that right moment where it's the most likely to work.
- [06:21]
Greg Kilstrom
Yeah. I mean, I love how you describe both what personalization is as well as what you just said as far as putting it in context is that it needs to serve the right goals and the right outcomes as well. As you mentioned, there's several things. I mean, definitely personalization takes great data. It takes coordination, it takes a lot of pieces. As you just described, where do teams often run into roadblocks when trying to coordinate all of these pieces? All of these things?
- [06:55]
Tiffany Grinstead
I think the first roadblocks often come in the data space. Everyone has data. The question is, can you get to your data? Can you pull your data together so that it shows you insights? Can you do something with those insights? Is your data able to be taken out of legacy systems in a correct way that's both legal and makes sense, doable and all of those kind of pieces and parts and understanding the different kinds of data. So we know there's first party data. We've had an industry that's built on a lot of second party data, a lot of using data from other sources externally, which is great. A lot of the marketing industry is built on that. And yet we know there's still that cookie less future looming.
- [07:46]
Greg Kilstrom
Yeah.
- [07:46]
Tiffany Grinstead
That may make that more difficult. So folks are leaning more into zero party data. And you know, how do I get people to not only give me data, but give me permission to use that data in ways that to them make their lives better? That's really the heart of it. Right. So data is the first obstacle and it's not a small one. Depending on for large organizations, it can be hard to get all of the pieces connected together in the Right way. And for small organizations, it can be cost prohibitive to tap into it at all. So, you know, there's different challenges that come with data throughout every piece of that process. And then once you sort of can, can understand the data, contextualizing it within the customer journey is the next obstacle for a lot of folks, I think it's a step that often gets skipped. It's not enough to just kind of understand the data point, but the data point has to be in the context of how, how are the various ways that people come through, let's say, a buying process or a retention process or a rebuying process with you and what are those sort of key moments and how does that connect with what the data is telling you?
- [08:57]
Greg Kilstrom
Yeah, and along those lines, then, you know, there's, to your point, there's, there's no shortage of data in any, in any organization, but particularly large ones. And, but you know, totally agree that the, with the order of priority and just how difficult it can sometimes be to get that. But, you know, assuming that, you know, an organization has solved some, at least some of those data challenges and understands the customer journey, there's also a lot of decisions that need to get made about, you know, what do you personalize, how do you personalize it? When you know, how much is too much, Perhaps even, you know, so what have you seen or, you know, what is your thinking regarding, you know, when, how, why do you personalize content? And maybe even, you know, when do you not do that?
- [09:48]
Tiffany Grinstead
You know, I think too, it, when you sort of go into that answer, the answers are different in B2B and B2C.
- [09:55]
Greg Kilstrom
Yeah.
- [09:55]
Tiffany Grinstead
So if you think about B2C, often the content is deeply personal that we're trying to sort of tap into. And so you have to sort of weigh the questions of does this improve the customer's life in some way? Does it, does the cost of them noticing that I've personalized this make their, is it make their life easier or does it creep them out? Right. So you're, you're constantly weighing those touch points and you're optimizing that. You're hopefully doing test and learns. You're hopefully getting, you know, your, your segmentation has hopefully told you a lot about the people that you're trying to target. So that when you start to get one to one within that segmentation, you have a lot of insights about what they will or won't be comfortable with.
- [10:39]
Greg Kilstrom
Yeah.
- [10:40]
Tiffany Grinstead
On the B2B side, you have sort of two forces at work. One, you know, the Thing I think we often miss, which is that B2B buyers are human beings. So, you know, crazy. I know, I know there are personalization opportunities there that I sometimes think are missed because we sort of fail to see that, you know, what are these people's interests? What do they care about? What are they passionate about? And you do have to walk a line with that where you don't want to, you know, sort of seem like you're, you're knowing too much about someone at work, but you do want to humanize them. And then there's, you know, all the things that B2B buyers do within the process. And so where you can really lean into personalization is one, where are you making it easier for them? Because if I can make your work day easier, that's pretty universally a good thing. Nobody goes to work and thinks, I'd like to have a lot of complicated processes to deal with today.
- [11:38]
Greg Kilstrom
Absolutely, yeah.
- [11:40]
Tiffany Grinstead
So, you know, that's a great filter. And then as you look, look at sort of your buying points, you know, this is where in the B2B space, it's really important for sales and marketing to be two sides of the same coin. So what I personalize should also help an organization figure out where it's more expensive. Distribution and sales resources can spend their time to be the most effective so that the personalized marketing touch points can be there when they're not to carry forward the relationship and then identify critical moments where that human B2B buyer really would benefit in getting them to the call to action from that right conversation at the right moment. And I think it's that integrated optimization that often gets missed.
- [12:33]
Greg Kilstrom
Yeah, completely agree. And I like how you characterize. I think it is. It's a relatively straightforward idea, But I think B2B marketers sometimes forget that we're all B2C consumers when we clock out, so to speak. So I think it's an important thing to understand. And one more thing along this track of talking about personalization here, one of the challenges that certainly I've run into. I work with enterprise customers a lot and, you know, personalization is certainly top of mind. But often there becomes bandwidth, resource, you know, you name it issues as far from a scaling perspective. So, you know, if you solve the data challenges, if you solve some of the, some of the other challenges we already discussed, then it comes down to, okay, well, who's, who's writing all these variations for all these different segments or however things are split up. And then we've got multivariate testing, we've got all of these other things. So the work kind of compounds. How do you look at personalization in terms of maybe a cost benefit of scaling due to personalization versus maybe holding back? How do you see that as well as, where do you see automation, AI and some of these other things coming to play there as well?
- [14:01]
Tiffany Grinstead
Yeah, you know, I think about it as, for the longest time, marketing meant you sort of sat down, you understood the problem. You, you, you, you want to drive sort of through the funnel, right? These folks, you're going to have a campaign, it's going to be focused on awareness, consideration, you know, trial purchase, right. The campaign is going to have different tactics that live in different parts of the funnel, especially in the B2C space. In the B2B space, maybe you're going to really drive campaigns at the top two steps of the funnel or the top three, and then count on sales to kind of take people along the line to purchase, depending on the B2B product you're selling. And you're going to kind of rinse and repeat, right? You're going to create these campaigns, you're going to test and learn, and you're going to create a new campaign, test and learn that one. And I think what's different to me as you think about what personalization can do when you pair it with the right technology, platform and automation and just some of the amazing, almost magical things that technology can do for you today. And AI is a piece of that. But there's a number of other things, from robotics to other technology solutions that are available within platforms that can help you. Yeah, you create always on programs that live at different parts of your journey and you create them and then you use the technology to create the variations. And you're always running multivariate testing. You're always testing them, you're always optimizing them. You're always learning something from what that data is telling you, which might tell you sort of the next thing that you need to create. That's always on. And pretty soon you're running a system of marketing where you're, it's always running, right? You're, you're adding and subtracting because you're always testing. But it's just a completely different mindset for how you think about the marketing. So that it's not, you know, I ran 12 campaigns this year and each campaign individually had X results. But it's, this is my system of always on marketing. If that's personalized, where it needs to be personalized and, you know, you have to ask yourself, you personalization can take a lot of different facets, right? It can be just as simple as knowing the right moment to talk to you about a certain thing in the B2B buying journey. It can be that your data tells you that if at this particular moment this buyer receives this particular message in this particular manner, they're going to be two times more likely to close. Right? That's a real simple. It doesn't feel personalized, but in B2B it really is because it's coming out of that data. Right. Or it can be layered into deeper levels of personalization. Is it role based personalization? Do I know you're a customer service rep? Is it geographically customized? Do I understand, let's say in insurance that you're in a certain part of the country where it's very wildfire prone. So simply showing you the right wildfire messages at the right time for you to be able to take the appropriate action to keep your home safe or to have your clients keep their home safe, right?
- [17:21]
Greg Kilstrom
Yeah, yeah.
- [17:22]
Tiffany Grinstead
Or it can be very personal and simple things like your name. Right. Or more complex things like a clear understanding of what you look at, that that you're extremely interested in a topic and that we understand that from the time you spend on our website and so we're going to serve you up. The next level of content is that we know that you completed a training and that we know that 50% of people who complete that particular training, if served up another set of messages, are more likely to sell our product to the next person that walks through their door. You know, so personalization in the B2B space doesn't always have to feel the same way that it feels in the B2C space in terms of that me as a person. But it can.
- [18:10]
Greg Kilstrom
Yeah, if you're like me. It's hard to keep up with all the trends, fads and critical concepts that marketing and CX leaders need to know about. To help, I've partnered with some of the world's most notable thought leaders to create the Agile Brand Guides book series. These are short reads, three hours or less on important topics like generative AI, customer data platforms, Martech, infrastructure evaluation, customer Journey or Orchestration, Agile Marketing, and more. They're available in print, digital and audio formats and quickly get you up to speed on critical topics for marketing and CX leaders and aspiring leaders to understand. Search for Agile Brand Guides on Amazon or go to the Agile Brand guide website at www.agilebrandguide.com. that's agilebrandguide.com for more. Before we get back to the show, I just wanted to remind you to hit the follow or subscribe button on your app to make sure you get notified when new episodes of the show are available. Now let's get back to the show. Packages by Expedia. You were made to be rechargeable. We were made to package flights, hotels and hammocks for less. Expedia made to travel. I want to talk a little bit about. We're going to get back to the data part of the conversation too, but also wanted to bring in this idea of marketing and sales integration in B2B. And I gotta say I'm going through this right now with a client that I'm working with. It is almost the stereotypical challenge of marketing is trying to do their marketing work and relying on a sales team to input the right info into the CRM and sure enough, there's some information missing. There's some, some challenges there with just, you know, sales, the sales team kind of putting the right priority on making sure the right data is in the right place at the right time, so on and so forth and marketing kind of relying on that, on that good data. Because you know, as we talked about earlier, obviously the better the data, the better we can personalize and market just in general. So you know, how have you, how do you approach this? You know, how do you know knowing that, you know, no situation's ever going to be perfect and lots of people have lots of competing priorities. So it's, it's not even lack of good intention. But still, you know, how do, how have you worked successfully with sales teams to kind of have, get, get enough of the information you need to, to really accomplish some of the things we already discussed.
- [20:48]
Tiffany Grinstead
I think that when a sales team feels like their marketing team is with them day to day.
- [20:57]
Greg Kilstrom
Yeah.
- [20:58]
Tiffany Grinstead
There's a greater level of partnership. And what that means is the marketing is deeply embedded in having the same goals that the sales team has. So you're not running your own plays.
- [21:10]
Greg Kilstrom
Yeah.
- [21:11]
Tiffany Grinstead
It means spending the time to test and learn and pilot and prove out that marketing can be more than the brochure shop. Right.
- [21:23]
Greg Kilstrom
Yeah, I've heard that one before. Yeah.
- [21:26]
Tiffany Grinstead
There's really, there's no reason for a sales team to input information in the CRM that they see of only a value to marketing. If they don't see that come coming out of that is a value back to them.
- [21:38]
Greg Kilstrom
Yeah.
- [21:39]
Tiffany Grinstead
So they, they need to understand and be part of the creation process of the, the marketing. So you know, we don't go off and create these personalized campaigns as part of the journey or these personalized, we call them nur paths. We don't, that are always on. We don't create those and then say, hey sales, here's how it's working. We have an integrated team actually across sales, product and marketing that co create so that we're really looking at our full go to market. What is it that we want to accomplish? What is it that we want people to know? Who are the people are we targeting correctly? We'll build that targeting together, we'll look at the data together. We'll, we'll even sort of workshop the messaging together. And then we'll build this sales process together that says, you know, if this, this person. I'll give you an example. Insurance agents, they use a comparative rater to just kind of see the different rates that different insurance companies might be offering. We understand from being really integrated both with our agency force and with our sales teams that a given customer service rep or producer will look at that comparative rater and typically select their insurance company out of the top 3 best prices based on other things they know. Right?
- [23:09]
Greg Kilstrom
Yeah.
- [23:10]
Tiffany Grinstead
So we're going to use that data to understand what happens when we are in the top three, but we're not getting selected. How do I capture that and create a targeted marketing experience to help somebody understand reasons why they might want to bind with us or how they could configure that comparative rate or differently to get more information. And then at the right moment, our sales teams will know. This is somebody that is ready to have a conversation with you about this. And the technology is built collaboratively so that we put in the information so that our sales team can see what their partners are interacting with. So if they get a reactive call, they're ready and all the right talking points are embedded in the system for them, but also so that they know that right moment to have a proactive conversation.
- [24:09]
Greg Kilstrom
Yeah, yeah, that's, I think that's, that's a great approach. Last thing I wanted to talk about with you here, going back a little bit to data, but to bring in the topic of AI a little bit more here, you know, we're certainly, you know, last year, 2023, I think, I don't think I had a single interview on my show that we didn't talk about AI to some degree. There's certainly lots of good reasons for that. But you know, how do you see, you know, we're talking about personalization, we're talking about data requirements, certainly you know, you and many others work in highly regulated industries. So there's, you know, there's data, there's ethical, you know, issues to work out as well. But, you know, assuming that AI is not only here to stay, but continuing to grow in its use in marketing and other parts of the org, how do you recommend that, you know, B2B marketing leaders and managers think about training and coaching their human teams to be most successful where in an era where AI based tools are again going to grow in prominence and potentially take over some aspects of their team's roles.
- [25:24]
Tiffany Grinstead
Yeah, I think AI is like any other tool, really important and is going to grow in importance. You know, for us, our legal and our ethics partners are our number one partners. So I would first make sure that nobody's kind of out playing with these tools without being in really close lockstep with their legal and ethics partners within their organizations. Had an opportunity to spend some time at Content Marketing World. They had like a, it was a conference and they had sort of a tent where you could sort of sit all day and different AI experts came through and different people who were using AI and marketing came through and just, I spent the entire day just in that one seat having 15 people parade through. Some were AI providers, some were just marketing practitioners who were experimenting with using AI. And I think what I heard throughout was that everyone is in the use case place with AI right now, which is to really sit back and say, what, what are the places that we think AI can help us? And then how do we create, alongside our legal and technology partners, use cases that allow us to try and to learn. And I think it's just going to be an acceleration as we move through different kinds of use cases. How is AI a tool? There are some people who will say, oh, it's going to replace this role or that role. Other people will say, the more we get into use cases, the more we see it actually is just going to make the people who do that role more efficient or more effective. You know, it's an interesting thing, right, because the engine that a lot of modern marketing runs on is content. So you know, when we talk about all these different marketing, the data, the campaigns, the different iterations, ultimately it's content, content, content, right. And I can create a lot of content, but it can also create a lot of very generic content which saturates then the marketplace. So I think this question of how do you use AI as a tool to create differentiated content with the marriage of marketing expertise and marketing people and the ways in which the tool makes you more efficient, more effective. I think that's. That's the future.
- [27:54]
Greg Kilstrom
Yeah, Yeah, I definitely agree. I mean, I look at AI as an augmentation, not. There may be some roles out there that get replaced, but maybe arguable that those roles, if they can be so easily replaced, there might have been worth rethinking those from the start. But I think for the most part, it's augmenting, it's helping, and it's helping humans where machines work better and letting humans do more of what humans do better. Right. That kind of, you know, just to kind of follow up on the. The content piece of this. You know, I. I've had a conversation about this recently as well, but, you know, I. I feel like with AI's ability to create so much content, I think you're. You're absolutely right. There is going to be a lot more, let's call it, mediocre content created over the next. Already last year there definitely was. I'm sure that's going to continue. Just because anything that becomes so easy, all of a sudden, there's going to be more of it. It almost brings us back to the value of content. Great content is going to be more and more important than ever, as opposed to just getting stuff out there so you can ideally reach an audience. I mean, would you say that's true as far as, you know, focusing on. On creating great content?
- [29:18]
Tiffany Grinstead
I do. And I think, you know, if you think about it, you create a certain number of pieces of really highly expert great content, and then what AI, I think, can help you do is put those. That content into different mediums.
- [29:35]
Greg Kilstrom
Yeah.
- [29:35]
Tiffany Grinstead
So we can have a great podcast conversation and perhaps, you know, somewhere in here there's a great piece of content or two, we hope, right?
- [29:44]
Greg Kilstrom
I think so, yeah.
- [29:46]
Tiffany Grinstead
Maybe AI can take that conversation we had and put it into several different formats, faster and easier, and so that becomes just a tool versus maybe having someone sit down and listen to this and kind of type it up and summarize it. Right.
- [30:02]
Greg Kilstrom
Yeah.
- [30:03]
Tiffany Grinstead
But to actually come up with the unique ideas, at least right now, I don't know that that's. That's the role that AI has been built for.
- [30:13]
Greg Kilstrom
Yeah, completely agree. Well, Tiffany, thanks so much for joining the show. I've got one last question before we wrap up here. You've given a lot of great insights, a lot of great advice already, but what's one recommendation you have for B2B marketers to stay agile in the months ahead?
- [30:30]
Tiffany Grinstead
I think the most important thing is that close, close relationship with your distribution and your product partner. So, you know, really understanding the struggles that they're having and being able to kind of integrate those back into your personalization program together. That I think is going to be even more important as technology makes maybe some of the more rote parts of our jobs a little easier, a little faster. It's going to be who can kind of lead in that thinking space and be agile with how you point those technologies because of the strength of what you understand about what your organization is trying to achieve.
- [31:12]
Greg Kilstrom
Yeah, I love that. Well, again, I'd like to thank Tiffany Grinstead, Vice President, Personal Lines Marketing at Nationwide Insurance, for joining the show. You can learn more about Tiffany and Nationwide Insurance by following the links in the show notes. Thanks again for listening to the B2B Agility podcast. If you enjoyed the show, please take a minute to subscribe and leave us a rating so that others can find the show more easily. You can access access more episodes of the show at www.b2bagility.com. That's b2bagility.com while you're there, check out my series of best selling agile brand guides covering a wide variety of marketing technology topics. Or you can search for Greg Kilstrom on Amazon. Until next time, stay focused and stay agile.
- [32:02]
Zoe Saldana
Brand hi Zoe Saldana. Welcome to T Mobile. Here's your new iPhone 16 Pro on.
- [32:07]
Customer
Thanks. And here's my old phone to trade in.
- [32:09]
Zoe Saldana
You don't need a trade in when you switch to T Mobile. We'll give you a new iPhone 16 Pro. Plus we'll help you pay off your old Phone up to 800 bucks and you still get to keep it.
- [32:18]
Customer
There's always a trade in.
- [32:20]
Zoe Saldana
Not right now. @ T Mobile.
- [32:21]
Customer
I feel like I have to give you something in return for karma.
- [32:23]
Zoe Saldana
That's okay.
- [32:24]
Customer
I don't really have much in my purse. Oh, let's see. Hand sanitizer. It's lavender.
- [32:29]
Zoe Saldana
I'm good.
- [32:29]
Customer
Seriously, Let me check this pocket. Oh, mints.
- [32:33]
Zoe Saldana
Really, I'm fine.
- [32:34]
Customer
Oh, I have raisins. I'm a mom. Wait, wait one sec. I've got cupcakes in the car.
- [32:38]
T Mobile Representative
It's our best iPhone offer ever. Switch to T Mobile, get a new iPhone 16 Pro with Apple Intelligence on us. No trade in needed. We'll even pay off your phone up to 800 bucks with 24 monthly bill credits. New line $100 plus a month on experience beyond finance agreement $999.99 and qualify imported for well qualified plus tax and $10 connection charge payout via virtual prepaid card. Allow 15 days credits end and balance due if you pay off early or cancel.
- [33:03]
Ryan Reynolds
Marketing is hard, but I'll tell you a little secret. It doesn't have to be. Let me point something out. You're listening to a podcast right now and it's great. You love the host. You seek it out and download it. You listen to it while driving, working out, cooking, even going to the bathroom. Podcasts are a pretty close companion. And this is a podcast ad. Did I get your attention? You can reach great listeners like yourself with podcast advertising from Libsyn Ads. Choose from hundreds of top podcasts offering host endorsements, or run a pre produced ad like this one across thousands of shows. To reach your target audience in their favorite podcasts with Libsyn Ads, go to libsynads. Com. That's L, I B S Y N Ads. Com. Today.