Podcast
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
Hosted by The Agile Brand · EN
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, AI adoption approaches, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.
From the creators and host of the award-winning The Agile Brand with Greg Kihlström® podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
75episodes
Episodes
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#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com
Feb 4, 202500:31:35Summary readyIs your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This report sheds light on the evolving role of marketing ops, the challenges they face, and the opportunities for B2B leaders to elevate the function as a strategic driver of growth. About Mike Rizzo Mike Rizzo, is the Community-led Founder of MO Pros and MarketingOps.com. With his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs. He is the founder of MO Pros - The Community for Marketing Operations Pros that is growing with an average of 110 new members every month. He is also the co-host of the podcast called Ops Cast by MO Pros. As the founder of MarketingOps.com, Mike is taking a community-led approach to building resources that are purpose-built for MO Pros. Resources MarketingOps website: https://www.marketingops.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo
Jan 21, 202500:30:59Summary readyIn a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time?Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not only a sales leader but also the author of the Amazon bestseller Outbound Sales, which shares the exact strategies, templates, and frameworks that helped Apollo.io achieve unicorn status and $100M ARR. With over 2.5K purchases in its first month, Josh’s book has become a must-read in the B2B sales community.About Joshua GarrisonJoshua Garrison leads the content marketing and customer education teams at Apollo, the leading go-to-market (GTM) solution for sales and marketing teams.A two-time founder, he has built and sold one company. He has led sales and marketing teams everywhere from tiny businesses to multi-billion dollar publicly traded companies. From that experience, Josh developed his “full-cycle selling” framework, a data-backed perspective on what works and what doesn’t.As a third generation entrepreneur and career salesperson, he is passionate about helping people achieve their goals and master the art of sales. He lives in the San Francisco Bay Area with his wife, baby, and cats.ResourcesApollo website: https://www.apollo.ioThe B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
Summary#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo
Jan 21, 202500:27:30Summary readyIn a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time? Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not only a sales leader but also the author of the Amazon bestseller Outbound Sales, which shares the exact strategies, templates, and frameworks that helped Apollo.io achieve unicorn status and $100M ARR. With over 2.5K purchases in its first month, Josh’s book has become a must-read in the B2B sales community. About Joshua Garrison Joshua Garrison leads the content marketing and customer education teams at Apollo, the leading go-to-market (GTM) solution for sales and marketing teams. A two-time founder, he has built and sold one company. He has led sales and marketing teams everywhere from tiny businesses to multi-billion dollar publicly traded companies. From that experience, Josh developed his “full-cycle selling” framework, a data-backed perspective on what works and what doesn’t. As a third generation entrepreneur and career salesperson, he is passionate about helping people achieve their goals and master the art of sales. He lives in the San Francisco Bay Area with his wife, baby, and cats. Resources Apollo website: https://www.apollo.io The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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#35: Aligning organizations for success, with Robert Chatwani, President, DocuSign
Jan 7, 202500:35:02Summary readyHow aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential?Today, we’re joined by Robert Chatwani, President and General Manager of Growth at DocuSign.Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian, where he helped scale the business to nearly $3 billion in revenue. He also held leadership roles at eBay, where his teams supported $35 billion in annual trading volume.About Robert ChatwaniRobert Chatwani leads Docusign's Marketing & Growth organization to scale its digital strategy across marketing, product, technology and sales and is responsible for Docusign's product-led growth and execution. He also leads all CMO functions, including product marketing, field marketing, communications and public relations, content, creative and brand strategy.Before joining Docusign in 2023, Robert served as Chief Marketing Officer at Atlassian, where he oversaw teams across marketing, brand, communications and data science, and worked with the product organization to help scale Atlassian's business to nearly $3B in revenue. Prior to Atlassian, Robert served as Chief Revenue & Marketing Officer for social e-commerce platform Spring. He also spent more than a decade at eBay, ending his tenure as CMO of North America where his teams supported $35 billion in annual trading volume.ResourcesDocuSign website: https://www.docusign.comThe B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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#35: Aligning organizations for success, with Robert Chatwani, President, Docusign
Jan 7, 202500:31:33Summary readyHow aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential? Today, we’re joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian, where he helped scale the business to nearly $3 billion in revenue. He also held leadership roles at eBay, where his teams supported $35 billion in annual trading volume. About Robert Chatwani Robert Chatwani leads Docusign's Marketing & Growth organization to scale its digital strategy across marketing, product, technology and sales and is responsible for Docusign's product-led growth and execution. He also leads all CMO functions, including product marketing, field marketing, communications and public relations, content, creative and brand strategy. Before joining Docusign in 2023, Robert served as Chief Marketing Officer at Atlassian, where he oversaw teams across marketing, brand, communications and data science, and worked with the product organization to help scale Atlassian's business to nearly $3B in revenue. Prior to Atlassian, Robert served as Chief Revenue & Marketing Officer for social e-commerce platform Spring. He also spent more than a decade at eBay, ending his tenure as CMO of North America where his teams supported $35 billion in annual trading volume. Resources Docusign website: https://www.docusign.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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#34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze
Dec 31, 202400:30:24Summary readyAre your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively?Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep expertise, he’s here to share actionable strategies for improving conversion rates, debunking common testing myths, and escaping the trap of underperforming landing pages. About Sahil PatelSahil Patel is the CEO of Spiralyze, a leading company specializing in predictive CRO and data-driven landing page optimization. Prior to Spiralyze, Sahil was the CEO and founder of ER Express, a successful SaaS company, which he led for 11 years before its sale in 2021.With over 23 years of experience in sales, operations, software development, and finance, Sahil also holds an undergraduate degree from Emory University and an MBA from Harvard.Throughout his career, Sahil has worked with renowned organizations such as Netflix, Podium, NBA, Lowe’s, Harvard University, and Gusto. He specializes in landing page conversion optimization, running over 130,000 A/B tests for clients, and offers unique insights into best practices for efficient A/B testing.Sahil is based in Atlanta, where he lives with his wife and two daughters, and pursues his passion for music through his Rush cover band.ResourcesSpiralyze website: https://www.spiralyze.com The B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
Summary#34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze
Dec 31, 202400:26:55Summary readyAre your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep expertise, he’s here to share actionable strategies for improving conversion rates, debunking common testing myths, and escaping the trap of underperforming landing pages. About Sahil Patel Sahil Patel is the CEO of Spiralyze, a leading company specializing in predictive CRO and data-driven landing page optimization. Prior to Spiralyze, Sahil was the CEO and founder of ER Express, a successful SaaS company, which he led for 11 years before its sale in 2021. With over 23 years of experience in sales, operations, software development, and finance, Sahil also holds an undergraduate degree from Emory University and an MBA from Harvard. Throughout his career, Sahil has worked with renowned organizations such as Netflix, Podium, NBA, Lowe’s, Harvard University, and Gusto. He specializes in landing page conversion optimization, running over 130,000 A/B tests for clients, and offers unique insights into best practices for efficient A/B testing. Sahil is based in Atlanta, where he lives with his wife and two daughters, and pursues his passion for music through his Rush cover band. Resources Spiralyze website: https://www.spiralyze.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company
Dec 17, 202400:15:58Summary readyIs your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth.This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D’Addario & Company, which has both B2B and D2C customers and operates in over 130 countries and has over 5,000 SKUs available online.We’ll discuss the unique challenges of content for both D2C and B2B e-commerce, the impact of generative AI, and how platforms like Optimizely are shaping the future of e-commerce content management.ResourcesD'Addario website: https://www.daddario.comOptimizely website: https://www.optimizely.comThe B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
Summary#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company
Dec 17, 202400:12:29Summary readyIs your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D’Addario & Company, which has both B2B and D2C customers and operates in over 130 countries and has over 5,000 SKUs available online. We’ll discuss the unique challenges of content for both D2C and B2B e-commerce, the impact of generative AI, and how platforms like Optimizely are shaping the future of e-commerce content management. Resources D'Addario website: https://www.daddario.com Optimizely website: https://www.optimizely.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran
Dec 10, 202400:30:55Summary readyIs your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers.Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting B2C principles in e-commerce and why Gen Z and Millennial buyers are pushing for a shift to seamless, online purchasing—even for complex products.About Alex SayyahAlex Sayyah brings over 20 years of experience leading eCommerce, digital innovation, and revenue teams for global B2B and B2C brands.As a strategic, data-driven and growth-focused executive, Alex lives by the mantra: push harder. With proven success creating strategic roadmaps that drive market development and expansion,He has managed teams and revenue goals across the Americas, Europe, and Asia, and is exceptional at growing omni-channel marketing programs for online/offline businesses.Alex has helped generate $130+ million dollars worth of digital revenue by correctly identifying the opportunity in direct download software industry trends, structuring a compelling suite of products for Consumers and Businesses, and building a marketing machine to capture the benefits.ResourcesAleran website: https://www.aleran.comThe B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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