Podcast
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
Hosted by The Agile Brand · EN
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, AI adoption approaches, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.
From the creators and host of the award-winning The Agile Brand with Greg Kihlström® podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
75episodes
Episodes
Newest firstAll episodes
#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran
Dec 10, 202400:27:26Summary readyIs your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting B2C principles in e-commerce and why Gen Z and Millennial buyers are pushing for a shift to seamless, online purchasing—even for complex products. About Alex Sayyah Alex Sayyah brings over 20 years of experience leading eCommerce, digital innovation, and revenue teams for global B2B and B2C brands. As a strategic, data-driven and growth-focused executive, Alex lives by the mantra: push harder. With proven success creating strategic roadmaps that drive market development and expansion, He has managed teams and revenue goals across the Americas, Europe, and Asia, and is exceptional at growing omni-channel marketing programs for online/offline businesses. Alex has helped generate $130+ million dollars worth of digital revenue by correctly identifying the opportunity in direct download software industry trends, structuring a compelling suite of products for Consumers and Businesses, and building a marketing machine to capture the benefits. Resources Aleran website: https://www.aleran.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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#31: Getting the most out of AI with the right data approach with Emily He, Gong
Nov 26, 202400:30:33Summary readyTo be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns.Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in the right way can enable.To help me discuss this topic, I’d like to welcome Emily He, CMO at Gong.About Emily HeEmily He is the Chief Marketing Officer at Gong. Ms. He leads all aspects of Gong’s marketing strategy and execution, helping the company accelerate its Revenue Intelligence category leadership. She has over 20 years of experience leading global GTM functions at Fortune 100 enterprises and high-growth technology startups.Ms. He joined Gong from Microsoft where she was the Corporate Vice President of Business Applications, responsible for leading global marketing strategy and driving business growth for products and services targeting line-of-business buyers, including Microsoft Dynamics 365 and the Power Platform. At Microsoft, she oversaw marketing strategy for Microsoft Copilot for business functions, including sales, marketing, service, finance, supply chain, and IT. Prior to Microsoft, Ms. He was the Senior Vice President of Global Marketing at Oracle. Ms. He was also the CMO of DoubleDutch (now Cvent) and the CMO of Saba Software (now Cornerstone Ondemand).ResourcesGong website: https://www.gong.io/The B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"""
Summary
#31: Getting the most out of AI with the right data approach with Emily He, Gong
Nov 26, 202400:27:04Summary readyTo be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns. Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in the right way can enable. To help me discuss this topic, I’d like to welcome Emily He, CMO at Gong. About Emily He Emily He is the Chief Marketing Officer at Gong. Ms. He leads all aspects of Gong’s marketing strategy and execution, helping the company accelerate its Revenue Intelligence category leadership. She has over 20 years of experience leading global GTM functions at Fortune 100 enterprises and high-growth technology startups. Ms. He joined Gong from Microsoft where she was the Corporate Vice President of Business Applications, responsible for leading global marketing strategy and driving business growth for products and services targeting line-of-business buyers, including Microsoft Dynamics 365 and the Power Platform. At Microsoft, she oversaw marketing strategy for Microsoft Copilot for business functions, including sales, marketing, service, finance, supply chain, and IT. Prior to Microsoft, Ms. He was the Senior Vice President of Global Marketing at Oracle. Ms. He was also the CMO of DoubleDutch (now Cvent) and the CMO of Saba Software (now Cornerstone Ondemand). Resources Gong website: https://www.gong.io/ The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"""
Summary
#30: The power of gratitude in business with Brendan Kamm, Thnks
Nov 19, 202400:31:55Summary readyAre you missing out on one of the simplest yet most powerful tools for building business relationships? What if a small, personalized gesture could mean more to your clients and colleagues than a raise or promotion?Today we’re exploring the power of gratitude in business with Brendan Kamm, Co-Founder and CEO of Thnks. We’ll discuss how small, meaningful acts of gratitude can strengthen business relationships, boost morale, and drive long-term success.About Brendan KammBrendan is the Co-Founder and CEO of Thnks, where he is responsible for all day-to-day operations including Thnks’ strategic vision while advancing the platform’s tech capabilities and partner integrations. A media and technology veteran who spent more than 17 years focused on sales, product, and client development, Brendan is recognized for his ability to leverage innovation to drive revenue.ResourcesTHNKS website: https://www.thnks.comThe B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
Summary#30: The power of gratitude in business with Brendan Kamm, Thnks
Nov 19, 202400:28:26Summary readyAre you missing out on one of the simplest yet most powerful tools for building business relationships? What if a small, personalized gesture could mean more to your clients and colleagues than a raise or promotion? Today we’re exploring the power of gratitude in business with Brendan Kamm, Co-Founder and CEO of Thnks. We’ll discuss how small, meaningful acts of gratitude can strengthen business relationships, boost morale, and drive long-term success. About Brendan Kamm Brendan is the Co-Founder and CEO of Thnks, where he is responsible for all day-to-day operations including Thnks’ strategic vision while advancing the platform’s tech capabilities and partner integrations. A media and technology veteran who spent more than 17 years focused on sales, product, and client development, Brendan is recognized for his ability to leverage innovation to drive revenue. Resources THNKS website: https://www.thnks.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
Summary
#29: AI as a collaborative teammate with Shannon Duffy, Asana
Nov 12, 202400:27:39Summary readyWhat if AI could be your invaluable sidekick? Imagine freeing up hours of your day by letting AI handle the repetitive tasks, so you can focus on the big picture. Is your team ready to make that shift - and how can you as a leader help enable that?Today we’re going to explore how AI can accelerate marketing velocity with Shannon Duffy, Chief Marketing Officer at Asana. We’ll dive into how AI can be a powerful collaborator, how marketing leaders can start using AI themselves, and how to encourage teams to integrate AI into their daily workflows.About Shannon DuffyShannon Duffy is the Chief Marketing Officer at Asana, leading global marketing efforts, including corporate, product, growth, revenue, and engagement. Prior to Asana, Shannon held the role of Executive Vice President Cloud & Industry Marketing at Salesforce. In this role she guided messaging, experiences, and go-to-market strategy for their flagship products. A technology marketing veteran, Shannon has held leadership positions in the industry since 2003. Shannon graduated from Boston College with a B.A. in Communications.ResourcesAsana website: https://www.asana.comThe B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comB2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
Summary#29: AI as a collaborative teammate with Shannon Duffy, Asana
Nov 12, 202400:24:10Summary readyWhat if AI could be your invaluable sidekick? Imagine freeing up hours of your day by letting AI handle the repetitive tasks, so you can focus on the big picture. Is your team ready to make that shift - and how can you as a leader help enable that? Today we’re going to explore how AI can accelerate marketing velocity with Shannon Duffy, Chief Marketing Officer at Asana. We’ll dive into how AI can be a powerful collaborator, how marketing leaders can start using AI themselves, and how to encourage teams to integrate AI into their daily workflows. About Shannon Duffy Shannon Duffy is the Chief Marketing Officer at Asana, leading global marketing efforts, including corporate, product, growth, revenue, and engagement. Prior to Asana, Shannon held the role of Executive Vice President Cloud & Industry Marketing at Salesforce. In this role she guided messaging, experiences, and go-to-market strategy for their flagship products. A technology marketing veteran, Shannon has held leadership positions in the industry since 2003. Shannon graduated from Boston College with a B.A. in Communications. Resources Asana website: https://www.asana.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
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#28: Discussing the marketing jobs market with Sue Keith, Landrum Talent Solutions
Nov 5, 202400:29:18Summary readyIn this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025.Joining host Greg Kihlstrom to discuss this topic is Sue Keith, Corporate Vice President at Landrum Talent Solutions.About Sue KeithSue is Corporate Vice President at Landrum Talent Solutions. After many years as a marketing leader and consultant in the telecom, technology, satellite and association sectors, Sue joined Landrum Talent Solutions (formerly Ceres Talent) to marry her passion for helping organizations build effective marketing strategies with her love of connecting great people. Sue started her career as an auditor for Deloitte & Touche and then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various telecom companies. She serves on the Board of Aspire! Afterschool Learning and the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned a dual major in Accounting and French from James Madison University and is a recovering CPA.Resources Landrum Talent Solutions: https://www.landrumtalentsolutions.com The Agile Brand podcast website: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology - https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more at https://www.teksystems.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Summary#28: Discussing the marketing jobs market with Sue Keith, Landrum Talent Solutions
Nov 5, 202400:25:49Summary readyIn this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025. Joining host Greg Kihlstrom to discuss this topic is Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue is Corporate Vice President at Landrum Talent Solutions. After many years as a marketing leader and consultant in the telecom, technology, satellite and association sectors, Sue joined Landrum Talent Solutions (formerly Ceres Talent) to marry her passion for helping organizations build effective marketing strategies with her love of connecting great people. Sue started her career as an auditor for Deloitte & Touche and then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various telecom companies. She serves on the Board of Aspire! Afterschool Learning and the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned a dual major in Accounting and French from James Madison University and is a recovering CPA. Resources Landrum Talent Solutions: https://www.landrumtalentsolutions.com The Agile Brand podcast website: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology - https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more at https://www.teksystems.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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#27: Overcoming data silos with Brian Gates, RainFocus
Oct 15, 202400:26:22Summary readyWelcome to today’s episode where we're going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations.About Brian GatesBrian Gates is the SVP of industry strategy at RainFocus, leading industry change through key partnerships, alignment with our client's sales and marketing goals, and overall market evolution. During his tenure at RainFocus, Brian has architected the organization's go-to-market strategy, created an award-winning account-based marketing program, and advanced the usage of data within event marketing.Prior to joining RainFocus in 2016, Brian built his own tech companies before leading innovations at other high-growth B2B SaaS CRM, MAP, and LMS providers. With over 20 years of marketing, product, and design leadership, Brian has gained expertise in elevating teams to do the seemingly impossible by aligning business outcomes to unimaginable client value.ResourcesThe B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comB2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
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