Podcast
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
Hosted by The Agile Brand · EN
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, AI adoption approaches, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.
From the creators and host of the award-winning The Agile Brand with Greg Kihlström® podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
75episodes
Episodes
Newest firstAll episodes
#27: Overcoming data silos with Brian Gates, RainFocus
Oct 15, 202400:22:53Summary readyWelcome to today’s episode where we're going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations. About Brian Gates Brian Gates is the SVP of industry strategy at RainFocus, leading industry change through key partnerships, alignment with our client's sales and marketing goals, and overall market evolution. During his tenure at RainFocus, Brian has architected the organization's go-to-market strategy, created an award-winning account-based marketing program, and advanced the usage of data within event marketing. Prior to joining RainFocus in 2016, Brian built his own tech companies before leading innovations at other high-growth B2B SaaS CRM, MAP, and LMS providers. With over 20 years of marketing, product, and design leadership, Brian has gained expertise in elevating teams to do the seemingly impossible by aligning business outcomes to unimaginable client value. Resources The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
Summary#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast
Oct 1, 202400:28:36Summary readyIn B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends.Ryan EstesCO-FOUNDER AT WILDCAST AND KITCASTERRyan is an American Buddhist entrepreneur. He co-founded Wildcast a podcast advertising platform for the world’s iconic technology brands. Wildcast helps business and tech podcasts add revenue to their operation. Ryan facilitates thousands of extraordinary conversions and conversations with podcasting.Ryan would like to talk about the role podcasts play in healing our ailing culture by creating profit for podcast hosts and value for podcast audiences. Kitcaster currently serves 400+ clients and Wildcast is slated for their official launch August 21st 2023. Ryan is an expert in leveraging podcasts for meaning and profitability.Ryan’s audience on social media is greater than 10,000 and he is happy to share your episode with his fans! ResourcesThe B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comB2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
Summary
#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast
Oct 1, 202400:25:07Summary readyIn B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends. Ryan Estes CO-FOUNDER AT WILDCAST AND KITCASTER Ryan is an American Buddhist entrepreneur. He co-founded Wildcast a podcast advertising platform for the world’s iconic technology brands. Wildcast helps business and tech podcasts add revenue to their operation. Ryan facilitates thousands of extraordinary conversions and conversations with podcasting. Ryan would like to talk about the role podcasts play in healing our ailing culture by creating profit for podcast hosts and value for podcast audiences. Kitcaster currently serves 400+ clients and Wildcast is slated for their official launch August 21st 2023. Ryan is an expert in leveraging podcasts for meaning and profitability. Ryan’s audience on social media is greater than 10,000 and he is happy to share your episode with his fans! Resources The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
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#25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk
Sep 24, 202400:30:54Summary readyToday we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences.Elisabeth Zornes is a visionary Go-To-Market executive with a distinguished career defined by her strategic prowess in commercial strategy and digital transformation. Known for her unwavering commitment to excellence, Elisabeth has been a catalyst for innovative growth, bringing dynamic change and innovation to organizations she has served. Her leadership experience ranges from large multinational corporations such as Siemens, Cisco, and Microsoft to pioneering roles in dynamic startups. She is a driving force behind customer-led growth and a visionary advocate for digital transformation.Currently serving as Chief Customer Officer at Autodesk, a global leader in 3D design software, Elisabeth plays a pivotal role in shaping the organization's customer-centric initiatives. Her responsibilities encompass a wide spectrum of customer-facing functions. She oversees a substantial portfolio, including managing a $2.5 billion software renewal business and a $80 million Professional Services P&L. In addition, Elisabeth leads the Voice of Customer program, an initiative integral to shaping Autodesk's customer experience strategy.ResourcesAutodesk website: https://www.autodesk.comThe B2B Agility podcast website: https://www.b2bagility.comSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comB2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
Summary#25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk
Sep 24, 202400:27:25Summary readyToday we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences. Elisabeth Zornes is a visionary Go-To-Market executive with a distinguished career defined by her strategic prowess in commercial strategy and digital transformation. Known for her unwavering commitment to excellence, Elisabeth has been a catalyst for innovative growth, bringing dynamic change and innovation to organizations she has served. Her leadership experience ranges from large multinational corporations such as Siemens, Cisco, and Microsoft to pioneering roles in dynamic startups. She is a driving force behind customer-led growth and a visionary advocate for digital transformation. Currently serving as Chief Customer Officer at Autodesk, a global leader in 3D design software, Elisabeth plays a pivotal role in shaping the organization's customer-centric initiatives. Her responsibilities encompass a wide spectrum of customer-facing functions. She oversees a substantial portfolio, including managing a $2.5 billion software renewal business and a $80 million Professional Services P&L. In addition, Elisabeth leads the Voice of Customer program, an initiative integral to shaping Autodesk's customer experience strategy. Resources Autodesk website: https://www.autodesk.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
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#24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine
Sep 17, 202400:28:57Summary readyWelcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more.Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT management division of Zoho Corporation. He has been instrumental in creating a niche in the B2B and Enterprise IT Management marketing space. With over two decades of experience in the IT industry and more than 17 years with Zoho Corp., Ajay has a wealth of expertise in go-to-market strategies, brand positioning, demand generation, social media, product marketing, solutions marketing, and media & analyst relations.RESOURCESRegister for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQMDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Summary#24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine
Sep 17, 202400:25:28Summary readyWelcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more. Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT management division of Zoho Corporation. He has been instrumental in creating a niche in the B2B and Enterprise IT Management marketing space. With over two decades of experience in the IT industry and more than 17 years with Zoho Corp., Ajay has a wealth of expertise in go-to-market strategies, brand positioning, demand generation, social media, product marketing, solutions marketing, and media & analyst relations. RESOURCES Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Summary
#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise
Sep 3, 202400:29:41Summary readyIn an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations.Polly Traylor bioI am a corporate/marketing communications leader with deep experience in tech. As an employee and consultant, I've worked with Fortune 500 publishing and software companies, and startups. I love and excel at writing, ideation, managing programs and teams. My experience includes PR, AR, corporate editorial management, product marketing, SEO, messaging and demand-gen content development, content marketing, surveys/research, social media strategy/execution and podcasts.Currently, I am the Senior Director of Marketing Communications and Content at Komprise. I lead our global communications strategy across North America, EMEA and India, spanning PR, social media, website, product & customer marketing, messaging/brand and sales enablement. ResourcesThe B2B Agility podcast website: https://www.b2bagility.comThis episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self.Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Summary#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise
Sep 3, 202400:26:12Summary readyIn an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations. Polly Traylor bio I am a corporate/marketing communications leader with deep experience in tech. As an employee and consultant, I've worked with Fortune 500 publishing and software companies, and startups. I love and excel at writing, ideation, managing programs and teams. My experience includes PR, AR, corporate editorial management, product marketing, SEO, messaging and demand-gen content development, content marketing, surveys/research, social media strategy/execution and podcasts. Currently, I am the Senior Director of Marketing Communications and Content at Komprise. I lead our global communications strategy across North America, EMEA and India, spanning PR, social media, website, product & customer marketing, messaging/brand and sales enablement. Resources The B2B Agility podcast website: https://www.b2bagility.com This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self. Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Summary#22: Better CX through conversation intelligence with Eric Williamson, CMO at CallMiner
Aug 20, 202400:23:11Summary readyToday we’re going to talk about using conversation intelligence data to enable better B2B marketing and a better customer experience. To help me discuss this topic, I’d like to welcome Eric Williamson, Chief Marketing Officer at CallMiner. Eric Williamson, Chief Marketing Officer, CallMiner As CallMiner’s Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric’s marketing team works very closely with channel and sales to drive pipeline and CallMiner’s explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University and an MBA from The University of Texas at Dallas. Resources The B2B Agility podcast website: https://www.b2bagility.com This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self. Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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