← Baking it Down with Sugar Cookie Marketing 🍪
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- [00:02]
A
Corey, it is the podcast and it is Tuesday.
- [00:05]
B
It is Tuesday, and that means it is the podcast. Guys, this is episode 200.
- [00:10]
A
What? 54.
- [00:12]
B
254. Thank you so much for tuning in each and every week. I know it's hard to tune in each and every week to these two voices. They sound like they're coming from the same body. They're not. We have talked ad nauseam over all things marketing, but I think we brought something new today, and it's gbb.
- [00:33]
A
Here's what I'm gonna say. And we had to jump in, and I didn't get a quote for this week. Do you have one?
- [00:38]
B
You know what?
- [00:41]
A
I.
- [00:42]
B
If you talk, I will find my quote.
- [00:44]
A
Okay, yeah, I'll talk. I can yap. So we're gonna talk today and I'm gonna jump in after we do a little onboarding for the podcast. But you can hash out. You know, it's marketing. It's ever changing. However, the foundations, the fundamentals are always the same. That said, the approach to them is like what I like to see is a blanket on top of all the fundamentals. So how you approach it. Right. So kind of comparing it, you see men and women try to learn how to pick up pickup artists right where they go, try to get dates. Some people use this approach. Well, this approach works better for my personality. Or this approach works. Whatever that is. That's kind of same thing when we're talking today. You get the fundamentals down. You know the goal we need to sell, we need to move product. How you approach the goal is the strategy. And what works for one may not work for the other. Or maybe you're better at this than you are at that. Kind of think of if you've ever gone to buy a car. Yeah. The salespeople running to the parking lot, they are. Each one's going to approach something differently. I went to a shoe store the other day, and it was funny. The kid, who's probably barely 20, had had a strategy he was working through to sell shoes, which it was impressive. So first he says to establish connection. He said, I've been inside all day. What's the weather like outside? Is it beautiful? Nice. Nice. I see what he's doing.
- [01:59]
B
Humanizing himself.
- [02:01]
A
Yeah. So I. And he was super smiley, super approachable. And I said, hey, I'm gonna just. I said, it's kind of cool, but it's still nice outside. You'll love it when you leave. And then he said, have you picked your shoes yet? And I said, can you give me Five minutes. And he said, I can give you all the time you need. He said, whatever you need, just put them right there. I'll make sure. Okay. So it's an approach, right. Yeah. Where other people might come in with higher pressure sales, which is the other salesperson. And you see, those are the different strategies that these people are taking now. The so sorry, dad, Coke. The kid was very friendly. He needed a friendly strategy. He would not work with that personality with a high pressure sales environment. So what we're talking about today, this good, better, best, is an option for your strat strategic approach to sales. Okay, what's your quote?
- [02:42]
B
Okay, my quote is essentially a good, better, best approach. Ensures you can address everyone's needs. It helps you provide options for different situations, gives you flexibility. And that's a sumo quote.
- [02:53]
A
I like it. Can I do an assign?
- [02:56]
B
Sure.
- [02:57]
A
It should be outlawed to have to edit yourself in a podcast each week.
- [03:02]
B
It should be outlawed, but you also figure out your best features.
- [03:08]
A
I'm figuring out a feature I don't like, and I'm going to tell you what it is because it only shows up on this podcast. Not when I look in the mirror. It's when I look down. Sure. A jowl forms, and I will say
- [03:20]
B
I can't see it on my. My screen right here. I don't see no jowls.
- [03:24]
A
You see him, you see him. But when I do that, do I have a jowl? You have to, unfortunately be sitting in my exact location to see the gel.
- [03:33]
B
I see a little sunshine where a gel could be in the formation.
- [03:36]
A
I was this whole weekend, I was like, is it because I'm smiling too large? But that's not. I guess maybe the jowl right there. You guys have a jowl solution? Please text into the podcast at 571-556-56.
- [03:49]
B
A tightening cream.
- [03:50]
A
It's gonna be a facelift. Y' all gonna be. I know, I know. So jumping into. Oh, wait. This is the Sugar Cookie marketing podcast. We're a Facebook group. It's called the Sugar Cookie Marketing Group. If you see us post links to events and you can't ever see what the event is, you're not in the group. So just go find that group and join it. You can join it by answering all the membership questions. If you have an issue with the membership questions, which I think is like a bigger glitch on iPhone, you can always message the page and we'll get you in. But the Sugar Cookie Marketing Group kind of takes aspects that we see posted about throughout the week. And turns them into a podcast so you can kind of see what's coming and what's going.
- [04:28]
B
Yeah, the great thing about bakers is your business can be whatever you want it to be. Like car sales. I used to be a car salesman. Well, man. And it was so crazy how you had to go and deal with clients. The great thing about being a business owner is the way you want to run your business is how you can run it. So it's never just pun intended, cookie cutter copy and paste from one business to the other. But I see a lot of times bakers get hung up on pricing and quoting. They, they under quote and then they over deliver and it ends up with burnout. So a lot of bakers go to what's called tiered pricing. And the tiered pricing model makes it just a little bit easier on the baker because you put the decision and the option onto your customers. The problem with tiered pricing, and I see most often when a baker lands in my feed and I click to their website, is their tiered pricing is missing the strategy behind it. There's always a goal when it comes to your business and the marketing strategy is a big portion as to why customers choose an option and then they're happy with that choice. And that is where the good, better, best strategy comes in. So Heather, take us through it.
- [05:43]
A
So the. Let's just talk about what the strategy is. And yes, it's going to apply to tiered pricing because the strategy applies to groupings typically of three. So if you say why don't do tiered pricing? Do listen, do listen to this because it might be something you could consider down the road if you find it exhausting to always be quoting customs and having people kind of expand beyond what the quote was. So we call that quote creep.
- [06:07]
B
But I also want to say it's the bakers who, who expand beyond their quote. So a baker likes to get the sale so they'll quote as what they really actually figured they're going to do with the set as it comes time to the decorating. They over deliver because they want to chew a new technique.
- [06:23]
A
They want to do so many different
- [06:24]
B
designs and then you end up being burnt out. But you did it to yourself and that's because you didn't hold yourself strict.
- [06:32]
A
I think sometimes, oftentimes me I'm the. I'm the oftentimes. And sometimes good customer service is the buzzword and but we think of it as turning on ourselves to increase the scope of work scope group. And but we were like, but the client will like us more, the client will buy from us more. And that is a faulty strategy. Ask me how I know. Because instead of a client saying, thank you so much, wow, you expanded the scope here. And I didn't even have to pay for it, now it becomes an actual expectation. So when you walk that back because you are getting burnt out and you're like, you know, I added that gold lettering because I thought it would look nice. I didn't charge you for it. They're going to be like, that's not a me thing, that's a you thing. I don't see why I should have to pay for it now. It never works out the way you want it to.
- [07:19]
B
It never does. Thank you for the gold lettering. Golly do willikers, you're the best.
- [07:25]
A
They're like gold. Gold lettering is now expected in the pricing. You just quoted me. And it's not on me that you switched that up on me. Right. So it feels so nice to do it. It's not a nice thing. In the world of like personality disorders, it's a covert contract. If I add this to your scope here and don't tell you about it, you're going to like me and respect it when I don't do that again the next time. Right? Yeah. And it creates a lot of frustration. Right.
- [07:51]
B
Our goal as business owners is our bread and butter is repeat customers. So we do the hard marketing at the beginning. We spend the dollars, we spend the hours. And the goal is to get those customers coming back so we don't have to market as hard. They are bread and butter in business. And if we are always losing clients because of this issue that it's got, we gotta figure it out. We gotta, we gotta make sure there's hard boundaries for ourselves to stick to so we can have the reoccurring clients.
- [08:19]
A
Uh, yeah. Either you end up hating your clients and your clients end up hating you. So it's not a savvy thing. We love our repeating clients and our repeating clients are the cheapest because we've already spent the money to acquire them. So the good, better, best strategy, the gbb. I'm gonna read it here. It's a tier to pricing model that boosts revenue, increases the sales price, and improves conversion by offering distinct tiers, entry level, value focused, and premium. So those three types, that's three phrases, are also important to this strategy. They match a customer's needs. And by implementing this, increasing sales by up to 30%. So Corey and I talked about, where do we see GBB strategy. I am, and definitely in this academy, a sucker for that in gas stations, which hilariously, typically have three octane options. Right. So gas. Gas is expensive now. It's still not as expensive as it was when Corey and I learned how to drive that. Yeah, that was PTSD. It was almost $5 when we learned how to drive. So that was what, 2005 or 6008? Yeah, right there. 2000. Yeah, 2006. Whatever. And we would get. We had an allowance of $20 a week. So we'd pull together our two. We'd get $5 and $5 depending on who drive doll. We'd go, and we'd literally be like
- [09:36]
B
$5 on pump one. And he'd be like, that's one gallon.
- [09:41]
A
We had this vehicle, which was the coolest car, but it had a funny type of engine, had a rotary engine and the fat. The problem with the rotary engine is you couldn't do quick stops and starts. You couldn't, you know, turn the car on, turn off, and turn it back on. But we would go in and say, could we get a gallon on pump one? And they'd be like, that gas. That pump isn't working. So Corey and I'd start the car, move it, and then it flooded out the engine, and we got stuck. So have a little ptsd. But when, okay, now I have a car. You know, new, newer cars or performance cars want higher octane gas. Right. In this economy, I look towards the mid tier in my brain, I'm like, well, the lowest tier isn't going to be good, not when the car wants high octane. I'm going to go to 87 or 89. That seems like a risky click. But to go to 91 and have to look at that thing and why does gas money go fast? Why is it taking my money so quickly? Give me a slow pump. That talks me through this. So I. I find myself in mid grade. Don't worry. Every once in a while, go back up to the high grade. But, like, I find myself at mid grade, especially when price is an issue. And now I think it's kind of funny when you have the option with the four types of gas. 93, 91. Oh, 89, 87.
- [10:47]
B
I don't even. I just assume one's diesel and just
- [10:49]
A
click somewhere in the middle. Did you know, you know people who are worried about putting diesel gas in a gasoline car? Yeah. That diesel nozzle is too big to fit in a gasoline car. So you can't, like, accidentally. You could accidentally do gasoline in A diesel car, but you can't go the other way. Oh, good to know.
- [11:06]
B
Good to know. But that is a good, better, best strategy there. That works on Heather, and she ultimately probably mostly falls in the better tier.
- [11:16]
A
I need money for my jowl surgery.
- [11:19]
B
Yeah, the better tier is the goal. That is the goal of the business is to get you in the better tier. They make more money off of you in less time. And then we'll go into. What's the next example?
- [11:31]
A
This is your example. You have an exceptionally specific example after this one as well. But you have fast food.
- [11:37]
B
Yeah, fast food is one. So you have. If you've ever driven up to a menu, in the drive through, the menu is segmented, and you have the value meals, and it's like a dollar. And the hamburger barely has a piece of cheese maybe hanging off the side, but it's a dollar, and you could eat for a dollar. And then you have the combo meals where you can get that and a bag of fries and a drink. And then you have, like, the upsizing, which is the premium. Everything's extra large, extra pickles, extra, extra, extra. You'll find that most people will go with the combo meal because they 1. It's better than the cheaper meal because
- [12:14]
A
you can hear value meal. I think I'll be hungry after this. I'll absolutely be stuffed and miserable. But my brain's, like, too small for human food.
- [12:25]
B
I forgot that kids are out of school right now. So I actually went to Chick Fil A and I was like, you know what I'll get? I will get a grilled chicken because I'm really on this protein kick.
- [12:32]
A
So I got the real chicken sandwich or grilled chicken.
- [12:35]
B
No, they upsold me on the meal, so I said yes to the meal. So it came with a side of the french fries in a drink.
- [12:40]
A
Drink. Just a. Just a rogue strip of chicken. Like you didn't get it.
- [12:44]
B
The grilled nuggies. Grilled nugs.
- [12:46]
A
Oh, yeah. I told you you could get the. The hundred. Count that.
- [12:50]
B
Yeah, but you said it was $5 billion. And I said 12 will probably fill me up. And then I'll get this little fry. I thought it was a smaller fry thing. I don't normally go to chickfila, but this little tiny kitty couldn't have been more than four or five years old, is sitting with his grandmother because it's so crowded. It's like we're sitting together. Me, this grandmother ate in the store.
- [13:10]
A
I've never walked as much in my life. Absolutely ate it. Oh, God, no. Oh, yeah.
- [13:14]
B
I just like to listen to what people are saying.
- [13:16]
A
The ceiling is the car.
- [13:18]
B
The little kid was like, grandma, why do I have a tiny fry? And she has a ginormous fan? And my grandma's like, because she's ginormous and you're tiny.
- [13:29]
A
You could have gotten a kid's meal. Oh, but you could have gotten a five piece grilled. But I think they have the eight piece grill. See?
- [13:36]
B
But then in my brain, I was
- [13:37]
A
like, I'll be hungry with eight.
- [13:38]
B
I need a twelver.
- [13:40]
A
Okay, so we're back to the same good, better, best. You didn't do the 500 count.
- [13:46]
B
Billion dollar, the 500 count because I
- [13:48]
A
said it was too expensive. But you didn't do the five count because it felt too few. So you ended up at 8. You said the 12.
- [13:54]
B
12. Or there was an 8 and a 12.
- [13:56]
A
Sorry, 12. Yeah. Well, I'm sure that causes. I. I went to and I'm sorry for the asides. I went to. It could apply as five guys yesterday. I don't know. I got to get out of my system every two years when I. It's so greasy.
- [14:09]
B
I mean, I like it, but it's greasy.
- [14:10]
A
Burgers are for. If you consider that fast food. What do you call them between fast food and long food? Medium food.
- [14:17]
B
Yeah.
- [14:18]
A
Because I had a weight, but I had a peanut. So my complaint with it is, you know what I. My brain fell into this strategy is I should have gotten. They call it something. If they don't call it a small, they call it like a cutie patootie. I don't know. There's a smaller burger with just one meat. One meat sack. It's just one patty, but I got. Sack is disgusting burger. It just said cheeseburger. I got cheeseburger, but it came in two patties. But she was like, do you want to add a fry and a drink? And I said, absolutely, I do. And she's like, do you mind if they're small? Or whatever that cutie patootie phrase was. And I was like, yeah, but in reality, I should have gone to the smallest of everything. I would have spent less. They would have made less. But they caught me in this good, better, best strategy. They did.
- [15:01]
B
They did. And my next example is lawn care landscaping.
- [15:05]
A
I was like. I was like, corey, where are instances where you see good, better, best? And she was like, landscaping context.
- [15:10]
B
Yeah, because we've had. We've had clients who have been landscapers. And I see these landscapers come and leave these little things on our door trying to get business because spring is around and it's a good, better, best strategy. They can come weekly and mow your grass once. Totally fine, you probably get it for the summer, but then they can come and they can seed at the spring and they can aerate. That's your mid grade. But if you sign up for the extra, the mega mammoth, they'll do like your fall cleanup, fall seating, you know,
- [15:39]
A
throw your leads away, the whole. Yeah, everything like that. Yeah.
- [15:43]
B
Their goal is to get you in the better for them to just drive out and do two swipes over your front lawn. I live in a townhouse, so it's very small. That's not worth it to them unless they had a lot of clients in this area. Their goal is to get you to upgrade a more expensive thing. They're. They're a little bit longer, but you see a lot more value because now your grass is greener because they were able to seed it. They're watering it when they're there. So you get happier as a client because you got an upgrade and they're happier because they're getting paid more.
- [16:11]
A
They're getting paid more and they're doing, I would assume between what is from the better tier to the best tier is a lot more involved. So if they can get you in the better tier, you feel like you got the maximum blend of value versus price and they get the maximum blend of price versus effort.
- [16:30]
B
I, I agree. So they have to price themselves. They obviously can't take a loss at their highest tier, so they have to price it high because if you do say yes to it, it needs to be worth their time and energy. But that's why it's priced so much higher than maybe the mid and the lower tier, because it is all the perks.
- [16:46]
A
Plus it's worth it for them. Now, you'll see this when we get to the. The issues with this strategy is it can get dangerous in that you could price this in a way that drives people away from what you want. Yeah, right. So the goal of this is to get people into the better. It's not to get them into the good and it's not to get them to the best, which sounds counterintuitive. Wouldn't we want everyone to spend the most money like Corey said, if you're suffering from burnout? No, we wouldn't want them to spend the most money because that requires the most effort from us. Right. So getting a lot of our customers within this better is a win for both them and for us. You can output enough. You know, like, if I would think in terms of a best for cook years, I'm thinking of gold handwriting, tons
- [17:29]
B
of lettering, 12 different designs.
- [17:31]
A
You know, that's a lot. I can hear toes curling while they're listening to the thought of this. So you, even as a baker, like, and as the customer, your price should make them go like, ooh. And then we end up on the better. Again, a strategy. If you say, I want everyone to end up in the best, that's a different type of strategy than what we're talking about today. So streaming services, which now are a lot more competitive. The example being, I don't mooch, I pay for. Corey mooches off of my pay for.
- [17:57]
B
And you mooch off of my Paramount Plus.
- [18:02]
A
Yes. When I turn it on once, everything so. And when I go to listen, show me an ad man. For some reason, I do not fall within the target audience of good, better, best for streaming services. I will take the good or the worst. I don't care. I do not mind an ad. I'm not an avid TV watcher like Corey and my sister Summer. They're like, would you get a new show this week? They're like dealing show recommendations every Saturday. They have more of an affinity towards wanting no ads because it takes them out of. They're watching these series, Right. I'm watching Hoarding Berry Life. Show me an ad for something I can put in my hoard. Now, on the highest end of streaming, you can say 4K Ultra on four TVs. Well, Corey's house only has two TVs, does it?
- [18:47]
B
Well, one that has the ability to watch anything.
- [18:50]
A
So immediately Corey here's the best and says, well, that's too much for me. And you're going to see that strategy is the best should feel like too much and the good should feel like too little. That's what drives us into the best. So for Corey and Summer, they're going to say, I don't want ads, but I don't mind that it's not 4K. Now I see streaming services saying limited ads, like, so they even implement another tier there. And that's for the streaming service wants to make money off of me and from the advertiser. Yes. Yeah.
- [19:18]
B
So you see when it is the good, better, best strategy.
- [19:22]
A
Yeah.
- [19:23]
B
What it's doing is it's not just alleviating you from over delivering, it's also establishing in your customers that they're getting a good deal, that they got away with something. So they're not getting the Worst, which is the good option. They're getting the better option but they're not overspending when they're buying not buying the best option. So while you're wanting to over deliver and you use all your piping tips, you're doing a disservice to yourself because they're going to be happy in the better tier. They're going to love what you make as long as you make it according to your better tier.
- [19:56]
A
Another one big one for me. Car washes. Now Corey buys car wash packages. I. She buys not anymore.
- [20:02]
B
I've been cured.
- [20:04]
A
Her. Her paint. She's learning about automotive paint. Yeah. If you don't care about your paint. Because now I'm a hand washer contact wash car washes when I go through the automated car wash. Right. So there's this one. It's. It's older than Corey and I are. We. My mom used to take us through and we thought it was like some adventure. I'm still an adult, still taking the same adventure. They have, they have five tiers. When I look at the tiers, the fifth tier, the highest tier, requires a poor person to come out and clean my wheels on their hands and knees. I hate the experience. I accidentally did it once so it's too much for me. And you have to also wait longer. So we're in a hey, let's get in, get out. But now I have to wait for somebody to go around and clean all the wheels. Then they have the worst one which doesn't even touch the tires. Which when a car looks clean, the tires are shiny. Right. So I fall right there in the middle with just enough. And you can see when you go to the car wash they have around four to five options. It's too many for the strategy but you can find yourself looking towards the center and saying, well one of the almost you eliminate the top and the bottom and say of these, which one's for me? Yeah.
- [21:10]
B
Because the good, better, best strategy are similar options. So whereas maybe the fifth option for the drive thru is they do a custom detail where you're out of your car and you're no longer driving with
- [21:20]
A
the other poor people.
- [21:21]
B
The first three options where you're sitting in your car and you drive through the car wash line, that's the real the GBB strategy right there. Those, they're similar options but they're very different in what you get through them.
- [21:34]
A
Kind of consider the best option. Somebody has to manually labor. But in the options below that, it's very similar. It's either you get the undercarriage wash, you get your tire shine or you get that little ceramic.
- [21:46]
B
It's literally a click of the button from the guy standing, boop, boop, boop.
- [21:51]
A
And if it happens or doesn't, we don't know. I don't know if that light means anything, but it's cool to see the soap turn big. So car washes are a good one. Wine. I'm about to. I would love to be a wine lover. I'm a wine not knower so. And this one has been studied because it's pretty interesting. I read it in a couple marketing books. When you go to a restaurant, most people opt for the better wine. They do not go for the lowest priced and they do not go for the highest price. Their logic is my logic. If it's lowest price probably tastes bad. It all kind of tastes bad. Yeah. I'm so sorry. But if it's the highest price, then it's too expensive and it'll be lost to me. I can't taste the difference. Difference. I'm not. The tannins aren't refined enough for my palette, so we often fall in the middle. And they said it's so interesting. These restaurants realize most people order mid tier wine so they'll actually price the lowest grade wine as a mid tier price. Because we're just picking it anyways because we're not picking based off of taste. We're going off of price because we're falling for the good, better, best strategy. If it's better, hey, it's not the worst, but it's not the best.
- [22:50]
B
Yeah.
- [22:50]
A
Yeah.
- [22:51]
B
We had gone to seasons 52 and we know the bartender there is super nice.
- [22:56]
A
And he was like, yeah, we're doing
- [22:57]
B
an overhaul for our wine closet. And we're like, like, what's the most expensive wine? He's like, we never sell it. And that's because you'd be going there for a specific celebration to show off. Your deal would be parting with the most money for the best wine. And most of us, if we're just having a wine at dinner, you're just going to go probably for mid. You know, just to skip the low because it's probably cheapest. I don't know. I'm not a wine drinker so I don't know if the cheapest just ruins the steak dinner.
- [23:24]
A
Getting in a five. It's funny, at little addendant Tochi said the seasons 52 we often find ourselves at is actually inside the mall. But most seasons 52 are standalone restaurants that you drive to and the bartender was saying it's interesting how much that affects the way people view seasons 52 because you don't go to the mall to have a fancy dinner. You go to the mall to shop and you happen to eat right. So you said in the standalone season 52s, their reservations on holidays like Easter and Mother's Day are 70% higher because it feels like people are arriving for an experience at the mall. No one makes reservations because you just happen to go to a restaurant there
- [24:08]
B
and the screaming children walking by.
- [24:12]
A
My favorite thing to watch is the screaming children. But I also wonder how much that affects people and the wine they order. If I was going to a fancy steakhouse, only the best for my table. But if I'm at the mom like hey what's, what's she doing? What are you down on the list, you know? Yeah. And last one I think a lot of us can think about is iPhone storage, smartphone storage. Okay. I found storage. Android, Samsung specifically used to have external memory cards but I believe they did away with that possibly because it forces us back into this paradox. Like we have to choose right now which type of phone we want and that includes the price. Right. So you used to be able to buy a cheap phone and change the memory card, the micro SD to something.
- [24:53]
B
Yeah, I loved it. That was the best life I've lived.
- [24:56]
A
Now iPhone, Android, Samsung, they're all like we can't open them because it'll ruin the dexterity of the phone. So now you have to choose at the time of purchase which long term commitments to I keep phones for about this is my best phone I've ever had. I have for almost four years. Wow. Which says a lot. You don't keep I'm an upgrader.
- [25:15]
B
I paid for whatever the jump plan is. But this, whatever this is works specifically on me. When I went to upgrade this iPhone they did not have the middle tier. It had been sold out. Obviously the good, better, best had worked. So they either had had the giant one which was one gajillion dollars or the smallest one was so funny was I said is there a return policy on the smallest one? Have I ever filled up a phone? No, but I had that for two weeks. You were allowed to have it and you could return it. And by the end of two weeks I got to return it. Not that I had filled it up, but I felt like if I kept the smaller one I was going to lose out on the opportunity to pack jam this phone.
- [25:55]
A
Where the so do did you go to the 1 TB did you go to the mid grade?
- [26:00]
B
Mid grade, but man, did you have to order it when because it was their most popular. They got a new shipment that day. So I was able to upgrade and
- [26:09]
A
I didn't have to order it. So you're telling me you could have just been patient for two weeks and you know what?
- [26:14]
B
I had a very.
- [26:15]
A
I know you had an existential crisis about it. I said, how dare you be so. Gimme, gimme, gimme.
- [26:23]
B
I don't have something to.
- [26:24]
A
In your hand, which also you're trying to be better about your phone storage. I had to, you know, I'm to say, you know, digital organization and everything, but all of us, we all get sloppy. I'm tend to like keep things pretty organized, then I'll let them get a little out of. Out of whack and then it causes me extreme amount of anxiety and then go back and clean it all back up. But I said, why? You know, it's time to upgrade the phone. My, my little case is no longer holding onto the little pop socket. So I have gotten sloppy with cleaning up this phone and I'm just going to wipe it all out because I said said if we keep it on, you know, I'm so sorry. I'm not. I'm getting off on a tangent really. I'm having a call to call to the altar moment for myself. Delete the photos because when we go to transfer data.
- [27:10]
B
Yeah, yeah. And you don't want to.
- [27:13]
A
Here's the thing.
- [27:13]
B
You, you have screenshots of things you'll never use. If you put that on the new phone. You've already taken up space on your new phone.
- [27:21]
A
I know, I know, I know. Get out of my head.
- [27:25]
B
Listen, I had the same talk to myself.
- [27:28]
A
Those are examples of good, better, best strategy. Think about how you go throughout your life. It is surrounding you everywhere. Businesses love this strategy and it might be a great approach for you if you find yourself heavy burnout for customs and we'll talk about that in a second. Or if you find yourself. I like tiered pricing because it lets the tier be the bad guy. You know, here's this amazing thing and if you don't want it, that's okay. You just opted out of it though, because you saw what it was and you opted into this. So we're definitely not doing anything on that list because you opted out of it. We're definitely doing stuff on this list, you know. So what are the tiers to kind of think about it. Good is entry level. So when you hear Entry level, we always think like builder grade, whatever these phrases are. These like bottom rungs.
- [28:13]
B
Bottom rung for if you're a baker would be two colors, two designs, no lettering. So I honestly, I think of it as a way of a birthday set. So what's a kid's two favorite colors?
- [28:25]
A
Orange and yellow. Okay.
- [28:26]
B
Orange for the base of a few and then, you know, maybe a birthday hat on some, a balloon. A very, very basic set. Two colors, easy to mix in the kitchen. You know, it's a good set. It's not going to be one that's going to get us a million likes on social media. It's not going to be one that wins us prizes. But it's an option there. And all the good option is, is to one make a few sales. Not all of them, but it does.
- [28:49]
A
Yeah. We want to catch the, the, the budget busters. Like the people are like, well, I'm really strict on my budget, so either it's a no or it's the good tier.
- [28:57]
B
Yeah.
- [28:58]
A
So you do catch a few sales
- [28:59]
B
that maybe people who wouldn't necessarily submit a quote, you know, because a lot of us bakers do it by the quote, like submit what you want and then I'll quote on it. By offering this good tier, you can get a lot of price conscious people ordering from you. The sets aren't going to look amazing, but it's going to be a quick turnaround and a quick money maker maker. The better set. That is where our, that is where our sweet spot is. That's where we want our clients to order. It's both beneficial to them, but also beneficial to us. But you have to be very specific in what the offering is because if you are, if you are over delivering past the better set, you're going to create angry customers when the next time they order a better set and you literally deliver on the better tier. And they're like, but I only have five designs here.
- [29:46]
A
Right. You're, you're robbing their expectations and then you're robbing from your bank account when you, when you inflate, you're better to be your best. Yeah.
- [29:54]
B
So what you want to do is make sure that your better tier is, is your money maker. So we don't want a million different colors or a million different designs. If we're doing it by the dozen, maybe four different designs, you get three of each per dozen. And you're doing four colors.
- [30:09]
A
Colors plus maybe the color white.
- [30:11]
B
That's why I see a lot of bakers mix it out too. And Then I would suggest doing one name. So a lot of times you have people ordering for birthdays. A lot of them, they want their child's name on at least a few cookies. So that'd be a way to. You're introducing lettering, they get more colors. The designs aren't going to rob you because you're going to have four different designs. So it's not going to be crazy. You're not using all the cookie cutters you have. But it's a really good set of set that you can make a really good birthday set out of that.
- [30:40]
A
I would say, kind of, if you want to feel what better is without your ego leading you here is which order? If you like, that was the order I got for the rest of my life. I'd be fine.
- [30:49]
B
Yeah.
- [30:50]
A
That would be my bread and butter. My bread and butter. So that order where you're like, I'm comfortable. They're comfortable. They are happy. I'm happy. That's going to be what is going to guide the better tier. I'd never say, oh, I'm looking at our orders for this month, and we didn't sell enough goods. We. We only sold betters. Let's optimize for good. Good is the fall guy. He's not meant to be optimized for it. We don't need to see how many good tiers we sold. I'm just happy he got picked up a couple times.
- [31:16]
B
And that is actually in our discussion. It's called cannibalization. That's when your good tier overtakes your better and best tier, and you start robbing yourself of your money maker, which is your better tier? Because so many people think the good tier is good enough. So if you. You do this pricing structure and this strategy and you see a lot of people ordering the good tier, you got to go back to the drawing board because you have set it up incorrectly.
- [31:41]
A
Would you make the good worse? Probably. Or the better better?
- [31:45]
B
I would make the good worse.
- [31:47]
A
Great.
- [31:48]
B
And the better better.
- [31:49]
A
I love how the good better, best strategy is called good better best and not low mid and high. Because we don't want poverty kind of okay in life excellent. Like, we don't want the disparity in the name to make people feel like I'm a brokey Retirement good tier.
- [32:08]
B
It's not like they're getting cookies from the back of the freezer from last year. The real is my good deer.
- [32:12]
A
Yeah.
- [32:13]
B
So, yeah, everything's freshly baked. It's just maybe limited design. So maybe if you had an Eddie and you wanted to price him at your lowest tier. One design, you know, 1212 cookies, one dozen cookies. That could be your lowest tier, you know. And someone who wants something more customizable would always go up to the better tier tier.
- [32:30]
A
Right. We need the good guy, the good tier to be the fall guy, the better to be our bread and butter. And the best to just be a decoy and possibly scoop up some, some more, some more money. If somebody wants all of that. Great. Yeah, you can always wipe your tears with dollar bills. Right. So the. Here's the benefits of this strategy. If this. You so choose the good, better, best strategy reduces decision fatigue because we have three options. You can feel it yourself when you go to. I was reading, I was listening, maybe this would be my twin select. I was listening to a documentary about Chick Fil A and its success. And it is one of all the fast food restaurants, it's one with the fewest options. Also, it's all chicken. So really within there you have a few sandwiches, you have a few types of chicken strips and chicken nuggets. That's all you get.
- [33:17]
B
Right.
- [33:18]
A
It's not this overwhelming, endless list of things. And because of that it reduces decision fatigue because Corey's not deciding which of this option, she's just deciding a monetary, a numerical value, right? Yes. Yeah. How many of them? Yeah.
- [33:34]
B
In and out and on with life pretty much is how I feel like Chick Fil a is like every meal is going to taste the same. It's going to taste good, it's going to be warm, it's going to taste the same.
- [33:43]
A
Right. So you can go to Chick Fil A and you kind of know what you're getting. You're going to fall within strips, nuggets, a sandwich. Right. So yeah, wrap if you're getting crazy. But we're getting the same exact thing. When you see bakers and I often find the best indicator of this is if you had to put all of your options on an 8 1/2 by 11 sheet of paper. Is it really hard to read the text because it's so small? Yeah, that would mean you have a lot of options. And it feels when. And this is the, the analysis paralysis paradox. If I offer more, people will buy more is oddly counter intuitively incorrect. It is if I offer more, people will buy less. And that was the jelly test that they ran in a shop. They had, I think they had ran a test and they had only eight options and they ran the same test again. They had 24. And the day that they had only eight options. They sold more jam jars than the day that they had 24. Because people don't want to lose. We are more lost averse than we are wanting to gain stuff. So that means if I buy this jam, did I lose out on 23 other better jams? Our brain weirdly says, then don't buy any jams. I'd rather lose out on them all than to feel like I lost out.
- [35:00]
B
And that's why the good better best also is super handy. They're only losing out on one option and it's an ugly option.
- [35:07]
A
So it's easy.
- [35:08]
B
They actually feel relieved that they didn't go with the good option because they want something more customizable. So they're already in a better mood. And that is the end goal for our clients. Clients where bakers really get stuck and it's as hard to do. You have got to differentiate your better versus your best and make them starkly different. If your customers are looking at it and they can't tell what's the difference, you're not doing the price anchoring correctly. The best has to be like, wow, that's a lot. And you get so much that the better option looks like the best option for them.
- [35:43]
A
Them. I know that this is going to sound conflicting with popcorn pricing, but we're not talking about the monetary, the numerical value. We're talking about focus back on me, my gel. We're talking about the options within the tier. So what Corey's calling it's called the luxury gap. That's the problem. Ensure that the jump from better to best is justified. If it feels like it doubles in price but not in value, you're going to have an issue. You. Yeah, because people will be like they're
- [36:13]
B
going to be confused like why is this double the more? And it's not like you get twice as many cookies as the better ones. This is design details. You get 3D florals, hand painting. 12 different designs per dozen. It looks so much darkly different that people are like, wow, definitely too much. For my 2 year old's birthday, I'm gonna stick with the better one and I'm gonna feel good about it. Bakers often in their menus, it's so close and we use terms like a lot of lettering. What does that mean? What's a lot? Is your name long?
- [36:47]
A
When I think about gold and the gener gold shortage of 2025 leaking into 2026, the to source a gold that is easy to work with is hard to do apparently. Because I see the question when Is it coming back and you stock. So I would add that to my best tier because that's something I don't want to deal with. The stress of source this. What if it's not what I thought it was? What if the formulas have changed? So I would put that in my best tier. I think sometimes when we think tiered pricing, we think, how many cookies? So you get 6, you get 12, or you get 24. Like, that's not it. We. That's too easy. To solve the math problem, we need bedazzled differences. Yeah. Gold, Multiple names, multiple designs, multiple colors. Better is going to be like. Like we can do, like Cory said, one name across this many cookies. We can do a dozen, and you can within that dozen get four designs. And then the good tier is like, hey, we can do six cookies and we can do two different colors and two different designs. Something like that, right? Yeah. Yeah.
- [37:48]
B
And that is the good, better, best strategy. The reason why I was top of mind is because we went to Red Robin this past weekend and they had overhauled the menu and the sides. You know, they h. They've always been known for their potato wedge french fries. That was still a side, but then they had upgraded side. They had three different side options to choose from. And you'll never guess it was good, better, and best. The way that my brain looked at before I even decided to go down the rabbit hole of this marketing strategy was I wanted the broccoli. The steamed broccoli on a plate is sad. Just steamed broccoli.
- [38:22]
A
I haven't been to Red Robin outside of this weekend for years. But I did get. I'm a. I love a steamed broccoli, which is to say I love butter that's melted on vegetables. Yeah. But I promise you there was just steamed broccoli with no salt or butter. You had no salt or butter.
- [38:38]
B
You were. You were getting exactly what they said. Steamed broccoli. The upgrade for 2.99 more was steamed broccoli with a garlic saute and parm on top. It was a 299 upgrade, but it was so much better. And it's so funny.
- [38:54]
A
The.
- [38:54]
B
The top, the best option sides, I didn't even read through because the upcharge of 4.99 was too much for my little brain to handle.
- [39:02]
A
Handle.
- [39:02]
B
So I said, I'll fall in the mid tier. And I fell for the good, better, best strategy. It was just parmesan, a little garlic on there, but for 2.99 steamed broccoli pennies on the dollar. So they were making out like bandits. And I only had two servings. It was unlimited. I mean, if I sat there and ate through a small garden, maybe they would have made a loss. They made a killing on me.
- [39:22]
A
I got the good tier. I got the cheapest lunch special, and it had boring broccoli. And then I, I said to the waiter, oh, I wonder where the garlic. And he's like, I'll, I'll. I'll add it to your. I'll get it for you. And he never did. He completely forgot, which is fine. It was very nice. But he.
- [39:38]
B
I spilled an entire thing of Diet Coke on my lap. I can't blame him for forgetting. The man was worried.
- [39:45]
A
His typical. It was chaos. But here I went to the good tier, and I wish I was in the better tier.
- [39:51]
B
Yeah, there was.
- [39:53]
A
I wish I was in the butter tier. Cory was like, this is the best thing I've ever had in my life. And I'm like,
- [39:58]
B
I would have shared with Heather, but I didn't know we weren't getting any more of it. So Heather said, that was that good.
- [40:03]
A
And I was like, it's great.
- [40:04]
B
So great you're not getting any.
- [40:05]
A
I was like, it's that good. Applying. Yes, go ahead. Anchoring. So the best again, it's. It is price anchoring. So we're taking a couple different. We're doing tiered pricing, price anchoring, popcorn pricing, and we're blending it all together and turning into a good, better best strategy. So the best option makes the better option look like a bargain by comparison, but we need the better option to look like a better value than the good option. Good is cheapest. Right? It's the best value because I'm spending the less the least. It's the best price. It's not the best value. I'm so sorry I said that wrong. It's not the best value. Value and price converge in better. It does. It does.
- [40:51]
B
And our goal is to get people in the better category because we've set it up that it is less time consuming for us. The designs are easier. We're not over complicating and painting with metallics or anything. So we're able to get a lot more orders out. Plus the reverse side. Our clients are happy because they one avoided the cheapest tier, but they saved by avoiding the best tier. So it's a, it's a best of both world scenario. A better of both worlds. Right now, I quote every order and I do get customers turned away because $78 as my starting turns away People when they don't see the value, because I'm not. If they could able to pick their own, choose their own adventure and pick through my good, better best option, I swear I'd be able to get more orders because they would be able to talk themselves into the value more than me having to quote them and talk them into that value. And I see why a lot of bakers turn to it it because one, if you are hard, if you don't hold yourself to your own boundaries and you're always over delivering, maybe it's something that you need to keep in mind. I know we like to make sets that are great for social media but are bad for our bottom line. If you need to, the tiered pricing module can actually hold you to it a little bit better. You just have to make sure you hold yourself to it. But it can also create more customers and more happy clients because they're not having to submit a quote and then getting back, oh, I didn't even know it would be that much. They're able to, to see it right off the bat and from there submit what they want. So they come in at the better option and they're already ready to buy because they've chosen it themselves.
- [42:29]
A
Years and years ago, I met a guy named Rohan and he was an accountant and he wanted to disrupt the cleaning space, the residential cleaning space. He paid residential cleaners to come in and he said one day he was sitting in them, he did his job and he thought I could get them more work, work. And he said how could I go about that? And he said the problem with residential cleaning is it always is call for quote and we're never. I have no idea what it, what it costs to clean a house. I have no idea what it means. Like the call for quote gives me sweaty anxiety, right? Because I just like whatever it is, I'm not gonna like it. They're gonna see me coming from a mile away, add a surcharge here, it's going to be difficult. So he said he created a software that allowed the consumer, the resident to check off the things that they wanted and they could see the quote right there. Nobody was staring at their house and saying can I, can I, you know, get one over on these guys? They could get their quote built by themselves. So they, I mean it was down to like clean out my fridge. It added some amount of money. So. And then at checkout the quote was there and he said it increased sales so much because people are always scared of the call for quotes. So message me for pricing, call for quote.
- [43:41]
B
Yeah, DM for pricing, fill out this quote, and I'll quote you to. To go in blind is a lot harder than to go in with a little bit of an expectation. So while I say my dozen start at $78 a dozen, they're still flying blind. Most people come in at the $78 dozen regardless. But if I did the tiered pricing structure, maybe it's something I'll do in 2027 and see how it goes. I might be able to open up my books to a lot more people because they're able to choose it preemptively.
- [44:09]
A
Love it. South screen. Yeah. If I can see that 78 is my typical. But I have this tier for 58, then I'll know, like, oh, if I wanted to squeeze it in, I could get it here at 58, but I could get, you know, whatever it is. In a weird way, having my. My dozen starts at is a. Is a form of tiered pricing. It's just secretive. It's.
- [44:30]
B
It's one extra leap over because they're still having to submit it and get a quote, and then the price objection can be there when the quote comes in high. Higher.
- [44:39]
A
If I always.
- [44:39]
B
If I say my dozen start at 78, and I always come in at 78, I probably will get a lot of happy clients because, like, wow, shoot. I came in at the lowest year.
- [44:47]
A
A really, really common example of this and really publicized is window stickers on cars in dealership lots. Right. So you say, okay, I want a Toyota 4Runner. So, okay, the 4Runner comes in this. Now, there's so many packages, but there used to be like a, you know, the base model, the tech package, and then it was called Jeep. Does it.
- [45:08]
B
I always say behind a Jeep, it's Jeep limit. It's Jeep, Jeep limited, Jeep unlimited.
- [45:14]
A
Give me a limited Jeep, please. I have hit my limits. I want to be limited. Now. There's a lot more packages and stuff. Okay. I have an Acura. You have the Acura Integra. The Acura Integra aspec. The Acura Integra ASPEC with tech package, and then the Acura Integra Type S. Right. So there's four for a lot of us. Look, and the way that they design the car is that the base model is unappealing. And that's why we always say the base model is a rental car. Yeah. When you go get a rental car, doesn't have the bells and whistles, has four wheels, then you say, well, that premium pricing that's a lot. Let me fall into these mid tier ones, which turns out Acura is mass producing the mid. The. Absolutely.
- [46:03]
B
The biggest fan of the Integra is doing the Type S. Yes. But the majority of people just need the aspec. A little bell, a little whistle and they're ready to go.
- [46:14]
A
Right. So you, you know, kind of consider that when you go buying a car, they're trying to get you in that better tier. And it's a good. It's not a bad buy. It's the blending of best value versus best price. Yeah. So compromise effect. Human beings are naturally wired to avoid extremes. So we often shy away from the cheapest for fear. It is the cheapest. It's low quality. And we shy away from the highest price for fear you know it's going to. Somebody's trying to get one over on us. I had to sell. I know I used this example. I had to sell that motorcycle and I didn't want to sell it for. I wanted to sell it for. For what I wanted to sell it for. So I created a list, a spreadsheet of all the exact same motorcycles for sale on the east coast. Because most people, they could probably ship it within a couple hours, but they wouldn't ship it from the west Coast. Right. So I came up with the lowest priced one and the highest priced one and actually came in one under the highest price one because it was greedy, I guess. But no one was buying the. It was funny. The guy who came to buy the motorcycle in the end, he said, I saw that cheap one. I feel like something's wrong with it
- [47:19]
B
because we just don't know why. Why is it cheaper? Do you know something I don't know?
- [47:24]
A
Yeah. When I. Brian had said he was selling a Viper and he was selling it super cheap. Just wanted to move it. He said nobody wanted it. Added 10 grand to the asking price. And suddenly people, you know what? I want that one.
- [47:34]
B
Nobody wants the cheapest Viper in the
- [47:36]
A
nation because that feels like the biggest sucker in the nation. Right. You're going to get stuck with this giant repair bill. So finding the blend of better value and better price is a safe space. And the last one Cory has here is the customer segmentation. It allows you to serve different types of customers. Budget conscious. We don't want to say no to those. Yeah. So Corey's right. Right now I start at 78. Why feel like that's your better tier. Tier. But you.
- [48:00]
B
It is my better tier and I don't have a good tier. So I do Lose out on people that could potentially one day order from my better tier because they're not even getting the opportunity to order from me.
- [48:11]
A
Right. I'm not. Sometimes I am a good tier person. Sometimes.
- [48:15]
B
You know what? Sometimes we are good tier people.
- [48:18]
A
Sometimes I'm willing to go good tier. But so if you have good, better, best, you can have the budget conscious and the best person. We live in a really not me anymore. I live in the budget conscious area of West Virginia. But in Northern Virginia, it's extremely high cost of living. And Corey will be like, you delivered to that one lady and you're like, her house is just, it's so big and she's like, spare no expense. Our older sister is a best tier buyer. She's the best here.
- [48:44]
B
She does not want to lose out. Her gifts mean she loves you. And if she's buying the better, she means you.
- [48:51]
A
She doesn't love you the best.
- [48:53]
B
So she's typically buying the best because she thinks it speaks highly.
- [48:57]
A
Right. So when you have this three tiered pricing strategy with the good, better best overlay, you can still get the goods love them and you can still get the best love their money. But most people, most people should be falling within your betters and you can audit your. Let's say you do this for a couple months. You can say, how many goods, how many betters, how many best did I sell? If you sold more best than betters, it's probably got a structure issue right there. If you only sold goods, there's probably a price issue there.
- [49:21]
B
There.
- [49:22]
A
Yeah. So watch out for. Sorry. We had last year, Corey had mentioned it, cannibalization. And that's what we're saying is if one of these, the good or the best is eating up from the better, we got to go rethink something.
- [49:33]
B
Yeah, you might be like, but they're ordering the best and making more money. The goal is less time making so you make actual more money in your pocket. The money is the time isn't being spent. You know, hand piping and having to clean a million things.
- [49:47]
A
I think we see keep money as. Oh yeah, the end goal. Right. So I, I would want to sell the best. I make the most money there is. Non monetary bonuses. One time I had read this article, I was talking to this lady and she said that she, she worked for a Safelight repair, Safelight replace. And that was probably over 10 years ago that I met her. So I don't know if the company structured this way, but she was allowed to work from home and she said that is the equivalent. They've decided that that's an equivalent of a $10,000 raise. Not having to go into the office per day. It was $10,000, you know, for the course so she could work from home for three days. That's like a three thousand dollar a year benefit.
- [50:24]
B
Thirty thousand dollars.
- [50:25]
A
I'm so sorry. Thirty thousand. Thanks. That have been wild. We're taking a hit man. Get your medicine. So what I'm saying is sometimes the bottom line being the highest wasn't the biggest win. If you hate making cookies and you're quitting. Yeah, yeah, yeah. And there's things like that's why the better is a sweet spot. Because it's what you're willing to do for the fairest amount of money for the client that's willing to pay for it. And you have a long term sustainability. Come Christmas time is where you see most bakers opt for the best money. Yes. And then come January is where you see most bakers hanging up the old apron. Yeah. That's a poor business strategy. To make the most money in December and make $0 in January is not the best strategy.
- [51:12]
B
Then you would have to define divide your December money with your January no income and you've made half of the amount. You probably made a normal amount in December.
- [51:20]
A
Right. So if we line December with better money, in January with better money and we stayed in business. The thing is they're not just taking out January, they're quitting. Yeah, yeah.
- [51:30]
B
And that, that's the goal of the good better best strategy. The better isn't to be like, well now I can't be creative. No, the better is I'm now avoiding burnout out. I'm doing a lot of birthday sets. Nothing's going viral on social media.
- [51:42]
A
But I'm happy in my business virality on social media. I see it, I see it happen is like someone goes viral. Awesome. I couldn't imagine the feelings gotta be phenomenal. And then you see always that mun bin printer printing, shipping, shipping labels and it's never ending. But then they now they have more issues that they didn't predict. They have low stock, they have shipment issues, they have have forgotten they have customer service issues. So going viral that would be really hard to sustain that completely. That mean.
- [52:14]
B
And, and I'm saying even just viral in the aspect that you did a set that was so good that all the bakers are, I got us. This is the best set ever. And it's like an ego boost, but it's not necessarily a pay boost. So you got all your likes and you got some followers from it. The goal here is to get out of that mindset and get into the mindset of what I can do to make the most money money and avoid the most burnout. And that is your better option.
- [52:41]
A
I like it. So that takes us through today's podcast. Good, better best. If you don't have tiered pricing structure, consider it. I can see Corey's always considered.
- [52:49]
B
I am, I am.
- [52:50]
A
Consider.
- [52:50]
B
I would love to test it out and see if it turns into more sales.
- [52:56]
A
Consider going to a gas station, right? And you're like, how much is premium octane or 91 or whatever. Whatever. And they're like, come here first and we'll, we'll quote you.
- [53:09]
B
Oh, yeah, I'm not going to go.
- [53:10]
A
I'm not going to go. And they know that. That's why the sign is so large. To try to advertise. And I'm sure there's some laws around the signage of gas. But I asked in a local community group. I said, where's the cheapest gas? And this guy said, it's so funny. They're advertising a higher price than they're actually charging. Why? I said, it's like unadvertising also. Where is it?
- [53:33]
B
How do I get there?
- [53:35]
A
So that kind of takes it. Consider if you don't do anything with this podcast, just see where good, better, best tier is price. If you love an example of this, I always think about edible arrangements website. Yeah. And that kind of shows you what good, better best is. I always end up ordering better from them. The good one looks spindly. The best one would rob me of life. Good enough for me. You don't mean that.
- [54:00]
B
The flower shaped pineapple isn't worth every doll.
- [54:04]
A
Flower shaped pineapple is half dipped in chocolate. You got me. If he's not dipped in chocolate, get away from me. Moving on Tomorrow. We dropped the pre sales boot camp. I spent all night editing it and I have a few more videos to edit today. And they'll be loaded up into podia. It's $13. You can go to TheCookieCollege.com Bootcamp to sign up for that we've started. You can actually register for next month's bootcamp. It's 3D printing from start to finish, meaning we'll sit down, we'll order, order a printer, we'll put it together slowly and then we will print something and then we will design a cookie cutter so you can sign up for both of those@thecookiecollege.com forward slash bootcamp. Each bootcamp is only 13 and at the conclusion of a bootcamp you get a 13 discount code for the cookie college. So you get your money back. And that 13 discount code lasts every month that you are an active member of the cookie college. That includes those who can camps. Yeah.
- [54:57]
B
And if you like the boot camp, it's almost like your taste test of what you can find in the cookie college. The cookie college has a vast array of classes just like that. These boot camps are like tailor made. So there's going to be a forms portion of the pre sale and then we go through how to pick your day, reverse calendarizing, how to choose options that benefit you and your clients, how to not create analysis paralysis and how to work with your packaging and make it work through with your thanks thing this week. I just, if you see on this
- [55:24]
A
table behind me, I have all my
- [55:25]
B
pre sale options packaged. But I also did a class and I have custom orders. I highly recommend don't do that on the same week.
- [55:32]
A
Corey is, you know, you know what Corey's like, I'm a little overwhelmed. And then we had somebody who is past the refund period of cookie classes say, I tried. She said in the email, she said, I tried to email you guys about this, but I never heard back. So I'm like, oh shoot, like when did she email us? 2 hours before I sent the see you on Saturday email. I'm sorry lady, you need. So I say to Cory, listen, she wants to sign up for a new class, but I haven't booked it out yet. Corey's like, I. You did what? I hate clients. Do an unsolvable. I know.
- [56:03]
B
I said yes, but no, but no but yes.
- [56:05]
A
And I said, okay. I said, you got give me a little.
- [56:07]
B
I am over. Well, I just stocked my freezer of dough and it's almost gone. So that means I have another dough day that has to be in the works. And those are the worst days of my life.
- [56:19]
A
So I gotta kick. Oh, poor Mr.
- [56:22]
B
Munch. But yeah, we have a class on Saturday that's an Easter class. And because she canceled so last. Hey, Mr. Wyatt. Because she canceled so last minute, we're trying to. We're trying a bogo. So buy one, get one on social media. She has not given us a lot of run time, but I told my husband I can be upset with this lady canceling and I can hold her money hostage. But then she'll never be back for a class. At least if we let her go, she'll be back eventually. But I had already baked the cookies and that was why I was.
- [56:53]
A
I know I said, Cory, like, maybe if you're overwhelmed, this sounds like you're going to be underwhelmed because there's fewer people showing up. And Cory's like, it's not that it already baked it. I was like, there it is. Yeah, there it is. So again, remember, the boundary is meant for. Oh, and we sold a ticket, so we got one. No go. No, I didn't. I. I don't know if I could have set it up as Bogo. I went to Eventbrite and it was like, hey, do you want to see some options with the tickets? And I was like, yeah. So it said you could do 50% off two tickets from two individual orders. And I thought that kind of opened up.
- [57:24]
B
Oh, nice. So they got one half off. So the other tickets also half off.
- [57:27]
A
Yes, whoever gets it. And since we posted it in places where people already were followers. Yeah, I thought that would be a fun one. So I'll be curious to see if this is somebody from your. Your page. It was so funny.
- [57:40]
B
I tried to post it in Manassas Talk yesterday, but because it was in McLean, they deleted the post. Fair.
- [57:45]
A
All the group rules.
- [57:47]
B
Not that we all have cars, but fair. Yeah.
- [57:51]
A
I thought that we could try to use it kind of as a marketing thing for your audience to be like, hey, you guys can get this. And remember we pushed people to go into that private cookie group so they could get these Bogo things.
- [58:03]
B
Maybe I'll post it in McLean Foodies today. I mean, it's a spam group anyways, but.
- [58:07]
A
But yeah, they really do allow a lot of sales, which isn't always a thing. Nicole. Do you know Nicole, we start with the G for the last name T. Oh, no, I don't. Oh, she got the ticket. We'll have to ask her how she knows this because I only posted it on sugar cookie classes, mixing bowl and in that cookie classes group. Funny. Then she came from on there. So Corey's going to have a better attitude on Saturday. I'm gonna do that.
- [58:35]
B
One, two, three, and we're gone.
- [58:37]
A
Like, she'll be like, everything's wrong. And 1, 2, 3. Hi, guys.
- [58:42]
B
Welcome.
- [58:43]
A
Hello. So the pre sales, you can still sign up for that. The fun things about these boot camps that we said at the beginning and walked it back is that you can purchase them after and you have lifetime access for the lifetime of the product to re watch that. If you upgrade to the cookie college, it's the only thing that expires. So if you say, oh, I want that 13 discount, as you should, because that's, that's a great price. Just sign up for the next boot camp. You'll get your $13 back. And then that $13 discount continues. So we have pre sales. That's tomorrow in May, we're doing 3D printing cookie cutters from scratch. That's May 7th. In June, we're doing cracking community groups. Yeah, we need to crack them because
- [59:21]
B
I'm seeing some, some AI. AI is doing the whole thing and we, we need to get away from that and inject ourselves back into our vistas.
- [59:29]
A
This Corey and I had. I joined all the local community groups in this West Virginia area and I followed all the local pages. Right. Of the restaurants, because I love a restaurant. This place doesn't. This area doesn't have a lot of chains. So it's just mom and pop shops, which is great if you like that mom and pop feel. And I said, boy, it's funny. A lot of these mom and pop shops are using AI generated menus that
- [59:51]
B
create the, you know, that.
- [59:53]
A
I don't know how you guys can see an AI generated flyer. I don't know. It's yellowish and it has this feet.
- [59:57]
B
Yellowish and cartoonish.
- [60:00]
A
Yes. So they were using a lot of the cartoonish, like a cartoonish steak generated by this AI flyer. And then there was this hole in the wall, seedy billiards bar. And it took that. Whoever it is had a plate of steak in front of them and just took a photo with a phone from circa 2010. Yeah, it's probably a flip phone in my heart. And it was poorly lit. And I say to Corey, it's a terrible photo. However, I prefer it over the AI generated flyers because at least I know what I'm walking into.
- [60:32]
B
And that's a thing with the customer expectations to over deliver in a post in a photo, because AI generated it. And then they come up and they pick up and it's not as great as the photo. You're going to have customers that aren't happy and they might never write a bad review, but they might never come back. That's something we want to avoid because our marketing time and the energy we put into it, you know, AI is there, it's a tool to use. But I always say it's a starting point.
- [61:01]
A
And that's why we have a boot
- [61:03]
B
camp about food photography, specifically cookie photography. You can snag that. I break it down as easy as it can be. We start from the bottom and work our way to the top so it's easy to digest. And that's going to help you make more sales, set customer expectations and get more return clients. And that's the goal.
- [61:22]
A
This guy who flips cars outside of Texas, I'm not friends with him on Facebook. We just. He's very popular, so his posts show up on my feed all the time. He writes captions that these people think are very funny. However, oddly, he opted for an AI caption the other day. And every comment is like, we don't like the AI caption. Like, wow, they really wanted the guy's personality and not the AI caption. There's just an interesting disparity there. And then July we're going to shoot for using Procreate to design cookie sets and just some Procreate hacks downloading it, understanding the basics of how it works and how you can design the set and export that to a customer if you choose to do that. Not everyone designs.
- [62:03]
B
That would be a great thing to add to your best tier. A drop with two editing options where they can come in and make edits to the line. My customers have no say in what that would be like, what's a must have cookie. And I'll try to incorporate it like but to in your best tier, make that the differentiator. That can be a great thing, especially with people who like control over things. They might opt for that.
- [62:25]
A
I see the issue is somebody has that in their good tier, not their better and best tier. And then the good tier person is like, I want to make all these changes. And the baker's like, but you didn't pay for this. But you included it in that tier.
- [62:36]
B
I know.
- [62:37]
A
So having it as the add on to be like, like. And some people like me be like, I kind of trust the process and I don't want to pay for that aspect. So I'm going to go to bed. Yeah, I see your past work.
- [62:46]
B
I think you're good at what you're doing.
- [62:48]
A
You take it from here. You got this. So moving on to the gossip column, we have a submission. It says who needs eyebrows anyways? This is kind of funny to read. Picture this. It's April 2023. I was pregnant and setting up my at a venue with 30 minutes to go Before I taught a cookie class. I ran into the bathroom as one does when pregnant. And while I was washing my hands, I look up in the mirror and realized I'd forgotten to use my eyebrows eyebrow pencil that morning. I'm a redhead and My natural eyebrows are so light, they're invisible. I had no eyebrows. I ran to my purse to check for cosmetics, but I had nothing. So now the panic's rising, the clock ticking. I started looking around for other, other ways to shade my eyebrows in. My options were one, a black Sharpie, two, a black ballpoint pen, or three, dirt from a pot of plant, or four, black royal icing. I was thinking, thinking seriously about dirt when I realized that a regular old number 2 pencil would probably do.
- [63:41]
B
Oh, yeah, yeah, yeah.
- [63:42]
A
I tore around the venue and I finally found one in the industrial kitchen attached to the classroom. I used it to shade in my eyebrows just enough so to see that they do indeed exist. And I was relieved that I wouldn't have to appear in front of my class with the main feature of my face missing. So, ladies, make sure that you use your eyebrow pencil before you leave for class. I think this is hilarious. Has is red hair. Yeah. And her eyebrows are blonde, so she actually gets them tinted, which sounds like an additional cost, but she was like, but if I don't, then I have to draw them every day because I'm sorry. It was like Miley Cyrus. She recently shaved her eyebrows and it kind of gave this like, alien kind of look.
- [64:22]
B
Yeah, I think. Or they were editing out. Who knows? AI right now, you know.
- [64:25]
A
Yeah. There's this news channel that takes a celebrity photo and makes them 10 times. I don't like it.
- [64:30]
B
I don't like it.
- [64:31]
A
Yeah. But anyways, if you missing eyebrows, if you have eyebrows, I don't look at them. But if you don't have eyebrows, it's the only thing I can see that
- [64:40]
B
is a good goss goss call right there.
- [64:43]
A
Last year at what's Popping Con, this was my bed. So their website is so cute that I think Amy's husband is the graphic designer and web web host. Yeah. And the way the dropdown of the schedule was, instead of reading like, Heather and Corey Miracle at 10:30am I thought it was like, Heather and Corey Miracle at 11:30am Whatever. I was an hour off. So we get a call from the hotel that where the convention is. It's the Kent Hotel. The Kent Convention Center. And they're like, hey, you go on in five minutes. Are you here? And I was like, oh, my. Like, I'm not ready yet. Like, I don't have any eye makeup on. But I looked at Cora and I said, you know what? Who cares? Let's go.
- [65:24]
B
We're doing a little pencil on the brow.
- [65:27]
A
Good to go. So, yeah, it Is though, like if you miss a piece of makeup. Makeup. You know, like I always get some along the way. I thought.
- [65:36]
B
Sometimes I always forget. I'll do mascara on one eye and not the other. But mascara makes one eye look way different than the other.
- [65:44]
A
It like opens the eye. And this one looks like a scrawny miniature one.
- [65:48]
B
One's a little baby eye. One's a little big eye.
- [65:51]
A
Yeah. So that's a hilarious gossip column. I will post the link for this guy. I love this kind of stuff. And if you want to vent about your clients, you can okay our calendar countdown. The Pipe A Park collab is coming up in two weeks. Corey, have you gotten your cookie ready?
- [66:06]
B
Oh, I'm not yet. I can't even think about it this week.
- [66:08]
A
I will do it next week. Oh yeah, you're overwhelmed. We can't talk. We're doing Main street. Man. I'll get that posted here next week. What's popping Con is in two weeks. That's in Ken, Ohio. I'll have mascara on. Maybe, maybe not. You'll have to be there to see. And Cory, I are speaking on Saturday at 4. But I have to confirm then because myself. Please do. Then the Vendy Blendy is on Black Friday on. And that's 34 weeks away. I do think the year's flying by. Just me. It it.
- [66:36]
B
No, it is. But it is. It is a struggle to get through each week, friend.
- [66:40]
A
Specifically this one. After Saturday you'll act like a whole different person.
- [66:46]
B
I know I will. I'll be Rebirth. I can't wait.
- [66:48]
A
April Fool's Day is tomorrow. Trust nobody. Easter is in five days. That's on Sunday. That's why our cookie class is on Saturday. It's Easter. The Teacher Appreciation Week is five weeks away. Followed by Nurse Appreciation Week. Mother's Day is six weeks. But I pulled you guys. And apparently nobody begs for moms. Graduation is a big one. It's in 10 weeks. And last day of school which is contingent areas 11 weeks question graduation or last day of school. Which one is a bigger seller?
- [67:15]
B
So graduation. I never see it as a pre sale kind of thing. That's more custom order. So the custom orders have come in
- [67:21]
A
for the that parties. Yeah.
- [67:24]
B
Last day of school. You could do a pre sale version for that. I don't see a lot of people ordering custom orders for that. More so you could want maybe a DIY kit for your kids to do on their first day off of school.
- [67:36]
A
I was thinking last day of school was teacher gifts.
- [67:39]
B
Oh, a lot of people do most people do teachers gifts on Teacher Appreciation Week?
- [67:44]
A
Oh, last I say, I thought Deed, who was a teacher's aide, got a lot of gifts on the last day of so school. You do.
- [67:52]
B
But the majority of people, from a cookie standpoint, buy for Teacher Appreciation Week. And then I get a total like a half of that will buy for
- [68:02]
A
the end of school.
- [68:03]
B
But Teacher Appreciation week is really when you're trying to check your boxes for your teacher, have your kids finish strong, you know, the last day school, they can't give you any more grades.
- [68:12]
A
You're working on next year's teachers. It's crazy. There's a fire truck and an Amber Lance and they're driving at the speed of sound. Because I can hear. Oh, nice. I can hear when you have an ambulance and it's loud coming at you and then it passes you and it changes the tonality. Yeah.
- [68:29]
B
Oh, I did not do well at this in high school, so I couldn't tell you. Mr. G. I see him teaching it. I can't remember the name.
- [68:36]
A
Doppler effect.
- [68:37]
B
Doppler effect.
- [68:37]
A
And that's the sound waves being pushed and then they leave. Mr. Grant, thank you. Come to me next time week for your next science lesson. Thank go. We have the STL me about it segment sponsored by Cookie Design Lab. I just dropped the digital downloads and the STL print file. You get seven print files. I think it's super cute. The STL file is created in Cookie Design Lab and now it's super easy to reverse the cutter. Sizing is super easy. You can round the handle, and my favorite part is you can put text on the cut wall.
- [69:09]
B
What was so cool about Cookie Design Lab? The first time I used it, someone had sent me an AI photo, and the AI was of like 3D. So I had to kind of form the cut wall around this image. This last time I, I gave it a little clip art, and the clip art had a black outline around it. It made it in two seconds.
- [69:27]
A
I didn't have to do one thing. If you give it a png, a trans. Oh, I said, that was great. It wraps around that sucker. Immediately I was like, I can do this.
- [69:36]
B
I couldn't do it better if I wanted to.
- [69:37]
A
Brent, let's say, okay, sometimes I make a cutter and it's got a crease, and Cory be like, no, that little point's going to ruin people. Yeah, you can just drag these little points. Points and that. That. It's a pretty cool software. So go to Cookie Design Lab. If you didn't win Today's text and questions because you did not text into 571-55-56-5644. Use code Twins at checkout for 15 off.
- [70:00]
B
15 off.
- [70:01]
A
It's such a cool thing.
- [70:02]
B
I'm gonna choose number one.
- [70:04]
A
Number one is two one zero area code. So if you want to email me at heather sugarcookiemarketing.com I'll put you in touch with Amalia and you can start your cookie design lab experiment. Esperance, she says. Is this a text in line? Am I on the podcast? If so, yay for me. And hi ladies, I have a question for you. I like buying cookie accessories, obviously. And as I've been cutting out hundreds of egg cookies for Easter, it dawned on me that I'd rather have purchased this cookie cutter and cartoon bundle from YouTube. Oh, thank you. Any plans to come out with cutters or things? Stuff we can purchase to support you? Both things that aren't quite at a price point of the class, memberships which, if I'm being honest, I can can't. I cannot swing those payments currently, but I'm working towards scaling that side of my business this year when my youngest starts school, so possibly in the future. Anyways, I love your groups. I love the podcast. I've learned so much from you guys both about being in business. At 44, I've never imagined I'd be eager to learn. So thank you for sharing your brains and your time and your talents. Happy Easter and many blessings to you and your families. That is a great question.
- [71:04]
B
That's so nice you're currently in the digital downloads because I think that egg one was a digi download in my car.
- [71:10]
A
Correct. Remind me of it. A cookie.
- [71:15]
B
You did an egg.
- [71:17]
A
Oh, yeah. So yeah, Digital downloads is not a member. It is a membership. You can. It's $10 a month or you can actually buy these print kits for $10. So the membership's a better deal because you get all of them, but you could buy them at one time. If you don't like recurring memberships, don't blame you. But you can go and get the print kit. It does require a 3D printer, which we'll be doing a boot camp on. It's a lot more then you all think. Look at Corey move your shoulder to the side. Look at that. Printer has not stopped printing since Sydney, since Corey trusted the process. So thank you so much. That's a great question. We've been. We've been trying to do it with the trans. Sorry, the transfers are $2, but the digital download Kits and then we have some of the old cookie classes for sale at one cost versus the higher priced members membership. Yeah.
- [72:10]
B
As far as like extra things, we don't have that. One time we had a drop shipping company. We didn't make anything off it but you could get like a little wraparound bag, a backpack or whatever because we
- [72:20]
A
didn't really the fanny pack from that drop. I use it all the time. You. You'll probably a fanny pack for my cold dead fanny because that is a great way to carry stuff.
- [72:32]
B
It really honestly is.
- [72:34]
A
Maybe if I wear the jacket big enough. It looks like I have a banana too, so.
- [72:39]
B
But no.
- [72:39]
A
Thank you so much for even, you
- [72:41]
B
know, offering to support us. The way that you're supporting us in the digital downloads is awesome and that we couldn't thank you enough for it. We don't have a lot of physical products because I'm working in this little townhouse type of space and you know, it's not something we could have done cutter shots. But there's so many great cutter shops already out there. I think STL files are the way to be now.
- [73:06]
A
Corey had that 3D printer for a year here. I needed someone to come over on Halloween and. But if you really liked that setup. My 2:10 texting question. Maybe the digital downloads kits are for you Get a cookie tag front and back, a cookie card, a matching stl, a transfer sheet just for fun, a social media post. And then you get the Eddie prints if you have an Eddie and the PNG outline if you wanted to create your own marketing materials that match that. And Those are just 10 bucks a popper room. You can see them at thecookiecollege.com actually added them there yesterday so you can see what they look like. The little kits. Not a winner. But first to my heart. 7711 San Angelo, Texas.
- [73:47]
B
Wow.
- [73:48]
A
Howdy. Howdy. I have no idea where San Angelo is, but it feels like it's the southern tip.
- [73:54]
B
It does.
- [73:55]
A
Hi twins. I feel like I ask this a lot, but can we still do the pipe apart collab if we don't do decorated sugar cookies? I love the idea and it would be a chance to use one of my spring flavors. I make Mexican pastries but understand if I should wait for maybe the main street collab and said so glad it's coming back my way. Thanks, Kelsey from Texas. Kelsey from Texas.
- [74:15]
B
You pipe that park wherever you need
- [74:17]
A
to pipe it in that Mexican pastry. There's a lot of more piece for you than there are. So pipe your Pastry in a park. And take the goal.
- [74:23]
B
The goal for it. Pipe. A park isn't necessary to show off our piping skills. It's to tie us to our location. Customers buy from those they know they like in the truck, us, when we can tie ourselves to a location. So a park that's near you, a popular park. A lot of people have gone to one. You're humanizing your brand because they're like, wow, she goes there. I've been there. You're also tying yourself to a location. Oh, I've heard about this place.
- [74:52]
A
I didn't know. She's right down the road from it.
- [74:54]
B
So the goal is not necessarily what you're baking. It's choosing the right park that's near you, you that people can identify with, and that humanizes your brand. So definitely join us in on it when.
- [75:07]
A
Okay. There's a local car show. It's in my clay, and it's every Saturday morning. It's been every Saturday morning since before I could drive. So I have nothing to do with it. I have no ownership, and I hardly go right. But when I see it featured in a national publication on Instagram, I'm like, that's mine. That's me. That's us. We are this. I am this car show. Me and this car show go way back. Like, I have nothing to do with this. But to see something that I recognize somewhere where I didn't expect to see, it creates, like, a relationship, a stronger relationship to the entity I have nothing to do with. Yeah.
- [75:40]
B
So why we can. A lot of bakers sell, sell, sell. Here's the set I made. Here's the set I made. Here's the set I made. What we're trying to do is branch out from that in 2026. Relationship marketing is where it's at. Content marketing is different than relationship marketing. So our goal is to become our people. People's favorite baker because of us who happens to own insert bakery name. And that's what that's going to do for you.
- [76:04]
A
Corey has spent a large part of 2026, if not all of it in relationship marketing. Focus. Yes. And I think you've liked the engagement because people are like, hey, she's just like me. Not that it's like a celebrity thing as much as it's like a, hey, we go to the same place. Like, if I saw a face Facebook page. Not a group, a page. And the page is like, you guys have to check out this place. And it's a place I've been to. My mom has Found this local creator guy. He goes around restaurants. She's constantly watching everything he does because she likes to see if he goes to restaurants that she likes.
- [76:41]
B
And now they're hoping to run into him. They watch him all the time. They've never met him, but he's in front of the camera saying, he just went to the Ballywhack shack, which is actually by my house and eats a breakfast sandwich. And I'm like, shack, isn't that funny?
- [76:54]
A
You just had to add the part where it's. It's a Ballywhack shack by my house. Like.
- [76:57]
B
Yeah.
- [76:57]
A
To say I'm. I'm Ballywack shack. You've never been. I don't think you have. We walk past this. The ballet shack is me. Call me Mrs. Ballywack. Do you know what the guy's job is? He is a video videographer. So he's doing exactly what we're doing. And he's incorporating videography. He's just hand holding his phone most of the time. But we were like, we, we know him. We don't know him. We don't know this man. But my mom's constantly being like, me and Summer.
- [77:24]
B
I think we can.
- [77:24]
A
We can find him at this place. Yeah.
- [77:27]
B
For every five videos. If he said, by the way, I actually do videography, you can hire me for your small business in with all those other ones. When someone in a group says, does anyone know a good videographer? My mom is going to be more apt to tag him. She's never used him, but she's gotten a relationship with him that he doesn't even know he's a part of. And that is our goal. When someone asks for a baker in a local group, I want my audience to.
- [77:48]
A
Who has. We've.
- [77:49]
B
I've asked him about their pets. Their pets. First name. I've used the national holidays to.
- [77:53]
A
To.
- [77:54]
B
To grow a relationship with them. That's the goal there.
- [77:56]
A
We should. We should post that extra ticket in your community group where. But it's sales on Saturday. Yeah, she misses I'd have to delete you. You'd have to ban me from the. I would have to ban you. I don't even think about that. Yeah, that's how you got to follow the community group rules. Uh, the foodies group is run by a food photographer, so you can see that he gets recommended a lot. Corey runs her local ladies group and they recommend her for cookies. So you can kind of see that relationship is not always selling. Can be a version of selling.
- [78:29]
B
Yeah. Great questions, great questions.
- [78:31]
A
My twin this year is Corey's Pumpkin Spice Loaf.
- [78:35]
B
We're not on Twinterest. You haven't done the sponsors, you boob.
- [78:39]
A
Don't say that on the podcast. Corey calls people that. And it's offensive in every way. But she does it all the time. I do it all the time. Cookie Design Lab is the the STL software we just talked about. It'll be a part of next month's Bootcamp as well. That's the software I'll be using. They have a seven day pass which is great if you're like, I'm not 3D printing all the time, but just some of the times. And the code twins works 15% on that pass as well. Nice. Bakety Bake is the meringue powder of your better and best tears dreams. I saw somebody I remember in Bakey Bake first came out. It's kind of hard to enter the meringue powder market from what I've seen because there's these, you know, hobby lobby sunny set up.
- [79:25]
B
Yeah.
- [79:25]
A
It had been to market for so long and then suddenly they pulled it.
- [79:29]
B
They pulled it. Wilton's pulled theirs. So they were vanishing at an alarming rate.
- [79:34]
A
Jeannie James had supply chain issues. But then Bakey Bake, a lot of people tried it, which they could with 10% off if they use Code Twins and said I really like it. I never thought I'd switch. So in a local group. I'm not. Sorry, not local group. In a baking group, someone said, what's the mering powder? And I saw a lot of people saying, once you try a bake it a bake you don't go back.
- [79:52]
B
I it, it's one I use and I, I have liked it for years.
- [79:56]
A
Like are you using it for the class on Saturday?
- [79:59]
B
You know, I found another jar of a different brand that
- [80:04]
A
boxes have the good stuff. What's Popping Con? Use code twins for 25 off. That is coming up in two weeks. So if you are near Kent, Ohio with the trip, I Corey asked on the Facebook page, what would you never bake again? And the overwhelming, overwhelming feedback was cake pops because of how difficult they are. I think if you did some hands on workshops at what's Popping Con.
- [80:27]
B
Yeah she has that you might change your tinge. And she has molds and like secrets that she uses like a back massager but not on your back.
- [80:38]
A
So it's just interesting and to always. I signed up for this workshop. Power tools. Power tools. Power tools. Because there's something about hands on Yeah,
- [80:47]
B
I love me a hands on. Let me put my hands on it.
- [80:49]
A
It is better to fail with somebody watching you. I don't know why. Thousand percent Primera Eddie is the edible food printer. Corey referenced it. We reference it in most podcasts because it's very interesting in terms of pricing offerings. Corey got contracted possibly by
- [81:09]
B
coach of our favorite mall, Tyson.
- [81:11]
A
Sounds like we'll be incorporating Eddie so we'll talk about that more. But we also have Jennifer from Primera, the company that creates Eddie on the podcast. Later this month I'm going to need
- [81:21]
B
you to use cookie design live. Get me those shapes and some cookie cutter plays so I can look really good. And then I'm going to use Eddie because coaches typed really small small against their design. So I'm gonna need Eddie to print it and then I will be able to pipe next to it. So it's a combo.
- [81:37]
A
I think it'll be good. I can't wait to see it. And then last up, not a sponsor, but definitely an affiliate code Bosch Nutra Mill use code sugar cookies to get 20 dwellers off your order. And then they give us 20 bucks. So. And that goes to support the podcast. Corey. My twin twist is Corey's pumpkin spice bread loaf. She brought it on Saturday. She brought it actually for me. It was funny. She was like, what do you want me to do with this?
- [81:59]
B
And I was like, why are you
- [82:00]
A
asking me what to do with your bread? And she was like, actually gave it to you. And everyone was salivating, overlooking it. I said, cut that bad boy up. Share with the team. And we all ate half of it. And then so my mom was like, are you gonna take this with you? And I was like, well, I'll just come back tomorrow on Saturday and eat it. And then I get a picture Saturday morning and it's one, you know, like a sliver. Like it was, it was, was this high, but it was like this wide. And she was like, last bites for you. I said, that's not what I left. It's.
- [82:29]
B
I don't know why it's so good. One, it's very moist. It's a whole can of Libby.
- [82:35]
A
It's moist but it's not wet. It's still fluffy. It's so good.
- [82:40]
B
So I actually made pumpkin muffins this weekend and I still think the pumpkin loaf wins. Muffins are just different. They're going to be a little bit more cakier loaf. This one's like thicker than a snicker, but delicious. I'm just on a pump because I love Fall. I said, why do I only bake for fall? And fall I can bake for it all the time. So my husband has been just carb loading on all this.
- [83:06]
A
Tell him if he's on a diet, I'd help fully carb load over here. Okay, I will. I will let him know.
- [83:12]
B
I made pumpkin spice cook cookies. They had a lot of maple in it because it was maple syrup and dark brown sugar in there. Maple syrup isn't my favorite taste, so they weren't my favorite cookie. But my husband and son inhaled them.
- [83:24]
A
Sacrilege. But okay, I'll allow it. Sacrament. What is your twin dress? My twin terrest. What is it? What is it?
- [83:34]
B
I don't have one. You got all my brain space though.
- [83:37]
A
GBB classes, pre sales.
- [83:40]
B
Oh, I guess the pre sale boot camps is 1:1. It's the one I filmed. It's every tip that I know to make pre sales work. So after you leave that, you'll have every ounce of knowledge I have for pre sales.
- [83:52]
A
And do you like pre sales? I think you do.
- [83:56]
B
Here's the reason why I do like them. But the problem is I also like custom orders because custom orders take the anxiety out. Because you know. Exactly. You can book your books out months in advance, whereas a pre sale you typically drop. Drop it maybe a month or a few weeks before it. You don't know how much.
- [84:14]
A
Specifically six is what you said. So we've made a worksheet off a reverse calendarizing six weeks after.
- [84:19]
B
Yeah, no, that's the goal. I saw people dropping their Easter pre sales literally this week.
- [84:23]
A
So I said, wow.
- [84:24]
B
They, they got a lot to work to do in a little bit of time. So doing custom orders in a week where you have pre sales, it's a lot of work.
- [84:31]
A
Add a custom.
- [84:32]
B
Add a cookie class to that.
- [84:33]
A
It wasn't our best in. It's so funny. You know why we're teaching this cookie class in boot camp? Number one in person cookie classes. I took them through how to create an event in Eventbrite and we created an Easter class and then it published and somebody signed up for it immediately, even though it was just an example. So you and I said back in January we. We're doing it live. So we left it up and now it's. It's this time it's.
- [84:58]
B
And you know what? That's poor planning on me part. That's we're planning on.
- [85:03]
A
We'll use the class kit. We've actually taught this class almost every year since the class kits dropped. Oh yeah, yeah. We did.
- [85:10]
B
I think it's been for three or
- [85:11]
A
four years that we have a lot of Easter pictures to pull from. Yeah. My twin select. I was, I moved to West Virginia. So I was watching some historical. Lot of corruption here, a lot of government corruption and I think that's why it's an untapped market. Don't worry. The data sensors. There's a whole group on anti data centers in West Virginia. But I thought one thing was interesting. There is this county, it's in the southern part of West Virginia, so about five hours away. But it was about legalized brothels because it's. Most of the economy in this area was through coal mining. And once the mines were mined and steel pulled out, then it left a lot of of these towns to fail. 90% unemployment rate. Wow. But one of these towns, okay, it was, it was illegal, but it was so corrupt that it was almost legal illegal that the steel companies would bring the coal miners there for. I don't know. Yeah. Anyway, so that was in the like late 1800s, early 1900s. And then fast forward to 1980, the bank there. So the town was, you know, when the coal pulled out, the town was pretty desolate except for this banker creates them. One of the nations America's biggest Ponzi schemes. So. So when the banker passes away they realize that he had. I think it was upwards of 500. It was $500 million. There's tremendous amount of money he'd embezzled in a Ponzi scheme. So they see him taking out of this bank in this southern West Virginia county and buried the records. Why?
- [86:45]
B
Why?
- [86:45]
A
Oh so FBI comes the next week and unburys the records and it's, you know, a bunch of people lost their life savings. So that was my twin to life like there corruption. But it seems like now it's changing. There's some. There's a new river gorge. They said we got to go check out where you can walk under that big bridge.
- [87:01]
B
You're gonna go. Oh yeah, yeah. I said boob and you brought up brothels and I gotta go.
- [87:05]
A
You know what? If we're going to just go down to the bottom rung, might as well go with some. With some history.
- [87:13]
B
Okay, well I have got to go find. Speaking of this class, the bunny has a nose that is a specific sprinkle. I must go locate if I still have.
- [87:22]
A
Oh, does he? Oh, I didn't put that in the prep sheet. Do you see there's two sets of eyes. So there's four eyes, one schnoz. Got my eyes.
- [87:31]
B
Gotta go find my schnoz.
- [87:32]
A
Go find the schnauz. Worst case, we do a pink schnoz.
- [87:36]
B
You know we can. But it is also, like, you add it for the egg. It's like the details on their little egg. Piped.
- [87:45]
A
Piped.