262. Baking it Down - Using Video in Marketing

Summary

Podcast Summary: Baking it Down with Sugar Cookie Marketing 🍪

Episode 262 – Using Video in Marketing
Hosts: Heather and Corrie Miracle
Date: May 26, 2026

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Episode Overview

This episode dives into why and how beginner bakers (and anyone running a cottage bakery) should embrace video as a core part of their marketing strategy. Heather and Corrie focus on practical, entry-level ways to start making videos – not just for content’s sake, but to boost reach, engagement, and, most importantly, sales. The conversation builds on the recently recorded Bootcamp dedicated to cookie videos and draws from their years of experience and testing in the evolving world of social media for small food businesses.

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Key Discussion Points & Insights

1. The Social Media Evolution: Why Video Now?

• Short History of Content Marketing:
  Heather and Corrie reminisce about the “content squares” days when posting anything was enough (05:07), but now, everyone is on every platform and competition is fierce for minimal user attention (06:00).
• Rise of Video:
  “It was great at the time. But now what it is, is this really off the cuff, almost conversational type of video.” – Heather (06:10)
  Platforms like TikTok and the latest Facebook algorithm heavily favor video; even Google Business profiles now prompt for videos (15:31).
• The Human Element vs AI:
  With AI-generated content (Canva, AI photos, etc.) becoming common, authentic video is the best differentiator:
  “Anyone can make something in Canva, anyone can make something in AI, but no one can be you.” – Corrie (07:00)

2. Overcoming Fear & Getting Started with Video

• Beginner-Friendly Approach:
  Bootcamp content is tailored to “absolute beginners” who feel intimidated by video but know it’s necessary for social media growth (04:54).
  “If you were like, I don’t know how to make videos, but I know social media and algorithms want it, you’re gonna be able to make your first video after this boot camp.” – Corrie (04:46)
• Practical Tips:
  • Use your phone, not fancy cameras (40:10).
  • Start with cookie decorating videos since you’re already decorating (41:00).
  • Don’t aim for perfection. “I’m not asking for perfect, I’m asking for something.” – Corrie (34:00)
  • Learn to reposition yourself to avoid blocking the shot (“cookie hoverers” must learn to step back) (36:54).

3. What Types of Video Work — and Why

• Mix of Content Buckets:
  • Cookie decorating (“broadest net, most views, not always most sales”) (17:47 and 26:29)
  • Lifestyle/local content (“Hi, I’m Corey with Mixing Bowl Cookie Company,” at restaurants, the farmer’s market, etc.) (13:43, 22:13, 27:26)
  • Packaging/process videos (28:27)
  • Day-in-the-life (“it takes more clips, but is so entertaining... even Heather watches my day!” – Corrie, 29:06)
  • Community and event content – “resource for your local audience” (27:26)
• Layered Strategy:
  Photos still matter, but alone, they don’t create the same connection or reach as video (08:20). Use both, but video is now essential to stand out.

4. Funnels & Conversions: From Reach to Sales

• Wide vs. Targeted Content:
  • “Cookie decorating videos” = wide audience, viral potential, but not always buyers.
  • “Local collaborations, like reviewing a Thai restaurant” = narrower, hyperlocal audience, more likely conversions (14:11).
• Relationship Building:
  “Nobody has ever seen me really in person that tags me. The only relationship we have is through video and online. But do you see that still works?" – Corrie (17:53)
  Parasocial relationships (where customers “know” you from online) translate into real-world sales and referrals (18:08).

5. Hooks, Retention & Dealing With Trolls

• The Importance of Hooks:
  Getting attention in the first three seconds is everything (29:51).
  • Visual, audio, and a secret third type (listen to the Bootcamp for the reveal!) (29:55).
• Content Formats that Engage:
  • Opening with a “visual hook” (e.g., scraping icing off and redecorating) (31:02)
  • Drama hooks can get views but beware: “If you don’t have thick skin, you’re going to grow some.” (31:36)
• Handling Negative Comments:
  The more viral your video, the more likely you’ll get criticism, but "a comment's a comment" — it boosts your engagement metrics (32:24).

6. Tech, Tools & Tactics

• Basic Equipment:
  • Phone is all you need.
  • Start with inexpensive stands; learn to position yourself (40:10, 36:54)
  • Optional: external mics if you want to go next level (16:14).
• Editing Tips:
  • Use InShot for making videos lighter, cutting out mistakes/heavy breathing, and faster jump cuts (35:00).
  • Don’t get paralyzed by equipment needs – “If I have to get a special camera, I’m not going to do it.” – Corrie (40:29)
  • Practice voiceovers, or use InShot’s teleprompter feature for narration (34:57).
  • AI tools can help polish, e.g., auto-removing “ums” (36:09), but authenticity is still king.

7. Personal Branding: Your Secret Ingredient

• Your Face Sets You Apart:
  “You’re the secret ingredient to your business.” – Corrie (18:49)
  Even though products and cutters may come from the same shops, only you bring “you” to the table (18:49).
• Lifestyle & Relatability:
  Talk about local life, your kids, or your own journey; it creates more connection and attracts customers who relate (22:57).

8. Safety & Oversharing Online

• Balancing Authenticity with Personal Safety:
  Listener question from Debbie in Albany about sharing location/events (50:57).
  • Advice: “Don’t tell people where you’re headed, only where you’ve left… Maybe the hubs is right. Let’s just do… document after we’ve left.” (53:00)

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Notable Quotes & Memorable Moments

• On AI and Authenticity:
  “Anyone can make something in Canva, anyone can make something in AI, but no one can be you.” – Corrie (07:00)
• On Fear of Video:
  “If you’re like, I don’t know how to make videos but I know social media and algorithms want it, you’re gonna be able to make your first video after this boot camp.” – Corrie (04:46)
• On Early Mistakes:
  “My first video… The sound… It didn't upload with any sound. It was zero sound. Someone’s like, I think I’m missing the sound part.” – Corrie (35:33)
• On Engagement and Comments:
  “A comment's a comment. And that's where you're going to see as you're creating video. The hooks, though, that's going to be what attracts certain people to… You got to be careful with those.” – Corrie (32:45)
• On Relationship Marketing:
  “The relationship they have with you… How can they have that relationship? Unfortunately, get letting them get to know you.” – Corrie (19:00)
• On Content Mix:
  “It has to be a component of an… like Cory keeps saying the umbrella.” – Heather (28:05)
• On Safety and Oversharing:
  “Don’t tell people where you’re headed, only where you’ve left. That way nobody could be there when you come.” – Heather (53:00)

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Structure & Timestamps

• Bootcamp Introduction and Social Media Trends (00:00–07:45)
• AI vs. Authentic Business Voices (07:00–08:20)
• Photography vs. Video: Blending Both (08:23–09:14)
• Main Street May Collaboration: Results & Lessons (09:14–13:43)
• Hyperlocal Marketing and Content Funnels (14:11–17:40)
• Lifestyle Content & Personal Branding (22:13–24:14)
• Types of Effective Videos: Decorating, Lifestyle, Packaging (27:26–29:06)
• Hooks, Editing, Overcoming Critique (29:34–36:33)
• Equipment and Editing Tips (36:54–43:29)
• Participation & Community Events (43:30–47:08)
• Listener Q&A: Safety & Sharing (50:57–54:08)
• Sponsor Shoutouts and Tools (55:23–58:05)
• Closing “Twinterest” Segment (58:29–65:05)

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Conclusion & Next Steps

Video is no longer optional in bakery marketing – even if you “hate it for us all.” Corrie and Heather urge listeners to start small and iterate, focusing on hyperlocal, authentic content that builds relationships (and funneled sales!) over time. The Video Bootcamp (June 4–5, 2026, or available for replay) promises entry-level, actionable tutorials for all skill levels.

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Resources Mentioned

• Sugar Cookie Marketing Bootcamps & Resources:
  • Website
  • Cookie College Bootcamps
• Editing Software:
  • InShot
  • Loom (for Facebook Live/picture-in-picture)
• Community:
  • Main Street May Collab & “Meet the Baker” coming up June 19
  • CookieCon “Frappy Hour” (June 24)
• Equipment:
  • Stand recommendations for phone filming
  • External mics (optional)
• Sponsors & Codes:
  • Cookie Design Lab – code “twins” for 15% off
  • Bakedy Bake meringue powder – code “twins” for 10% off
  • Daisy Makes – code “twins”
  • Primari Eddie edible printer
  • Affiliate: Bosch Nutra Mill (“sugar cookies” for $20 off)

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Final Takeaway

“If you did not know what to do, now you know how to get started… If it’s too complicated, you won’t do it.” – Heather (43:07)

So grab your phone, start simple, and let your unique bakery story shine through video—don’t let fear or perfectionism keep you from the marketing ingredient you can’t get anywhere else: you.

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(For full Q&A and community banter, listen to the episode or join upcoming bootcamps and collabs!)

Transcript

[A]

Guys, it is the podcast and it is off site.

[B]

It's off site. We're actually. We just wrapped up filming the boot camp. This is number five. And it was all about beginner friendly ways to start creating video for your bakery, which.

[A]

And we'll get into it in just a minute. Corey added a little extra stuff we'll talk about in a second. I think I did. You did not just recording cookies. You did lifestyle content. You tried to return. Okay, so this is our 262nd episode and we're going to do it on the topics of this bootcamp. So this bootcamp is actually coming up next week on the 4th and 5th

[B]

of June or the 3rd and 4th one of those.

[A]

4th and 5th.

[B]

I think you're right. I think you're right.

[A]

Click.

[B]

My brain is just in the throes of graduation.

[A]

The bootcamps are like marketing intensive. They last between two or three days and they typically fall in the first week of each month covering a very specific topic. This one being cookie videos.

[B]

But be so beginner friendly and we'll dive into it here shortly.

[A]

Let me just do the intro. Do your intro.

[B]

I can tell.

[A]

I'm just gonna take off. Uh, so what we're going to do for this one, we're the Sugar Cookie Marketing Group. And you can find all of the stuff we talk about here on the podcast on our website, sugarcookiemarketing.com upcoming collab is we just finished the Main Street May. We're gonna talk about some statistics there. And we're going into the Meet the Baker, which Corey actually took her photo set. I did.

[B]

It was three birds, one stone today.

[A]

If it needed to be recorded, a photograph. We're gonna do it the video bootcamp that starts next week. And then after that we have. We're working on the next cookie class kit, which is.

[B]

It's Summerween.

[A]

And we just dropped the cherry class kit.

[B]

We did the Summerween. I'm working with Sweeping Gollum. We got a lot of back and forth on this one because Summerween is still kind of new. So I'm still waiting on the cutters.

[A]

And then the real working. I gave everyone a Summerween stl. If you guys go to the Sugar Cookie Marketing group and the featured tab, it's only up for six more days. It is a Summerween Jack O. Watermelon. Watermelon.

[B]

And Heather got that idea because that's one of my designs.

[A]

Yeah. And I was just trying to. I'm just trying to learn how to illustra an illustrator. You did.

[B]

You did pretty good.

[A]

Did I tell you? Oh, I illustrated my house.

[B]

I saw it.

[A]

It was super cute. One Having now understood artwork is expensive, and I don't understand where the cost is coming from.

[B]

You don't or you do?

[A]

Okay, the re. I. I get the artistic. The cost comes from the frame.

[B]

Oh, absolutely.

[A]

Four pieces of wood glitter.

[B]

That's why Michael's number one leads worth of their money is the frame department at the back of the store.

[A]

But it's a whole lot of hoopla because you could buy four sticks for nothing. You glue them together, suddenly it's worth $300. So I found, like. And I know the artist, so I'm buying reprints. Right. That's what I'd like to do. But when I go to add the frame, it's like.

[B]

Yeah, it goes from like, $2 to 1 billion.

[A]

Yeah, it was really like, would you like the print? That's two cents. Would you like to print?

[B]

That's why those canvas just, like, bolted to a board were so popular for so long, because there was no frame to it.

[A]

But really, it's just an inverted frame. You put that sucker on the inside. But one has to be pretty.

[B]

One has to be ugly.

[A]

I don't know where the cost is. So anyways, I thought if I could own. So I thought it'd be cool to take all of our family's houses and illustrate them and then have them in little small squares I could afford for.

[B]

Very cute.

[A]

Everything is small, so. Oh, then I also dropped the digital downloads for the month of May, Father's Day. You are the best by far.

[B]

Yeah, that's a. That's a golf pun for those who don't know.

[A]

Yes. We got par. Par. If you guys want to check that out. The digital downloads are unique in that you can get them if you sign up for the cookie college, which you can get the cookie college at a discount. If you attend this boot camp.

[B]

Ye.

[A]

You get your money back from the bootcamps. $13. $13 discount. But you get the digital downloads included. Otherwise, you can sign up for the digital downloads membership, which is $10 a month, or you can purchase this one directly for $10. Nice. So it makes a lot more sense to sign up for the membership, download everything, and cancel. It's the same cost. You get all the digital download kits, but each kit comes with seven downloadable print files.

[B]

Yeah, and they're cute because all the things match. So you get an STL file to print your own cutter. Now that we've done the 3D printing bootcamp. A lot of people are up. I'm a menace to society now.

[A]

I saw you were printing this morning. That girl's printing and leaving.

[B]

If you were wanting a beginner friendly guide to 3D printing, that Boot camp Bee knees can attest. I will be printing until the day I die.

[A]

She is filament is not safe.

[B]

So speaking of these boot camps. The boot camps, this is our fifth one that we're doing and Heather's right, they are one topic marketing intensive. If you were like, I don't know how to teach an in person cookie class, you'll take that, you'll know how to teach it by the time you come out. The 3D printer one, you're gonna know how to 3D print. This video one is the beginner friendly way. If you're like, I don't know how to make videos, but I know social media and algorithms want it, you're gonna be able to make your first video after this boot camp.

[A]

This has been a topic of the last three lunches at least for me and Corey talking about just how much video is favored in the algorithms across all of these platforms. Maybe not LinkedIn, I don't. Yeah, me and Heather have had a

[B]

marketing company almost for the last decade. In the amount of times we've seen the content. What' desirable switch over the years is astronomical. Me and Heather were joking about it. We used to do these and we called them content squares. They were literally squares and we put a little quote on them.

[A]

Well, I'm so sorry. There were squares because that was the ratio at the time.

[B]

It was. And they were, they were the most basic thing. There was a random photo in the background, a little word on the top and then your caption. But everything was chronological, so it didn't matter if it was good or bad.

[A]

Was it probably 10 years ago? I've been in marketing for 20 years. It was just being on the platform is a differentiate. Yes. Then you. Then the type of marketing would be like, hey, he doesn't look here on Facebook. Then it became like, hey, so you don't have a website. Hey, I see you don't have a Google business. Okay, now we're all on the platforms. We're all on all these things. And now we need to compete for this massive, massive amount of competition. Very tiny amount of space.

[B]

Very tiny. So look at the, your phone screen. That's the amount of space that you are competing for. That's one post enters that and if someone scrolls in the first two seconds, you Lost them.

[A]

I know. So it's now what worked three years ago, what worked five years ago. And dare I even regret, I always say to Corey, when I look at the stuff I did 10 years ago, I threw up in my mouth a little bit. It was great at the time. But now what it is, is this really off the cuff, almost conversational type of video they were saying. I was watching a lady who was looking up some information. She was like, the more polished it is, the less it's watched.

[B]

It's because it looks too. We're saying that over this time, where now AI generated content is at an all time. Boom. You had Canva was at an all time high static photos. What is the person behind the brand? That is your connection right there. Because anyone can make something in Canva, anyone can make something in AI, but no one can be you.

[A]

No one can be you. And then now you have this. Well, let me take AI and have it recreate my profile photo. But you know, you can always have that weird tell. There I was. You had made a post in the sugar cookie marketing group about and I had put in the comment section. Like, I would love for someone to be able to explain how we can all tell it's AI generated. Because if I wrote down what I thought, it wouldn't make sense. Yeah.

[B]

Because there's just some tell there, whether it be a shadow, maybe a color palette that AI chooses.

[A]

Someone said almost too detailed.

[B]

Yes.

[A]

Someone said a slight yellow cast. Someone said Uncanny Valley, which is like something is. I can't. Uncanny Valley is like, I can't tell what it is. That's not natural.

[B]

Here's the thing. Businesses do see AI as a benefit because it's quick marketing. So how can you stand out from the competition, from your competitors that are using AI focused marketing to make sure that you're staying top of mind, that you're not just blending in with the crowd and that you are creating a relationship with your marketing. You will pry cookie photos because I love cookie photography out of my cold, dead hands. I love taking a good curated photo. The cookies can leave my house, but I'll always fill a warm spot in my heart because I have a photo of them till the day I die.

[A]

Yeah. But as we said, photography stills are not the drug of choice.

[B]

There's no relationship behind them. It's a good photo, don't get me wrong.

[A]

And so Cory and I were saying, I think we said on last week podcast, we went from content is king to good content. That's intentional is king. Yeah. Strategic content. So Cory saying, well, I really love photos, but photos aren't capturing the engagement or the growth that videos are. So how do you blend the two? Well, cookie videos. Okay, so you immediately turn off the podcast and you go record 50 cookie videos and you say, girls, I didn't do what you just said. No, it has to be a part of a.

[B]

It's a. It's an umbrella. Yes, there's an umbrella, and everything falls underneath it. If you do one too much, you're going the wrong direction. There's a space for each one. So cookie photos. Don't stop doing cookie photos. There's still a space for that, but there also is space for you getting in front of the camera yourself. A cookie decorating video. You doing the Main street cookie collaboration in adding a video to that.

[A]

Okay, that brings us to a great point. So we did the Main Street Cookie Club on Friday. I actually went through everyone who signed up and pulled the actual numbers. We had 50% participation. So 50% of you. What are you doing? Why are you wasting my.

[B]

But I want to say I'm for the 50% who did show up. More power to you. You are growing your business. We honestly, the ones who did show up are glad the other ones didn't show up because you are one step behind.

[A]

This is an interesting aside, but I'm asking podcast land if they have any cooking theories. So of that we had 65 sign up. 50% of those participated. Of the 50% that participated, 15% did not show up. For me. Yeah, when searching the hashtag. Now, they showed up for other people because they saw the comments there. But it did not show up for the sugar cookie marketing account, which is frustrating because they're participating, but I'm not able to see it. So there's no way for me to find them. Until I went to the spreadsheet, which I always include with every.

[B]

The spreadsheet's an extra step because you have to go find it.

[A]

It allowed me to find some of the ones I missed, but that is frustrating. So I wonder. We have some working theories. Someone who had participated and said, I'm not showing up for the hashtag. They said they posted 11 minutes late.

[B]

I wonder, because I saw someone post eight hours late and it did show up.

[A]

So frustrating. Congratulations to the eight hour person. So do they. And then someone said they schedule and think that affects them.

[B]

I do think the scheduling might be something.

[A]

So you need to be present at 11. That's just when you start telling people. Because I feel like some of Them were present at 11.

[B]

So I would say that if we do this moving forward. So me and Heather said to have only 50% participation rate.

[A]

I should.

[B]

Maybe we do.

[A]

How many people invite only.

[B]

So like technically the first people to sign up, you're in there and if you don't show up, you out. And then we all go to the spreadsheet and click the spreadsheet and go

[A]

that way and adds an extra layer of work for me. But I can grade them as hyperlinks right now they're yes, yeah, okay, I can do it. So if we limited who could participate now it's going to be in wanting now because not everyone can participate. I'll be, I'll be getting Axe.

[B]

If we have 30 people do it, 30 additional comments on average on Instagram, maybe I get four to eight. It's not my primary source.

[A]

This is a bumper crop.

[B]

Oh yeah.

[A]

For sure.

[B]

Oh yeah.

[A]

I always check. I always check. We're like, was this good? And she's got 30. I was like, good.

[B]

It was good. So I think if we did where it's 30 people and like you're fighting for your spot there. Okay.

[A]

I, I have the likelihood that you're in. So don't take somebody else's spot.

[B]

Absolutely, absolutely. Like if you sign up, you gotta be doing it.

[A]

Back to the topic of hand which shakes hands with the collab. Corey did a local Thai place. It's called Cyan Bistro. I have been going to it for the last.

[B]

Introducing me to it 10ish years ago. I think I've been going for.

[A]

I've been going since I was 20.

[B]

But remember, I don't like new stuff.

[A]

Oh yeah. Cory is so difficult. I finally think I forced her. I said just, just go and follow my lead. Now Corey's there all the time. So Corey goes and features them and then she takes it. Okay. She goes, remember it was a photo based collabs. She takes her logo and she uses AI to change their look. They don't have an actual logo. They just had the sign on the building. She uses AI to generate actual perspective.

[B]

Yeah. So the. What Heather's saying is they actually on their website don't have their logo listed on there. They just have a pretty generic website. But I had a picture of the building. Unfortunately the building's perspective is through the sign and that's. Cora had a ladder.

[A]

She's looking up. So if you guys know how perspective works, the bottom of the sign would be wider visually through her camera. So she had AI just for it Which I always say, AI is the tool. It shouldn't be the lead, but it's a great tool. And then she piped it onto a cookie and then went in, but took it a step further and turned a photo collab into a video where she actually puts the camera up across. You know, she asked the waitress, who we know for 20 years, she puts up the camera and walks everyone through the menu. The waitress is super excited because this is her job. So she calms Cory dessert. She gives her some extra stuff to. And Corey turns that into video and then post it, which they shared to their page.

[B]

Yes.

[A]

And Corey posted it as mixing bowl cookie company. Right. So did you post it at.

[B]

I actually did it on TikTok as mixing bowl cookie company. I posted it on the local page, but I tagged myself. Hi, I'm Corey with mixing bowl cookie company.

[A]

Great. So now and then. Now they've shared it. So she's taken what is a photo collab, which she got 30 comments on from other bakers. And it got into feeds and stuff, but she also transposed it into what is the drug of choice for algorithms, which is video. Yeah, yeah.

[B]

So if we're talking about marketing as an umbrella. Did I have a photo of my cookie in front of their restaurant? I did. So we have a photo check there. Did I give the cookies to the people who work there? Yes. So now I have created a relation, a business relationship. They have my business card. I tied it to the top. Then I went and made a video of the location that not only tied me to where I live and I work and I bake for, but it also gave me access to their audience.

[A]

Now, how many people shared that video? I mean, sorry, save that video.

[B]

There was on. On TikTok, there was 33. I can't see all the saves on Facebook, but it was shared four or five times.

[A]

So that's considerably more, I think Corey gets local. Remember hyper local? The only people who are saving the local Thai spot are people who can drive to it.

[B]

Because we run this local community group. I was able to share my review of Cyan Bistro as a video midweek in the group. In the group and on the page and on sales Saturday, I said, you guys know I went to Siam Bistro this week. I actually do corporate logo cookies. Here's what I did for Cyan Bistro. I squeezed the juice out of the

[A]

main street cookie milk. Mango sticky rice juice. Squeeze the condensed milk. So that is kind of why this boot camp is so focused on video and why it's been such a topic is because it is far reaching if

[B]

you think about it. TikTok is not a video platform. I mean it's not a photo platform. It's exclusively a video.

[A]

They try to do the photos and

[B]

people still do it and they have like, like photos come in. That is not the platform for photos. So you'd be cutting your entire TikTok marketing leg off if you didn't have video content.

[A]

I'll say the place for photos is Facebook pages.

[B]

Oh absolutely. And right now Facebook will be like, Corey, Your photos get 103%, 133% more views. Google business profiles had an update recently and now it wants you to post videos.

[A]

Well, that's where so as much. Listen, listen. If anybody doesn't want to get in front of a camera.

[B]

Oh, you're talking to me.

[A]

I'm raising my hand.

[B]

You're like, Corey, I don't believe it. No, believe it. But I'm gonna do it. But I hate it.

[A]

So Cory and I were talking about like we should really get in front of the camera with even just the topics from the podcast, which. Yeah, we're recording it except for this time because I forgot to shower this morning. You did. It was rushed. We are in Virginia. That's how rushed it was. So Corey and I, I went out and bought external audio mics. Yes. From Rode dji.

[B]

Oh, you did the DJI one?

[A]

It was cheaper.

[B]

Oh, you didn't want to try the Rode?

[A]

I like the Rode mic, but the DJI talks to its own pocket camera. Oh, okay. So they create their little ecosphere there. Yeah. So we were talking about, you know, user generated content. Kind of the content Corey made for the Thai restaurant. Now she took these amazing photos of her food. I did. But they shared the video.

[B]

Yes.

[A]

And you got more reach from the video. I'd love to know what those numbers were.

[B]

I did, I did. And my page mixing bowl cookie company grew by eight local people.

[A]

That's a phenomenon. Imagine if eight local people placed a customer.

[B]

I'm fighting for one a week.

[A]

Eight in a day. So again, these hyper local things now in the bootcamp which Corey just recorded, so I just watched the whole two hours of it. She talks about recording the cookie decorating videos. Now that type of content is going to be the widest net and it's going to get. If you post that to TikTok, that's going to get the views but not get the conversions. Because I again, like I said in last week's podcast, I love watching people Clean carpets. You'll never see me with a dirty carpet.

[B]

Yeah. I watch people do the car detailing, but I wash my own car.

[A]

So it's almost like make me feel better about myself. So that's going to be the widest net. Now, Corey does talk about how to do that, but then she takes it a step further because we need to narrow down the funnel. So the widest part of the funnel is where we get the most views, but the fewest conversions. What our funnels are supposed to do is squeeze people out of them. Yes. Because we want to get down to the bottom of the funnel where that person reaches for their wallet. Yeah.

[B]

Or that person remembers your name. When someone comments in a community group, they're like, oh, I know Corey. I'm going to tag her. The reason they know me, Nobody. Nobody has ever seen me really in person. That tags me.

[A]

Cory's elusive.

[B]

I'm elusive. But what they do is when they think of a cookie person, they know to tag me. The only relationship we have is through video and online. But do you see that still works. It's translating into, oh, someone's asking for a cookie decor. Let me tag her.

[A]

Parasocial relationships. I find myself watching. I'm like, oh, look, there's that person that doesn't know I exist or breathe on planet earth. But I like them a lot. Yeah.

[B]

Because now it's so big. When we're now coming down to, everyone took the photography bootcamp and their photos are all great because you guys took the boot camp. You learned everything and you've implemented it. Now all the bakers around you have good photos. Now, what makes someone choose you over the baker down the street with the other good photos?

[A]

Yeah, we kind of think about each bootcamp. If you took each boot camp, I love it. Well, I'm like hyper custom cookie cutters. Okay, great. Well, a lot of people now are making. Well, I'm going to get a neti. Great. A lot of people. How are you going to keep edging that up? And the differentiator that nobody can really replicate is your face.

[B]

You're the secret ingredient. I love to say you're the secret ingredient to your business. We're all buying from the same cutter shops. We're all using americolor gel, food coloring

[A]

until 2021 of three meringue powders. And. Yeah.

[B]

So what's going to make the graduation season? I can tell you, every baker right out there is making a grad cap of some sort. They all look similar. The thing that makes someone want to buy from versus the person down the street is the relationship they have with you. How can they have that relationship? Unfortunately, get letting them get to know you. So we've talked about it. My goal in 2026 was to not just post cookie photos, it was to actually post a little bit about myself and grow that relationship. My page has grown lean, bound.

[A]

You put your face in front of me.

[B]

You won't find me making a lot of cookie decorating videos. And the reason is because it attracts people who, who could be my audience, but it attracts a lot of people who are like he just like to watch those types of video. I'm really focused because my goal here, I've named my goal is to grow my local orders. So that means my content has to be a lot more local. Instead of just doing a random cookie decorating video of a grad hat, I'm going to do the main street collab and I'm going to show them piping. I'm going to show myself piping cyan bistro on the top of the cookie.

[A]

Think of it this way. And we talked about funnels, lawn care funnels last week, week. Fortunately, you guys didn't get any lawn care tips this week. Corey forgot about it. But okay, you create the video is Sugar Cat, who's the one that does all the ads and they're decorating and it's like Warby Parker.

[B]

Yeah, it's Sugar Cat.

[A]

That's her. Okay. That's a wide reaching audience. Like okay, it's literally Liberty Biberty. But that was, that's Atlanta, baby.

[B]

Yeah, Atlanta, baby.

[A]

So Liberty Biberty is hiring. So they're not.

[B]

Not.

[A]

Liberty Biberty isn't trying to get bakers to get interns. No. They're trying to cast that really wide net to get people to view Liberty Biberty. Yes. Now we need to structure that down. So for instance, for a baker, you do. I want to make UGC content because I want views because I want to get paid from creator funds. You're going to create this decorating content. You're going to post at an unprecedented rate. Yeah. You're just getting views. You're getting the carpet cleaner views, you're getting the organizer views.

[B]

Because what's filling your wallet is views is the con, the rewards programs through Meta and TikTok. So it behooves you to get more views from anybody with eyeballs impressions.

[A]

Right now you say, okay, well I don't want to get paid for that. You're going to need to make it A little. So another concept is down the funnel as we constrict it is I'm going to give baking tips. Well, who's watching baking tips?

[B]

Now you have lowered it from everyone with eyeballs to now bakers who like tips.

[A]

Okay. Now you'd get. You start being able to reach out

[B]

to brands like Wils might send you a PR box.

[A]

You could get sponsored by Eddie or something like that. Because you're. If you're targeting their demographic they want to sell to. Now you're going. Corey is like, well, I don't want either of those. What I want is hyperlocal orders. I'm a cottage baker. I can't ship and nor do half of us want to ship. So she's like, I'm going to go to the Thai restaurant with my cookies and take a video there.

[B]

Yeah. The Thai restaurant is exactly one mile from my front door.

[A]

So everyone who likes a Thai restaurant is people who can order from Corey. Now you might think, well, Corey's just going to review restaurants. No. Then she would start shifting over to be a restaurant reviewer. She's going to mix in with that content. Other hyperlocal things. I she took a photo of her son holding a cookie that said 10th grade. I did.

[B]

I did.

[A]

She's always relating it back to cookies. Yeah.

[B]

So I. My goal there is to showcase myself. So while I am at the Tide restaurant, I say, hi, I'm Corey with Mixing Bowl Cookie company and I made cookies for the Thai restaurant. But I want to show you my go to order because I love it. Okay. It's not a full on. Corey makes cookies. Buy my cookies. What we're doing is getting my face in front of there. I'm still saying like I'm a baker, but it's not on the nose of a cookie sale. What we're trying to do is build a relationship. So like, oh, I watched that whole video of Corey. Her voice is a little annoying, but I kind of like her jacket.

[A]

Whatever.

[B]

We're building a relationship. Then you might say, I'm going to follow her page. She might post another restaurant review. I might like it. Now you see that I posted that my son just graduated 10th grade. It was so funny. A comment on there was like, I didn't know we had children the same age again.

[A]

Back to that relationship.

[B]

We're back to a relationship. My son's holding the 10th grade cookie. It took me two seconds to make. It was time in. Granted, it's not free to make a cookie. And I said, you know what? That'll be a memory I have for the rest of my life. But what I did was showcase that Core is not only a baker, she has a teen son. Oh, we're now really? So now other teen moms are like, oh, my goodness, I didn't know she

[A]

had a teen son like me. This is where your brain should be saying, but I just want to bake and cool. I'd love that for you. Unfortunately, we also need a sell. That's why they call it the 17Hz is because you just signed up to do this one thing and now I have to do all these other things. If you could just bake and sell, then we wouldn't even have a podcast. Because you wouldn't need it.

[B]

Yeah.

[A]

Because we have to also sell. You have to be creative with selling. Especially when you start that thought of my market is saturated. And you know, I don't love that excuse. But you can have a saturated market now. How do you compete with it? The problem with most people who claim saturated market is they're about to quit.

[B]

Yeah. So if you want to know who's living in the most saturated market, it's Corey Miracle.

[A]

I am surrounded extremely populated area, just

[B]

surrounded by so many cook years. And that has forced me instead of quitting, I said I can either quit because I'm overwhelmed with the saturation where I can try to be better. What can I do different to make myself one step better, to connect, to get more orders.

[A]

A lot of bakers, if not a large majority of bakers, are still posting photos. Great. They're getting better. They look great. So now we need to make that little. The little twist is we're going to start posting videos.

[B]

Yes.

[A]

And I sorry. I hate it for us all. I hate it for us all. But it's just like getting over that stage fright.

[B]

If you looked at the sugar cookie and marketing Facebook page, me and Heather post memes. Heather post the calendar countdowns. We post funny graphics.

[A]

The Wednesday Wednesday, the one day Wednesday newspaper.

[B]

You know what has grown that page?

[A]

Videos.

[B]

It's to 119,000 followers from videos. Exclusively. Not cookie decorating videos. It's honestly baking tutorials. That is what grown the page. And you're like, well, are you guys trying to get baker. Sugar cookie marketing is trying to get

[A]

bakers to fall out.

[B]

Yeah.

[A]

Specifically bakers about to sell, which most of us find ourselves there. I don't want the person baking just for Christmas, but I do want you for sugar cookie class and stuff.

[B]

Yeah.

[A]

So yeah. It creates this ecosystem of marketing that's specific to your. What do you call the areas? Amazon. Raymond Forest. Like that. That ecology.

[B]

Yes.

[A]

It's specific for you. And what works for you in your small town and what works for Corey outside of Washington, D.C. are going to be two different approaches. Sure. Specifically, you know, now I live in West Virginia. A lot less competition, a lot less people. Yeah. Right. So a lot fewer people. Well, also a lot lower price per dozen corrects.

[B]

For Heather's area. They have Die Hard customers because people aren't coming and going all the time. When they move there, they live there. So you could get a Die hard fan base. Me, in a such a transient area, people are coming and going. My clients are coming here and they're moving the next year.

[A]

So I have.

[B]

My marketing is going to look different because I don't have the Die Hards. They're moving away.

[A]

Cory's going to have a really, really on the heavy acquisition side because she's constantly losing. Whereas somebody. An established following where you guys are like, we have these tiny towns and we know everybody. Knows everybody. You're gonna have a big retention focus. Yeah. But it's gonna come down to video. I don't think there's any way around it. So let's start off with the basics, the basic videos, which is what this bootcamp is about. Corey's teaching you how to record the cookie decorating video. That coveted cookie decorating video. A lot of you guys say, well, I want that content. It seems to perform best. It performs best because it appeals to the most. It doesn't mean it actually performs in terms of cook conversion, which is sales. Yes.

[B]

And this is sugar cookie marketing. We're marketing to get sales. Not necessarily. You know, rewards programs, money. It's nice. I told Heather when I post to Instagram, I probably get six bucks a week, six to eight dollars a week kickback from just making the content I was already going to make.

[A]

Great. If that's her only focus, well, then she's not.

[B]

I'm not retiring off of $6 a week.

[A]

Yeah. The, the people who sell affiliate, like that's an entire job. It's a whole different vertical and they're. They're earning it. But what Corey's doing is like, okay, I'll teach you how to do these entry level videos. Like, if that's all you did, then you got your money's worth. Sure. But then she's like, let's take this to what she calls lifestyle content, which is the. Hey guys, I'm at a local. A local craft fair. Hey, guys. I'm at a local orgate. Hey, guys, come with me to this farmer's market that's going to associate your brand with video with hyperlocal.

[B]

Yeah. So me and Heather said you can't just be buy my cookies. Buy my cookies. Buy my cookies five times a week. What we need to do is be a resource for our local audience because when we're resourceful, people have a reason to stay around. If people buy cookies once or twice per year, what can I do to get them to stay around so I don't fall out of their feed? Become a resource. So, hey, the Dale City Farmers market just opened. Here's what you can expect. Going through the season and me just walking it. You're like, but twins. That has nothing to do with cookies. You're a thousand percent right. What it has to do is being a resource, which it also can in turn get me more cookie sales.

[A]

It's another component of it. It is if. If, okay, if you came to us and you're like, girls, all I do is look. Videos are be like, well, now we need to differentiate again. Let's go back to photos again. It has to be a component of an. Like Cory keeps saying the umbrella.

[B]

Yeah, the umbrella. And it fits under there. In. I threw in there. I didn't tell Heather. But in the boot camp, I talk

[A]

about sneaking up on the video editor, sneaking one in.

[B]

I told about the pros and cons to different types of videos. So there's different types of video. You can see packaging video, videos, a lot of that. It's fun to watch a packaging video. So the cookies go in and they put the thing on there. That also attracts a lot of people who aren't going to buy from you. It's just aesthetically pleasing to watch a packaging video. Same with cookie decorating trends. Trends are fun. And then you have templates that are easy breezy if you're on the go. But if you did like lifestyle day in the life of a Baker, that's a great one. It takes a lot of clips to film, let me tell you. But it's so entertaining to watch. I know I could post it. Heather knows what I do every single day. But if I posted a day in life, Heather's gonna watch from beginning to end.

[A]

I gotta know what you have to. I gotta know what you edited out. If you guys are going to cookie con, you could turn that into the day in a life of Baker. A lot of your audience doesn't realize I love to go to a cookie class and be like, did you guys know there's convention for cookie bakers? And they're like, no way. I do the same thing for what's Popping Con. Like, do you guys know there's convention for people who make cake pops? You guys could say, hey, guys, I am so focused on creating the best product for you guys. Let me take you along in my journey to learn even more at this convention down in Orlando.

[B]

People who are listening to this, who are already creating videos, you might say, twins, I'm doing this. It's crickets. All the time. In this boot camp, we talk about hooks. Hooks are what get. Look at a hook. Think of a hook. Think of a fishing hook. It's round, it's circular, it's pointy on the end. That's because it gets into the fish's mouth and it holds on to the fish.

[A]

But you can't just throw the hook. You got to throw the do dad. That moves in a certain way. Yeah.

[B]

So there's three different types of hook. You have visual, audio, and what was

[A]

the last one I about talked talked about?

[B]

You'll have to listen to the boot camp to find 13.

[A]

You'll know what the third one is.

[B]

But the hooks are what to get people to stay past the first three to five seconds.

[A]

It's unfortunate that it is graded off the first three seconds, but there has to be a grade. So basically the platforms are saying, and if you go to Facebook, Insights, it has a report. 3 second video views is what it's called. And it says when somebody watched your video, how many of them stayed after three seconds? Because they're likely to stay for nearly the entire thing if they stay past the first three seconds. Yeah.

[B]

Nothing will take you to your knees than looking at your insights. Insights because you'll say, it says most people stop watching 30 seconds in. That can hurt your feelings or it can make you a better video editor. What's happening at 30 seconds that I'm losing them? Maybe I'm decorating the cookie too long and there's no jump cut. There's nothing that's entertaining them. Maybe I need to speed that part up. And we talk about how to increase the speed in inshot so it's not like, wow, I just spent eight minutes watching one decorated cookie. Most of us got into cookie decorating because someone put a video in our video.

[A]

What I've been finding is a decent visual hook for bakers is where they're scraping the icing off. Oh, yeah, that's in the first few seconds. And then they start Redecorating again. That's going to be broad. Wide net. You're going to get more broad.

[B]

So if you wanted to, it'd be like four things I liked about this order I got. And you say, I like the construction theme. The customer was easy to work with. I see a lot of bakers and we talk about it. Drama hooks. Drama hooks work great, but they attract. Attract dramatic people.

[A]

We are popcorn eaters.

[B]

We are, we are.

[A]

But here's the thing.

[B]

If you don't have thick skin, you're gonna grow some, you know?

[A]

Yeah. Because Corey, she says it during the bootcamp and I had a little PTSD while she was saying it. She had made a video and I think we uploaded it to Facebook and she had cut off the tip of an icing bag to decorate. Well, you never see where the tip of plastic goes. It just disappears from the frame. I'm sure it fell in her lap or something. But everyone in the comment section on Facebook decided to say she's gonna kill her clients because you're gon swallow the small piece of plastic. And it went viral for all the wrong reasons. It did.

[B]

It did.

[A]

Cory and I said, we just almost can't look at it, man. Just gotta mute it.

[B]

You gotta have thick skin. I don't know why, but when you post something to social media, people are like, oh, they want my opinion. So you're gonna get opinions you like, and you're gonna get opinions you don't like. You have to think of it as, this is part of the marketing. And if someone's going haywire and be

[A]

like, where do you live? Ways to meet people. Absolutely limit. Restrict.

[B]

Yeah. Comments when it's something. So, like, I posted that review about Cyan Bistro. Someone's like, I really don't agree that it's the best pad Thai. To me, that's an engagement. I don't care if you like.

[A]

You almost have to write it off. Like, I hate that you wrote that, but thanks for the comment. That's it. Comment's a comment.

[B]

A comment's a comment. And that's where you're going to see as you're creating video. The hooks, though, that's going to be what attracts certain people to. You got to be careful with those. We can't always. And me and Heather said we can't always do the ape hanging up the old ape apron because it does work. But then it works less and less. If you're always making dramatic videos, people are gonna be like, oh, not this.

[A]

I allege. I allege that the hanging up the old apron, which is to say somebody's quitting baking, performs better because they give you a reason, some personal relationship. They make it personal. Yeah, because we've been like, buy my stuff by my stuff by myself. Guys, I'm hanging up the apron. It's been a wild year. And I'm just gonna tell you a little bit. I'm like, oh, let me get sad.

[B]

Yeah, I even know who you are.

[A]

Stop to bomb me though.

[B]

Clothing video is a great way to create relationships with people. It's an out of body experience to one even just do a voiceover. I Heather, has witnessed.

[A]

Hey, guys. Hey, guys.

[B]

I always have to warn my family. Guys, I'm getting ready to take a video one. I have to do the voiceovers a few times. Sometimes I'll say, sometimes I'll liberty. Liberty. I'll say the wrong type of word and I'll be like, we got started this weekend.

[A]

I'm just like at school. I didn't even know we messed up on this.

[B]

You can get discouraged if you're like, wow, I've tried it five times and it's not never coming out. Listen, I'm not asking for perfect. I'm asking for something.

[A]

We have recorded so many people standing in front of the camera and some of them, I'm like, is this your first time with a mouth? I see that. Is this your first day with hands? And some of them. In this one specific client we had, I had to ask her. I said, I have never had someone show affluent When I turn on the camera and she's like, oh, I actually practice in front of the mirror all the time. I talk to myself in the mirror as if I'm talking to the camera. I said, will it translate as I'm

[B]

doing as I'm setting up my video clips, like I'm in the wild. I'm getting the video clips in my brain. What I'm thinking about is the sentence I'm going to voice over on that segment. So I'm panning over.

[A]

You're storyboarding.

[B]

Storyboarding in my head. Because I'm like, if the sentence doesn't end in the video clip, does my sentence isn't going to work.

[A]

I was watching somebody else's life on TikTok and she was voiceover. She was doing a voiceover and it was interesting. But she was behind. She was behind the clip. And I was like, oh, she should have been saying that over there. But it's hard to time them out.

[B]

It's hard to time it and we talk about in. In shot, there's a teleprompter feature.

[A]

Nice.

[B]

That's great.

[A]

Have you ever. I. I have a teleprompter. I'm like, this thing is hard. It's hard.

[B]

It's hard because you're reading while you're going.

[A]

I'll be honest. Like, you can sit at speed and I talk fast, but this thing had me, like, gasping for air. In Inshot, you can.

[B]

You can tune it down.

[A]

It's.

[B]

It's a little slower. It's not so crazy. Those are the tips that you need to practice. And I'm going to tell you. You can make a video. My first video on social media for my bakery company. I was like, yeah, I'm gonna have this amazing voiceover in the. The sound. It didn't upload with any sound. It was zero sound. Someone's like, I think I'm missing the sound part.

[A]

I said, no, I'm missing one thing.

[B]

I forgot to do that part of the video.

[A]

The mistakes are part of learning problem.

[B]

But the practice in your videos will get better. Every time you say, I now can talk sometimes without saying all the time, that has taken practice. At the beginning, I was saying every two seconds, it's where my brain was. But now I can say, okay, let's not do the ums. If I need to retake it, let's retake it. But practice makes perfect. If your first few videos have five ums in it, Six um, that's. Listen, nobody cares, but you're going to say, okay, I know I did six ums. Next time, next video, let me do

[A]

5, 4, 3, 2. And like I said, AI is a tool, right? It shouldn't be the leader. It should be a part of the tool set you have. I use Loom to record. If you ever watch a Facebook Live and I do picture in a picture, I'm using the app called Loom to do that. But when I actually record through Loom for the boot camps, it says, do you want us to take every. I'm out with it.

[B]

AI. Oh, that's insane.

[A]

Wild. So it's a tool again to kind of help you polish. But really, you cannot beat time in. Yes.

[B]

And that's what I want to encourage you. If you are signing up for this boot camp, we're going to talk about cookie decorating stands. The. The biggest thing I see the pushback with the stands is I tried it and my face in the way. I don't know how to use it. Listen, a stand is a physical thing. It's your head physical thing they both can't occupy.

[A]

The headless horse spins. The only way you can make it work.

[B]

I'm a cookie hoverer. That means I am am heavy breathing right over the top of the cookie while I'm decorating it. Because I was so intent on creating videos, I said, corey, you're going to have to learn to not fight for the same space the phone needs to be in. Do you want to make marketing videos? You're going to have to back away from the top while you're cookie decorating. And it's been a learning process. If you give up because you're like, my head bumped it and the thing shook, you got to work with it. That's what it is. It's a time in and time practice almost.

[A]

It feels like. Like the mistake makes it more real. Oh, for sure. In a world where AI can be to perfection. Oh, Cory and I were saying, like, when AI is writing every piece of copy out there, adding the typo is differentiator. Like, oh, a real person wrote this.

[B]

Because AI is so polished, people are now using AI for the captions to make their photos look a little bit better. But we're losing the humanization that video can do right now. AI hasn't caught it, but to video, it can't take your personality.

[A]

Did you know they discontinued OpenAI's Sora?

[B]

Oh, no way.

[A]

They limited it from. Yeah, they were going crazy. I'm sorry. The cats consolidated.

[B]

So what video does it takes away that facade of there's a robot doing this. And what it does is it injects you back into your business.

[A]

That is the differentiator. Because we can all take the photos, and now we can all brush up the photos. We can all write the copy now we can all brush up the copy. But no, nobody can be you in front of a camera.

[B]

No. And if it's you just quietly packaging an order and then maybe you add the voice over to it, you're still doing. I see you, I hear your voice, your packaging order, there's value added there. Why she charges what she charges. I see every cookie's heat sealed. There's shred that matches. So thank you, cookie. Things like that. That's a great way to make your business just a little bit different than the competitor down the road.

[A]

That's how you stand out from the competition. Doing something a little.

[B]

So I'd say instead of just only having photos to work with, you have a photo, you have a video of the order, you have you showcasing a Local business. You have a picture of that person's logo in front of their business. Do you see where now we're creating

[A]

so many content buckets. Compliments you for squeezing the most out of the science. And of course, I got a lunch out of it. Yeah, I got a free lunch.

[B]

The thing is, I said, if I'm going to be there, let me do this. I didn't want to sit in front

[A]

of the camera and I could tell you were like, yeah, I hate that I'm doing this. And you were whispering. But you did it.

[B]

I did. And what I did to make myself feel a little bit more comfortable, I went during a non busy time so I didn't feel like there was 50 million people around me. And I asked for permission before I, I did. I said, do you mind if I make a marketing video for you and I'll just post it to social media? She's like, oh, please do, please. No, that'd be great. So then I was able to feel a little bit better because I got the permission. She was for it, I was for it. And then I took all the video clips that I needed and she was giggling to the side because I was talking about the salad five different times.

[A]

Well, practice.

[B]

I can't go back and get the clip. I have to get the clip while I'm there.

[A]

We're doing it live. We're doing it live.

[B]

But what we do in this boot camp is go over the stands that I use, like different price points of the stands. We talk about external mics, but you don't need that if you're just starting out here. The phone that I use, I just use my phone. I don't use any special camera because I told Heather if I have to get a special camera, I'm not going

[A]

to do it because it's not the cameras. I got to be, got to be powered. So you got to charge it. Well, you got to have an external device to record. And now I got that. Well, we have to have a tripod. Well, we need lighting so you can see how it bought. Corey said to me, listen, if you want me to post videos and to make it as easy for myself as possible. And that turned out getting a dummy iPhone. An iPhone with no, no data.

[B]

It's just literally an iPhone with video clips on it. I said, heather, I know myself and if you ask me to do anything spectacular like on Broadway, in Hollywood, I will not do it. So Heather said, I'm willing to take what I can get. The videos are really great. The cell Phones now. Insanity.

[A]

Yes.

[B]

They're great.

[A]

They have digital stabilization, digital zoom, digital compensation.

[B]

Oh, yeah, they're so great for on the go. A lot of you guys who are listening will start off with cookie decorating videos because you're at home and you're already decorating.

[A]

Great place to start.

[B]

Do that.

[A]

Do those.

[B]

Yeah, sure. Absolutely. That's a great one. If you did a voiceover talking about the local mom who ordered, and maybe this is the fourth birthday you've done for the kid. This is a great way to tie you to your location, you know? So those are great stepping stones to get you more and more comfortable with creating videos.

[A]

I think we're. We're running out of Runway for the excuse not to use videos. And I hate that. Yeah. Because it's like, oh, man, I hate being in front of a camera. But it is where this is all headed. It is.

[B]

Because when everyone's able to access everything AI Canva, their free version of Canva,

[A]

you gotta have more.

[B]

What's the thing that makes you stand out more?

[A]

Place.

[B]

I hate it, but I do it right.

[A]

So this bootcamp is June 4th through 5th. However you can, if you're listening to this, after June 4th, 4th or 5th, from hello, from the past, you can still purchase these boot camps for rewatch. You just lose access to that Facebook group. So everyone who joins the bootcamp gets access to this Facebook group for one week. And we do Q and A's, we do polls, we do prompts to just kind of really focus that content around. On what? Because how Corey does it isn't the only way to do it. She's just telling you. Here's the how you get your foot in the door. So that will start on June 4th. I think the content we have drops at 10am Eastern Standard Time. Podia, you guys said they release that. When I say 10am you'll see it reflected in your time zone.

[B]

Oh, nice.

[A]

So you're not having to do that conversion math. And then it'll run until Friday, where it ends with a live Q and A session with both of us. So you will take your questions on Thursday in the group, and then we'll answer them on Friday. And you can sign up with that at the cookie college.com forward/bootcamp. And you can see all the other bootcamps. So the past boot camps we've done in February did in person cookie classes, start to finish. We did food photography that sells, which is what Corey keeps her referencing. April, we did pre sales.

[B]

Yeah.

[A]

May, we did 3D printing June cookie video. July is going to be community groups. And August is going to be designing in Procreate. Nice. Nice. I like it. I thought the video. Yeah. The bootcamp.

[B]

Yeah.

[A]

You're looking at around three hours of content roughly. And I think from. If you did not know what to do, now you know how to get started.

[B]

Just to get started.

[A]

And that is.

[B]

I said, if it's too complicated, you won't do it. If we can take three random videos. Videos. And bring them into Inshot, make it a little bit lighter so it's easier to watch. Take out the sound of our heavy breathing.

[A]

I think you do some cutting.

[B]

We do some cutting. Making a clip shorter. Those are all the things I use to make any video you've ever seen me.

[A]

And now you can make it your own.

[B]

Yeah.

[A]

Yeah, I like that.

[B]

Yeah, that's it.

[A]

That's. That's it.

[B]

That's all she wrote that. I've been. I've probably made 75 videos in the last three days for this boot camp.

[A]

Great, girl. That's how you learn, man.

[B]

Oh, yeah. I was like, now I could. Honestly, I could teach this to anyone. I don't even need to look at the app anymore.

[A]

That's great. So anyways, that's why Corey and I are off site, because we recorded that. And I said, well, let's just knock out the podcast. Podcast in person. Yeah. So upcoming. We just finished the Main street may collab. 50% participation. Spank. Yeah. Spankle. Spank. Spank. Thank you. 15% of you participated and didn't show up for me. But you showed up for others. I gotta figure out what's around that. But I think if we limit how many people participate and we use an external list. List, it'll be easier. I think so. Yeah, I think so. Working on that. The next one is Meet the Baker, which Cory just took the photos of because she's doing everything. Apparently I am.

[B]

I should go home and make a video. Hey, guys, I'm doing a. I should.

[A]

I should.

[B]

The cookie is made.

[A]

I mean, to even just explain to what your audience what a collab is, is still great content.

[B]

Yeah, it is.

[A]

And she took her logo and turned it into a cookie. That's not required for the Meet the Baker collab. But you had to take a photo with a cookie, so why wouldn't you do it?

[B]

I said, you know what? I'm here.

[A]

When in Rome. Let me do it. The Meet the Baker collab is June 19th in July. We're still thinking of the collab. I Guess I'm going to limit how many people can I want to see

[B]

who shows up to this Baker one. This is easy.

[A]

I'm going to go through my list and I'm going to start participated upcoming events. The Cookie Con Happy hour is June 24th. That feels like it should be far away, but it's only four weeks away. Heather Campbell Brookshire, it's her sponsoring. We called it the Frappy Hour because it's at a coffee house right there next to the hotel. If you're new to CookieCon or maybe you've only gone one time, you don't know anybody. These happy hours, Frappy hours are a great way to find a little home base.

[B]

Oh listen, if you can get a buddy at the beginning of Cookie Con and then you buddy up the whole time, it's a blast.

[A]

Yeah, I mean it really is. Who you know. Yeah, you're going to go there and learn a lot of stuff, a lot of great bakers. But it is more fun when you

[B]

know people and you don't have to be a SCM member to go. If you're just listening to this, we invite you to be an SCM member. But go and meet some people. Everyone in SEM is super friendly, so

[A]

Heather and Kim, just meet them.

[B]

And you're also oozing friendliness.

[A]

The Vendy blendy is in 21 weeks. If you're new to the Vendee Blendy, it's a one day Black Friday sale where we try to get as many

[B]

you know what the marketing we do for that is everything we just talked

[A]

about talking about for three months and till the day of people are like, what is the venue? Blendy. So the Venue Blendy is a one day digital online sale on Black Friday. It lasts 24 hours. Throughout this 24 hours, the vendors, which we call Vendies get to demonstrate their products. They get to show you why you should. But they all have to run how much off?

[B]

25% off.

[A]

25%. I don't know. I forget that. Yeah, you do.

[B]

It's because a while, for a while was 20% off and then we said

[A]

let's up the ante, let's up the ante.

[B]

And we did 25% off or more. We're not shopping just for 24 hours, just for 21.

[A]

But they also have to pay to get these cool door prices. So there is a reason people. The biggest complaint is that it's overwhelming and you are welcome. That is by design upcoming major holidays. This is all over the map where your Guys's kids are graduating but graduation and last day of school are right around the corner. Corey Stone's already done.

[B]

He's done.

[A]

Father's Day is June 21st which is four weeks away. Could get the digital download kit. Yes, you are the best dad by par A Summerween. This one's weird. It is Halloween in the summer. It's not an official holiday but it's an excuse on a dry June 27th.

[B]

It's not a day, it's a vibe.

[A]

Yeah. So Summerween is taking Halloween in the summer. So we're actually doing it for a cookie class kid this month. And it's, you know, like I said, I turned a watermelon into a, a jack o lantern.

[B]

So from my brain we did that. Yeah.

[A]

I need the idea. Yeah, I'm sorry then the 4th of July is seven weeks and this is the 250th. I would say usually it's hit or

[B]

miss but this one will be more of a hit and then we have

[A]

to wait 250 more years for this. So enjoy it. Stl me about it segment. Now here's the thing. I am doing this from me phone.

[B]

Well, let me talk about Cookie Design Lab. I've been a menace to society. I'm sure they're about to revoke.

[A]

Probably like hey we need.

[B]

They're probably. She's taking up too much bandwidth. If you want to do the Main street cookie collab I was able to take a.

[A]

Which is done. So you'd be doing it on your own?

[B]

Yeah, you'd be doing on your own. I see a lot of people doing

[A]

it on their own.

[B]

If you want to go around town in Cookify and get more corporate orders turning someone else's logo into a cookie, there's nothing like it.

[A]

They love it.

[B]

I, I remember turning another baker's logo. She has a spot up in Maryland in. Next to you in Maryland. Hagerstown.

[A]

Yes.

[B]

And I cookie find her logo. She never ate the cookie, she still has the cookies but I turned her logo into it and she's kept it all this time, probably about a year. That's a great way. And I've used Cookie Design Lab like today someone wanted an order, a last minute order and they wanted a number one with a birthday hat on it. I could not find an STL file on Etsy so what I did it was went into a canva, got a number one, put a little hat on it, took it in. Cookie Design Lab made me a cookie

[A]

cutter this morning for a last minute that was it. That was it.

[B]

Cookie design lab makes cookie cutters out of graphics. So if someone wants something custom or you can't find a cookie cutter for it.

[A]

This is great.

[B]

It's huge right now during grad season when everyone wants the school logo on a cookie.

[A]

I saw you did the co. I hate that. Yeah, I did.

[B]

It was a shark with hat on it. So I can turn that. And that has been so beneficial to my business.

[A]

We want to see it.

[B]

It'll be tomorrow. I know. I'm worried that's not going to turn out well.

[A]

Okay. We have two texting questions. One or two?

[B]

Two.

[A]

Two. Okay, great. This one is from five seven one which is Northern Virginia. It says hey guys, thank you so much. I took the 3D printing boot camp and I am printing like a fiend. That's great. That's all. That's all I was trying to say. That's great. 57 1.

[B]

It's not me. My chart is 7 or 3 but I am printing like a fiend. That's with these camps are based on bite sized marketing that's hyperfocused.

[A]

So it's not. You can't say you turn around and be like I'm going to sell cookie cutters now. Like you could. But what this point was is to help you make again that little difference between you and the next guy. Also it saves you a ton of money from the shipping cost which I love supporting the cutter shops and Corey still orders physical cutters. It's just that shipping cost but a

[B]

lot of them are turning into STL files so you would need a 3D printer. Regardless. I. I will never probably order from shop again. I'm going to make your STL but just printing it out in a weird way.

[A]

Much as we like but the physical cutter shops. But the they get to be able to sleep and sell at the same time when they sell the.

[B]

Oh absolutely. Like I'm never going to design my own. I don't know how to do that without cookie design lab. I couldn't.

[A]

Oh yeah.

[B]

Yeah.

[A]

Is kind of letting you do it. Here's the other one. Our favorite gal Deb. She's got an interesting question and this one are me and my sisters argue about as well. Hi twins. Does this count as acceptable drama? My husband and I got an argument over your marketing techniques where I showed my interaction in the community by posting about events and other businesses. He said it's dangerous and I shouldn't put myself out there because there's crazy people in the world and As a cottage baker, my address is out there. Now, admittedly I did make a recent post about going to see the Titanic virtual experience this Memorial Day weekend and ended by saying meet you there. I'm sorry, my phone is smaller than my computer. My eyes are bigger. I didn't mean it literally. More like a friendly encouragement, go without me type thing. Cuz I'm happily married. But my husband said it looked bad. Plus all my posts go to Threads and Facebook and he says everyone knows that Threads is a bad site unless to elicit quote unquote stuff. So let's pretend I didn't write me to there and let's address. Showing yourself and opening up a bit. Debbie from Albany. Albany, who's wondering how to walk the line.

[B]

Your husband just has the best of intentions.

[A]

Our older sister has that exact same mentality. She was an influencer kind of at the beginning of YouTube. So it's interesting because for the past 20 years she started back in the 2010s. Yeah. She'd have strangers coming up to her in our area and they'd be like I followed your story all along. Now I think they had the best of intentions. But there's that one person that may not have the best of intentions where you reveal too much about it. So she's hypercognizant. If Corey ever accidentally pans and shows a license plate or a house number. Yeah. Opening a box. If Corey opens a box or my little sister does some of that content and she can see your address, you're going to get a text and take it down.

[B]

Take. Take it down.

[A]

So there are some precautions but like Corey said, going to Cyan B show does put a location there. However, that's the business. There's the double sided coin of if you have a business. Now imagine if we had a brick and mortar. Well you're. You're literally standing you. They would be able to trying to direct to your address. We don't necessarily want to publish your address and I know some cottage laws are different versus like you have to publish it in some places. In some places you don't. I'm going to say maybe to suffice the husband drop the meat you there's. You can disconnect from Threads. Threads is a little bit more chaotic. It is a product by meta but it allows more that conversational belief. Yeah. Yeah. So you could say okay well I'm only going to post to my Facebook page. Now the only people who can access it from Facebook page are likely your own followers. Followers. Yeah. Whereas Threads is kind of throwing it out there to these where they're called threads. Yeah. The Facebook page. It's hard to get content out there, so it really is going to your custom audience. You're.

[B]

I don't use threads. I don't have something that's important enough to say if it's not in a video or a photo. So I don't actually use threads for my own business. So I will say sometimes I'll be like, this one would be better meant for TikTok or this video better meant for Facebook. And I'll pick and choose. But you're right saying, like, I'll meet you there. Me and Heather, we learned that the hard way. We said, grab a ticket and grab a friend from our cookie class. Someone literally grabbed a friend.

[A]

Okay. Maybe we could make the husband happy with this. Don't tell people where you're headed, only tell them where you've left. Yes. That way nobody could be there when you come.

[B]

Past tense and past tense. Videos, like, I, I don't want someone to come and eat with me at Siam Bistro, but I want them to

[A]

say that I want, I'm at San Bistro. I was eating at Siam Bistro right now. The odds she could run into somebody, obviously. But if you're saying like, if you have a vendor market, you're going to want to tell them exactly where you are, what booth number you're at. So husband's a little wrong in that one. We do need our location now. If there's a SAFET thing or there's just like a stalking situation. Yeah, you're gonna not want to post that type of content. But yeah, I would say instead of posting preemptively where you're headed, you can post. Post temptively, if that's the word.

[B]

Where you went, the content, doing around town videos or what you're doing showcasing where you go is a lot more common these days than it once was. So you're seeing if you ever scrolled on TikTok, someone's like, day in my life, going to Alexandria, Virginia or me going to Disney. It's usually past tense and you can't find them there. So I will say, say. Yeah, saying just leave out the call to action.

[A]

No, you want to post events. Yeah. You just post at the events and don't say which one you're going to be at.

[B]

Yeah.

[A]

Try to find me. You be Carmen Sandiego. Where in the world are you? But yeah, I think that your husband's saying, don't do any of that. At all is a little bit of a wide swipe.

[B]

Yes.

[A]

When we could kind of niche it down. So threads is more of a conversation with not anonymity. It reminds me of Reddit, but you have to show your face. Oh, it's. Oh yeah.

[B]

Because with some.

[A]

And it seems like that algorithm is pushing a lot of content out, but I don't know that it's content that really focuses hyperlocally. A lot of times sugar cookie marketing is on threads. Yeah. So I get all the notifications because I'm signed in. It'll be like somebody's like I'm looking for a baker. Like you're on threads.

[B]

Where are you?

[A]

So maybe I'd say you could possibly disconnect threads and only post intentionally when you want to. Yeah, I'd post more of that. Here's what's going on in the area on my Facebook page or send out as an email. And then for the events thing, maybe the hubs is right. Let's just do. Let's document after we've left. Yeah. In.

[B]

In shop we don't cover this. Cause it's a little bit more advanced. You can have like it kind of grays out. Like if you panned on your address on accident, you can actually have it where it follows your. Your maybe your house a masking layer. So that's something you could absolutely do if you wanted to. I just try to edit that out and not even have it in there.

[A]

What I say if your husband cares, that means he cares. That means he cares about your health and safety. Congratulations. Cookie Design Lab. Use code twins. You get 15% off. If you want to text into the podcast, it's 571-556-5644. If you want to text in your marital arguments, we would absolutely love to read that.

[B]

Almost should have been in the goss call.

[A]

I know I should. I didn't read that. I didn't realize we got somebody into a fight. Fight, fight, fight. Deborah on your side. We'll stay with you the whole time. Cookie Design Lab. These are our sponsors. Without the podcast sponsors, there's no podcast. There's not Cookie Design Lab. Code twins get you 15% off. They have a five day trial. If you sign up for that last bootcamp, which you can still purchase, you have a couple days left to get a week of Cookie Design Lab for free.

[B]

Pretend I've used it so much.

[A]

Bakedy Bake is the meringue powder of your dreams. Corey, you love it. I love everything. Yeah.

[B]

It's got vanilla extract already. In it.

[A]

Love it.

[B]

White food coloring so it whiffs up

[A]

bright white and corn syrup.

[B]

So you have a soft bite.

[A]

I love.

[B]

You can add more syrup. You can add different flavorings if you wanted to. I do not.

[A]

Cory does not.

[B]

Did not. Sometimes I do corn syrup if I'm doing like a heavy layer. Like a floral layer in a headcoin chip.

[A]

Yeah.

[B]

But I add a little extra if it's going to be like so many layers of icing.

[A]

I see a lot of people, they'll take the recipe and make it a little bit their own to kind of fit their. You know, it's very humid here in Virginia.

[B]

Yeah, it's super humid right now.

[A]

Do we swam here? Yes. Code twins get you 10% off. Daisy makes. They posted something.

[B]

She opened up a yogurt.

[A]

A soft served yogurt shop. No way. Yeah. Int.

[B]

No way.

[A]

Yeah. Could easily women cutting on Friday. That's so funny.

[B]

Yeah, I know she did and her and her husband did someone else. I just saw the post today.

[A]

I was like, congratulations. Daisy makes is how you get into the cake pop world.

[B]

Yeah. If you did circular cake pops and you're like, that was too hard. This is easier because it actually is molds. Not these circles where you have to put them in your hand and they all look a little different.

[A]

Whatever this difference is makes all the difference. Yeah.

[B]

It makes less weight on it so they're a little flatter. And that makes it so it's not so top heavy so it sticks on the stick.

[A]

Me too. Me too. Daisy makes me too. That's code twins. And then Primari Eddie, the edible food printer. Corey will also get her money's worth out of that excuse. If Eddie had like a ping to tell me when Cory's done, it would never stop. Eddie directly prints onto food. It's pretty fantastic how it works.

[B]

It uses edible food coloring. And I know a lot of people have talked about but what happens with the red dye ban? Eddie is working on it. So they're working on a solution for their printing cartridges. It's just a really cool concept. If you're trying to do last minute orders. That is the thing to do now.

[A]

Because five years ago when Eddie kind of first came out, it was like this chalk bait. Now it's kind of like you have Cory's like, I have this customer. And they said I want you to print on the cookie. And Cory's like, yes. So different than when I try to educate people on it. Now they know what they're like. No, no.

[B]

That's what I want.

[A]

Yeah. Yeah, it's pretty funny. And when it comes to logos, I think most companies probably favor the exact replication.

[B]

Yeah. If someone had a gradient logo, there's no way I could pipe that.

[A]

That just.

[B]

It doesn't look like that, but I could say I could do anything on that.

[A]

And I think you do a kind of a neat job of fusion. When I see that, I like. That's a little bit of priming. Bosch Nutra Mill. The code is sugar cookies. It's an affiliate code. You get 20 bucks off, and they give us 20 bucks there. Now, Twinterest. I have a twin twist. What's your 20? Okay. It's been raining. Everything I complained about the dryness.

[B]

It's rained for, I want to say, 11 days.

[A]

I don't remember the last day I've seen the sun. However, the weeds, they thrive in. They're big enough to tell me they have wife and kids at home. Please don't kill them. So I was on. On Reddit, and they were like, okay. You know, these weeds I was picking out, they were weak. They were tiny as single root. Yeah. These weeds that grew with this root. Yeah. These things have a root system. You can't pick them. You're just picking off the leaf. Right. Which. Nothing's more frustrating when you take the leaf off and you know he's growing back. Yeah.

[B]

He's like, thanks for pruning me. I'll come back bigger and stronger.

[A]

So much I feel prettier. So I saw on Reddit, you might have known as Grandpa's weed puller. That's the one that's trending on TikTok. But they said, no, no. Fiskars, the Scissor company has a weed pull like that. And it has an ejectoceto cuz button. Right. So I bought it. I went to Walmart.

[B]

Okay.

[A]

Of course you did. I look like. I look like a husky man walking out of.

[B]

You look like a husk man right now.

[A]

Just see me in the yard. It's this long stick. It's, you know, the height of a shovel at the end. It has three metal claws.

[B]

Yeah. That grab.

[A]

Yeah. You put your foot on it, and they close down below the root system, the root base, like a dandelion. That's a dandelion.

[B]

Dandelion.

[A]

In West Virginia, it's a dandelion. It was not a dandelion.

[B]

It's a dandy, dude.

[A]

So it grabs it from the root system, yanks it up, which.

[B]

The root system is massive.

[A]

But it ran. It's all the way underneath. Yeah. Yank it up and then it has this thing and it shoots off the root so you can get it off of the. They said the difference for the grandpa's weed puller, you'd have to pick it out with your fingers.

[B]

This one.

[A]

This one ejects it.

[B]

Oh, funny.

[A]

Yeah. So I went back there and there's a little learning curve. You have to get that. You have to get your sights lined up. But I yanked those bad boys out. They didn't know it was coming.

[B]

That's so funny.

[A]

I finally have a twin rest. I'm not done with my twin. She had all these mushrooms. Yeah.

[B]

It's mushroom season right now.

[A]

Shroom.

[B]

They're everywhere.

[A]

So I was plucking them out now, knowing what I was like, I'm probably going to get some virus.

[B]

You are.

[A]

The Reddit was like, stop plucking out the mushrooms. They're a sign of healthy soil. Spread them.

[B]

How do you spread a mushroom?

[A]

They said, flick it while you're walking around. They're very wet. There's no flicking. You know what?

[B]

My husband those and I hate it. He wants to kick them.

[A]

Yeah, that's a fun part.

[B]

No, they flumple apart. They flump all over his.

[A]

I have the little ones with the

[B]

flat giant white guys that. They're circular.

[A]

It looks like a ball on dog Bun Bun.

[B]

A bunny dog. I have no idea.

[A]

I. The ones that like the round ones,

[B]

if you let them come up, will sprout. They're.

[A]

They're just.

[B]

They're just growing and then they'll come out like this. Yeah, that's what it.

[A]

Yes, but they were like, no, that's a sign of a healthy fungal environment. You said the mushrooms eat with the grass. Can't Pinterest. So they said ecosystem. So I was killing my ecosystem, bugging them things out.

[B]

Little did you know you were doing yourself a disaster.

[A]

My. My twin was the Fisker pullers. My twin was let your shrooms grow.

[B]

Let your shrooms grow. This was crazy. I took a walk last night, as I've been doing, to get my 10k steps, and I was like, let me just walk. Lake Ridge, where I live, has six deer. The same. Six deer is the only. If you say I saw a deer and you saw a deer, next day it's the same six. We got six deer and they just. They love the area because they're just in a community. So they're not crossing.

[A]

Trash can. A little bit of the roof. That's it.

[B]

So they're eating someone's hydrangeas. And I see posts like that. The deer ain't my hydrangea, but they just live in the woods behind the houses. It's always the same six year I have now mastered. I'm like, oh, 1, 2, 3, 4. There's the sixth one. Like they're just trying to grabbing in a pod yesterday I passed a deer laying down, like laying down in the tree line. They do that in the rain. I've seen them multiple times doing that. And I was like, hey, you little crazy. Dear, oh dear.

[A]

Oh.

[B]

I said I'll see you on my way back. Because they're, they're not so scared of humans because they're around everyone's domesticated wild animal. I go, 30 minutes later I come back because this is an hour long walk. This deer in that time had had a baby. Oh my goodness. This little baby.

[A]

Baby seven.

[B]

Huh. This little baby is still in the fetal position, but standing. He's still rounded.

[A]

Oh yeah. Where they're like just the mom's the weird stuff.

[B]

The amniotic fluid off the baby.

[A]

No way.

[B]

What's funny is the mom gets scared. I got scared cuz she's standing as one. Would she a car loud exhaust goes by. She runs away from her child.

[A]

You remember their instinctive. I'm awake, I'm going, let's run.

[B]

The baby cannot run like the mom. It was just birthed. So it does.

[A]

I would die and then adopt it.

[B]

It looks at me because now it's alone. But I was like, I have a 16 year old. I can't do any more raising.

[A]

What did you do?

[B]

I scooched away, but I wanted to stand behind a bush so I could see if mom came because I didn't want this deer by himself. Mom comes back probably two minutes later. Mom, I can't do your job.

[A]

She's like, every year for himself. It was a little baby, but it

[B]

was like, isn't it crazy?

[A]

You're born. You're like, I gotta fight my mom.

[B]

I was like, oh, if you live forever, I'll be on my walk.

[A]

This is hilarious. I know. Okay, my last winterest A Few Good Men. What?

[B]

Oh, you watched it?

[A]

Yeah. My sister, we're in a Tom Cruise because they played. Yeah, Tom Cruise. Top gun had its 30 year, 20 year. Was it 40 original? Was it 40? How old is Tom Cruise? 100 years old. So we, Cory and I go to see Tom Cruise. Tom Cruise 2. Top Gun 2 went to see Tom Cruise twice. We went to go See Top Gun 2 Playing in the theater. So then my little sister was on a Tom Cru and she said, watch A Few Good Men, which is when Tom Cruise was really young and it was very good. If you guys want to watch something.

[B]

Isn't he in Jerry Maguire?

[A]

I think he is. Jerry.

[B]

Jerry.

[A]

I think so. Is it Jerry Maguire?

[B]

I think so.

[A]

Is that you had me a hello?

[B]

Is that you had me a hello? I don't know.

[A]

Do you think it is?

[B]

I don't know.

[A]

Let's ask a guy. So you had me at hello Movie. Yeah, those are all recorded, Jim Roy. Oh, watch. All those little times I've talked that are in a recording.

[B]

I believe you're talking to it all the time.

[A]

Well, no, no, just as prompts. Like, I'm like, I don't want that in public. But you can find them all anytime you've ever talked to your Alexa? Oh, yeah, yeah.

[B]

Annoying.

[A]

How do you sound when you talk to these machines?

[B]

I'm friendly, like, not like that where

[A]

I sound like a keyword search.

[B]

And Alexa, can you set my timer for 13 minutes?

[A]

And she said, I have no timers for you right now.

[B]

I'm like, alexa, you said you got

[A]

mad at her when she was like, hey, you just hope you're having a good day.

[B]

I was like, alexa, how can I end this conversation? Well, she was literally like, it's crazy. I added powdered sugar. Your shopping list. You making something sweet? Always for 13 minutes at a time.

[A]

Yeah.

[B]

Watch your.

[A]

As this cookies come along, we'll see what you say. Okay, guys, that's today's podcast. Thanks. It wasn't that abridged? Slightly abridged. No.

[B]

No video on the point of us talking about it.

[A]

You guys should really record videos. Do it as we say, not as we do. But I'll see you guys again again next week. But you can get the Wednesday Wednesday newsletter on Wednesday. Corey and I are posting memes all

[B]

the time and we'll see you at the boot camp. Hopefully you sign up. See you there. Make video about it.

[A]

I'll post about it so you guys can find a link. Okay, guys, goodbye.