In this episode, Steve Fretzin and Brian Hansen discuss: Planning before marketing Specializing in impact Prioritizing practical channels Using AI and content wisely Key Takeaways: Lawyers should focus on strategy, clear goals, and growth plans before jumping into ads or SEO. Thinking like a business owner prevents reactive, scattered efforts. Narrowing focus to niches ensures higher-quality results and avoids mediocrity. Saying no to misaligned work preserves reputation and effectiveness. Local Service Ads, SEO fundamentals, Maps visibility, and strong reviews drive results. Smaller firms may rely more on networking, referrals, and credibility than on heavy SEO spend. AI accelerates work, but expertise remains critical. Authentic, experience-based content on platforms clients actually use delivers lasting value. "We only want to do what we're really good at… don’t do anything that you're going to do with a C plus or a B minus." —  Brian Hansen Check out my new show, Be ...